Most Valuable Agent with Matt Hannaford
Welcome to Most Valuable Agent – the podcast that gives baseball players, prospects, and fans an exclusive behind-the-scenes look at what it takes to succeed in professional baseball. Hosted by Matt Hannaford, a Major League Baseball agent with years of experience in contract negotiations and player representation, this channel is a must-watch for: • Athletes looking to advance their careers • Parents supporting young players • Baseball fans who want a deeper understanding of the game beyond the field What You’ll Learn: • MLB Contracts & Draft Insights – How players get signed, negotiate contracts, and maximize opportunities • The Business of Baseball – Arbitration, free agency, and how teams evaluate talent • Expert Interviews & Analysis – Conversations with players, scouts, and insiders • MLB News & Market Trends – Breaking down trades, signings, and player negotiations 👉 Subscribe now for exclusive insights from one of baseball’s top agents! New episodes weekly. You can watch the full episodes on The Most Valuable Agent Youtube Channel https://www.youtube.com/@mostvaluableagent
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Getting the Most from Your Agent at Every Stage of Your Career
04/23/2025
Getting the Most from Your Agent at Every Stage of Your Career
Welcome back to The Most Valuable Agent podcast! In this power-packed episode, Matt and Brian Hannaford unpack one of the most critical—but often misunderstood—aspects of a player’s career: how to actually maximize your relationship with your agent. Whether you're navigating college recruiting, exploring NIL deals, entering the MLB Draft, or managing life in pro ball—having an agent isn’t enough. You need to know how to be a strategic partner in your own success. From walking on at Arizona State to negotiating multimillion-dollar contracts, Matt and Brian share lessons learned on both sides of the player-agent relationship—along with hard truths every athlete and family should hear. What You’ll Learn in This Episode: Why college baseball is now a business—and how to approach it like one How NIL and the transfer portal have changed the game forever The “freedom point” every player should define to stay grounded How your honesty, interest, and communication affect your agent’s ability to advocate for you The #1 mistake players make when choosing an agent What a great agent-client relationship really looks like (spoiler: it’s not hand-holding) A behind-the-scenes look at the Austin Riley extension and what it reveals about long-term planning The 7 essential questions every player should ask before signing with any agent This episode isn’t just about representation—it’s a masterclass in agency, alignment, and personal ownership. If you're a player, parent, or coach looking to navigate the complex world of college recruiting, NIL, and pro baseball with clarity and confidence—this one’s for you. 👉 Ready to take control of your future? Subscribe to Most Valuable Agent Youtube Channel for more content: ___ RESOURCES + LINKS : Elite Representation. Strategic Growth. Maximum Impact. From contract negotiations to career development, we put athletes first—helping you secure your future on and off the field. Ready to take your career to the next level? FOLLOW Brian Hannaford: Matt Hannaford:
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Tony Clark on Player Power, Purpose, and the Future
04/17/2025
Tony Clark on Player Power, Purpose, and the Future
What role does the MLB Players Association really play—and why should even high school athletes and their families care? In this episode of The Most Valuable Agent, Matt Hannaford sits down with Tony Clark, former All-Star and current Executive Director of the MLBPA, for an unfiltered conversation about the past, present, and future of baseball. From being a first-round draft pick to now representing thousands of professional athletes, Tony shares a rare, insider look at how labor rights, player empowerment, and education off the field are just as crucial as what happens between the lines. Together, they explore: ⚾️ The formation and purpose of the MLBPA ⚾️ The legacy of Curt Flood, Marvin Miller, and the ’94 strike ⚾️ The union’s role in youth baseball, NIL, and mental health support ⚾️ Why young players must understand the business of the game ⚾️ How to become the CEO of your own career This episode is a must-listen for prospects, parents, coaches, and fans who care about the soul of the sport—and the people in it. 🔔 Subscribe for more unfiltered conversations with the game’s most influential voices 📤 Share this with a teammate, parent, or coach who needs to hear it Subscribe to Most Valuable Agent Youtube Channel for more content: ___ RESOURCES + LINKS : Elite Representation. Strategic Growth. Maximum Impact. From contract negotiations to career development, we put athletes first—helping you secure your future on and off the field. Ready to take your career to the next level? FOLLOW MLBPA: Matt Hannaford:
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Pitch Smarter, Not Harder: MLB Lessons with Tyler Zombro
04/16/2025
Pitch Smarter, Not Harder: MLB Lessons with Tyler Zombro
What does it really take to go from overlooked to overachiever in professional baseball? In this episode of Most Valuable Agent, Matt Hannaford sits down with Tyler Zombro—a former undrafted pitcher who battled his way to Triple-A and now serves as Special Assistant of Pitching for the Chicago Cubs. Tyler’s story is one of resilience, reinvention, and relentless improvement. From setbacks and injuries to shaping how MLB teams develop arms today, his journey is packed with lessons for players, coaches, and anyone navigating the evolving world of baseball. Whether you're chasing a roster spot, building a development system, or guiding a young athlete, this episode dives deep into the data, biomechanics, and mindset reshaping pitching at every level. What You'll Learn in This Episode: ✅ How Tyler’s journey from undrafted free agent to AAA pitcher and front office exec unfolded ✅ Why command, pitch design, and self-awareness often trump velocity ✅ The real role of data in modern pitching development and talent evaluation ✅ How to build a plan for adding velo, refining pitch shapes, and avoiding injury ✅ What makes Tread Athletics different—and how it helped top arms like Cole Ragans ✅ Why transparent communication is the missing ingredient in many MLB organizations ✅ What amateur and pro players should consider when choosing a team, coach, or plan ✅ The importance of player development systems, biomechanics, and long-term strategy ✅ How teams like the Cubs and Dodgers build winning culture by maximizing undervalued arms ✅ Why mental models, adaptability, and understanding your identity matter more than ever 🔔 Subscribe for weekly baseball insights from the game’s brightest minds 📤 Share this with a teammate, coach, or young pitcher on the rise Subscribe to Most Valuable Agent Youtube Channel for more content: ___ RESOURCES + LINKS : Elite Representation. Strategic Growth. Maximum Impact. From contract negotiations to career development, we put athletes first—helping you secure your future on and off the field. Ready to take your career to the next level? FOLLOW Tyler Zombro: Matt Hannaford:
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How Kurt Suzuki Beat the Odds: College Baseball, Mental Toughness & the Big Leagues
04/09/2025
How Kurt Suzuki Beat the Odds: College Baseball, Mental Toughness & the Big Leagues
In the second part, of this episode of the Most Valuable Agent Podcast, former MLB catcher and World Series champion Kurt Suzuki joins host Matt Hannaford to share his journey from overlooked Hawaii high school athlete to 16-year Major League veteran. Kurt dives into the ups and downs of walking on at Cal State Fullerton, grinding through the minors, and eventually becoming one of the most respected catchers in the game—with an All-Star nod and a World Series ring to show for it. Whether you're a baseball parent, aspiring player, or travel ball coach, this episode delivers real talk, mindset shifts, and hard-earned wisdom you won’t hear in typical recruiting conversations. What You’ll Learn from This Episode: ✅ Growing up in Hawaii: Challenges and cultural uniqueness in pursuing baseball ✅ Choosing a walk-on opportunity over a full scholarship ✅ The mental edge: How Kurt built confidence and caught the eye of scouts ✅What college baseball really teaches you ✅ The game-changing mindset shift that transformed Kurt’s career ✅ Fullerton's legendary run to the College World Series ✅ The truth about travel ball, exposure, and scholarships for young athletes ✅ The problem with ego in youth baseball and how to develop winning players ✅ The role of parents: What every sports parent should (and shouldn’t) do ✅The value of choosing the right agent and building long-term trust Whether you’re navigating youth baseball politics, making a college decision, or working your way through the minors, Kurt offers grounded wisdom, real stories, and actionable insight. Subscribe for weekly interviews with athletes, coaches, and pros sharing lessons you won’t learn on the field. 📍 Check out more on Kurt Suzuki and PONO Baseball: Subscribe to Most Valuable Agent Youtube Channel for more content: ___ RESOURCES + LINKS : Elite Representation. Strategic Growth. Maximum Impact. From contract negotiations to career development, we put athletes first—helping you secure your future on and off the field. Ready to take your career to the next level? FOLLOW Kurt Suzuki: Matt Hannaford:
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How Kurt Suzuki Went from Walk-On to World Series Champion
04/02/2025
How Kurt Suzuki Went from Walk-On to World Series Champion
Think making it to the MLB is all about raw talent? Think again. Kurt Suzuki’s journey from an overlooked Hawaiian athlete to a 16-year MLB career proves that mindset, adaptability, and persistence matter more than anything else. In this episode of Most Valuable Agent, World Series champion Kurt Suzuki sits down with host Matt to share his unfiltered story—from walking on at Cal State Fullerton to winning a College World Series and ultimately thriving in the big leagues. Whether you're a youth baseball player, parent navigating travel ball politics, or just a fan of underdog success stories, this episode is packed with must-know lessons on perseverance, mental toughness, and making the most of every opportunity. What You’ll Learn in This Episode: ⚾️ The challenges of being a baseball prospect from Hawaii ⚾️ Why exposure and opportunity outweigh raw talent in recruiting ⚾️ How Kurt turned down a full-ride to walk on at Fullerton… and why ⚾️ The mindset shift that changed everything, thanks to Ken Ravizza ⚾️ The story behind becoming a national champion and Johnny Bench Award winner ⚾️ How humility, adaptability, and being a “winning player” matter more than stats ⚾️ Advice for parents navigating youth baseball and travel ball politics 🧠 ⚾️ Behind-the-scenes insights on agents, the business of MLB, and staying in the bigs 💥 This isn’t just a story about baseball—it’s about life, mindset, perseverance, and becoming undeniable. Whether you’re a youth athlete, parent, coach, or fan of the game, you’ll walk away with a new perspective on what it takes to compete—and win—at the highest level. Subscribe to Most Valuable Agent Youtube Channel for more content: ___ RESOURCES + LINKS : Elite Representation. Strategic Growth. Maximum Impact. From contract negotiations to career development, we put athletes first—helping you secure your future on and off the field. Ready to take your career to the next level? FOLLOW Kurt Suzuki: Matt Hannaford:
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He Coached His Son to the MLB Draft—Craig Holman on What Really Matters
03/26/2025
He Coached His Son to the MLB Draft—Craig Holman on What Really Matters
What if everything you thought about youth baseball, travel ball, and scholarships was upside down? In this emotional and eye-opening episode of Most Valuable Agent, host Matt sits down with former pro pitcher, travel ball coach, and baseball dad Craig Holman—father of LSU standout and MLB Draft pick Luke Holman. This isn't just about rankings, exposure, or getting a D1 scholarship. This is about what really matters—the relationship between parent and child, the power of presence, and how chasing the wrong things can rob families of the joy that sports are supposed to bring. What You’ll Learn in This Episode: ✅ “Be a Dad First” – Why your relationship matters more than your kid’s batting average ✅ Development > Exposure – The dangerous lie most travel baseball families believe ✅ The College Decision – What every parent should know before their child commits ✅ Coaching Without Regret – How to pour into your kids without expecting a return ✅ Visualizing Success – The mental strategies Craig used as a pro and taught his kids ✅ Lessons from the Draft Process – What Craig learned representing his own son ✅ The Wolf at the Door – Why staying uncomfortable can be the greatest gift ✅ The Most Important Investment – Why time spent with your child is the ultimate ROI Whether you're a baseball parent, aspiring athlete, or coach, this episode is a masterclass in humility, leadership, and legacy. 📲 SHARE this episode with a coach, parent, or athlete who needs to hear the truth Subscribe to Most Valuable Agent Youtube Channel for more content ___ RESOURCES + LINKS : Elite Representation. Strategic Growth. Maximum Impact. From contract negotiations to career development, we put athletes first—helping you secure your future on and off the field. Ready to take your career to the next level? FOLLOW Craig Holman: Matt Hannaford:
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MLB Draft or College? – Auburn Coach Karl Nonemaker on Choosing the Right Path
03/19/2025
MLB Draft or College? – Auburn Coach Karl Nonemaker on Choosing the Right Path
Want to play college baseball or go pro? This episode is a must-hear! Auburn University assistant head coach Karl Nonemaker joins the podcast to discuss the college baseball recruiting process, the impact of the transfer portal, and how players can make the best decision between playing at the collegiate level and going pro. Karl shares valuable insights from his experience as both a player and a D1 coach, offering real-world advice for high school athletes, parents, and aspiring college baseball players. If you're wondering how to stand out in the recruiting process, what SEC baseball is really like, or how to navigate the draft vs. college decision, this episode has the answers. The decisions you make NOW will shape your future. Don't get left behind - learn what it takes to play at the next level. Key Takeaways from This Episode: ✅ The reality of SEC baseball – Why it's one of the most competitive conferences in the country. ✅ Should you go pro or play in college? – Breaking down the factors that influence this critical decision. ✅ How to stand out in recruiting – What coaches actually look for in players. ✅ The impact of the transfer portal & NIL – How college baseball has evolved in the last few years. ✅ Social media & recruiting – How players can use video and social platforms to get noticed. ✅ Roster size changes & player development – What it means for incoming freshmen and two-way players. If you're serious about baseball and want to learn from a top-level coach, hit play now! Subscribe to Most Valuable Agent Youtube Channel for more content ___ RESOURCES + LINKS : Elite Representation. Strategic Growth. Maximum Impact. From contract negotiations to career development, we put athletes first—helping you secure your future on and off the field. Ready to take your career to the next level? FOLLOW Karl Nonemaker: Matt Hannaford:
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The Mental Trick That Made Sean Casey an MLB All-Star
03/12/2025
The Mental Trick That Made Sean Casey an MLB All-Star
What separates good athletes from elite performers? It’s not just talent—it’s mental discipline. In this episode of Most Valuable Agent, Sean Casey, former MLB All-Star and performance coach, breaks down the mental game of baseball and how mastering your mindset can transform your performance on and off the field. Sean shares how Harvey Dorfman’s book, The Mental Game of Baseball, completely changed his approach to the game, giving him a sixth tool—the ability to stay calm, focused, and confident under pressure. He reveals how mental toughness helped him go from being overlooked in high school to becoming one of the best hitters in the country. ___ What You’ll Learn from This Episode: ✔️ Why 80-90% of baseball is mental—but few players train their mindset ✔️ How Sean Casey used visualization & breathing techniques to stay locked in at the plate ✔️ Lessons from Ken Griffey Sr. & the legends of the game that shaped his career ✔️ Why players fail at showcases—and how to dominate at game time ✔️ The power of self-belief & outworking the competition Unlock the Mental Edge to Dominate in Baseball & Life! Sean Casey isn’t just talking theory—he lived it. If you’re an athlete, coach, or competitor looking for an edge, this is the episode to watch. 📌 Check out Sean’s 8 Week mental performance program: Subscribe to Most Valuable Agent Youtube Channel for more content ___ RESOURCES + LINKS : Elite Representation. Strategic Growth. Maximum Impact. From contract negotiations to career development, we put athletes first—helping you secure your future on and off the field. Ready to take your career to the next level? FOLLOW Sean Casey: Matt Hannaford:
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Johan Martinez-Khalilian’s Life-Changing Advice to Conquer Fear & Unlock Your True Purpose
03/05/2025
Johan Martinez-Khalilian’s Life-Changing Advice to Conquer Fear & Unlock Your True Purpose
What if fear wasn’t a barrier but an invitation to step into something greater? In this powerful episode of the Most Valuable Agent Podcast, Matt welcomes Johan Martinez-Khalilian—an award-winning speaker, mentor, and life coach to professional athletes—to dive deep into personal growth, resilience, and redefining success. Johan shares his profound insights on breaking free from limiting beliefs, stepping outside your comfort zone, and embracing transformation—whether you’re an athlete, entrepreneur, or simply someone striving to create a meaningful impact. This episode will challenge the way you think about fear, leadership, and success, offering actionable strategies to push past self-doubt and level up in your life and career. ___ What You’ll Learn from This Episode: ✅ Why redefining success is crucial for long-term fulfillment ✅ How fear can actually guide you toward your true calling ✅ The power of adaptability in personal and professional growth ✅ Why transactional relationships hold people back ✅ What it means to be irreplaceable in your field and in life Subscribe to Most Valuable Agent Youtube Channel for more content ___ RESOURCES + LINKS : Elite Representation. Strategic Growth. Maximum Impact. From contract negotiations to career development, we put athletes first—helping you secure your future on and off the field. Ready to take your career to the next level? FOLLOW Johan Martinez-Khalilian: Matt Hannaford:
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Inside Athlete Marketing: NIL, Branding & Baseball’s Future with Adidas’ Charley Stobbs
02/18/2025
Inside Athlete Marketing: NIL, Branding & Baseball’s Future with Adidas’ Charley Stobbs
What does it really take to land an endorsement deal? In this episode, I sit down with Charley Stobbs, U.S. Sports Marketing Director for Adidas Baseball and Football, to break down the business of branding & sponsorships in sports — including the differences between NIL in baseball vs. football, how social media is reshaping athlete branding, and what young players need to do to build real marketing value. We talk about how brands like Adidas select their athletes, and why performance matters more than just hype. Charley also shares why East Coast Pro is a must-attend event, what brands look for beyond talent, and how sponsorship deals have evolved in today’s game. HIGHLIGHTS 00:00 Meet Charley Stobbs, U.S. Sports Marketing Director for Adidas Baseball and Football. 07:30 How has athlete marketing changed with social media? 12:45 What Adidas looks for when signing players to sponsorship deals. 18:00 What athletes need to know about brand partnerships beyond wearing the gear. 24:00 How brands strategize around signing athletes with All-Star potential. 27:00 How player brand transitions happen when switching from one major brand to another. 29:45 The underrated factor that can make or break an athlete’s brand potential. 33:45 Advice for young athletes looking to land a brand deal. 38:00 When should parents start thinking about athlete branding for their kids? 44:30 What young players should focus on instead of social media hype. RESOURCES + LINKS Learn more at Book a 1:1 Consultation FOLLOW Matt Hannaford: Charley Stobbs:
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Tyler Zombro on Pitching Development, Data Analytics, and Navigating the Business of Baseball
02/11/2025
Tyler Zombro on Pitching Development, Data Analytics, and Navigating the Business of Baseball
Pitching development has changed dramatically over the last decade. In this episode, I am joined by Tyler Zombro, the Special Assistant to the Cubs Pitching Director. We talk about the biggest developments in pitching – why velocity isn’t everything, how pitch shapes and biomechanics change the way pitchers train, and how organizations like the Cubs use data to maximize every arm in their system. Plus, we dive into the critical aspect of transparency between teams and players, the mistakes players and parents are making in youth baseball, and what free agents need to consider before signing with a team. HIGHLIGHTS 00:00 What are the controllables that determine pitching success? 06:15 The mental shift that pitchers must make to survive in pro baseball. 10:30 The turning point that made Tyler realize he wanted to help other pitchers succeed. 17:00 What happens when a pitcher walks into Tread Athletics for the first time? 20:15 The difference between private pitching development vs MLB front office. 28:00 One thing every free agent should demand from teams before signing. 36:30 Why the right organization matters more than the signing bonus. 43:00 How minor adjustments in pitch usage turned pitchers into multi-millionaires. 47:45 The risks of forcing mechanical changes that don’t fit a pitcher’s body. 50:00 What parents of young pitchers need to stop doing immediately. 52:00 The surprising pitch that’s dominating modern baseball. 53:15 The pitching metric that reveals if a pitcher will succeed in the big leagues. 58:15 When is the right age for a player to start throwing a breaking ball? RESOURCES + LINKS Learn more at Book a 1:1 Consultation FOLLOW Matt Hannaford: Tyler Zombro:
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Opportunities Over Excuses: KC Royals Hitting Coach, Keoni DeRenne’s, Message to Young Baseball Players
02/04/2025
Opportunities Over Excuses: KC Royals Hitting Coach, Keoni DeRenne’s, Message to Young Baseball Players
The jump from amateur baseball to the big leagues is bigger than most people realize. In today’s episode, I’m joined by Keoni DeRenne, Assistant Major League Hitting Coach for the Kansas City Royals, to break down the realities of making it to the pros. He shares the hidden struggles of big leaguers and what truly separates them from everyone else. We talk about what parents need to do differently when talking to their kids about the game, how young players should structure their training, and what every aspiring pro needs to be thinking about NOW if they want to make it. HIGHLIGHTS 00:00 The common pitfall parents make when coaching their kids after a game. 07:30 How has baseball changed over the last 15-20 years? 12:15 The hardest part about transitioning from playing to coaching in the big leagues. 17:45 How does music impact player performance and mindset? 22:30 The best way to approach players struggling with performance slumps. 29:15 How parents can support their kids in baseball without adding pressure. 35:15 How can players develop a drill package from tee work to live BP? 40:00 What mindset and process does it really take to make it to the big leagues? 45:45 What are the biggest challenges for youth and travel baseball players from Hawaii? 53:45 How former Hawaiian pros stay connected and mentor the next generation. 56:15 The one thing every aspiring major leaguer should pay attention to. RESOURCES + LINKS Learn more at Book a 1:1 Consultation FOLLOW Matt Hannaford: Keoni DeRenne:
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Kurt Suzuki: From College Walk-On to World Series Champion, Assistant to the GM, and Travel Baseball Coach Part 2
01/28/2025
Kurt Suzuki: From College Walk-On to World Series Champion, Assistant to the GM, and Travel Baseball Coach Part 2
What defines a winning player from the rest? In this episode, I’m joined again by World Series Champion and MLB All-Star Kurt Suzuki for part two of our conversation. We break down what it takes to develop a winning mindset that opens up doors to opportunity, both in baseball and in life. Kurt shares his wisdom as a player, coach, and parent in creating positive team chemistry to navigate the decision-making process of youth baseball and the business of baseball. Tune in to discover the traits and habits young players need to succeed! HIGHLIGHTS 00:00 The biggest benefits of building college team culture. 06:45 Why team chemistry remains critical (even at the professional level). 12:45 Josh Donaldson’s transition from catcher to third baseman. 21:00 How Kurt went from MLB player to front office leadership. 29:00 The ideal role of parents in supporting young athletes. 33:45 Why being coachable and open-minded transforms a player’s career. 36:00 What players need to know about the business side of baseball. 44:30 Advice for parents and players navigating the business of baseball. RESOURCES + LINKS Learn more at Book a 1:1 Consultation FOLLOW Matt Hannaford: Kurt Suzuki:
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Kurt Suzuki: From College Walk-On to World Series Champion, Assistant to the GM, and Travel Baseball Coach Part 1
01/21/2025
Kurt Suzuki: From College Walk-On to World Series Champion, Assistant to the GM, and Travel Baseball Coach Part 1
Get ready to discover how you go from college walk-on to World Series Champion. In this episode, I sit down with my longtime friend and former client, Kurt Suzuki. He shares what it takes to compete at the highest level, the critical role of mental preparation, and why short-term goals are important for long-term success. Plus, he shares the best life-changing advice he received from legendary sports psychologist Ken Ravizza to stand out and compete as an elite player. HIGHLIGHTS 00:00 Meet Kurt Suzuki, College World Series and MLB World Series Champion. 05:00 How do players overcome the challenges of growing up with limited exposure to scouts? 09:15 When did you realize you could compete at the highest level? 14:00 The risks of today’s travel ball culture and why polished players are becoming rare. 19:00 How to stand out and catch the attention of scouts. 22:30 Lessons from legendary sports psychologist Ken Ravizza. 26:00 Ways to overcome injury fears and confidence. 31:00 BTS stories from the 2004 College World Series Championship run. RESOURCES + LINKS Learn more at Book a 1:1 Consultation FOLLOW Matt Hannaford: Kurt Suzuki:
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The Unconventional Path to a 2X Major League Baseball World Series Champion with Jonny Gomes Part 2
01/14/2025
The Unconventional Path to a 2X Major League Baseball World Series Champion with Jonny Gomes Part 2
Get ready to learn how a player goes from good to generationally great! In this second part of our two-part conversation with Jonny Gomes, we delve deeper into the intricacies of professional baseball and the business behind the game. He shares tips on simplifying the game, leveraging preparation, and adapting to the relentless demands of professional baseball. We also discuss the fine line between analytics and instinct, coaching challenges, and how data can help prevent injuries in young athletes. HIGHLIGHTS 00:00 The habits that separate top players from the rest. 03:45 Advice on how to simplify the game. 09:00 The mindset and preparation that separate elite players like Joey Votto. 14:30 The toughest opponent in major league baseball. 19:30 Why modern coaching is more challenging than ever. 26:00 What should matter more than winning in youth baseball? 32:00 How self-evaluation and smart coaching build trust in player development. 35:45 How data is reshaping injury prevention. RESOURCES + LINKS Learn more at Book a 1:1 Consultation FOLLOW Matt Hannaford: Jonny Gomes:
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The Unconventional Path to a 2X Major League Baseball World Series Champion with Jonny Gomes, Part 1
01/07/2025
The Unconventional Path to a 2X Major League Baseball World Series Champion with Jonny Gomes, Part 1
What does it take to turn untraditional beginnings into a major league career? In this first installment of a two-part series, I’m joined by the two-time World Series champion Jonny Gomes. We talk about how today’s amateur baseball landscape differs from previous generations, how to secure a college scholarship, and what it takes to grind through the challenges of minor league baseball. Jonny shares how to build confidence, the critical role of preparation, and how to make adjustments to thrive at every level of the game. HIGHLIGHTS 00:00 How to secure a college scholarship in baseball. 05:30 Lessons from a zero-scholarship athlete who earned a pro tryout. 09:00 Advice for parents on guiding young athletes through rankings and expectations. 13:45 How to build confidence as an athlete. 18:30 How do support systems help overcome the challenges of minor league baseball? 25:15 The most important skill for young players. 33:00 Strategies to simplify the game. RESOURCES + LINKS Learn more at Book a 1:1 Consultation FOLLOW Matt Hannaford: Jonny Gomes:
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How to Get Recruited: Inside College Baseball with Auburn’s Karl Nonemaker
12/31/2024
How to Get Recruited: Inside College Baseball with Auburn’s Karl Nonemaker
How do you stand out in college baseball recruiting? In this episode, I sit down with Karl Nonemaker, Associate Head Coach and Recruiting Coordinator at Auburn University. He breaks down what it takes to catch a coach's eye and shares actionable advice for players, parents, and coaches navigating the recruiting process. We also dive into the impact of rule changes like the transfer portal, and the role of technology and NIL in college baseball. Get ready to level up your understanding of college baseball recruitment. HIGHLIGHTS 00:00 Meet Auburn’s Recruiting Coordinator, Karl Nonemaker. 05:30 Factors to consider when deciding between college and professional baseball. 14:30 How the recent rule changes shape the early recruitment process. 17:30 Ways to use social media to grab a coach’s attention. 24:15 Why two-way players are a growing asset for college programs. 27:00 How NIL is reshaping opportunities in college baseball. 33:30 Advice for high school players navigating the recruiting process. 40:00 Why transparency is critical among players, parents, and coaches. 47:45 What parents should and shouldn’t do to support their athletes. RESOURCES + LINKS Learn more at Book a 1:1 Consultation FOLLOW Matt Hannaford: Karl Nonemaker:
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The Science and Soul of Hitting: Personal Big League Hitting Coach Benny Craig on Mindset, Mechanics, and Development
12/24/2024
The Science and Soul of Hitting: Personal Big League Hitting Coach Benny Craig on Mindset, Mechanics, and Development
Ever wondered what you need to excel at hitting, both physically and mentally? In this episode, I’m joined by renowned hitting coach Benny Craig, founder of Feel Good Hitting. He shares his strategies for developing hitters through an individualized approach, combining mechanics, mindset, and MORE. We also dive into lessons from legends like Ted Williams, Sadaharu Oh, and Kobe Bryant. Tune in to learn how to sync your breathing with your swing, and develop a powerful hitting approach that goes beyond the basics. HIGHLIGHTS 00:00 The mindset that sets elite athletes apart. 04:00 Meet Benny Craig, personal Big League hitting coach. 07:15 Lessons from Ted Williams and Sadaharu Oh that every hitter should know. 16:30 Ted Williams’ three golden rules for hitting success. 21:30 What’s missing in high school that prepares athletes for the next level? 30:00 Two must-know breathing techniques to improve hitting performance. 39:30 What are the pillars of great hitting? 47:30 How to create consistency with feedback and game-speed training. 55:15 What separates great hitters like Aaron Judge from the rest. 01:01:45 The mindset and work ethic that made Ted Williams and Kobe Bryant legends. 01:08:45 Who is a hitter young players should watch to improve their game? RESOURCES + LINKS Learn more from Benny Learn more at Book a 1:1 Consultation FOLLOW Matt Hannaford: Benny Craig:
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How Your Son Can Become More Valuable in the MLB Draft with the National Crosschecker for the New York Yankees, Mike Wagner
12/17/2024
How Your Son Can Become More Valuable in the MLB Draft with the National Crosschecker for the New York Yankees, Mike Wagner
