Remember The Mission Podcast
Leading 1 million success driven men find their life mission for an OUTSTANDING life.
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Values Before Vision How To Build A Life That Actually Aligns
12/21/2025
Values Before Vision How To Build A Life That Actually Aligns
This episode continues the preparation for 2026 by focusing on the missing piece most men never slow down enough to define. Their values. We explore why vision without values leads to frustration, misalignment and burnout, and why values are the operating rules that quietly shape every decision you make. I share how my own values have evolved over time, why building a business around your life rather than your life around your business changed everything for me, and what it really means to build success from home first. This is a grounded conversation about identity, boundaries and the architecture of a life that supports fulfillment rather than consuming it. In this episode, I cover: • Why many men cannot clearly articulate their values and how this creates confusion and resentment • How values evolve with identity and why they must be revisited regularly • The difference between living intentionally and feeling imprisoned by work • How building a business around your life creates time, freedom and emotional stability • Why success at home must come before success anywhere else • How values help you make better decisions without guilt or second guessing • Why misalignment between values and behaviour creates anger, distraction and drift • How clear values lead to sharper vision, better planning and calmer leadership going into 2026 This episode is not about adding more pressure or complexity to your life. It is about stripping things back and deciding what truly matters. When your values are clear, decisions become easier, boundaries become stronger and your life starts to feel aligned again. Listen closely, Reflect honestly. And start building your future from the inside out.
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Go on a date with yourself, 2026 Beat Up
12/16/2025
Go on a date with yourself, 2026 Beat Up
This episode is the starting point for preparing for 2026 in the right way. Not with pressure, targets or false certainty, but with clarity. I share why clarity is the foundation for peace of mind, why a lack of it creates anxiety and restlessness, and why many high performing men struggle to feel settled even when life looks successful on the outside. I also speak openly about starting therapy, what that process has unlocked for me already, and why rewiring belief systems is not weakness but leadership. This conversation is about slowing down enough to ask better questions, stepping out of reactive mode, and deciding who you actually want to become rather than just staying busy. In this episode, I cover: • Why clarity is reassurance and why without it many men struggle to feel calm or present • How high achieving men get trapped in constant busyness and lose sight of the bigger picture • Why identity matters more than goals when you are thinking about the future • How to begin shaping a vision for your life based on how you want to live, not just what you want to achieve • Why taking time away from noise, phones and pressure creates better decisions • The importance of regularly checking back in with yourself to stay aligned over time • How vision leads into values and eventually into a mission that can evolve as you do This episode is not about locking yourself into a rigid plan for the year ahead. It is about creating direction, perspective and space so that the next chapter of your life is intentional rather than accidental. If you want support building clarity, structure and self leadership as you move toward 2026, join us inside the Mission Hub group. It is a free community for men who want to stop drifting and start leading their lives with purpose. Remember the mission.
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Building Success From Home The Christmas Blueprint Most Men Never Use
12/15/2025
Building Success From Home The Christmas Blueprint Most Men Never Use
This episode is about protecting what actually matters. It is about ensuring that Christmas does not quietly become another period of distraction, half work and emotional absence. Too many men drift through the festive period with one eye on their phone, one eye on work and neither fully present with their family. This training is designed to stop that. I walk you through a simple but powerful system to help you switch off properly, create peace of mind around work and be fully present at home. It is not complicated. It is not fancy. It works because it is intentional and it respects the value of your time, energy and attention. In this episode, I break down a five part blueprint that allows you to enjoy Christmas without guilt, stress or the constant pull back into work. In this episode, I cover: • Why building success from home must remain the non negotiable standard, especially over Christmas • How to identify your true professional and personal priorities so you can switch off with confidence • Why clarity equals peace of mind and how to remove the mental noise that drags you back into work • The three Christmas deadlines every man needs to set, including when to switch off, when to dip in and when to return • How to plan January and Quarter One before Christmas so you return calm, focused and in control • Why completing your audit early frees you to enjoy the festive period without carrying mental weight • How to define the outcomes you want for Christmas and set clear rules around phone use, work, training and boundaries • What to avoid over Christmas and how writing down your worst case scenario helps you prevent it This is about leading yourself properly during a period where most men slowly disconnect from their family and themselves. With a simple plan in place, you can enjoy Christmas fully and return to work with clarity, momentum and strength. If you want to live and operate at a higher standard, this is the work. 👇 Join the Mission Hub group A free community for men who want structure, clarity and success built from home. Remember the mission. Lead yourself first.
