Michael Ramsey - The Black Sheep of Pilates: How Strong Pilates is Breaking All the Rules
Release Date: 07/29/2025
Evelyn Webster - Test, Fail, Repeat: SoulCycle's Practical Approach to AI Implementation
Future of Fitness
In this episode of The Future of Fitness, host Eric Malzone sits down with Evelyn Webster, CEO of SoulCycle, to explore the shifting dynamics of fitness and wellness in a post-pandemic world and how evolving consumer behavior is shaping the industry’s future. Evelyn shares how SoulCycle is redefining wellness beyond the bike, embracing experiential spending, and strengthening its emotional connection with riders to build lasting loyalty. She dives into the brand’s innovative use of AI and technology to personalize the customer journey—such as matching riders with instructors who play...
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Royi Metser - Smart Shoes That Coach: Avelo's Biomechanical Revolution
Future of Fitness
In this episode of The Future of Fitness, host Eric Malzone welcomes guest Royi Metser, founder and CEO of Avelo, to discuss his journey in creating an innovative running product at Avelo Running. Metser shares his personal motivation rooted in a period of unfitness during the COVID-19 pandemic that led to an obsession with improving running performance. He emphasizes the importance of creating a vertically integrated smart running shoe that combines hardware and software to offer real-time data, injury prevention, and enhanced performance for runners. The conversation delves into the...
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Michael Ramsey - The Black Sheep of Pilates: How Strong Pilates is Breaking All the Rules
Future of Fitness
In this conversation, Michael Ramsey, co-founder of Strong Pilates, shares his journey from personal trainer to entrepreneur in the boutique fitness space. He discusses the unique offerings of Strong Pilates, which combines strength training with traditional Pilates and cardio, creating a comprehensive workout experience. Michael highlights the importance of member satisfaction, the franchise model's success, and the brand's rapid expansion. He also addresses industry challenges, the need for innovation, and the significance of building brand equity in a competitive market. ...
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Amber Martinez - Scaling Culture: The 21% Profit Strategy Most Fitness Brands Miss
Future of Fitness
In this conversation, Amber Martinez shares her extensive journey in the fitness industry, emphasizing the critical role of people in business success. She discusses her evolution from a front desk employee to a leader in various capacities, highlighting the importance of culture, operations, and sales integration. Amber provides insights on scaling culture, measuring the impact of people and culture, and establishing standards for accountability. She also addresses the challenges of navigating personality assessments in hiring and the necessity of selling the importance of culture to business...
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Power Moves: Tim Green - TeamUp's Custom Branded Apps and AI-Powered Lead Management
Future of Fitness
In this special episode of Power Moves, host Eric interviews Tim Green to discuss the latest updates and offerings from Team Up, a leading gym management software. The conversation highlights two major new products: a custom branded app for gyms and enhanced lead management tools. The custom app allows gym owners to create personalized applications with two-way messaging and other customizable features. The upgraded lead management system incorporates AI to streamline operations and improve customer engagement. They also touch on future developments, including resource management tools to help...
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Julie Cartwright - 300% Digital Growth and 22 Studios: Pvolve's Omni-Channel Strategy
Future of Fitness
In this episode, Eric Malzone sits down with Julie Cartwright, President of Pvolve, to dive into the brand’s rapid growth and evolution. Julie shares how Pvolve is redefining fitness through its unique combination of functional movement and resistance-based training. They discuss the company’s expanding franchise footprint, the surge in digital subscriptions, and how the brand stays focused on serving a specific audience. From leadership challenges to the power of community, this conversation offers a behind-the-scenes look at Pvolve’s innovative business model and commitment to a...
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Mike Goscinski - 27 Words That Could Change Everything: The PHIT Act's Legislative Journey
Future of Fitness
In this episode, we sit down with Mike Goscinski from the Health and Fitness Association to explore the dynamic shifts in the fitness industry. Discover how the 2025 consumer report highlights a significant increase in fitness facility visits, with 96 million Americans contributing $59.6 billion to the US economy. Mike shares insights into the growing engagement of Gen Z and Gen Alpha, who now represent 30.8% of fitness members, viewing fitness as an essential part of their lifestyle rather than a luxury. We delve into the diverse options available for physical activity, which are driving...
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Lise Kuecker - The State of Boutique: M&A Activity, Pilates Trends, and Opening Strategies
Future of Fitness
In this episode of the Future of Fitness podcast, Lise Kuecker, CEO and founder of Studio Grow, discusses the evolving landscape of boutique fitness. The conversation covers a wide array of topics, including innovation in the fitness space, the professionalization of boutique fitness, the impact of major acquisitions, and the promising growth of Pilates. Lise also highlights the importance of strategic openings for long-term success and touches on the trend of smaller markets offering more profitable opportunities. Tune in for insights into the future of fitness, industry rebranding, and much...
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Justin Santamaria - Scaling the Human Touch: AI The Future of Fitness Coaching
Future of Fitness
In this episode, Justin Santamaria discusses the evolution and impact of remote fitness coaching. Starting with his background at Apple and Airbnb, Justin shares how his past experiences in developing cutting-edge communications technology helped shape the foundation of a new approach to personal training. The conversation highlights the integration of human coaching with advanced AI tools, emphasizing the importance of human connection and personalized guidance in fitness. With insights into the potential of AI to revolutionize coaching, Justin explains how technology can scale personal...
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Emre Ozgur - Safe Sweat: The Anti-Group Fitness Model Built to Scale
Future of Fitness
In this episode, Emre Ozgur, CEO and co-founder of Safe Sweat, joins the discussion on the Future of Fitness to introduce his innovative concept of private fitness suites. Based in Vancouver, Safe Sweat offers personalized workout experiences featuring private rooms, customizable environments, and advanced fitness equipment—without the pressure of typical group classes. Emre shares his journey from athlete and fitness operator to entrepreneur, as he builds a new fitness model designed to attract a broader demographic. He also explains the strategic decision to franchise Safe Sweat due to...
info_outlineIn this conversation, Michael Ramsey, co-founder of Strong Pilates, shares his journey from personal trainer to entrepreneur in the boutique fitness space. He discusses the unique offerings of Strong Pilates, which combines strength training with traditional Pilates and cardio, creating a comprehensive workout experience. Michael highlights the importance of member satisfaction, the franchise model's success, and the brand's rapid expansion. He also addresses industry challenges, the need for innovation, and the significance of building brand equity in a competitive market.