Freedom in Five Minutes
The Freedom in Five Minutes Podcast where we make 5-minute decisions that change your business, relationships, and life.
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211 FIFM: The Obsolete Agent - How AI is Forcing Real Estate to Evolve or Die
12/13/2025
211 FIFM: The Obsolete Agent - How AI is Forcing Real Estate to Evolve or Die
🚨 The brutal truth nobody's talking about: AI won't replace you... but a competitor using it absolutely will. In this no-BS episode, Kevin from the Pro Sulum team breaks down why most real estate agents are already obsolete—and they don't even know it yet. What You'll Discover: • Why "facts are now free" and what that means for your business model • The dangerous "AI slop era" that's misleading buyers and hurting agents • Why buying more AI tools is making you LESS profitable (not more) • The contrarian take on "Agentic AI" that nobody else is talking about • How to build Human + AI + Systems for true scalability Recent Industry Intel Covered: December 2025 GAO report on AI discrimination risks HousingWire's latest on Agentic AI transforming workflows Weekly Real Estate News "AI Tipping Point" analysis Real data from the $975B AI real estate market explosion The Bottom Line: Stop being the bottleneck in your own business. The agents who survive won't just use AI—they'll build scalable systems around it with dedicated human operators (VSAs) who document everything while they work. Ready to evolve instead of die? 📋 Take the systemization assessment: quiz.myprosulum.com 📞 Book your free discovery call: ProSulum.com Connect with Pro Sulum: Website: ProSulum.com Free SOP Generator: instant.myprosulum.com Business Systemization Course: systemizeinfive.com Episode 211 | December 13, 2025 | 7 minutes Tags: AI in Real Estate, Business Automation, Virtual Systems Architect, Real Estate Technology, Business Systemization, PropTech, Real Estate Agent Training
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210 FIFM - The Psychology of Delegation: Why It's So Hard and How to Get Good at It
12/09/2025
210 FIFM - The Psychology of Delegation: Why It's So Hard and How to Get Good at It
You started your business for freedom, but now you're working more than ever. You're stuck in the weeds, and the idea of handing tasks to someone else feels like letting them borrow your own child. Sound familiar? In this episode, Kevin from the Pro Sulum team unpacks the brutal psychology behind why delegation feels impossible—and exposes the three big lies keeping you trapped in your business instead of working ON it. If you're dealing with burnout, working 60+ hour weeks, or convinced that "no one can do it like you can," this episode will challenge everything you think you know about delegation. This isn't your typical "just hire a VA" advice. This is about understanding the psychological barriers, dismantling the lies, and building systems that actually set you free. 🔥 What You'll Learn The 3 Big Delegation Lies (And The Truth That Sets You Free) LIE #1: "I'm Just a Control Freak" Why the "control freak" label is a cop-out The real problem: You have a systems failure, not a personality flaw You feel like you need to control everything because there's no documented, repeatable process The Fix: Start with ONE task and write down the steps—build the parachute before you jump LIE #2: "No One Can Do It as Well as I Can" The shocking stat: 87% of entrepreneurs are dealing with burnout, anxiety, or depression The perfectionism trap that's killing your business Why 80% completion by someone else is better than 100% by you The Fix: Record a 7-minute Loom video of your process—that's your training asset LIE #3: "I Don't Have Time to Train Someone" The brutal math: Spending 20 hours/month forever vs. 10 hours once Why this is a poverty mindset applied to your time Recent industry trends showing VAs are essential for business growth The Fix: Stop stepping over thousand-dollar bills to pick up nickels ⏱️ Episode Timestamps [0:00] - Opening: The delegation trap that's holding your business back [0:58] - Lie #1: The "Control Freak" Myth & The Systems Failure [2:46] - Lie #2: The Perfectionism Trap (87% Burnout Stat) [4:46] - Lie #3: The Time Paradox & The VSA Difference [7:28] - Recap: The 3 Lies & Building Your Freedom Machine [8:00] - Call to Action: ProSulum.com Discovery Call 💡 Key Insights "The problem isn't that you're a control freak. The real problem is a systems failure. You feel like you have to control everything because deep down, you know there's no safety net." "87% of entrepreneurs are dealing with burnout, anxiety, or depression. A huge chunk of that is perfectionism—this belief that you need to personally get every task to 100% perfect. That is a lie that will kill your business." "You're telling me you'd rather spend 20 hours every month forever than spend 10 hours once to get it off your plate? That's a poverty mindset applied to your time." "You're not just delegating a task—you're installing a system that runs itself. It's a completely different way of thinking about it." 