The Future of Content podcast
The Future of Content explores how we create, manage, and distribute content. Hosted by Todd Ross Nienkerk and brought to you by Four Kitchens—Way more than websites.
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Episode 61 – Crafting Authentic and Impactful Thought Leadership with Lyz Nagan
12/03/2024
Episode 61 – Crafting Authentic and Impactful Thought Leadership with Lyz Nagan
In this episode, we’re joined by Lyz Nagan, a ghostwriter and editor who helps executives turn their expertise into authentic and impactful thought leadership. We explore how organizations can move beyond generic content to create meaningful connections with their audiences through bold, distinctive perspectives. We discuss: The difference between subject matter expertise and thought leadership — and why the latter is critical for inspiring action and building trust. How thought leadership can set organizations apart in crowded markets by prompting buyers to rethink their challenges. Common pitfalls of “empty” thought leadership and how to avoid them by staying authentic and audience-focused. The importance of storytelling in crafting thought leadership that resonates across various platforms. Tune in to learn actionable strategies for creating thought leadership that inspires, motivates, and drives real impact. Connect with us!
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Episode 60 – AI Agents and the Future of Work with Jennifer Jones-Mitchell
11/12/2024
Episode 60 – AI Agents and the Future of Work with Jennifer Jones-Mitchell
In this episode, we’re again joined by Jennifer Jones-Mitchell, CEO and AI Transformation Leader at Human Driven AI, to delve into the transformative potential of AI agents in today’s workplaces. We cover: What AI agents are and how they can help companies act on real-time data, streamline customer interactions, and automate workflows to achieve new efficiencies. Real-world examples of AI agents in action, such as how Mastercard uses AI to boost customer engagement in real-time, delivering faster, more impactful connections. Why a hybrid approach to AI agents — combining traditional methods with large language models — is crucial for creating systems that are secure, adaptable, and aligned with business goals. Jennifer also shares her take on the future of work, including new roles like prompt engineers and AI trainers that are emerging as AI technology reshapes career landscapes. "AI won’t take your job," Jennifer says, "someone who knows AI will take your job." Tune in to discover what it takes to stay ahead in an AI-powered world. Connect with us! About Four Kitchens AI, content strategy, design systems… Keeping pace with the web is hard. We’re here to help. We help some of the world’s most forward-thinking organizations build digital platforms that stand out and stay relevant. Whether you’re looking for a complete redesign, long-term support, or an extension of your team, we’re here to help you succeed today and lead tomorrow.
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Episode 59 – Using Advanced Prompt Sequences to Unlock AI’s Full Potential with Jennifer Jones-Mitchell
10/29/2024
Episode 59 – Using Advanced Prompt Sequences to Unlock AI’s Full Potential with Jennifer Jones-Mitchell
In this episode, we’re joined by Jennifer Jones-Mitchell, CEO and AI Transformation Leader at Human Driven AI, to explore advanced AI prompt engineering. We dive into: Practical strategies for using prompt sequences to create reusable AI tools that streamline workflows and enhance productivity. The power of “funnel thinking” to refine prompts and make AI a more powerful asset for marketing and operations. How Jennifer’s approach enables teams to build custom AI solutions that are easy to use and deploy across organizations. The steps to move beyond basic one-off prompts and start operationalizing AI for complex, multi-step tasks. Tune in to hear Jennifer’s insights on how to go from casual AI use to becoming a true power user of generative AI. Connect with us! About Four Kitchens AI, content strategy, design systems… Keeping pace with the web is hard. We’re here to help. We help some of the world’s most forward-thinking organizations build digital platforms that stand out and stay relevant. Whether you’re looking for a complete redesign, long-term support, or an extension of your team, we’re here to help you succeed today and lead tomorrow.