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I started therapy
12/11/2025
I started therapy
In this episode I open up about something I have avoided for years. I share the real story behind why I decided to go to therapy, what finally pushed me through the door and why the first session hit me harder than I expected. For a long time I convinced myself that I could handle everything alone. I believed that because I coached men, mentored men and helped men navigate their own chaos, I should be able to handle mine. But life does not work that way. Pressure builds. Old beliefs surface. Unresolved pain follows you into adulthood until you finally stop running and face it. This conversation is about honesty, self leadership and the courage it takes to deal with the emotional weight you have carried for years. It is about recognising when strength is actually silence and when true strength is choosing to get help. I also share what is coming next for the podcast, including a powerful interview with my son where he talks openly about mental health, identity and growing up in a world full of pressure. In this episode, I cover: • Why I resisted therapy for so long and the beliefs that kept me stuck • What finally made me walk into the room and ask for help • The biggest revelation from the first session and how it reshaped my understanding of myself • Why men avoid emotional work and how it shows up as anxiety, overthinking and burnout • How therapy fits into self leadership and why it strengthens your mission rather than weakens it • What to expect in the upcoming interviews and why these conversations matter for every man on a mission If you are carrying more than you admit, if you have moments where you just want to know everything will be okay, or if you feel like you have no space to talk, this episode will speak directly to you. It is time to lead yourself with honesty, not avoidance. It is time to do the work that actually moves you forward. 👇 Join our free Mission Hub group to start your journey with us A community of men who want to grow, lead and live with purpose.
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Black Belt Thinking How To Stay Consistent Until The Mission Is Done
12/04/2025
Black Belt Thinking How To Stay Consistent Until The Mission Is Done
This episode dives into one of the most important truths about growth and leadership. You do not need to be the most talented man in the room. You just need to be the one who keeps turning up. I use the journey through Brazilian jiu jitsu, from white belt to black belt, as a living example of what it really takes to build a mission, stay consistent and become the man you are supposed to be. From watching two friends receive their black belts, to earning my own first stripe on my purple belt, this is a reflection on hours on the mat, setbacks, injuries, time away, and still coming back. It is a reminder that progress is rarely pretty. Most of the time it feels like getting choked out, thrown around and humbled. Yet if you keep showing up, one percent better each session, everything changes. In this episode, I cover: • Why every meaningful mission starts at zero and why your next version begins the day you commit. • How the belt journey in jiu jitsu mirrors life, business and personal growth and what it really takes to keep moving through the levels. • Why consistency beats intensity and why simply turning up, especially on the days you do not feel like it, is already a win. • How training, cold tubs, long runs and time on the mat build an internal discipline that refuses to accept your excuses. • Why black belt level results are not about talent but about hours, repetitions and an unshakable belief that it is only a matter of time. • How jiu jitsu has become a place of peace, pressure release and identity building rather than just another achievement to chase. • The questions you must ask yourself as you head into a new year if you want to stop playing average and live with a black belt standard in your mission. This is not really a podcast about belts. It is a podcast about who you become on the way to earning them. If you choose your mission, stay consistent and refuse to quit, the result becomes inevitable. It is just time. Do the work. Become the black belt of your own life. Let us go.