🔧 Resources Mentioned Free Pro Sulum Tools: 5-minute quiz to discover what tasks you're wasting time on Identify your biggest time-drains immediately Get a personalized delegation roadmap Upload a Loom video, get an SOP instantly Turn your 7-minute screen recording into a step-by-step playbook Proof that the tech barrier doesn't exist—it's all mindset Free 4-video business systemization course Learn the Freedom Framework Start building systems that run without you 🎯 The Pro Sulum Difference: VSAs vs. VAs Traditional Virtual Assistants (VAs): Execute tasks you assign Require constant training and oversight You still own the burden of documentation Virtual Systems Architects (VSAs): Document the system WHILE doing the work Build repeatable processes from day one You make a 5-minute video, they turn it into a playbook AND execute Your time investment is minimal, but the system gets built automatically Why This Matters: Works across 40+ industries Half the cost of in-house hires You're not just delegating—you're building a freedom machine 📊 Industry Stats Referenced 87% of entrepreneurs experience burnout, anxiety, or depression (Founder Reports, November 2025) 34.4% of entrepreneurs report experiencing burnout specifically Recent surge in virtual assistant adoption for business growth (Yahoo Finance, PR Newswire, December 2025) Studies show leaders who master delegation increase team productivity by 33% ✅ Action Steps This Week, Do This: Identify ONE repetitive task you do daily (customer emails, social media posts, invoice processing, etc.) Record a 5-7 minute Loom video showing how you do it—don't make it perfect, just explain as you go Write down the steps (or use instant.myprosulum.com to do it automatically) Take the quiz at quiz.myprosulum.com to see what else you should be delegating Book a discovery call at ProSulum.com if you're ready to get serious about buying back your time 🚀 Ready to Build Your Freedom Machine? If you're feeling trapped in your own business and you're done with the burnout, it's time to have a conversation. 👉 No pressure. No sales pitch. Just an honest conversation about where you're at and whether a Virtual Systems Architect can help you build systems that run without you. Because the goal isn't to work harder—it's to buy back your freedom. 🎧 Subscribe to Freedom In Five Minutes New episodes drop regularly with actionable insights for business owners who refuse to stay stuck. Listen on: Apple Podcasts Spotify Google Podcasts Your favorite podcast player 💬 Connect With Pro Sulum Website: Free Assessment: SOP Generator: Free Course: 📝 Episode Credits Host: Kevin from Pro Sulum Podcast: Freedom In Five Minutes Episode: 210 Topic: The Psychology of Delegation Production: Pro Sulum Media 💭 Reflection Question "What would you do with 20-30 hours back in your week?" That's not a hypothetical. That's what proper delegation with systems gives you. The question is: are you ready to stop being the bottleneck in your own business? Go build some freedom this week. We'll catch you on the next one. ✌️ #Delegation #BusinessSystems #Entrepreneurship #VirtualAssistant #BusinessGrowth #TimeManagement #VSA #ProSulum #FreedomInFiveMinutes #Systemization #EntrepreneurBurnout #BusinessAutomation
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209 FIFM: Business Systems in the Small Business Beauty and Salon Industry
12/08/2025
209 FIFM: Business Systems in the Small Business Beauty and Salon Industry
The beauty and salon industry is set to hit nearly $96 billion by 2033, but if you're a salon owner drowning in operational costs, watching your best staff walk out the door every few years, and feeling trapped in your own business… you're not alone. In this episode, Kevin from the Pro Sulum team breaks down the brutal reality behind the industry's growth numbers and why conventional advice like "just raise your prices" or "buy better software" is keeping you stuck in chaos. You'll discover: Why the $96 billion boom is hiding a crisis for individual salon owners The real reason 3-5 years is the "death sentence" for most cosmetology professionals (and your business) Why that expensive booking software didn't buy you any freedom What team-based salons like The Masters Salon (50+ years in business) know that you don't The one thing that separates slaves from owners who are actually free This isn't another fluffy "mindset" episode. This is about the systems gap that's killing your business—and the documented process that fixes it. Key Topics & Timestamps: [0:00 - 0:53] Opening: The $96 Billion Paradox Why is the industry booming while you're burned out and broke? [0:53 - 2:00] Segment 1: The Rising Cost Crisis December 2025 data: $95.99 billion market projection The hidden operational costs crushing salon owners Why "raise your prices" is lazy advice that misses the point [2:00 - 3:29] Segment 2: The 3-5 Year Staffing Death Sentence Huntsville Business Journal interview with Brett Pierce (The Masters Salon) Why trained stylists leave just when they become profitable The brutal truth: You're offering