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Episode 58 – Building Conversational AI for Natural Speech and Accents with Rebecca Evanhoe
10/15/2024
Episode 58 – Building Conversational AI for Natural Speech and Accents with Rebecca Evanhoe
In this episode, we’re joined by Rebecca Evanhoe, Conversation Design Strategist at Slang.ai and co-author of Conversations with Things, to dive into the world of AI-driven customer interactions. We explore how voice AI agents are transforming industries like restaurants, where understanding natural speech is crucial for creating seamless customer experiences. We discuss: How AI systems can be trained to understand colloquialisms, regional dialects, and accents, ensuring they sound more human and relatable. The challenges of balancing precise, useful responses with a conversational tone. How hybrid AI models—combining traditional conversational design methods with large language models (LLMs)—are shaping the future of chatbots and AI agents. Why user-centered design is critical to building AI systems that effectively represent brands and provide meaningful customer experiences. Tune in to hear Rebecca’s insights on the evolving field of conversational design and the future of AI-driven interactions! Connect with us! About Four Kitchens Your website needs to fulfill your mission and stand the test of time. We have a long history of helping teams like yours — those who educate, advocate, and inform — realize their website’s potential and make a positive change in the world. At Four Kitchens, we make the web a better place to teach, learn, and advocate for all. Driven by our content expertise, technical excellence, and a shared purpose of doing good, we craft websites that help organizations fulfill their missions.
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Episode 57 – Personalized Marketing Using First-Party Data and Gen AI with Deanna Ballew
10/01/2024
Episode 57 – Personalized Marketing Using First-Party Data and Gen AI with Deanna Ballew
In this episode, we’re joined by Deanna Ballew, Senior VP of Digital Experience Platforms and AI at Acquia, to discuss the future of personalized marketing in a world without third-party cookies. We cover: The pressing need for first-party data strategies that incrementally collect data from users in exchange for something of value (such as premium content or discount codes). Why a community of peers is one of the best ways to build brand trust and recognition — and demand a higher price point. How to create personalized and relevant experiences while respecting user privacy. How AI can revolutionize Content Management Systems (CMSs) by improving accessibility and localizing content. For example: automatically generating image alt tags and inserting product images into videos based on the user’s local language or market. Connect with us!
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Episode 56 – How AI Can Make Marketing More Human with Deanna Ballew
09/17/2024
Episode 56 – How AI Can Make Marketing More Human with Deanna Ballew
Join us for a conversation with Deanna Ballew, Senior VP of Digital Experience Platforms and AI at Acquia, where we discuss the fundamental shifts happening right now in the world of marketing. We cover: How heightened consumer awareness and stricter privacy laws are reshaping marketing strategies. Reclaiming the humanity of marketing from the data-centric focus of the past decade. How marketing will function in a “cookieless future.” And much more! Connect with us! About Four Kitchens Your website needs to fulfill your mission and stand the test of time. We have a long history of helping teams like yours — those who educate, advocate, and inform — realize their website’s potential and make a positive change in the world. At Four Kitchens, we make the web a better place to teach, learn, and advocate for all. Driven by our content expertise, technical excellence, and a shared purpose of doing good, we craft websites that help organizations fulfill their missions.
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Episode 55 – AI's Role in Modern Ghostwriting and Content Marketing with Andy Earle
09/03/2024
Episode 55 – AI's Role in Modern Ghostwriting and Content Marketing with Andy Earle
In this episode, we're joined by Andy Earle, CEO and Founder of Write it Great, to explore how ghostwriting has evolved from a covert art to a respected collaboration, enabling professionals and thought leaders to articulate their thoughts more effectively. We discuss: How working with a ghostwriting team can crystallize your ideas, develop compelling metaphors, and ultimately make your communication more impactful across various channels. The types of content best suited for ghostwriting. The ethical and practical limitations of ghostwriting, particularly when dealing with deeply personal material. The transformative role AI is playing in the ghostwriting process. By handling initial tasks like transcribing interviews and generating first drafts, AI is freeing up human writers to focus more on creativity and refinement. Connect with us! About Four Kitchens Your website needs to fulfill your mission and stand the test of time. We have a long history of helping teams like yours — those who educate, advocate, and inform — realize their website’s potential and make a positive change in the world. At Four Kitchens, we make the web a better place to teach, learn, and advocate for all. Driven by our content expertise, technical excellence, and a shared purpose of doing good, we craft websites that help organizations fulfill their missions.