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Avoid acting like a Cu*t Through Curveballs
12/02/2025
Avoid acting like a Cu*t Through Curveballs
Curveballs are guaranteed, in business, in life, in leadership. The question is not if they’ll come, but how you’ll respond when they do. In this episode, I share a raw and practical reflection on how to emotionally regulate when chaos hits. Whether it’s a sudden problem in your business, a challenge at home, or a personal ambush that catches you off guard, this episode breaks down the system I now use to stay composed and focused when everything feels like it’s falling apart. You’ll learn: Why great leaders operate from calm, not chaos The system I use to reset when life throws a curveball How to separate emotion from execution and refocus on the mission The two choices every man faces when adversity hits — collapse or lead This is a reminder that leadership is not about avoiding curveballs. It’s about mastering your response to them. 👇 Take the next step: 1️⃣ [Join our 2-Week Introduction Programme] — begin developing the systems and structure to lead yourself with clarity and control. > TIME WASTERS need not apply, it's for serious men that want to be men
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How to not fu*k up 2026
11/26/2025
How to not fu*k up 2026
This episode is a straight call to arms for any man who wants to enter 2026 with clarity, certainty and strength. It breaks down the exact process we used live inside the Mission 365 community to prepare the guys for the next twelve months. If you feel drift creeping in, if you are unsure of your direction or if you know you could operate at a higher level, this episode will hit you hard in all the right ways. We strip away the noise and get into the real work. The vision for your year. The direction of your identity. The mission that drives your daily actions. And the standards you must uphold if you want to win across your health, relationships, personal growth, business and lifestyle. In this episode, we cover: • How to set a powerful vision for the end of the year based on hopes, dreams and desires rather than rigid goals • Why mid year direction is about identity and purpose and how to evolve into the man you need to be • The mission process for the first twelve weeks and why mastery, focus, alignment and remembering the mission must drive everything you do • Why health is the number one way not to ruin your year and why you must protect it like your life depends on it • How to build success from home first so you never sacrifice your family for ambition or hustle • Why structure, kill zones and daily discipline create more freedom than chaos ever will • The mastery cycle of evolve, execute and embody and how this transforms identity from A to B • The importance of micro missions, accountability and consistent action when life ambushes you • How to recognise drift and the emotional low states that come with it and how to bring yourself back with clarity and control • The values that guide everything we do inside the Mission 365 system and why they must guide your next year This episode is not motivation. It is a roadmap. A blueprint for any man who is ready to lead himself at a higher standard and build a life that he is genuinely proud to live. If you want 2026 to be the year you finally rise into the man you know you can be, start here. Remember the mission. Lead yourself first.
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You’re Not Weak. You’re Untrained, Here’s How to Fix It
11/25/2025
You’re Not Weak. You’re Untrained, Here’s How to Fix It
There is a lot of noise online about men being weak, soft or unable to cope with the pressure of modern life. Most of that noise is criticism without guidance. This episode flips that on its head. It is not about blaming men. It is about showing you the path to becoming stronger in your body, your mind and your identity. Real resilience does not appear out of nowhere. It is trained. It is earned. It is built through structure, physical challenge and a disciplined relationship with your own thoughts. In this episode, I break down the core principles that create a stronger man, a more composed leader and a life that does not collapse when pressure shows up. In this episode, I cover: • Why you are not weak and why most men simply lack the training and structure to become resilient • How to build mental strength through small daily acts of difficulty that harden your mindset • Why your morning routine is the foundation of identity and how it shapes your calm, focus and discipline • How structure creates certainty and why your life needs clear boundaries between work, family and self • Why physical challenge builds emotional stability and how hardship on the mat, in the gym or on the road changes who you are • How to use reframing and calm thinking to lead yourself when life throws pressure, chaos or setbacks your way • Why resilience is a skill and how daily practice turns you into a man who does not crumble when the temperature drops This episode will help you understand that strength is not about talent or genetics. It is about the daily decision to train your body, sharpen your mind and take responsibility for the way you show up in the world. Every mission requires a stronger man at the centre of it. This is where that training begins. If this resonates, message me with the word ready on Instagram and we will explore the next step in your development. Remember the mission. JB
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Building the most important mission
11/21/2025
Building the most important mission
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Remembering the Mission The Reset Most Men Do Not Realise They Need
11/17/2025
Remembering the Mission The Reset Most Men Do Not Realise They Need
This episode brings us back to the one thing that determines the quality of your life, your leadership and your direction. It brings us back to the mission. Most men drift because they lose connection to the deeper reason for why they are doing any of this. The goals become noise. The routines feel mechanical. The work becomes something you manage rather than something you lead. This conversation is a reminder to return to the centre. It is a call to rebuild your connection to the mission that is meant to anchor your identity, sharpen your actions and guide the way you show up day after day. Alongside this, I share how we are upgrading the entire Mission 365 journey so that your development continues to evolve with structure, clarity and genuine purpose. In this episode, I cover: • Why most missions lose their meaning and how to reconnect with clarity, emotion and intention • How to create a mission that guides your daily behaviour rather than sitting as empty words • The new and upgraded Recruit Phase that focuses on planning, mindset, strategy and presence • Why progression through the phases must be earned through consistent action rather than assumed • How the Wednesday coaching sessions and Friday development calls help you stay focused and accountable • Why tracking your progress matters and how the percentage markers keep you honest with yourself • A preview of the new Life Raft process which is a twenty eight day reset for men who have lost momentum and want to realign quickly This is a grounding episode. It reminds you that the mission is not a concept. It is the standard you live by. When you reconnect with that standard, everything in your life moves forward with greater purpose and greater strength. Remember the mission. Lead yourself first.
