The Findings Report

The Findings Report is a podcast about human behavior. Each episode offers insights on the intersection of consumer trends, popular culture and psychology. Hosted by Larry Vincent and Molly Schreiber, the show features interviews with leading researchers, tastemakers and business leaders.

Introducing The Customer Class 08/10/2020

Introducing The Customer Class The Findings Report has been on hiatus, but in our downtime produce Larry Vincent developed a limited series called The Customer Class. The show focuses on how senior business leaders find and keep the people businesses can't live without: customers. The first episode features an interview with SoulCycle co-founder Julie Rice. /episode/index/show/findingsreport/id/15544196

#18 Introverts 12/18/2018

#18 Introverts Do introverts have an advantage or a disadvantage in the workplace? How should we design the personality of our future AI colleagues? Bestselling author Matthew Pollard and Justine Cassell provide insight. /episode/index/show/findingsreport/id/7959596

#17 Men 2.0 12/11/2018

#17 Men 2.0 Many experts believe that we must change our attitudes about masculinity in order to affect changes in gender norms and equality. Guests Michael Ian Black, Gary Barker, and Linda Tuncay Zayer join us for a discussion about redefining manhood. /episode/index/show/findingsreport/id/7871750

#16 Trust 12/04/2018

#16 Trust Trust is viewed as an essential business success metric. But numerous studies suggest that our trust in governments, organizations and businesses has been declining. Guests Ben Boyd and Kent Grayson tackle the core issues. /episode/index/show/findingsreport/id/7777844

#15 Nostalgia 11/27/2018

#15 Nostalgia Nostalgia is a powerful emotion and a frequent go-to for marketers. Nowhere is nostalgia more prevalent than in music. In this episode, we discuss the ins and outs of music-based nostalgia with guest Jesse K, Petr Janata and Rob Kozinets. /episode/index/show/findingsreport/id/7698773

#14 Pets 11/23/2018

#14 Pets US consumers spend over $70 billion a year on care for the pets, a massive increase over the years. Guests Dan Miller, Loni Edwards and Renée Felice Smith unpack the behavior driving the trend. /episode/index/show/findingsreport/id/7661573

#13 Middleborns 11/20/2018

#13 Middleborns American families are getting smaller, making middle children an endangered species. Guests Adam Sternbergh and Catherine Salmon explain the ramifications. /episode/index/show/findingsreport/id/7625843

#12 Working 11/13/2018

#12 Working Work life has changed considerably in America. Photojournalist Josh Rose shares insights from his travels interviewing American workers, and author Louis Hyman shares perspective on the challenges of the growing Temp Economy. /episode/index/show/findingsreport/id/7539479

#11 Creativity 11/06/2018

#11 Creativity The best jobs in the future will go to those who can deliver creativity on demand. Guests Amy Aniobi, Allen Gannett and Page Moreau debunk popular myths about creativity and provide insights to help anyone improve their creative game. /episode/index/show/findingsreport/id/7452119

#10 Timing 10/30/2018

#10 Timing Every leader knows the strategic importance of questions like 'what' and 'why', but they often overlook 'when'. In the season two opener, Molly and Larry interview bestselling author Daniel Pink about his book WHEN and his insights on the hidden power of timing. They also interview researchers Jonah Berger and Kelley Gullo about their recent study on how time of day affects a consumer's interest in variety. /episode/index/show/findingsreport/id/7364339

Season 2 Trailer 10/17/2018

Season 2 Trailer The Findings Report is back with an all new season featuring exciting guests and insightful research on why people buy, like and share /episode/index/show/findingsreport/id/7222337

#09 Label Me This 02/27/2018

#09 Label Me This Molly and Larry explore the power of labels, including the mysterious case of Red Bull and Vodka. Guests Yann Cornil, Aradhna Krishna, and Christina Perozzi provide context. /episode/index/show/findingsreport/id/6300790

#08 Do-Gooders 02/20/2018

#08 Do-Gooders Many brands are tying themselves to charitable causes in order to win consumer affection, but is it a good business strategy. Author Anne Bahr Thompson and USC professor Adlai Wertman provide insights and answers. /episode/index/show/findingsreport/id/6277639

#07 Generations, Part 2 02/13/2018

#07 Generations, Part 2 We continue our two-part series on American generations, featuring our interview with bestselling author Neil Howe. In this episode, we debate the merits and challenges of Millennials and Generation X. /episode/index/show/findingsreport/id/6245138

#06 Generations, Part 1 02/06/2018

#06 Generations, Part 1 What's the real difference between a Millennial and a Gen Xer? And why should we care? We unpack the nuances with bestselling author Neil Howe in the first of a two-part series on American generations. /episode/index/show/findingsreport/id/6224575

#05 The Pitch 01/30/2018

#05 The Pitch When you're making a pitch, your target knows a lot about your tactics. It's called persuasion knowledge. We interview author Paul Smith, and researchers Kent Grayson and Mathew Isaac for tips on how to make it work to your advantage. /episode/index/show/findingsreport/id/6203521

#04 Sounds Appealing 01/23/2018

#04 Sounds Appealing Sounds is the forgotten spice. In this episode we delve into the way that sound affects perceptions of brands and product experiences. Guests Maxime Goulet, Michael Lowe and Charles Spence provide useful examples. /episode/index/show/findingsreport/id/6179204

#03 Femvertising 01/16/2018

#03 Femvertising Feminism is again at the forefront of the news, with #MeToo starting a new wave of activism and engagement. Many brands have been tailoring their appeals to women. Guests Heather LeFevre, Linda Ong and Shelley Zalis weigh in on what works and what doesn't. /episode/index/show/findingsreport/id/6153856

#02 Blame it on the Clown 01/16/2018

#02 Blame it on the Clown Horror is often a third rail for marketers. But fear sells tickets at the box office and a new study reveals it might bring people closer to brands. Guests Matt Kaplan and Lea Dunn share insights on how to go to market with frights. /episode/index/show/findingsreport/id/6153724

#01 Playing with Fyre 01/16/2018

#01 Playing with Fyre The Fyre Festival was one of the biggest trainwrecks of 2017. But aside from being social media catnip, it also offered a case study on the growing power of social media, influencers and our daily life online. Filmmaker Nicco Quiñones joins us to discuss UNDER THE INFLUENCE, his upcoming documentary about the event, and culture analyst Linda Ong provides useful insight on what it all means for marketers. /episode/index/show/findingsreport/id/6153618

Backgrounder 01/09/2018

Backgrounder The Findings Report is a new show about consumer behavior, launching January 16th. In this pre-season backgrounder, co-hosts Molly Schreiber and Larry Vincent explain what the shows about and who's doing the talking. /episode/index/show/findingsreport/id/6129807

Season 1 Teaser 01/03/2018

Season 1 Teaser The first season of The Findings Report launches Tuesday, January 16th. Join co-hosts Larry Vincent and Molly Schreiber for stories about why people buy, like and share. /episode/index/show/findingsreport/id/6113617

The Findings Report

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