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Episode 54 – The Future of AI User Experience with Greg Bennett Pt. 3
08/20/2024
Episode 54 – The Future of AI User Experience with Greg Bennett Pt. 3
Unlock the secrets to a more intuitive and user-friendly artificial intelligence (AI) experience with our special guest, Greg Bennett. Journey with us through the fascinating history of user interface paradigms, , from the early days of batch processing, to today’s command-based interactions and intent-based AI interfaces. This episode does a deep dive into the shift from users providing step-by-step commands to simply stating desired outcomes, emphasizing the crucial role of usability. Discover why the future might render prompt engineers obsolete, much like how Google revolutionized search and diminished the need for specialized query skills. In addition to exploring the evolution of prompt engineering, we tackle the pressing challenges of AI accuracy and security, addressing issues like factual correctness and prompt injection. This episode offers a practical look at the synergy between graphical and conversational interfaces, such as the difference between filling out forms and engaging in extended dialogues. With an eye toward making AI more natural and conversational, Greg Bennett shares his vision for a future where users can refine outputs through iterative dialogue, making AI not just a tool but a seamless part of our everyday lives. Tune in to see how these advancements could revolutionize your interaction with technology. Connect with us! About Four Kitchens Your website needs to fulfill your mission and stand the test of time. We have a long history of helping teams like yours — those who educate, advocate, and inform — realize their website’s potential and make a positive change in the world. At Four Kitchens, we make the web a better place to teach, learn, and advocate for all. Driven by our content expertise, technical excellence, and a shared purpose of doing good, we craft websites that help organizations fulfill their missions.
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Episode 53 – Language Biases in AI with Greg Bennett Pt. 2
08/08/2024
Episode 53 – Language Biases in AI with Greg Bennett Pt. 2
Discover the hidden biases in large language models and how they skew towards English, creating unique challenges for other languages when it comes to artificial intelligence (AI). In this episode, Greg Bennett, head of prompt engineering at ZEALS, dissects the influence of training data predominantly sourced from English materials and the subsequent effectiveness of English prompts. We reveal how tiny linguistic tools called discourse markers can significantly enhance conversational flow in AI-generated responses, especially when navigating non-English languages. Linguistics professionals play a critical role in prompt engineering; their expertise in language structures and sociolinguistics gives them an edge in creating natural and engaging AI outputs. Hear about the intriguing differences between OpenAI and Anthropic's language models and how each handles discourse markers. We discuss why Anthropic's models seem to have an inherent grasp of these markers, whereas OpenAI's models need explicit instructions. Reflecting on the evolution of conversational AI, we go back to the early days of voice assistants like Cortana in 2014, sharing personal experiences and challenges faced in those formative years. Fast forward to the present and we illustrate how advancements in generative AI have transformed conversational UX. Learn how specifying discourse formats, whether for articles or chat messages, can guide AI to produce the desired style and register, making interactions smoother and more intuitive. Connect with us! Todd Ross Nienkerk on Greg Bennett on About Four Kitchens Your website needs to fulfill your mission and stand the test of time. We have a long history of helping teams like yours — those who educate, advocate, and inform — realize their website’s potential and make a positive change in the world. At Four Kitchens, we make the web a better place to teach, learn, and advocate for all. Driven by our content expertise, technical excellence, and a shared purpose of doing good, we craft websites that help organizations fulfill their missions. about how Four Kitchens makes websites with love. For good.
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Episode 52 – Effective AI Prompts for Better Results with Greg Bennett
07/23/2024
Episode 52 – Effective AI Prompts for Better Results with Greg Bennett
In Part One of our three-part series with Greg Bennett, Head of Prompt Engineering at ZEALS, we demystify artificial intelligence (AI) prompting and effective outputs. This episode shows how crafting AI prompts is like giving clear, detailed instructions to an intern, ensuring they understand the context, objectives, and specific guidelines necessary for success. Discover practical techniques such as adopting personas and offering incentives to enhance the performance of AI tools. Learn why precision is essential, from setting word limits to specifying details for better AI-generated summaries. Greg shares the pitfalls of vague personas and the value of narrowing the scope to precise roles or attributes. We compare strategies for content creation versus research, emphasizing the need to consider the audience. Additionally, we introduce the concept of recipient design from conversation analysis, highlighting the importance of tailoring communication for intended recipients. Join us for an enlightening conversation that bridges AI potential with practical application. Connect with us! Todd Ross Nienkerk on Greg Bennett on About Four Kitchens Your website needs to fulfill your mission and stand the test of time. We have a long history of helping teams like yours — those who educate, advocate, and inform — realize their website’s potential and make a positive change in the world. At Four Kitchens, we make the web a better place to teach, learn, and advocate for all. Driven by our content expertise, technical excellence, and a shared purpose of doing good, we craft websites that help organizations fulfill their missions. about how Four Kitchens makes websites with love. For good.
