Episode 53 – Language Biases in AI with Greg Bennett Pt. 2
Release Date: 08/08/2024
Episode 61 – Crafting Authentic and Impactful Thought Leadership with Lyz Nagan
The Future of Content podcast
In this episode, we’re joined by Lyz Nagan, a ghostwriter and editor who helps executives turn their expertise into authentic and impactful thought leadership. We explore how organizations can move beyond generic content to create meaningful connections with their audiences through bold, distinctive perspectives. We discuss: The difference between subject matter expertise and thought leadership — and why the latter is critical for inspiring action and building trust. How thought leadership can set organizations apart in crowded markets by prompting buyers to rethink their challenges. ...
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Episode 60 – AI Agents and the Future of Work with Jennifer Jones-Mitchell
The Future of Content podcast
In this episode, we’re again joined by Jennifer Jones-Mitchell, CEO and AI Transformation Leader at Human Driven AI, to delve into the transformative potential of AI agents in today’s workplaces. We cover: What AI agents are and how they can help companies act on real-time data, streamline customer interactions, and automate workflows to achieve new efficiencies. Real-world examples of AI agents in action, such as how Mastercard uses AI to boost customer engagement in real-time, delivering faster, more impactful connections. Why a hybrid approach to AI agents — combining...
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Episode 59 – Using Advanced Prompt Sequences to Unlock AI’s Full Potential with Jennifer Jones-Mitchell
The Future of Content podcast
In this episode, we’re joined by Jennifer Jones-Mitchell, CEO and AI Transformation Leader at Human Driven AI, to explore advanced AI prompt engineering. We dive into: Practical strategies for using prompt sequences to create reusable AI tools that streamline workflows and enhance productivity. The power of “funnel thinking” to refine prompts and make AI a more powerful asset for marketing and operations. How Jennifer’s approach enables teams to build custom AI solutions that are easy to use and deploy across organizations. The steps to move beyond basic one-off prompts and...
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Episode 58 – Building Conversational AI for Natural Speech and Accents with Rebecca Evanhoe
The Future of Content podcast
In this episode, we’re joined by Rebecca Evanhoe, Conversation Design Strategist at Slang.ai and co-author of Conversations with Things, to dive into the world of AI-driven customer interactions. We explore how voice AI agents are transforming industries like restaurants, where understanding natural speech is crucial for creating seamless customer experiences. We discuss: How AI systems can be trained to understand colloquialisms, regional dialects, and accents, ensuring they sound more human and relatable. The challenges of balancing precise, useful responses with a conversational tone....
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Episode 57 – Personalized Marketing Using First-Party Data and Gen AI with Deanna Ballew
The Future of Content podcast
In this episode, we’re joined by Deanna Ballew, Senior VP of Digital Experience Platforms and AI at Acquia, to discuss the future of personalized marketing in a world without third-party cookies. We cover: The pressing need for first-party data strategies that incrementally collect data from users in exchange for something of value (such as premium content or discount codes). Why a community of peers is one of the best ways to build brand trust and recognition — and demand a higher price point. How to create personalized and relevant experiences while respecting user privacy. ...
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Episode 56 – How AI Can Make Marketing More Human with Deanna Ballew
The Future of Content podcast
Join us for a conversation with Deanna Ballew, Senior VP of Digital Experience Platforms and AI at Acquia, where we discuss the fundamental shifts happening right now in the world of marketing. We cover: How heightened consumer awareness and stricter privacy laws are reshaping marketing strategies. Reclaiming the humanity of marketing from the data-centric focus of the past decade. How marketing will function in a “cookieless future.” And much more! Connect with us! About Four Kitchens Your website needs to fulfill your mission and stand the test of time. We have a long...
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Episode 55 – AI's Role in Modern Ghostwriting and Content Marketing with Andy Earle
The Future of Content podcast
In this episode, we're joined by Andy Earle, CEO and Founder of Write it Great, to explore how ghostwriting has evolved from a covert art to a respected collaboration, enabling professionals and thought leaders to articulate their thoughts more effectively. We discuss: How working with a ghostwriting team can crystallize your ideas, develop compelling metaphors, and ultimately make your communication more impactful across various channels. The types of content best suited for ghostwriting. The ethical and practical limitations of ghostwriting, particularly when dealing with deeply...
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Episode 54 – The Future of AI User Experience with Greg Bennett Pt. 3
The Future of Content podcast
Unlock the secrets to a more intuitive and user-friendly artificial intelligence (AI) experience with our special guest, Greg Bennett. Journey with us through the fascinating history of user interface paradigms, , from the early days of batch processing, to today’s command-based interactions and intent-based AI interfaces. This episode does a deep dive into the shift from users providing step-by-step commands to simply stating desired outcomes, emphasizing the crucial role of usability. Discover why the future might render prompt engineers obsolete, much like how Google revolutionized search...
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Episode 53 – Language Biases in AI with Greg Bennett Pt. 2
The Future of Content podcast
Discover the hidden biases in large language models and how they skew towards English, creating unique challenges for other languages when it comes to artificial intelligence (AI). In this episode, Greg Bennett, head of prompt engineering at ZEALS, dissects the influence of training data predominantly sourced from English materials and the subsequent effectiveness of English prompts. We reveal how tiny linguistic tools called discourse markers can significantly enhance conversational flow in AI-generated responses, especially when navigating non-English languages. Linguistics...
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Episode 52 – Effective AI Prompts for Better Results with Greg Bennett
The Future of Content podcast
In Part One of our three-part series with Greg Bennett, Head of Prompt Engineering at ZEALS, we demystify artificial intelligence (AI) prompting and effective outputs. This episode shows how crafting AI prompts is like giving clear, detailed instructions to an intern, ensuring they understand the context, objectives, and specific guidelines necessary for success. Discover practical techniques such as adopting personas and offering incentives to enhance the performance of AI tools. Learn why precision is essential, from setting word limits to specifying details for better AI-generated...
info_outlineDiscover the hidden biases in large language models and how they skew towards English, creating unique challenges for other languages when it comes to artificial intelligence (AI). In this episode, Greg Bennett, head of prompt engineering at ZEALS, dissects the influence of training data predominantly sourced from English materials and the subsequent effectiveness of English prompts. We reveal how tiny linguistic tools called discourse markers can significantly enhance conversational flow in AI-generated responses, especially when navigating non-English languages. Linguistics professionals play a critical role in prompt engineering; their expertise in language structures and sociolinguistics gives them an edge in creating natural and engaging AI outputs. Hear about the intriguing differences between OpenAI and Anthropic's language models and how each handles discourse markers. We discuss why Anthropic's models seem to have an inherent grasp of these markers, whereas OpenAI's models need explicit instructions.
Reflecting on the evolution of conversational AI, we go back to the early days of voice assistants like Cortana in 2014, sharing personal experiences and challenges faced in those formative years. Fast forward to the present and we illustrate how advancements in generative AI have transformed conversational UX. Learn how specifying discourse formats, whether for articles or chat messages, can guide AI to produce the desired style and register, making interactions smoother and more intuitive.
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