What separates a good prospect from a great one? In this episode, I am joined by Mike Wagner, the National Crosschecker for the New York Yankees, to share ways your son can stand out in the scouting process. He breaks down the role of technology and analytics, the difference between on-field and off-field makeup, and tips on choosing the right coaches and programs for youth players. He also shares the challenges of transitioning into professional play. Get ready to know what scouts are really looking for! HIGHLIGHTS 00:00 Meet Mike Wagner, National Crosschecker for the New York Yankees. 06:30 When do scouts start evaluating young players? 10:30 What is on-field vs off-field makeup in scouting? 16:15 How scouts and directors collaborate to find the next MLB stars. 25:15 How teams evaluate player performance. 31:30 Should young players specialize in one sport? 35:30 The difference between a player's skills vs top-end potential. 44:00 What is the 20-80 player grading scale? 54:30 Advice for youth players on choosing the right team and coach. RESOURCES + LINKS Learn more at Book a 1:1 Consultation FOLLOW Matt Hannaford: Mike Wagner:
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Dallas Braden on How to Get to the Big Leagues When You’re Not a Top Prospect
12/10/2024
Dallas Braden on How to Get to the Big Leagues When You’re Not a Top Prospect
What does it really take to defy the odds, going from an overlooked underdog to an MLB player? In this episode, I sit down with former MLB pitcher, Dallas Braden. We break down what good representation in the MLB draft really looks like, and the challenges of being an overlooked prospect. Dallas shares the mindset, lessons, and advice that shaped his Major League Baseball career and transformed his approach on the mound. He also opens up about the impact of his grandmother's unwavering support and the lessons parents need to hear about setting realistic expectations to manage the player’s pressures of travel ball. Tune in to learn how to rise above systemic challenges and adversity. HIGHLIGHTS 00:00 Meet Dallas Braden, former MLB pitcher. 05:00 What advice transformed your approach to pitching? 10:00 Why junior college was a "launching pad" for Dallas’ career. 16:15 Advice for parents on setting realistic expectations. 22:30 How parents' behavior affects a player’s future. 25:00 What good representation in the MLB draft really looks like. 31:30 The mindset that turns an underdog into a Major League pitcher. 38:00 The story behind Dallas’ perfect game on Mother’s Day. 44:45 What parents need to know about managing travel ball schedules. 54:45 Who should young players watch to learn how to play the game the right way? RESOURCES + LINKS Learn more at Book a 1:1 Consultation FOLLOW Matt Hannaford: Dallas Braden:
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Inside MLB Scouting, Draft Models, and Player Development with Jonathan Mayo
12/03/2024
Inside MLB Scouting, Draft Models, and Player Development with Jonathan Mayo
What really makes a baseball player thrive? Is it raw talent, hard work, or a bit of both? In this episode, I sit down with Jonathan Mayo, a renowned expert in the MLB draft, minor leagues, and scouting. We dive into the evolution of scouting since COVID, the pros and cons of hybrid draft models, and the role of the MLB combine. Jonathan also shares insights from his book, which dives into the origin stories of baseball's unexpected stars like Joey Votto, Jacob deGrom, and Albert Pujols. Tune in for behind-the-scenes stories that will change the way you view baseball development. HIGHLIGHTS 00:00 Meet Jonathan Mayo, expert in the MLB draft, minor leagues, and scouting. 08:00 How has scouting changed since COVID? 13:30 Is the MLB draft combine worth it for players? 17:45 How to create draft and minor league prospect rankings. 22:00 The origin stories of baseball's unexpected stars. 26:45 What makes MLB teams excel at player development. 33:00 Why is raw talent not enough? 37:45 How minor league top 30 rankings are created. RESOURCES + LINKS Get your copy of Jonathan’s book “Smart, Wrong, and Lucky: The Origin Stories of Baseball's Unexpected Stars” Learn more at Book a 1:1 Consultation FOLLOW Matt Hannaford: Jonathan Mayo:
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The Power of Breath: Enhancing Performance in Youth Baseball with Major League Human Performance Coach, Harvey Martin
11/26/2024
The Power of Breath: Enhancing Performance in Youth Baseball with Major League Human Performance Coach, Harvey Martin
What drives elite performance? Today, I speak with Harvey Martin, former Human Performance Coach for the San Francisco Giants. He shares how he overcame anxiety and the yips as a professional baseball player to become a leader in human performance coaching. We break down the critical connection between physiology and psychology in achieving peak performance. Plus, we unpack how breathing techniques enhance athletic performance, regulate emotions, and unlock untapped potential. Tune in to learn breathing exercises that boost your game! HIGHLIGHTS 00:00 Meet Harvey Martin, former Human Performance Coach for the San Francisco Giants. 04:00 Harvey’s journey from collegiate baseball to the Milwaukee Brewers. 15:30 Breathing exercises to boost athletic performance at any level. 23:00 The physiological impacts between nasal and mouth breathing. 42:30 How has breathwork reshaped your life and coaching philosophy? 51:30 Advice for young players to handle pro baseball’s mental and physical demands. 56:30 What is your baseball coaching approach? 01:01:00 Strategies for creating open communication between players and coaches. 01:04:45 How can high school or college players better prepare for pro baseball? 01:19:00 How to overcome psychological challenges as an athlete transitioning out of their sports career. RESOURCES + LINKS Get your copy of Harvey’s book “Without Words” Learn more about Harvey Learn more at Book a 1:1 Consultation FOLLOW Matt Hannaford: Harvey Martin:
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The Front Office Perspective: Insights from Former GM, Bill Geivett
11/19/2024
The Front Office Perspective: Insights from Former GM, Bill Geivett
What makes a championship team? In this episode, I sit down with Bill Geivett, former Senior VP of Major League Operations for the Colorado Rockies, to uncover the mindset, strategy, and systems behind elite performance. We dive into the evolving role of data in baseball, the balance between analytics and on-the-ground scouting, and the high stakes decision-making process in professional sports. He also introduces an innovative platform designed to transform how athletes, teams, and fans connect. Get ready to elevate your game to the next level! HIGHLIGHTS 00:00 Level up your game with former GM, Bill Geivett. 02:15 How data and analytics have transformed baseball. 08:30 The high stakes involved in making professional sports decisions. 15:15 What parents and players need to know about the draft process. 22:00 How minor league development aligns with major league goals. 26:45 What defines a great teammate? 30:45 What made you write “Do You Want to Work in Baseball?”. 41:45 How to prepare your mindset to thrive in Major League Baseball. 46:45 The app designed to revolutionize social connections in sports. 54:00 Bill’s long-term mission for youth sports. RESOURCES + LINKS Get your copy of Bill’s book “Do You Want to Work in Baseball?” Download the IMA Team app Learn more about IMA Team Learn more at Book a 1:1 Consultation FOLLOW Matt Hannaford: Bill Geivett:
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Navigating the NIL Landscape with Former NCAA Investigator and Current NIL Attorney, Tim Nevius
11/12/2024
Navigating the NIL Landscape with Former NCAA Investigator and Current NIL Attorney, Tim Nevius
Are NIL deals a huge opportunity or a legal headache for student-athletes? In this episode, I sit down with Tim Nevius, former NCAA Investigator and current NIL Attorney, to unpack the evolving landscape of NIL – Name, Image, and Likeness – in college sports. Tim shares tips with college athletes and families about the complexities of NIL deals. We break down the latest developments in college sports reform, including NIL collectives, brand partnerships, and revenue sharing, and how these changes affect student-athletes at both high school and collegiate levels. Get ready to make smart and balanced decisions in the NIL space. HIGHLIGHTS 00:00 Tim’s journey from college athlete to athletes’ rights advocate. 07:45 The current state and legal evolution of NIL in college sports. 10:45 Common misconceptions about collectives vs. NIL brand deals. 14:15 How can athletes protect their eligibility while maximizing NIL opportunities? 17:30 Advice for parents on protecting their children’s eligibility. 25:15 One major factor brands consider in NIL deals. 30:15 Red flags athletes and families should watch for in NIL contracts. 36:00 Why young athletes must prepare for tax responsibilities and seek financial guidance. 41:00 What's your advice for student-athletes figuring out NIL? RESOURCES + LINKS Learn more about Nevius Legal Learn more at Book a 1:1 Consultation FOLLOW Matt Hannaford: Tim Nevius: Tim Nevius Email:
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Mental Skills for the Next Generation of Athletes with Sean O'Brien
11/05/2024
Mental Skills for the Next Generation of Athletes with Sean O'Brien
In the highly competitive world of youth sports, how can players get mentally prepared to reach their highest potential? In this episode, I’m joined by Sean O’Brien, founder of HeadTop Performance, to talk about the mental skills that set great athletes apart. He shares proven strategies for handling pressure, reframing failure, and creating routines that boost confidence. We also dive into the mindset shifts that separate pros from amateurs, daily habits for consistency, and tips for athletes and parents to build and support mental strength from a young age. Tune in to discover tools to build a mindset that drives athletes to their peak performance. HIGHLIGHTS 00:00 What is it like to work with athletes on mental performance? 04:45 The standard mindset that defines top athletes in sports and life. 07:00 Tools for overcoming failure and pressure at showcases. 10:30 How commitments to yourself impact sports and life success. 13:00 Reflection exercises for athletes after games and showcases. 16:15 Tools that prepare athletes mentally for peak performance. 19:15 One common pitfall players rarely recognize early in their careers. 24:00 How to balance motivation and commitment. 25:30 How reverse engineering helps athletes reach their ultimate potential. 30:30 The mindset that separates professionals from amateurs. 34:00 What is your advice to parents on supporting their children’s athletic journey? 40:30 How to handle adversity and reframe negative situations. 42:45 How young athletes start building mental discipline early. RESOURCES + LINKS Learn more about Sean O’Brien and HeadTop Performance Learn more at Book a 1:1 Consultation FOLLOW Matt Hannaford:
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Velocity, Strength, and Smarter Training: A Conversation with Dr. Nick Serio
10/29/2024
Velocity, Strength, and Smarter Training: A Conversation with Dr. Nick Serio
Addendum: In the episode, the guest mentioned the proper water consumption is one ounce per pound of body weight, the correct amount is half your body weight (or an ounce per kg) not an ounce per pound. Your athlete can improve their game without risking injury. In this episode, I’m joined by renowned sports performance coach, Dr. Nick Serio. We talk about the crazy lengths these young athletes will go to chase velocity, and how that can actually end up doing more harm than good. Dr. Serio shares his approach to customizing the training to the individual, not just throwing them into a one-size-fits-all program. He also shares the story of an athlete who came in thinking he needed to be squatting heavy, but it was actually wrecking his hips. Dr. Serio drops a ton of knowledge on the mental side, nutrition, and how to set these players up for long-term success, not just short-term gains. HIGHLIGHTS 00:00 Meet Dr. Nick Serio. 03:15 The fine line between improving skill and staying healthy. 07:00 How can athletes develop velocity safely? 21:00 What age should players begin strength training? 29:00 The best things you can do to strengthen your athletes' mental game. 31:15 Ways to teach your kids strength training techniques if you can’t access experts. 38:00 How to not waste time trying to model what every other athlete is doing. 42:30 How to improve communication skills (including non verbal communication.) 47:45 The power of treating practice like the real game. RESOURCES + LINKS Learn more at Book a 1:1 Consultation FOLLOW Matt Hannaford: Dr. Nick Serio: Contact Velocity
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Velocity, Strength, and Smarter Training: A Conversation with Dr. Nick Serio
10/29/2024
Velocity, Strength, and Smarter Training: A Conversation with Dr. Nick Serio