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Episode 51 – VidaFair and the New Age of Content Monetization with Bob Bowdon
07/09/2024
Episode 51 – VidaFair and the New Age of Content Monetization with Bob Bowdon
Remember when podcasting was just an audio medium? Now it’s virtually understood that a podcast will also have a video component because of the popularity of viewing video. In this episode, we sit down with , the visionary behind , to uncover the transformational journey from text-based tutorials to dominant video platforms like YouTube, now the second largest search engine. Bob brings decades of expertise in video and broadcasting, sharing how video has become indispensable for various aspects of content marketing. Bob’s new firm Vidafair empowers content creators to set their own fees, ensuring fair monetization. From TikTok's snappy clips to Joe Rogan's marathon podcasts, we unpack how different formats engage audiences – short-form videos keep users glued to the platform while long-form content builds deeper connections with creators. This week’s episode invites viewers to ponder how they would like to use video and how artificial intelligence will or won’t play a role. Connect with us! Todd Ross Nienkerk on Bob Bowdon on About Four Kitchens Your website needs to fulfill your mission and stand the test of time. We have a long history of helping teams like yours — those who educate, advocate, and inform — realize their website’s potential and make a positive change in the world. At Four Kitchens, we make the web a better place to teach, learn, and advocate for all. Driven by our content expertise, technical excellence, and a shared purpose of doing good, we craft websites that help organizations fulfill their missions. about how Four Kitchens makes websites with love. For good.
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Episode 50 – Here’s What AI Can’t Do, and More with Jim Vomero
06/28/2024
Episode 50 – Here’s What AI Can’t Do, and More with Jim Vomero
In this episode, we’re joined by Jim Vomero, Senior Engineer at Four Kitchens, to explore how AI is reshaping the landscape of web design, content management, and user experience. From improving editorial workflows to rethinking navigation and search, Jim shares his insights on where generative AI is making an impact — and where human-centered design still leads the way. We discuss: How to build a better editorial and admin experience in enterprise CMS platforms like Drupal. Why designing backend workflows with authors in mind makes content creation easier — and even fun. How AI could eventually replace FAQs, navigation, and search by answering user questions directly. Why prompt engineering, token budgets, and metadata matter when optimizing content for AI-powered tools. The opportunities (and challenges) of using AI for taxonomy management, content recommendations, and personalization. Tune in to hear how Jim’s hands-on experience with a major university project reveals the future of content creation, delivery, and governance — and what AI can and can’t (yet) do. Ready to learn more? Jim Vomero on Todd Ross Nienkerk on About Four Kitchens AI, content strategy, design systems… Keeping pace with the web is hard. We’re here to help. We help some of the world’s most forward-thinking organizations build digital platforms that stand out and stay relevant. Whether you’re looking for a complete redesign, long-term support, or an extension of your team, we’re here to help you succeed today and lead tomorrow.
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Episode 49 – How to Get the Most Out of AI with Sebastianna Skalisky
06/11/2024
Episode 49 – How to Get the Most Out of AI with Sebastianna Skalisky
Generative AI is transforming how we interact with content — but are we using it efficiently? In this episode, we’re joined by Sebastianna Skalisky, Content Strategist at Four Kitchens, to explore how organizations can optimize their content for AI-powered tools — making them more accurate, cost-effective, and useful. We discuss: How we built a ChatGPT-style chatbot for a major university using retrieval-augmented generation (RAG) to provide precise, reliable answers. Why structured content is critical — and how AI struggles with unorganized, outdated information. What token budgets are, why they matter, and how they impact both cost and performance. How AI’s disruptive nature is forcing organizations to finally clean up their messy, outdated content. Tune in to learn how to get the most out of AI — and why better content leads to better results. Ready to learn more? Sebastianna Skalisky on Todd Ross Nienkerk on About Four Kitchens AI, content strategy, design systems… Keeping pace with the web is hard. We’re here to help. We help some of the world’s most forward-thinking organizations build digital platforms that stand out and stay relevant. Whether you’re looking for a complete redesign, long-term support, or an extension of your team, we’re here to help you succeed today and lead tomorrow.