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The Real Value of Personal Development
11/12/2025
The Real Value of Personal Development
Recorded high in the French Alps, just outside Chamonix, this episode is a reflection on why personal development matters, not as a luxury, but as a necessity. I talk about what it really means to keep growing as a man, a father, and a business owner, to keep evolving, learning, and investing in yourself when most people choose comfort. Inside this episode: The truth about why most men fail to grow on their own How accountability, structure, and standards drive transformation The three biggest excuses that keep people stuck in chaos Why identity, vision, values, and villains shape everything you do How to continuously evolve into the next version of yourself Whether you’re running a business, leading a family, or simply trying to get better, this episode will remind you that progress doesn’t happen by accident. You have to invest in it. 👇 Take the next step: 1️⃣ find out if you’re operating as a Recruit, Operator, or Commander. 2️⃣ Share this episode with a man who needs to hear it. Your evolution starts with a decision to grow.
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The Three E’s to Realignment
11/10/2025
The Three E’s to Realignment
Recorded on a cold, rain-soaked Monday morning before heading to Chamonix, this episode dives deep into one of the most powerful frameworks I teach inside Mission 365 The Three E’s: Evolve, Execute, and Embody. These three stages are the foundation for growth, consistency, and becoming the man capable of holding the life, business, and relationships you say you want. In this episode, I break down: What it truly means to evolve, the process of shifting identity and mindset to meet the next version of yourself. How to execute with clarity and consistency, even when motivation fades. Why embodying your standards and systems is where true transformation begins. You’ll learn how to spot which stage you’re currently in, why most men get stuck halfway through, and how to build the depth, structure, and self-leadership required to reach the next level. These are the same principles I teach to the men inside our live Focus Days, simple, practical, and game-changing when applied properly. 👇 Take the next step: 1️⃣ — find out how well you’re commanding yourself right now. 2️⃣ — go deeper into The Three E’s and other realignment tools. Have a great week — evolve, execute, embody.
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Eight Rules for Winning in Life and Business
11/05/2025
Eight Rules for Winning in Life and Business
Success isn’t complicated, but most men make it that way. In this episode, I share eight of the most powerful lessons I’ve learned over the last decade of coaching business owners, leaders, and men who are serious about raising their game. These are the principles that separate those who talk about success from those who actually build it. From doing what you said you would do to leading from the front at home and in business, these eight rules will help you get back in control, sharpen your standards, and start operating with intent. Inside this episode, you’ll learn: Why keeping your own word builds unshakable self-respect How to audit your environment and cut out negative influences The power of self-talk and how it shapes your future identity Why imperfect action beats endless planning The habits that create real wealth and financial leadership How to lean into adversity to build resilience The danger of comfort and complacency Why success must start at home before it can last in business This one is a wake-up call for men who are drifting, playing small, or overcomplicating what it means to win. No fluff, no theory just eight proven principles to help you perform at your best in every area of life.
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Breaking The Cycle
11/03/2025
Breaking The Cycle
This episode was recorded right in the heart of London — walking through Leicester Square, surrounded by the noise, the chaos, and the reality of life happening all around. It is a raw reflection on comfort zones, identity, and what it truly takes to grow. I talk about the lessons that come from saying yes when everything in you wants to say no, the power of keeping promises to yourself, and how small acts of courage compound into something life-changing. From sitting alone in a busy bar to walking into a Royal Marines gala for the first time in fifteen years, this week forced me to face the parts of myself that had quietly slipped into comfort. And that is what this conversation is about — breaking cycles, facing fear, and becoming the man capable of holding the life he says he wants. Inside this episode, you’ll hear: Why confidence comes after action, not before How discomfort becomes the training ground for self-belief The difference between waiting for the perfect moment and creating it How showing up for yourself builds identity, discipline, and pride This one is for the men who know they’re capable of more but are still standing on the edge. Get uncomfortable. Say yes to the thing that scares you. Do it because you said you would. That is how you evolve. That is how you build your mission.