Addendum: In the episode, the guest mentioned the proper water consumption is one ounce per pound of body weight, the correct amount is half your body weight (or an ounce per kg) not an ounce per pound. Your athlete can improve their game without risking injury. In this episode, I’m joined by renowned sports performance coach, Dr. Nick Serio. We talk about the crazy lengths these young athletes will go to chase velocity, and how that can actually end up doing more harm than good. Dr. Serio shares his approach to customizing the training to the individual, not just throwing them into a one-size-fits-all program. He also shares the story of an athlete who came in thinking he needed to be squatting heavy, but it was actually wrecking his hips. Dr. Serio drops a ton of knowledge on the mental side, nutrition, and how to set these players up for long-term success, not just short-term gains. HIGHLIGHTS 00:00 Meet Dr. Nick Serio. 03:15 The fine line between improving skill and staying healthy. 07:00 How can athletes develop velocity safely? 21:00 What age should players begin strength training? 29:00 The best things you can do to strengthen your athletes' mental game. 31:15 Ways to teach your kids strength training techniques if you can’t access experts. 38:00 How to not waste time trying to model what every other athlete is doing. 42:30 How to improve communication skills (including non verbal communication.) 47:45 The power of treating practice like the real game. RESOURCES + LINKS Learn more at Book a 1:1 Consultation FOLLOW Matt Hannaford: Dr. Nick Serio: Contact Velocity
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ESPN’s Senior MLB Insider, Jeff Passan, on the Power of Players Engaging with the Media
10/22/2024
ESPN’s Senior MLB Insider, Jeff Passan, on the Power of Players Engaging with the Media
In the age of 24/7 sports coverage, how does the media influence the careers and lives of baseball players? In this episode, ESPN’s Senior MLB Insider, Jeff Passan, shares his experiences navigating the complex relationship between athletes and reporters. From breaking major trade news to building trust with players, Jeff shares the responsibility and power the media holds in shaping baseball’s biggest stories. We also delve into how media coverage, analytics, and youth development collide in today’s game. Get ready for a real inside look at how the media and analytics are shaping the future of baseball. HIGHLIGHTS 00:00 How today’s data-centric world is impacting young athletes. 03:45 What does it take to become a sports journalist? 07:00 How media interact with players when they first reach the big leagues. 14:15 BTS look at reporting trade rumors and the ethical boundaries involved. 19:00 Tips for players when answering media questions. 21:45 The rise of analytics and its impact on how players are evaluated. 28:30 What’s the difference between on the record vs off the record? 35:30 The challenges Jeff observed at every stage of an athlete's baseball career. 40:45 Long-term effects of focusing on velocity over mechanics. 45:00 How professional baseball’s current velocity obsession is impacting young athletes. 49:00 How tournaments prioritize exposure over player development. 58:00 What is the role of media literacy for young players, agents, and families? 01:03:00 Jeff’s advice for players on interacting with the media. 01:06:45 What Jeff learned about transparency in journalism. RESOURCES + LINKS Learn more at Book a 1:1 Consultation FOLLOW Matt Hannaford: Jeff Passan:
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Building Your Brand: The Power of Branding for Young Athletes with Dusty Williams
10/15/2024
Building Your Brand: The Power of Branding for Young Athletes with Dusty Williams
Ever wonder how athletes build a standout personal brand? In this episode, I sit with Dustin Williams, an artist-turned-marketing expert. We dive deep into sports marketing, branding, and how athletes build their brands. He shares his shift from rebranding a pest control company to working with professional athletes, including his creative approach to helping athletes like Austin Riley stand out. We explore how athletes take control of their marketing strategies, stay authentic, and create engaging content. Dustin offers tips for young athletes on building their brand, including why it’s crucial to be consistent, think like a business, and engage with the community. Get ready to learn more about branding and marketing! HIGHLIGHTS 00:00 The story behind launching and growing Green Mango Pest Control. 04:15 Lessons learned from branding and working with athletes. 07:00 How engagement matters more than high production. 13:30 What do baseball players struggle with branding? 17:00 Dustin's advice for young athletes. 25:00 How to create brand collaborations as a high school athlete. 30:00 What athletes need to think about for long-term success. 41:30 Strategies to create an appealing social media profile that aligns with your brand. 46:30 What are essential in both marketing and building relationships? 49:15 How often should athletes post on social media to grow their following and engagement? 52:00 Top tip to boost your social media content. 01:01:15 Should athletes create their own personal logos? RESOURCES + LINKS Learn more at Book a 1:1 Consultation FOLLOW Dustin Williams: Matt Hannaford:
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Unlocking Elite Youth Baseball: Insights with Eric Cressey on Long-Term Success and Injury Prevention
10/08/2024
Unlocking Elite Youth Baseball: Insights with Eric Cressey on Long-Term Success and Injury Prevention
The game has changed, and so have the risks. Today, we dive into a topic that every parent, player, and coach must be aware of - how to prevent early injuries and build a foundation for long-term athletic success. I sit down with Eric Cressey, the Director of Player Health and Performance for the New York Yankees to talk about all things youth baseball development, the athletic development pyramid, and what is leading young athletes to burnout and injuries so we can avoid them. We discuss everything from building a strong mental approach to nutrition, sleep strategies, and MORE. Tune in to create a balanced, healthy, and fun approach to the game. HIGHLIGHTS 00:00 Meet Eric Cressey, President and Co-Founder of Cressey Sports Performance. 04:00 What trends are you seeing in youth baseball development? 09:15 The "athletic pyramid" and how young athletes should prioritize strength and mobility first. 13:45 How Cressey Sports Performance helps players nationwide. 17:45 The dangers of having a "keeping up with the Joneses" mentality. 27:45 How overspecialization affects young athletes. 30:00 The role of nutrition and sleep in athletic performance. 33:30 The Japanese study on UCL damage in young athletes and its implications. 41:15 How can we protect young athletes from getting injured? 43:30 How the shift toward college baseball affects player development and injury rates. 51:00 Lessons about pitching durability from Verlander, Scherzer, and others. 01:01:00 The biggest mistake young players make. 01:03:00 Eric's most important advice for young athletes. RESOURCES + LINKS Learn more from Eric Cressey Learn more about High School Athlete Nutrition Learn more at Book a 1:1 Consultation FOLLOW Eric Cressey: Matt Hannaford:
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