jobs, not careers [3:29 - 4:09] Segment 3: The Software Trap Why automation without systems just creates "fancy chaos" The hammer vs. blueprint analogy How you're wasting thousands on tools that don't fix the real problem [4:09 - 5:05] Segment 4: The Team-Based System Secret What makes The Masters Salon's model work after 50+ years The Holy Grail: Consistent client experience regardless of who serves them Why documentation is the only path to freedom [5:05 - 6:44] Segment 5: The VSA Solution What a Virtual Systems Architect actually does (vs. regular VAs) The 5-minute video that creates a forever asset How documentation while working changes everything [6:44 - 7:24] Closing: Your Next Steps The real problem diagnosis: Systems, not time or people Clear path forward with Pro Sulum Resources Mentioned: Free Systematization Assessment: 📊 Take this quick assessment to identify the biggest systems gaps in your salon business Book Your Free Discovery Call: 🎯 No hard pitch—just a real conversation about getting your life back Additional Pro Sulum Resources: 🔧 - Free SOP Generator Tool 📚 - Free 4-Video Business Systemization Course Key Insights from This Episode: 💡 "Software is a tool, not a system. Buying a shiny hammer doesn't help if you don't have a blueprint for the house you're trying to build." 💡 "They don't leave because they're lazy. They leave because you've offered them a job, not a career. There's no path, no system for them to grow." 💡 "You don't have a time problem, and you don't have a people problem. You have a systems problem—and the good news is it's a solvable problem." 💡 "A VSA's primary job isn't just to do the tasks for you. It's to document the process while they're doing it." Industry Data Referenced: GlobeNewswire Report (December 3, 2025): U.S. Beauty Salon Market projected to reach $95.99 billion by 2033 Huntsville Business Journal (December 2, 2025): Interview with Brett Pierce of The Masters Salon on industry staffing challenges Industry Challenge: 3-5 year retention crisis in cosmetology professionals Key Issues: Rising operational costs (rent, utilities, product costs, payroll) About Pro Sulum: Pro Sulum specializes in Virtual Systems Architects (VSAs)—not your typical virtual assistants. While most VAs just complete tasks, our VSAs document your processes while working, creating scalable business systems that become permanent assets. What makes VSAs different: They work in your business AND build your systems simultaneously Every task becomes a documented, repeatable SOP You get leverage at half the cost of in-house hires We've served 40+ industries with proven systemization methodology Pro Sulum's Three-Phase VSA Framework: Document - Capture your processes as they work Replicate - Turn tribal knowledge into trainable systems Scale - Build the foundation for true business freedom About the Host: Kevin is a team member at Pro Sulum with a passion for helping small business owners break free from operational chaos. His straight-talk approach cuts through industry BS to deliver actionable insights salon owners can implement immediately. Connect With Us: 🌐 Website: 📧 Book a Discovery Call: 🎙️ Podcast: Subscribe & Review: If this episode resonated with you, please subscribe to Freedom In Five Minutes and leave a review. Your feedback helps other salon owners discover the systems-based solutions they need to escape the chaos. Subscribe on: Apple Podcasts Spotify Google Podcasts Libsyn Keywords/Tags: salon business systems, beauty salon operations, salon owner challenges, business systemization, virtual systems architect, salon staffing solutions, beauty industry 2025, operational costs salon, documented processes, salon management, small business automation, SOP creation, team-based salon model, cosmetology retention, salon profitability, virtual assistant, beauty business growth, salon scalability, process documentation Episode Credits: Host: Kevin (Pro Sulum Team) Production: Pro Sulum Media Episode: 209 Duration: 7:24 Release Date: December 2025 Show: Freedom In Five Minutes Next Episode Preview: Stay tuned for our next episode where we'll dive deeper into [upcoming topic]. Make sure you're subscribed so you don't miss it! © 2025 Pro Sulum. All rights reserved. Quick Copy-Paste Version for Libsyn: Title: Episode 209: Why Your $96 Billion Industry Is Leaving You Broke (and What Actually Fixes It) Summary (Short): The beauty industry is booming to $96B, but salon owners are drowning. Kevin breaks down why conventional advice fails and reveals the systems secret that creates real freedom. Industry data from Dec 2025 + actionable solutions. Category: Business, Entrepreneurship, Small Business Episode Type: Full Episode This format is optimized for Libsyn and includes everything you need for maximum discoverability and engagement! 🎙️✨ Copy Deep Research
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208 FIFM - The MSP in 2026: Thriving in an AI-Driven World
12/07/2025
208 FIFM - The MSP in 2026: Thriving in an AI-Driven World