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Breaking Comfort Zones in London
10/31/2025
Breaking Comfort Zones in London
Recorded straight from the streets of London — this episode captures the raw energy of stepping outside your comfort zone. As I walk through Leicester Square, surrounded by noise, chaos, and life happening all around me, I talk about what it really means to push yourself into the unknown. From meetings with mentors and corporate leaders to walking alone into a Royal Marines gala after fifteen years away from that world, this week has been all about testing limits and finding growth on the other side of fear. Because comfort kills potential. Inside this episode, I share real reflections on: The moments that almost stopped me from showing up How identity shifts when you act differently from the man you’ve always been Why the best opportunities appear only after you step through discomfort How legacy is built through courage, not convenience This one is for the man who knows he’s capable of more but keeps finding excuses to wait. The man who’s tired of playing small, tired of staying safe, tired of being comfortable. Your life, your business, your legacy — they all depend on how often you’re willing to walk into the room, even when it feels uncomfortable. Break the cycle. Show up. Do the thing you’ve been avoiding. Because growth never happens in comfort.
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When the Mind Beats You, But You Still Show Up
10/27/2025
When the Mind Beats You, But You Still Show Up
Even the strongest men hit breaking point. Last week, I did. And I’m sharing it, because too many men suffer in silence thinking they shouldn’t. In this episode, I open up about one of the hardest weeks I’ve had in years. The kind where your thoughts spiral, where you feel detached, heavy, and overwhelmed, even when life looks fine from the outside. I talk about where that pain really came from… childhood trauma, loss, uncertainty, and the deep triggers that still live under the surface. And more importantly, how I found my way back through it — not by pretending to be okay, but by refusing to quit. This one is about the power of resilience, self-leadership, and staying in the fight when everything in you wants to stop. Because true strength isn’t about being unbreakable. It’s about never staying broken. In this episode: Why even high performers and leaders fall apart sometimes. How childhood experiences shape your reactions as an adult. What happens when uncertainty takes control of your thinking. How to use pain as a reset — not a reason to quit. The reminder that showing up is the win. If you’ve been feeling behind the pace boat, this episode will bring you back to centre. 🔥 Final Call — Mission Advance Closes Wednesday 29th at 21:00 If you’re ready to rebuild your focus, resilience, and structure for 2026, this is your last chance to join Mission Advance. It’s where we take high-performing men who are drifting, realign them with purpose, and rebuild them into disciplined, grounded operators for life and business. 👉
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Becoming the Man You Need to Be
10/22/2025
Becoming the Man You Need to Be
There’s a gap between the goals you set and the man you need to become to achieve them. This episode dives deep into the real internal work that most men avoid the work of building identity, defining values, and closing the gap between how you show up and who you know you could be. Because you can have the goals, the mission, the ambition… But if you’re still operating from the same identity that created your old problems, nothing changes. In this powerful session recorded live after our recent Mission Retreat we unpack what it truly means to build the man behind the mission. You’ll hear stories, examples, and raw truth about: Why most men are fighting the wrong war chasing external success while losing internal alignment. How burnout doesn’t come from doing too much, but from doing the wrong things. The five pillars of identity that shape how you think, lead, and live. How to recognise when you’re lying to yourself, and what it takes to build the integrity to change it. The real meaning of calm, confidence, and consistency. This isn’t about performance hacks or motivation. It’s about self-leadership understanding your values, raising your standards, and becoming the man capable of holding the life you say you want. If you’ve felt misaligned, drifting, or unsure who you’re becoming, this one will hit deep. 🔗 Want to go deeper? Join us inside Mission Pro a 12-month system designed to rebuild your structure, identity, and self-leadership from the inside out. Learn more and apply here:
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The Hardest Decisions Aren’t Wrong, They Just Demand Courage
10/22/2025
The Hardest Decisions Aren’t Wrong, They Just Demand Courage
