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006. How to Build a Thriving Business without Constantly Chasing New Clients with Ilana Schwartz
01/15/2025
006. How to Build a Thriving Business without Constantly Chasing New Clients with Ilana Schwartz
In today’s episode, we sit down with the accomplished Alana Schwartz, owner of OMG Online Marketing Group, a multifamily real estate marketing agency with over 18 years of experience. Alana takes us through her journey as a female entrepreneur in a male-dominated industry, sharing the decisions, challenges, and mindset shifts that have shaped her career. From buying out her business partner to balancing motherhood and entrepreneurship, Alana’s story is one of resilience, intentionality, and staying true to her values. Whether you’re looking for inspiration to take a big risk or advice on building a sustainable business, this episode is packed with actionable insights. You’ll discover: ▪️ The high-stakes decision to buy out a business partner—and how to navigate the process ▪️ Why nurturing your existing clients is the key to long-term business success ▪️ How female leadership qualities like empathy and collaboration can thrive in male-dominated industries ▪️ The challenges of balancing entrepreneurship and motherhood, and tips for creating boundaries ▪️ Why resilience and a growth mindset are the most important tools for overcoming setbacks ▪️ How to hire for attitude and work ethic instead of just focusing on skill sets If you’ve ever wondered what it takes to grow a business, make tough decisions, and still prioritize what matters most, this episode is for you. About Our Guest: Alana Schwartz is the owner of OMG Online Marketing Group, a full-service marketing agency specializing in multifamily real estate. With nearly two decades of experience, Alana has built a reputation for delivering exceptional results through empathy, collaboration, and a focus on client retention. As an advocate for female entrepreneurs, she shares her story to inspire others to take risks, follow their passions, and carve out their own path to success. Make sure to follow Karla and Caren on LinkedIn to see even more content!
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