Welcome to Episode 208 of Freedom In Five Minutes! Kevin from the Pro Sulum team takes the mic to deliver a no-BS breakdown of what's REALLY happening in the Managed Service Provider world as we head into 2026. Your MSP is about to pitch you a lot of "AI solutions" in the coming year. But here's the uncomfortable truth: most of it might be snake oil. Kevin reveals how to spot the difference between genuine AI transformation and expensive experiments being conducted on YOUR dime. If you're a business owner paying for IT services, this episode will save you thousands of dollars and countless headaches. Plus, you'll discover the ONE thing that must happen BEFORE you automate anything with AI (spoiler: almost everyone gets this wrong). What You'll Learn: ✅ The AWS MSP Pressure Cooker - Why Amazon is throwing "steroid-level" money at MSPs to sell you AI services (and what that means for your wallet) ✅ The One Question to Ask Your MSP - A simple test to determine if they're truly using AI or just practicing on your business ✅ Agentic AI: The Terminator of IT - The next-level automation that either becomes your best employee or your worst nightmare ✅ The "Intelligent Garbage" Problem - Why automating broken processes just creates chaos at 100x speed (and how to avoid it) ✅ Why QBRs Are Dead in 2026 - Stop accepting boring activity reports and start demanding Strategic AI Reviews that show real outcomes ✅ The Hidden Gap Your MSP Can't Fill - Why even the best IT providers can't systemize your operations (and who can) Key Quotes: 🔥 "If you automate garbage, you will get very intelligent garbage." - Sanjib Sahoo, Ingram Micro Global CTO 💣 "If they can't show you how THEY use this AI in their own business... that's a huge red flag. You're about to pay for their education." ⚡ "You don't care about their activity. You care about outcomes. Are we safer? Are we spending money wisely?" 🎯 "You have to document the playbook BEFORE you let the robot run the play." Industry Stats Mentioned: • AWS MSP Partner incentives described as "on steroids now" (CRN, December 2025) • Traditional MSP QBRs shifting to Strategic AI Reviews (LinkedIn, December 2025) • Agentic AI becoming the standard for 2026 MSP operations • Break-fix model officially dead with AI automation Three Action Steps: 1. The Dog Food Test Next time your MSP pitches an AI tool, ask: "Show me how YOU use this exact AI inside YOUR business to save time and reduce costs." If they stumble or talk about "piloting it," walk away. 2. Systemize Before You Automate You can't automate chaos. Document your critical processes FIRST, then hand those playbooks to your MSP to automate. Take the free assessment at quiz.myprosulum.com to find where the chaos is hiding. 3. Demand Strategic AI Reviews Stop accepting 2019-style reports in 2026. Ask your MSP to show you: predictive maintenance insights, automated threat resolution stats, and cyber insurance readiness scores. Outcomes, not activity. Resources Mentioned: 🔗 - Free 2-minute systematization assessment to discover your operational health score 🔗 - Book a free discovery call to learn how Virtual Systems Architects build systems while they work About Pro Sulum: Pro Sulum's Virtual Systems Architects (VSAs) are different from traditional virtual assistants. While they execute tasks for you—like client onboarding, operations management, or any repeating process—they simultaneously document and systemize those processes. They build the SOPs and playbooks that you can then hand to your MSP and say "Here. Automate THIS." VSAs fill the critical gap between your MSP's technology management and your business operations. They work across 40+ industries at half the cost of in-house hires. The Pro Sulum difference: Systems + Outsourcing = Freedom Connect With Us: 🎧 Subscribe: Freedom In Five Minutes Podcast on all major platforms 🌐 Website: ProSulum.com 💼 Free Discovery Call: ProSulum.com - No pressure, just solutions Episode Credits: Host: Kevin, Team Member at Pro Sulum Podcast Founder: Dean Soto Production: Pro Sulum Media Team Episode Length: 7 minutes 46 seconds Hashtags for Social: #MSP #ManagedServices #AIAutomation #BusinessSystems #VirtualAssistant #BusinessAutomation #ITServices #Cybersecurity #FreedomInFiveMinutes #ProSulum #AgenticAI #BusinessSystemization Timestamps: 0:00 - Welcome & Episode Introduction 0:57 - The AI Snake Oil Problem 2:20 - AWS Incentive Program: What It Means for You 3:30 - The Dog Food Test for Your MSP 4:00 - Agentic AI: The Next Level 5:15 - The "Intelligent Garbage" Warning 5:45 - Why QBRs Are Dead in 2026 6:30 - The Gap Your MSP Can't Fill 7:00 - Pro Sulum VSA Solution 7:30 - Call to Action & Sign-Off Related Episodes: Episode 207: The E-Myth Lessons Business Owners Still Miss in 2025 Episode 206: Multi-Unit Restaurant Crisis & Operations Solutions Call-to-Action: Ready to build systems that make your business AI-ready? Head to ProSulum.com and book your free discovery call. Find out where the chaos is hiding in your business and how a Virtual Systems Architect can help you document, systemize, and scale. Go build some systems. We'll catch you in the next episode!
