204 FIFM — How to Build Your Brand Awareness Strategy the Easy Way with Steph Hilfer
Release Date: 10/31/2022
211 FIFM: The Obsolete Agent - How AI is Forcing Real Estate to Evolve or Die
Freedom in Five Minutes
🚨 The brutal truth nobody's talking about: AI won't replace you... but a competitor using it absolutely will. In this no-BS episode, Kevin from the Pro Sulum team breaks down why most real estate agents are already obsolete—and they don't even know it yet. What You'll Discover: • Why "facts are now free" and what that means for your business model • The dangerous "AI slop era" that's misleading buyers and hurting agents • Why buying more AI tools is making you LESS profitable (not more) • The contrarian take on "Agentic AI" that nobody else is talking about • How to build...
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210 FIFM - The Psychology of Delegation: Why It's So Hard and How to Get Good at It
Freedom in Five Minutes
You started your business for freedom, but now you're working more than ever. You're stuck in the weeds, and the idea of handing tasks to someone else feels like letting them borrow your own child. Sound familiar? In this episode, Kevin from the Pro Sulum team unpacks the brutal psychology behind why delegation feels impossible—and exposes the three big lies keeping you trapped in your business instead of working ON it. If you're dealing with burnout, working 60+ hour weeks, or convinced that "no one can do it like you can," this episode will challenge everything you think you know about...
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209 FIFM: Business Systems in the Small Business Beauty and Salon Industry
Freedom in Five Minutes
The beauty and salon industry is set to hit nearly $96 billion by 2033, but if you're a salon owner drowning in operational costs, watching your best staff walk out the door every few years, and feeling trapped in your own business… you're not alone. In this episode, Kevin from the Pro Sulum team breaks down the brutal reality behind the industry's growth numbers and why conventional advice like "just raise your prices" or "buy better software" is keeping you stuck in chaos. You'll discover: Why the $96 billion boom is hiding a crisis for individual salon owners The real reason...
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208 FIFM - The MSP in 2026: Thriving in an AI-Driven World
Freedom in Five Minutes
Welcome to Episode 208 of Freedom In Five Minutes! Kevin from the Pro Sulum team takes the mic to deliver a no-BS breakdown of what's REALLY happening in the Managed Service Provider world as we head into 2026. Your MSP is about to pitch you a lot of "AI solutions" in the coming year. But here's the uncomfortable truth: most of it might be snake oil. Kevin reveals how to spot the difference between genuine AI transformation and expensive experiments being conducted on YOUR dime. If you're a business owner paying for IT services, this episode will save you thousands of dollars and countless...
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207 FIFM: AI Won't Replace You, But a Competitor Using It Will - A Practical Guide for SMBs
Freedom in Five Minutes
Welcome to Freedom In Five Minutes! The brutal truth nobody's talking about: AI won't replace you... but a competitor using it absolutely will. And that gap? It's widening right now in December 2025. In this episode, Kevin from the Pro Sulum team breaks down the latest industry research showing why small and medium-sized businesses are perfectly positioned to dominate with AI—yet most are frozen in analysis paralysis while their competitors race ahead. 🎯 What You'll Discover: The Competitive Reality Check: Why sales teams using AI are generating 77% MORE revenue per...
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FIFM 206 - The E Myth Lessons That Still Crush Business Owners
Freedom in Five Minutes
Welcome to another episode of Freedom In Five Minutes! I’m Kevin, team member here at Pro Sulum, and today we’re diving deep into the lessons from “The E-Myth Revisited” that business owners STILL fail to grasp in 2025—and it’s costing them everything. What You’ll Learn in This Episode: The Brutal Reality: With private payrolls dropping 32,000 jobs in November 2025 (led by small business cuts), rising costs crushing operations, and business owners hitting burnout faster than ever, the E-Myth lessons have never been more relevant. Yet most entrepreneurs are STILL making the same...
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205 FIFM The Labor Cost Crisis That's Killing Multi Unit Franchises
Freedom in Five Minutes
Welcome to another episode of Freedom In Five Minutes! I'm Kevin, team member here at Pro Sulum, and today we're diving deep into a crisis that's absolutely crushing multi-unit franchise restaurant operators across the country. 🔥 What We're Covering Today: The Numbers Don't Lie: Over 150 restaurants closed in LA County in 2024 alone Another 100+ shuttered in just Q1 2025 Minimum wages have DOUBLED in major markets 76% of operators report ingredient costs destroying their profit margins Average restaurant profit margins hovering at just 2.5% The Real Stories: We're talking about the...
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204 FIFM — How to Build Your Brand Awareness Strategy the Easy Way with Steph Hilfer
Freedom in Five Minutes
Welcome to another episode of Freedom In Five Minutes! I am your host Dean Soto. Your man of systems helping you create more freedom and profit than they ever thought possible. That is why we have Steph Hilfer on the show – the lady full of Vim and Vigor! Steph Hilfer is the founder and Chief Creative Director of https://getviim.com—a marketing consulting firm that helps businesses discover their brand. She can visualize what doesn’t yet exist and bring it to life... and boy it's alive!
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203 FIFM How to Leverage Virtual Assistants in a Bad Economy for Massive Success
Freedom in Five Minutes
In this episode of Freedom In Five Minutes, Dean shares three top benefits from leveraging virtual assistants. Learn how you your talented staff can help seize massive success for your business in the midst of a tough economy. All that and more, coming up! Check out more of Pro Sulum through the links below. - 🔥 Pro Sulum Systems Architects (Virtual Assistants with Superpowers) 🔥: https://www.prosulum.com - ⚙️ Free business systems and automation course ⚙️: https://www.systemizeinfive.com - 👨🏫 Take the Freedom in Five Minutes Masterclass👨🏫:...
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202 FIFM How to Find and Hire the Best Virtual Personal Assistant
Freedom in Five Minutes
In this episode of Freedom In Five Minutes, Dean talks about his recent learnings from firing their gardener and how the lessons from that experience reflects how to hire the best personal assistant for your business. Check out more of Pro Sulum through the links below. - 🔥 Pro Sulum Systems Architects (Virtual Assistants with Superpowers) 🔥: https://www.prosulum.com - ⚙️ Free business systems and automation course ⚙️: https://www.systemizeinfive.com - 👨🏫 Take the Freedom in Five Minutes Masterclass👨🏫:...
info_outlineWelcome to another episode of Freedom In Five Minutes! I am your host Dean Soto. Your man of systems helping you create more freedom and profit than they ever thought possible. That is why we have Steph Hilfer on the show – the lady full of Vim and Vigor!
Steph Hilfer is the founder and Chief Creative Director of https://getviim.com—a marketing consulting firm that helps businesses discover their brand. She can visualize what doesn’t yet exist and bring it to life... and boy it's alive!