Content Strategy Insights
Conversations with content strategists from all backgrounds: enterprise, small business, technical communication, marketing, SEO, UX, publishing, journalism, etc.
info_outline Donna Spencer 01/20/2022
Donna Spencer Donna Spencer has practiced information architecture at the highest levels for more than two decades. She has taught innumerable workshops and courses, and she wrote an entire book on the subject. Still, to this day, when she teaches IA, she feels inadequate. This speaks in no way to her professional knowledge or her skills as a teacher. Donna knows this field as well as anyone and speaks eloquently about it. Rather, it gets at the "jigsaw mess" of the practice of information architecture and the constraints of modern educational environments. https://ellessmedia.com/csi/donna-spencer/
info_outline Patrick Stafford 04/09/2021
Patrick Stafford Patrick Stafford has a unique view of the fields of UX design and product management. As the CEO of the UX Writers Collective, his livelihood depends on understanding where the profession is going and how writers and designers can prepare for UX writing and content design careers.
info_outline Rachel McConnell 04/02/2021
Rachel McConnell In Rachel McConnell's world, if content strategy is the engine, then content operations is the oil that keeps it running smoothly. Rachel leads one of the biggest content operations in the world, a team of 100 content designers and editors at BT, a large communications services company in the UK.