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207 FIFM: AI Won't Replace You, But a Competitor Using It Will - A Practical Guide for SMBs
12/06/2025
207 FIFM: AI Won't Replace You, But a Competitor Using It Will - A Practical Guide for SMBs
Welcome to Freedom In Five Minutes! The brutal truth nobody's talking about: AI won't replace you... but a competitor using it absolutely will. And that gap? It's widening right now in December 2025. In this episode, Kevin from the Pro Sulum team breaks down the latest industry research showing why small and medium-sized businesses are perfectly positioned to dominate with AI—yet most are frozen in analysis paralysis while their competitors race ahead. 🎯 What You'll Discover: The Competitive Reality Check: Why sales teams using AI are generating 77% MORE revenue per rep (that's a six-figure difference per salesperson!) MIT's shocking findings: AI can now viably replace 11.7% of US workforce tasks The real reason 48,000+ tech jobs cited AI in layoffs this year—and what it means for your business The SMB AI Paradox: Why you have EVERY structural advantage for AI adoption (faster decisions, simpler systems, better customer knowledge) The psychological barriers keeping you stuck while enterprises race ahead How to escape the "perfect solution trap" that's costing you thousands Real Numbers, Real Impact: 33% of SMBs are already seeing tangible AI benefits (ASUS study, November 2025) 70% of revenue leaders now trust AI to inform major business decisions Why enterprise adoption is at 78% while SMBs lag at 55%—and how to flip this advantage The Pro Sulum Advantage: How Virtual Systems Architects document processes WHILE working (no extra time needed) Why systematization MUST come before AI implementation The secret to integrating AI without the overwhelm or expensive mistakes Your Action Plan: The "one painful process" method to start with AI (no massive investment required) Why most AI tools cost $20-500/month with zero long-term commitment How to leverage your small business agility before the window closes 📚 Resources Mentioned: Free Tools to Get Started: - Take the Free Systematization Assessment - Free SOP Generator Tool - Free 4-Video Business Systemization Course Ready to Scale with a Virtual Systems Architect? - Book Your Free Discovery Call 📊 Industry Research Referenced (November-December 2025): Gong Revenue Intelligence Study - 7.1 million sales opportunities analyzed across 3,600+ companies MIT Workforce Study - AI capability assessment representing $1.2 trillion in wages ASUS SMB Technology Report - Survey of 100+ US small business leaders LinkedIn SMB AI Paradox Analysis - Enterprise vs. SMB adoption rates McKinsey 2025 AI Index - AI fluency demand jumped 7X in two years 💡 Key Takeaways: ✅ The window for early adopter advantage is closing fast ✅ Your competitors are implementing AI RIGHT NOW while you research ✅ Small businesses have structural advantages enterprises would kill for ✅ Systematization + AI = Competitive moat your rivals can't cross ✅ Virtual Systems Architects can integrate AI into your documented processes 🎙️ About Freedom In Five Minutes: Freedom In Five Minutes helps business owners create more freedom and profit through systematization, delegation, and strategic automation. Hosted by the Pro Sulum team, each episode delivers actionable insights you can implement immediately. Pro Sulum specializes in Virtual Systems Architects (VSAs) - not just virtual assistants, but systems-building professionals who document your processes while working, clone your best methods, and help you scale across 40+ industries at half the cost of in-house hiring. 📞 Take Action Today: The data is clear: businesses using AI-enhanced systems are pulling ahead at an unprecedented rate. The question isn't whether to adopt AI—it's whether you'll do it before your competitors dominate your market. Start your systematization journey: Visit to book a free discovery call and learn how a Virtual Systems Architect can help you build the systems that will support AI integration and scale your business. Episode Length: 9 minutes Release Date: December 5, 2025 Host: Kevin, Pro Sulum Team Tags: AI automation, small business AI, SMB technology, business systematization, virtual systems architect, AI competitive advantage, business processes, revenue growth, sales productivity, AI adoption Subscribe to Freedom In Five Minutes: Don't miss future episodes on building a business that runs without you!
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FIFM 206 - The E Myth Lessons That Still Crush Business Owners
12/05/2025
FIFM 206 - The E Myth Lessons That Still Crush Business Owners
Welcome to another episode of Freedom In Five Minutes! I’m Kevin, team member here at Pro Sulum, and today we’re diving deep into the lessons from “The E-Myth Revisited” that business owners STILL fail to grasp in 2025—and it’s costing them everything. What You’ll Learn in This Episode: The Brutal Reality: With private payrolls dropping 32,000 jobs in November 2025 (led by small business cuts), rising costs crushing operations, and business owners hitting burnout faster than ever, the E-Myth lessons have never been more relevant. Yet most entrepreneurs are STILL making the same fatal mistakes Michael Gerber warned about decades ago. The E-Myth Lessons Still Breaking Businesses: 🔴 The Technician Trap - Why working IN your business instead of ON it is a death sentence. Most entrepreneurs don’t fail—they get trapped doing everything themselves. 🔴 The Three Personalities - How to balance your inner Entrepreneur (the visionary), Manager (the planner), and Technician (the doer)—and why most owners let the Technician dominate. 🔴 Systems vs. Being the System - The franchise prototype mindset that separates scalable businesses from glorified jobs. Your business should work without you, not because of you. 