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Episode 48 – Beyond the Screen: Understanding Immersive Content and Universal CMS with Preston So
03/19/2024
Episode 48 – Beyond the Screen: Understanding Immersive Content and Universal CMS with Preston So
What if content was no longer confined to just a screen? The rapid advancement and integration of artificial intelligence and augmented reality have begun to push these definitions, allowing everyone, from content creators to compliance officers, to rethink what is possible. From revolutionizing everyday tasks to creating a universal CMS where content authors can edit and update content across platforms, our conversation bridges what is to come. Preston So joins “The Future of Content” to discuss not just the creation of content but the creation of experiences that are as intelligent as they are intuitive. Ready to learn more? Preston So on Todd Ross Neinkerk on Your website needs to fulfill your mission and stand the test of time. We have a long history of helping teams like yours — those who educate, advocate, and inform — realize their website’s potential and make a positive change in the world. At Four Kitchens, we make the web a better place to teach, learn, and advocate for all. Driven by our content expertise, technical excellence, and a shared purpose of doing good, we craft websites that help organizations fulfill their missions. about how Four Kitchens makes websites with love. For good.
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Episode 47 – Crafting Better Content Through CMS Design with Greg Dunlap
03/05/2024
Episode 47 – Crafting Better Content Through CMS Design with Greg Dunlap
We spend so much time and resources on frontend development, isn’t it time we give the same treatment for content authors? , the , joins “The Future of Content” to discuss the relationship between user-centered design and quality content. Drawing from decades of experience, Greg shares his insights into involving authors in the development process. From utilizing paper prototyping to researching ways to reduce cognitive load, our conversation outlines practical strategies to create more efficient and user-friendly systems. Greg also shares the process of drafting his book, , which aims to serve as a guide for crafting better author experiences. This week’s episode invites listeners to rethink CMS from the ground up, ensuring it meets the needs of those it serves. Connect with Us! Experiences Kickstarter Greg Dunlap on Todd Ross Neinkerk on
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Episode 46 – Crafting the Narrative in the Age of Conversational AI with Polly M Allen
02/13/2024
Episode 46 – Crafting the Narrative in the Age of Conversational AI with Polly M Allen
Systems like Alexa and ChatGPT have brought conversational AI to the mainstream, allowing users to tailor how they experience this technology. This week, Polly M Allen of AI Career Boost joins the podcast to discuss how conversational AI is changing our physical and digital lives. With Polly's insights, the conundrums of AI-driven content creation and ownership becomes clear. From supporting content creation to tempering online interactions with Ghostbot, we assess AI's dual nature. Closing on an optimistic note, we envision a future where content's value is synonymous with its originality and authenticity, inspired by recent initiatives to honor genuine reporting. Want to learn more about Polly and the work she's doing at AI Career Boost? Then be sure to follow her by clicking on the links below!
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Episode 45 – Museums Are For Everyone with Michelle Graves
02/06/2024
Episode 45 – Museums Are For Everyone with Michelle Graves
Visitor's experiences are curated the second they enter a museum. Every detail in the exhibit is carefully thought out, from the lighting to the placement of the artwork. In this episode, we speak with Michelle Graves, a museum curator from the Morris Museum. As we navigate the complexities of exhibition design and storytelling, it becomes clear that institutions like the Morris Museum are revolutionizing the visitor experience to ensure inclusivity and engagement. Museums are evolving from their traditional “stuffy” demeanor. Innovative collaborations and immersive experiences are drawing a wider audience into their doors. Michelle reveals how the Morris Museum blends its historic architecture with contemporary gallery spaces, creating a narrative that respects the past while embracing the future. The discussion delves into the evolving landscape of museum practices, highlighting the vital role of technology and social awareness in shaping exhibitions that resonate with today’s audiences. Todd and Michelle’s conversation reminds us that museums are for everyone. Want to learn more about the Michelle Graves, the Morris Museum and the ways they are changing the museum space? Check out the links below!
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Episode 44 – Innovations in Content Design and Visual Storytelling with Samantha Enslen
01/23/2024
Episode 44 – Innovations in Content Design and Visual Storytelling with Samantha Enslen
Today, we sit down with Samantha Enslen from Dragonfly Editorial to chat about how you can turn industry jargon into compelling content. Samantha offers a valuable look into the process of making intricate concepts digestible, from employing the ISO's guidelines for plain language to embracing an "explain like I'm five" philosophy. Whether it's the tactile charm of print or the swift click-through of digital media, we examine the evolving landscape of content creation and why major businesses are leaning on specialized teams like Dragonfly to articulate their value. As we wrap up our dialogue, Samantha pulls back the curtain on the meticulous design choices that keep readers hooked, from the allure of a well-placed infographic to the familiar comfort of scrolling through a PDF. We then pivot to the significance of carving out a niche in a market brimming with agencies, as Dragonfly's expertise in demystifying complex content sets them apart. Eager to learn more? Samantha welcomes you into the Dragonfly community, where you can explore the interplay of writing, editing, and design to elevate your own content creation game.