In 2011, I made the hardest decision of my life. I left the Royal Marines. On paper, it looked simple come home, be with my kids, be the dad who’s present, not the one watching from a distance. But the emotional reality was anything but simple. I wasn’t just leaving a job. I was leaving an identity. The Marines had shaped everything my purpose, my mindset, my belonging. And when that went, so did my sense of who I was. That drive home from South Wales was four hours of silence, tears, and questions I couldn’t answer. Was I walking away from everything I’d built? Or finally stepping into who I was meant to become? This episode is about those moments the ones that break you open, that strip away the old identity so you can meet the next version of yourself. It’s about the loneliness, the fear, the doubt… and how they’re not signs of failure, but signals that you’re evolving. Because the truth is, uncertainty builds capability. Every next level of your life will demand a version of you that you haven’t met yet. And sometimes, the hardest decisions aren’t wrong — they just demand courage before they deliver clarity. If you’re at that crossroads right now, this episode will hit deep. Listen in, reflect, and remember — your next level isn’t built in comfort. It’s built in courage. 🔗 Ready to take the next step? If this message hits home and you know you’re ready to evolve — not just survive — then join the Mission Pro priority list today. We’re opening the doors this Sunday with the biggest offer we’ve ever released, including £500 cashback and a £2,500 Focus Day with me. 👉
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The Mask Of Confidence
10/20/2025
The Mask Of Confidence
Last week, I sat with a CEO of a multi-million-pound company. Sharp suit. Clear strategy. Huge responsibility. But beneath it all, low confidence. And that’s what this episode is about. Because even men at the top — business owners, leaders, high performers — face the same internal battle: the quiet conflict between who the world thinks they are and who they truly know themselves to be. We talk about: ⚔️ The silent weight of wearing the mask. ⚔️ Why self-leadership isn’t about status, but identity. ⚔️ The difference between performing strength and living it. ⚔️ How to reconnect with your truth so you lead from presence, not pressure. If you’ve ever walked through your front door, head down, wondering when you stopped feeling like yourself, this one’s for you. Ready to rebuild your confidence from the inside out? Take the next step with me and learn more about the Mission Advance experience, where men evolve into the leaders they were meant to be. 👉
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Staying Effective in Life and Leadership
10/13/2025
Staying Effective in Life and Leadership
Ever feel like you’re grinding through life but not really cutting through? This episode is a reminder that you are the sword and if you don’t keep sharpening yourself, everything around you dulls too. Recorded from the hills of Shrewsbury during our Top 1% retreat, James reflects on the power of staying sharp as a man, a leader, and a father. You’ll hear how small, daily actions — the reflections, routines, and systems keep you battle-ready for life’s chaos. Inside this episode: ⚔️ The difference between being “busy” and being effective ⚔️ Why sharpening your identity matters more than sharpening your skills ⚔️ How to operate from your foundations family, health, and purpose not your chaos ⚔️ The mindset shift that stops burnout and builds fulfilment ⚔️ And the truth about what really makes a man’s sword blunt This one’s about staying connected to what keeps you sharp — not just for business, but for life. If this episode hits home and you’re ready to sharpen your own sword… Apply to join the 2-Day Mission Reset Retreat — two powerful days to realign your identity, rebuild structure, and reset your mission. 👉
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Who You Need To Become (Real Talk From the Mission Room)
10/08/2025
Who You Need To Become (Real Talk From the Mission Room)
Who You Need To Become (Real Talk From the Mission Room) This one’s raw, practical, and needed. Inside a live Mission session we tackle the real blockers: identity, negative self-talk, overwhelm, money fear, and the habit of playing small. Highlights you’ll hear: Identity > Tactics: Why you’ll never hold the life you want with the identity that created your current problems. From excuses to edge: Catching the “I’ve got a disadvantage” narrative and replacing it with I’m a winner. I lead. Surf the waves: A simple way to handle pressure—60-second resets, brain-dumping, and staying just ahead of the chaos. Money mindset reframe: From monthly panic to perspective—know your “live number,” raise your target, and build systems, not stress. Age is not a ceiling: 47 isn’t halftime—it’s go time. Kill the self-limiting language and act like the man you’re becoming. Daily mission statement: How to use intentional self-talk to hard-wire belief and presence your family can feel. If you’ve been stuck in cycles of overwhelm or waiting for perfect conditions, this episode will hand you the mirror—and the method. Listen, take notes, then choose: Who do you need to become to hold the life you say you want?
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🎙 Building the Identity to Hold the Mission
10/06/2025
🎙 Building the Identity to Hold the Mission
Ever set a goal, build a plan, and still find yourself falling short? This episode dives deep into why that happens — and it’s not because the mission is wrong. It’s because most people never become the person capable of holding it. Fresh off running a half marathon, the first checkpoint in his journey toward a 100-mile ultramarathon, James breaks down how long-term missions aren’t just about endurance, they’re about evolution. You’ll learn: ⚔️ Why your identity must evolve before your results do ⚔️ The difference between programs that fade and systems that become DNA ⚔️ How to align your habits, mindset, and structure to actually become the man who can hold the life you’re building This is about rewiring who you are, not just what you do. Because the mission isn’t achieved through willpower. It’s achieved through becoming. 👉 If you’re ready to step into that next version of yourself, head to and comment READY 28 to join the 28-Day Built to Win program.