🔴 The Documentation Catch-22 - Why business owners avoid documenting processes (they’re too busy!), which keeps them too busy to document processes. Breaking this cycle is the key to freedom. Recent Industry Context (November-December 2025): Small business job cuts leading national employment drops Rising operational costs with cautious hiring trends Business owner burnout reaching crisis levels Government shutdown impacting SBA operations and small business support The Pro Sulum Solution: What if someone could document your processes WHILE doing the work? That’s exactly what our Virtual Systems Architects (VSAs) do—using the Freedom Framework: Document - Capture your processes as they work Replicate - Turn tribal knowledge into repeatable systems Scale - Multiply yourself without the overwhelm Our VSAs have worked across 40+ industries, cost half of in-house hires, and actually BUILD systems instead of just completing tasks. Resources Mentioned: 📊 Take the Systematization Assessment: ⚡ Generate Your First SOP Instantly: 💼 Book Your Free Discovery Call: Challenge Question: Could your business run for two weeks without you? If not, you don’t own a business—you own a job. Let’s fix that. Subscribe to Freedom In Five Minutes: Never miss an episode on building systems, creating freedom, and scaling your business the right way. Connect with Pro Sulum: Website: Podcast: Keywords: E-Myth Revisited, business systems, small business operations, Virtual Systems Architect, business automation, entrepreneurship, systemization, business processes, scaling business, Michael Gerber, business freedom, delegation, SOPs #FreedomInFiveMinutes #EMyth #BusinessSystems #Entrepreneurship #SmallBusiness #VirtualAssistant #ProSulum #BusinessGrowth #SystemsThinking
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205 FIFM The Labor Cost Crisis That's Killing Multi Unit Franchises
12/04/2025
205 FIFM The Labor Cost Crisis That's Killing Multi Unit Franchises
Welcome to another episode of Freedom In Five Minutes! I'm Kevin, team member here at Pro Sulum, and today we're diving deep into a crisis that's absolutely crushing multi-unit franchise restaurant operators across the country. 🔥 What We're Covering Today: The Numbers Don't Lie: Over 150 restaurants closed in LA County in 2024 alone Another 100+ shuttered in just Q1 2025 Minimum wages have DOUBLED in major markets 76% of operators report ingredient costs destroying their profit margins Average restaurant profit margins hovering at just 2.5% The Real Stories: We're talking about the McDonald's Oakland closure that blindsided 40 workers right before Thanksgiving, LA restaurant owners facing 400% insurance premium increases, and the hidden costs nobody's talking about—like electricity bills up 90% and the "no tip credit" rule that's breaking traditional labor cost models. But Here's the Controversial Part: Everyone's blaming wages. Everyone's pointing fingers at minimum wage increases and labor shortages. But what if that's NOT the real problem? In this episode, I'm going to challenge what you think you know about this labor cost crisis. Because the franchise owners who are THRIVING right now—and yes, they exist—aren't the ones with the lowest wages. They're the ones who've systematized their operations. 💡 What You'll Learn: ✅ Why the labor cost crisis is actually an operational chaos crisis in disguise ✅ The three hidden costs that are worse than wage increases (and nobody's talking about them) ✅ How multi-unit franchise operators are turning this crisis into a competitive advantage ✅ The contrarian approach that's helping restaurant owners maintain profitability even with $20/hour minimum wages ✅ Why cutting costs is playing defense—and what playing offense actually looks like ✅ How to systematize your operations to handle higher labor costs WITHOUT sacrificing service quality 🎯 Key Takeaway: The franchise operators who document, systematize, and create repeatable processes are the ones who'll survive—and thrive—through this crisis. It's not about having cheaper labor. It's about having BETTER systems. 🔗 Resources Mentioned: Take the Systematization Assessment: Free SOP Generator Tool: Schedule Your Free VSA Discovery Call: 📊 Industry Data Sources: The Food Institute's 2026 Restaurant Challenges Report Los Angeles Business Journal's Rising Costs Analysis California Restaurant Association Survey Recent franchise closure data from November-December 2025 🎙️ About This Episode: This isn't your typical doom-and-gloom labor cost discussion. We're taking a Ben Settle-style contrarian approach—challenging assumptions, building on the pain points, and providing REAL solutions that multi-unit franchise operators can implement immediately. At Pro Sulum, we work with franchise operators across 40+ industries who are dealing with these exact challenges. Our Virtual Systems Architects (VSAs) don't just work IN your business—they document processes WHILE they work, creating the systems that let you scale without drowning in operational chaos. 💬 Let's Connect: Have questions about systematizing your franchise operations? Dealing with the labor cost crisis in your multi-unit business? Visit ProSulum.com for a free discovery call and see how our Virtual Systems Architects can help you turn this crisis into your competitive advantage. Episode Length: 9 minutes 24 seconds Host: Kevin from Pro Sulum Pro Sulum: Helping business owners create more freedom through systematization and Virtual Systems Architects who document while they work—at half the cost of traditional in-house employees. 🎧 Subscribe to Freedom In Five Minutes for weekly insights on building systematized, scalable businesses. #FranchiseOperations #RestaurantIndustry #LaborCosts #BusinessSystems #MultiUnitFranchise #ProSulum #VirtualSystemsArchitects #FreedomInFiveMinutes #Systematization #FranchiseSuccess
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204 FIFM — How to Build Your Brand Awareness Strategy the Easy Way with Steph Hilfer
10/31/2022
204 FIFM — How to Build Your Brand Awareness Strategy the Easy Way with Steph Hilfer
Welcome to another episode of Freedom In Five Minutes! I am your host Dean Soto. Your man of systems helping you create more freedom and profit than they ever thought possible. That is why we have Steph Hilfer on the show – the lady full of Vim and Vigor! Steph Hilfer is the founder and Chief Creative Director of https://getviim.com—a marketing consulting firm that helps businesses discover their brand. She can visualize what doesn’t yet exist and bring it to life... and boy it's alive!