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Episode 43 – The Fandom Formula with Jenny Stiven
10/03/2023
Episode 43 – The Fandom Formula with Jenny Stiven
What does it take to build a thriving fan community around a franchise? Let's probe this question as we chat with Jenny Stiven, a fandom expert and an authority in audience development. From her work on The X-Files to her experiences with franchises like Stargate, Jenny brings a wealth of knowledge about the nurturing of fan communities and driving passionate engagement. Uncover the secrets behind cultivating franchise audiences. We get into the nitty-gritty of how content creators can foster sustainable communities and build robust relationships with fans. Hear from Jenny how she has successfully navigated the terrain of fan conversations in both digital and physical realms, keeping the momentum long after the content has been released. Get ready for an enlightening conversation packed with valuable insights from the world of fandoms and audience development. >> >> >>
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Episode 42 – Navigating Young Adult Fiction and Nonprofit Storytelling with Katie Bayerl
09/19/2023
Episode 42 – Navigating Young Adult Fiction and Nonprofit Storytelling with Katie Bayerl
Dive headfirst into an enlightening conversation with our special guest, Katie Bayerl, a stellar young adult fiction author and content strategist. Katie's insights, stemming from her experiences as a teacher and her deep understanding of the teenage psyche, provide a fresh perspective on writing for young adults. We explore the appeal and unique characteristics of this genre, and why it strikes a chord with readers across all age groups. Transitioning from the realm of fiction to the very real world of nonprofits, we dive into the complexities of storytelling and messaging for these organizations. Join us as Katie shares her expertise on the strategic use of headlines, headings, and imagery to guide the reader's journey through a story and the surprising truth that paper might be making a comeback in an increasingly digital world. Together, we tackle the challenges many nonprofits face - limited staff, resources, and time for content creation and how to navigate them. Finally, we unwrap the future of print publications and discuss the immense power of personal connections in communication. Katie's experiences as a freelance consultant bring valuable insights into managing constraints in the nonprofit sector. We also delve into how a compelling story can resonate across multiple media platforms. This intriguing conversation is one you wouldn't want to miss! >> >> >> >> >>
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Episode 41 – Mastering Ethical Storytelling in Nonprofits with Maria Bryan
09/05/2023
Episode 41 – Mastering Ethical Storytelling in Nonprofits with Maria Bryan
Ever wondered how to effectively use storytelling in nonprofit work while honoring those you're representing? Join us in an enlightening conversation with Maria Brian, the seasoned founder of Maria Brian Creative, as we demystify trauma-informed marketing. Maria brings her unique approach to the table, shedding light on ethical storytelling that not only enriches the narrative but also fosters impactful connections. We navigate the often complex issues of consent, emphasizing the necessity of obtaining enthusiastic agreement from those we tell stories about. Maria guides us through the potential of composite stories for vulnerable clients, the art of slowing down the storytelling process, and the importance of understanding the ultimate goal of each narrative. We discuss common pitfalls nonprofits face and the significance of making numbers relatable, all while placing the story owner at the heart of the narrative. Maria also shares invaluable advice on managing workflow, practicing grounding, and exercising choice when conducting interviews. She also introduces us to the concept of trauma-informed storytelling, explaining how to repurpose stories effectively across various platforms, including blogs, email series, and social media. Take a leap with us into this enriching dialogue and revolutionize the way you tell stories for your nonprofit. >> >> >>
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Episode 40 – Marketing Academia: Building Communities and Blockchain in Education with Brian Piper
08/22/2023
Episode 40 – Marketing Academia: Building Communities and Blockchain in Education with Brian Piper
In this episode, we sit down with Brian Piper, Director of Content Strategy and Assessment at the University of Rochester, to discuss leveraging student insight to aid University’s marketing strategies, the use of emerging innovations to create communities within higher education, AI generated content, Blockchain technologies, and the value of using NFTs in the academic space. >> >> >> >> >>
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Episode 39 – Amplifying Digital Agency Marketing Strategies with Lauren McGaha O’Brien
08/08/2023