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I Should Be Further Ahead…” The Thought That’s Slowly Killing Your Confidence
10/01/2025
I Should Be Further Ahead…” The Thought That’s Slowly Killing Your Confidence
Ever catch yourself saying “I should be further ahead by now”? That quiet whisper becomes a toxic narrative that chips away at your confidence, your self-worth, and your drive. In today’s sunrise seafront walk, I’m sharing a brutally honest perspective on the trap of entitlement, the cost of comparison, and the mindset shift that saved me from burning out chasing a version of success I hadn’t even defined. Inside this episode: ⚔️ Why “I should be further ahead” is silently destroying your self-esteem ⚔️ The real cost of ignoring how far you’ve come ⚔️ How to reframe your journey from pressure to perspective ⚔️ A powerful journaling exercise to re-anchor your mission This is for the high performer who keeps pushing… but forgets to stop and acknowledge the mission he’s already building. Take this one in. Write the list. And lead yourself like the man you’re becoming. 👇 🔗 🛡️ Comment READY 28 to join the 28-Day Built to Win mission
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Emotional Control, Golf Clubs, and the Storm Within
09/30/2025
Emotional Control, Golf Clubs, and the Storm Within
What does the Ryder Cup, a 5AM dog fight, and emotional resilience have in common? This episode is raw, real, and packed with insight into one of the most critical traits for any leader: emotional control. ⚔️ Whether it's abuse from the crowd, pressure from business, or chaos at home how you respond matters. ⚔️ In this episode, I dive into what we can learn from high-pressure performers like Rory McIlroy, how to channel emotion rather than be ruled by it, and why your emotional state either builds your legacy or burns it to the ground. We’re talking: ✅ Storms in life vs. systems that carry you through ✅ Why “why me?” is a dead-end question ✅ The power of letting actions not reactions do the talking ✅ What your emotions are costing you without structure and awareness This one’s for the man who leads or wants to. Listen in. Lock in. And learn how to lead through the storm. 🔗
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🎯 Q4 Focus Group Session: "Finish the Mission"
09/24/2025
🎯 Q4 Focus Group Session: "Finish the Mission"
🎯 Q4 Focus Group Session: "Finish the Mission" This is not just another quarterly planning session, it’s a mission recalibration. Inside this deep-dive coaching session, James Boardman breaks down the five core pillars every man must master to finish the year strong: Resilience – Your ability to stay standing when life pushes back Consistency – Why slow, steady effort trumps intensity every time Emotional Regulation – Learning to control your state before it controls you Belief Systems – Crushing the inner voice that says “I’m not enough” Identity Shift – Becoming the man who finishes what he starts ⚔️ This episode is a call to arms for high-performing men who refuse to crawl into 2026 dragging the same excuses, lack of planning, and emotional chaos. You’ll hear raw personal stories, hard truths, and direct challenges to step up and lead yourself through Q4 like a warrior, not a worrier. This one is intense. It’s structured. And it will give you the mental edge to dominate your next 90 days.
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BOUNCE-BACK-ABILITY: The True Test of a Man
09/22/2025
BOUNCE-BACK-ABILITY: The True Test of a Man
This one hits hard... After stepping back onto the mats for a Jiu-Jitsu interclub tournament, I got humbled fast. Gassed. Outclassed. Mentally caught out before the first grip. But this episode isn’t about losing. It’s about what happens after the loss. When the confidence is rocked. When the old stories creep back in. When the easy option is to back away quietly and lick your wounds... That's when you either break, or bounce. In this episode, we go deep into: The mental chatter that breaks most men before the fight even begins The importance of getting uncomfortable, again and again The cycle of Learn → Grow → Repeat that separates the weak from the winners How identity slips when you stop competing — and how to reclaim it Why every setback is a test of your mission mindset This is more than Jiu-Jitsu — it’s about the way you lead yourself through life. If you're doubting yourself, drifting, or feeling like you've lost your edge this one’s for you. 📲 Listen now. Share it with a man who needs it. 🔥 Then get to work. 🔗
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DO NOT QUIT
09/19/2025
DO NOT QUIT
In this episode, I take you inside the battles I’ve faced. From breaking down in Royal Marines training… To standing at the edge of giving up on my business… To wondering if I had the strength to keep going… Quitting has always been an option. But I never took it. And that’s why I’m still here. This one’s raw. It’s real. And it’s for the man who's on the edge ⚔️ The guy who feels lost in chaos. ⚔️ The man questioning if he’s built for this. ⚔️ The one convincing himself that maybe “average” will do. It won’t. In this episode, I break down: What quitting really costs you The difference between pain and suffering Why most men cave at the first sign of pressure What it takes to become the kind of man others are proud of The exact mindset I built to stay in the fight This is your line in the sand moment. If you’re about to give up don’t. Listen to this instead. 🔥 Ready to stop drifting and get your edge back? Join our 28-Day Built to Win Program. To apply: 📲 DM me the words “READY 28” and I’ll send you the next steps.