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203 FIFM How to Leverage Virtual Assistants in a Bad Economy for Massive Success
08/31/2022
203 FIFM How to Leverage Virtual Assistants in a Bad Economy for Massive Success
In this episode of Freedom In Five Minutes, Dean shares three top benefits from leveraging virtual assistants. Learn how you your talented staff can help seize massive success for your business in the midst of a tough economy. All that and more, coming up! Check out more of Pro Sulum through the links below. - 🔥 Pro Sulum Systems Architects (Virtual Assistants with Superpowers) 🔥: https://www.prosulum.com - ⚙️ Free business systems and automation course ⚙️: https://www.systemizeinfive.com - 👨🏫 Take the Freedom in Five Minutes Masterclass👨🏫: https://www.freedominfiveminutes.com/masterclass - 🎙️ The Freedom in Five Minutes Podcast 🎙️: https://podcasts.apple.com/us/podcast/freedom-in-five-minutes/id1439245704
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202 FIFM How to Find and Hire the Best Virtual Personal Assistant
08/31/2022
202 FIFM How to Find and Hire the Best Virtual Personal Assistant
In this episode of Freedom In Five Minutes, Dean talks about his recent learnings from firing their gardener and how the lessons from that experience reflects how to hire the best personal assistant for your business. Check out more of Pro Sulum through the links below. - 🔥 Pro Sulum Systems Architects (Virtual Assistants with Superpowers) 🔥: https://www.prosulum.com - ⚙️ Free business systems and automation course ⚙️: https://www.systemizeinfive.com - 👨🏫 Take the Freedom in Five Minutes Masterclass👨🏫: https://www.freedominfiveminutes.com/masterclass - 🎙️ The Freedom in Five Minutes Podcast 🎙️: https://podcasts.apple.com/us/podcast/freedom-in-five-minutes/id1439245704
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201 FIFM Why Outsourcing to a Virtual Assistant Will Never Solve Your Real Problem
02/19/2022
201 FIFM Why Outsourcing to a Virtual Assistant Will Never Solve Your Real Problem
In this episode of Freedom In Five Minutes, Dean Soto describes the best types of business owners who might have higher chances of success with Virtual Systems Architects and virtual assistants in general. For more episodes visit our blog at https://www.prosulum.com/blog/
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200 FIFM Leverage Your Superpower and Outsource Everything Else
02/07/2022
200 FIFM Leverage Your Superpower and Outsource Everything Else
In this episode of Freedom In Five Minutes, Dean talks about how to best carry out your superpowers by outsourcing your excess tasks. For more Freedom In Five Minutes podcast episodes, visit .
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199 FIFM It's The Little Things That Make A Big Difference In Your Business Success
01/21/2022
199 FIFM It's The Little Things That Make A Big Difference In Your Business Success
In this episode of Freedom In Five Minutes, Dean Soto talks about his return to Jiu-Jitsu and how even the smallest things can make a massive difference in your pursuit of business success.
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198 FIFM You Don't Need Lead Generation, What You Need Are Results
01/14/2022
198 FIFM You Don't Need Lead Generation, What You Need Are Results
In this episode of Freedom In Five Minutes, Dean Soto talks about his unconventional but highly effective methods in doing lead generation for Pro Sulum. If you enjoy this episode and want more of Dean's Freedom IN Five Minutes, visit or subscribe to the
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197 FIFM Sometimes You Have to Break Things in Order to Make Things Better
12/06/2021
197 FIFM Sometimes You Have to Break Things in Order to Make Things Better
In this episode of Freedom In Five Minutes, Dean talks about one uncomfortable thing that most business owners shy away from. Breaking things to make it better. Listen to this episode and learn how Dean has gotten used to the discomfort of breaking things and reaped the benefits in business and life when the broken things are fixed and made better than before.
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196 FIFM How to Find the Best Executive Assistant for Your Small Business
11/16/2021
196 FIFM How to Find the Best Executive Assistant for Your Small Business
In this episode of Freedom In Five Minutes, Dean Soto talks about his experience with recent clients who are looking to hire Virtual Systems Architects to fill Executive Assistant positions. Dive in with Pro Sulum founder, Dean Soto and learn three tips on how to find the best Executive Assistant for you and your small business.
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195 FIFM How to Find the Perfect Virtual Assistant for Your Business
10/18/2021
195 FIFM How to Find the Perfect Virtual Assistant for Your Business
In this episode of Freedom In Five Minutes, Dean Soto gives you tips on how to find the perfect virtual assistant to help you achieve business success.
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194 FIFM How to Create More Time in Your Business
10/11/2021
194 FIFM How to Create More Time in Your Business
In this episode of Freedom In Five Minutes, Dean Soto speaks about our most valuable resource— time. Listen to this episode and learn how to whip up more time for your business and personal life. All that and more, on this week’s episode of Freedom In Five Minutes. Don’t forget to subscribe to and leave a review! We are excited to hear from you.