Episode 39 – Amplifying Digital Agency Marketing Strategies with Lauren McGaha O’Brien
In this episode, we dive into the world of digital agency marketing strategies with Lauren McGaha O'Brien, the Chief Strategy Officer at Newfangled. Join us as Lauren, an expert in content marketing and long-term strategy, shares her insights on clarifying brand positioning, crafting compelling messages, and connecting with potential customers. Discover how she empowers digital agencies to thrive in a competitive market by revolutionizing their marketing approaches. Don't miss out on this enlightening conversation packed with practical tips to unlock your agency's true potential. >> >> >> >>
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Episode 38 – Connecting with Your Audience Through Authentic Storytelling with Vanessa Vidacs
07/25/2023
Episode 38 – Connecting with Your Audience Through Authentic Storytelling with Vanessa Vidacs
In this episode, we have the pleasure of hosting Vanessa Vidacs, Communications Manager for the Wu Tsai Institute at Yale University. Join us as we explore Vanessa's innovative approach to science communication and her efforts to bring together groundbreaking research in neuroscience and data science. Vanessa dives into the significance of authenticity in connecting with audiences, sharing her insights on the power of showcasing the human element and telling hard or complex stories. To learn more about Vanessa, be sure to check out the links below! >> >> >> >>
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Episode 37 – The Frontier of Human Imagination with Vince Kadlubek
07/11/2023
Episode 37 – The Frontier of Human Imagination with Vince Kadlubek
In the world of immersive art experiences, one name stands out as a visionary leader: Vince Kadlubek, the Founder and Director of Meow Wolf. With its psychedelic and captivating installations, Meow Wolf has taken the art and entertainment industry by storm, captivating audiences of all ages. Kadlubek's creative genius and dedication have transformed the way we engage with art, bringing a childlike wonder to adults and breaking the barriers of traditional artistic experiences. >> >> >> >> >>
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Episode 36 - Presentation Design with Mikey Mioduski
05/10/2022
Episode 36 - Presentation Design with Mikey Mioduski
We’ve all put presentations together, or helped others do so. We thought about what we wanted to say and made sure to add cool graphics and images to break up blocks of text. We may even have kept the bullet points to a minimum. Our guest this week, Mikey Miodusky, is the founder of Ghost Ranch Communications and a presentation designer. Lieten this week as he explains why there is much more to putting presentations together than we realize. >> >> >> >>
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Episode 35 - Couch to 5K and Inclusion with Josh Clark
04/26/2022
Episode 35 - Couch to 5K and Inclusion with Josh Clark
You might think that content and running are about as far apart from each other as they could possibly be, but our guest this week, Josh Clark, founder of Big Medium and the Couch-to-5K running program, joins us to explain how they’re more alike than we may realize. >> >> >> >> >>
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Episode 34 - Content, Architecture, and Design Systems with Jeff Eaton
04/12/2022
Episode 34 - Content, Architecture, and Design Systems with Jeff Eaton
Content is a term that many organizations use, but it doesn’t mean the same thing to everyone. Our guest this week, Jeff Eaton, co-founder of Autogram believes in order to communicate effectively, we have to agree on language and meaning. Listen to this week’s episode as he discusses the importance of content management, design systems, and architecture. >> >> >> >>
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Episode 33 - Leadership Coaching with Jen Dary
03/29/2022
Episode 33 - Leadership Coaching with Jen Dary
Often, when we think of coaches, we think of someone involved in the life and performance of an athlete, or someone who is responsible for pushing us and bringing out the best in us. Jen Dary is a leadership coach, mom, business owner, and founder of Plucky, and is our guest this week. Listen to this week’s episode as she discusses her unique and creative approach to coaching others to be their best. >> >> >> >>
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Episode 32 - Pulling Back the Curtain on Packaging with Adam Peek
03/15/2022
Episode 32 - Pulling Back the Curtain on Packaging with Adam Peek
Do you enjoy watching unboxing videos on YouTube or TikTok? If you do, you’ve probably come across videos of Adam Peek, SVP of Sales at Meyers, TEDx speaker, pastor, host of the People of Packaging podcast, and our guest this week. Listen to this week’s episode as Adam discusses the importance of packaging in marketing, and the psychology behind the packaging we see every day. >> >> >> >>
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