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🎙️ Lifestyle Design for High-Performing Men - Build a Life That Actually Serves You
09/15/2025
🎙️ Lifestyle Design for High-Performing Men - Build a Life That Actually Serves You
This episode is a fire re-cap from our recent Top 1% Focus Day an elite training experience for business owners and high-level professionals inside my mentoring group. We dive deep into lifestyle design what it really means, why most men get it wrong, and how to realign the way you live with what actually matters. 🧠 This isn't about vague vision boards or fluff. This is about brutal self-awareness, cutting the drift, and actively designing a life that aligns with your values, energy, and mission. Inside this episode: Why most men are drifting and how to stop it A 6-part framework to audit and redesign your life ROI of your time: where are you wasting energy and getting nothing back? The mission balance code across health, relationships, business, and YOU How to build a vision for 90 days, 12 months, and 5 years What alignment actually looks like and why most never feel it The cost of staying stuck in chaos vs. investing in real change 🎯 Free resource: Download the exact audit & worksheet we used at the Focus Day. It’s in the description below. Print it out. Dive in. Redesign your life. 🔥 Ready to stop drifting and finally step into structure, clarity, and control? Join our 28-Day Built to Win programme. To apply, click here: 📲 DM the words "READY 28" and we’ll send you the next steps.
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The Q4 Blueprint – How to Dominate the Final 90 Days
09/11/2025
The Q4 Blueprint – How to Dominate the Final 90 Days
This is the episode you come back to every single quarter. No fluff. No feel-good motivation. Just a brutal wake-up call and a battle plan for men who refuse to drift into the final stretch of the year. Quarter 4 is not just the end of the year it’s the separator. It’s where leaders rise and average men coast. It’s where the edge either sharpens or dulls. It’s where momentum is either built or lost. Inside this episode, I break down: ⚔️ Why most men start October already behind ⚔️ How to lock in a Q4 plan that raises your identity and performance ⚔️ The 3 things you must eliminate if you want to finish strong ⚔️ How to stay aligned daily using our Mission System ⚔️ The one decision that separates the operator from the amateur If you’ve been coasting... drifting... half-arsing… This is the reset you didn’t know you needed. It’s time to stop playing small and build a life you actually respect. 🎯 Listen now and then execute like your family, future, and legacy depend on it. 📲 When you’re ready to lock in and win Q4 with us, DM me “READY 28” on Instagram to join the next 28-Built To Win 👉
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3 Big Lessons from the Summer That Changed Everything
09/08/2025
3 Big Lessons from the Summer That Changed Everything
After six weeks of travel, reflection, and wild memories from Canada’s lakes to Ibiza dance floors ... I’m back. And this episode is a raw download of the three biggest takeaways I’ve had from one of the best summers of my life. Not surface-level. Not motivational fluff. These are the principles I’m now doubling down on as we go into the final stretch of the year: 1️⃣ Build success from home – not just in theory, but in your actual weekly structure. 2️⃣ Train every single day – because energy is the foundation of everything: business, fatherhood, leadership, life. 3️⃣ Rebuild connection – not just with loved ones, but with the world around you. It’s time to stop hiding and start living. This isn’t about nostalgia. It’s about mission. It’s about how you lead from here. Because what’s ahead is four months of execution, and you’ve got the chance to end the year on fire or let it drift away like every other one. ⚔️ Ready to lead from the front? Join the 28-Day Built to Win programme and start showing up like the man you’re meant to be. 📲 Head to Instagram and comment “READY 28” to get all the details: 👉
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