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193 FIFM Everything in Business and Life is an Offer
10/04/2021
193 FIFM Everything in Business and Life is an Offer
In this episode of the Freedom In Five Minutes Podcast, Dean talks about a change in mindset that has opened better paths for him both in business and personal life. So check this episode of Freedoms in Five Minutes Podcast and find out! And if you would like to get more episodes, just head over to .
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192 FIFM Why Mindset for Success is Your Greatest Asset with Jarrod Haning
09/27/2021
192 FIFM Why Mindset for Success is Your Greatest Asset with Jarrod Haning
Today on the Freedom In Five Minutes Podcast, Dean speaks with Jarrod Haning—master coach and founder of . In this episode, you take a peek at how Jarrod helps people achieve success. Learn all about Mindscans, Mindset Pushups, Mindset Gyms, and other programs that Jarrod utilizes that will completely revolutionize what you are doing in your business.
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191 FIFM Accepting People WHERE THEY ARE So You can Grow More Powerful
09/20/2021
191 FIFM Accepting People WHERE THEY ARE So You can Grow More Powerful
For the first time on Freedom In Five Minutes, Dean Soto records a video podcast episode with his new ! Can we expect more video podcast episodes for Freedom In Five Minutes? Stay tuned in the coming weeks to find out! This week’s topic is about growing more powerful by accepting people for where they are. Listen to lessons from Dean’s personal stories with family and rediscover the beauty of growing together with people surrounding you. All that, and more! Only on Freedom In Five Minutes Podcast!
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190 FIFM Patching The Holes in Your Processes to Bring Massive Profits
08/20/2021
190 FIFM Patching The Holes in Your Processes to Bring Massive Profits
What is one good way to bring in massive profits? Mending the flaws in your systems and processes. In this episode, Dean talks about lessons from blunders in his old gardening system and processes. All that and more, only on this week’s Freedom In Five Minutes Podcast Episode.
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189 FIFM You Must Want to Change if You are Going to Change
07/21/2021
189 FIFM You Must Want to Change if You are Going to Change
In this episode of Freedom In Five Minutes podcast, Dean Soto talks about mind shift and self innovation. You must want to change yourself in order for you to actually go and change. That, and more in this week’s Freedom In Five Minutes!
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188 FIFM How We Created Over $50,000 per Month Using Systematic Selling Machines
07/07/2021
188 FIFM How We Created Over $50,000 per Month Using Systematic Selling Machines
In this episode of the Freedom In Five Minutes Podcast, Dean Soto talks about creating systemic selling machines that led Pro Sulum to rake in over $50,00 per month! All that without the long hours involved in design and creation.
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187 FIFM How to 10x Your Productivity by One Simple Change to Your Thinking
07/05/2021
187 FIFM How to 10x Your Productivity by One Simple Change to Your Thinking
In this episode of The Freedom In Five Minutes Podcast, Dean shares some of the best productivity methodologies he learned from his years in service to the corporate realm and how he took those lessons and applied them to his entrepreneurial career. Discover how productivity hacks helped Dean develop his passion for providing first-class and global VA services through his Virtual Systems Architects at . All that and more, only on Freedom In Five Minutes!
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186 FIFM How Can Gardening Help Grow Your Business?
06/23/2021
186 FIFM How Can Gardening Help Grow Your Business?
In this episode of the Freedom In Five Minutes podcast, Dean Soto associates gardening with running your business. What do these two unrelated activities have in common? Find out how gardening can help you grow and scale your business only here on Freedom In Five Minutes!
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185 FIFM Everything is Trying to Destroy Your Business, 24 Hours a Day
06/21/2021
185 FIFM Everything is Trying to Destroy Your Business, 24 Hours a Day
In this episode, Dean uncovers all the elements around you that can possibly stir trouble for your business. Learn the best way to avoid potential disasters and grow your operation to greater heights in this episode of Freedom In Five Minutes!
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184 FIFM How to Best Utilize Your Virtual Systems Architect
06/10/2021
184 FIFM How to Best Utilize Your Virtual Systems Architect
In this episode of The Freedom In Five Minutes Podcast, Dean Soto talks about how to best utilize your Virtual Systems Architect (VSA). This is a continuation of the previous podcast episode so be sure to check out part 1 of this conversation: .
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183 FIFM How to Create Standard Operating Procedures the Quick, Fast, and Easy Way
06/02/2021
183 FIFM How to Create Standard Operating Procedures the Quick, Fast, and Easy Way
In this episode of The Freedom In Five Minutes podcast, we talk about the DON’Ts of creating standard operating procedures with your Virtual Systems Architect.
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182 FIFM Using Systems as a Disaster Recovery Plan
05/24/2021
182 FIFM Using Systems as a Disaster Recovery Plan
Dean Soto returns with a brand new episode of The Freedom In Five Minutes Podcast! In this episode, Dean Soto hints at a lot of changes over at — growing at a tremendous pace and restructuring the company’s leadership team — and minimal involvement with Dean himself! Listen to this episode of Freedom In Five Minutes as Dean fondly shares this short story about the CEO of Pro Sulum becoming “useless”. And how despite that fact, everyone in his company enjoys continued growth and peak performance!
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