Listing Agent Lifestyle - Real Estate Marketing

Join Dean Jackson each week as he walks through applying the GoGoAgent, real estate marketing principles to your business and helps you live the Listing Agent Lifestyle.

Ep194: Becoming a Trusted Partner with Chris McAllister 10/29/2023

Ep194: Becoming a Trusted Partner with Chris McAllister Today, on the Listing Agent Lifestyle podcast, I want to share an episode I just recorded with my good friend Chris McAllister. This is a great conversation discussing the evolving role of real estate brokers. We explore how the rise of technology, particularly sites like Zillow, has transformed how clients access information and the value brokers provide. Chris traces the evolution of brokerage models from Remax to Keller Williams, and we debate the sustainability of the hundred percent commission shop model. So, whether you're an industry professional or interested in real estate trends, this discussion offers some really interesting insights. Summary: This episode highlights the transformation of the real estate industry, particularly the evolving role of brokers, the impact of technology, and the value proposition of brokers in the age of digital platforms like Zillow. We discuss the evolution of brokerage models, from Remax to Keller Williams, emphasizing the current shift towards hundred percent shop models and its sustainability. Dean emphasizes the increasing importance of the shelter business and how brokers must adapt and reinvent themselves to remain relevant in this changing landscape. We speak about the bifurcated real estate market landscape, highlighting transactions that are either very simple or require significant expertise. Chris emphasizes the continuing importance of strong client relationships in real estate, even in an era of increasing digital automation. We discuss strategies for creating a market-making culture, leveraging social media for Immediate Open Houses, and maintaining consistent communication with buyers. Emphasis is placed on the importance of setting clear expectations for agents and the benefits of having an experienced partner to navigate the market. We touch on the transformative power of technology in the real estate industry, including how platforms like Zillow have democratized information. Dean and Chris argue that while technology has streamlined certain aspects of real estate transactions, the need for skilled professionals to guide and negotiate complex deals remains essential. We end the episode with a discussion on the importance of building the right team in real estate and the value of having experienced partners to help navigate the market. Links: /episode/index/show/listingagentlifestyle/id/28441118

Ep193: Finding Buyers Action Plan 09/24/2023

Ep193: Finding Buyers Action Plan Today's Listing Agent Lifestyle Podcast episode is the fourth in a series of Clubhouse rooms we're recording, exploring the five essential pillars for success. We're looking at Finding Buyers and discussing valuable strategies to effectively set up your business as a well-oiled vending machine - attracting the exact clients you want by emphasising and selecting a single target market to dominate. We'll also take a look at the amazing results from our case study with Tony Kalsi & his 11x ROI and the leads he's still getting from people who opted in years ago. We wrap up talking about the strategies and tactics to grow your business by focusing on what buyers are looking for. Summary: Creating a business model akin to a vending machine can drive specific clients you want, emphasizing the need to focus on one target market at a time. Becoming a market maker involves controlling the process from start to finish, and being strategic, efficient, and result-oriented. The real estate market can be dominated by narrowing your target audience and positioning yourself as the go-to expert in a specific field. Innovative tactics like lifestyle videos, virtual tours, and professional photography can give you an edge when listing a property. Lead generation has transformative power, with potential returns if you invest in a bundle of 100 leads. Digital postcards, videos, and other creative tools can provide potential clients valuable information about your expertise. The success story of Tony Kalsi's 'Getting Listings' case study demonstrates an impressive return on investment from initial seed investment. Focusing on a single target market can maximise results with minimum effort, as exemplified in the 'Setting Up a Vending Machine Business' chapter. Controlling the buyers by creating a system gives you an advantage when listing a property. The importance of strategies, tactics, and tools in growing your business exponentially is emphasized to achieve unparalleled success. Links: /episode/index/show/listingagentlifestyle/id/28093010

Ep192: Lead Conversion Action Plan 09/17/2023

Ep192: Lead Conversion Action Plan Today's Listing Agent Lifestyle Podcast episode is the third in a series of Clubhouse rooms we're recording, exploring the five essential pillars for success. Specifically, we're talking about Lead Conversions and how to put this into action. We'll dissect the process of converting leads into tangible results, and we introduce a critical yet often overlooked metric, Revenue Per Unconverted Prospect, or Rev Pup, to help you measure the value of your generated leads. We dive into the importance of patience in lead generation and explore a fascinating study that offers a fresh perspective on lead conversion rates & shows a 10.7x ROI on this listing approach. Lastly, we run through the power of the 50-Minute Marketing Sprint to focus on an action plan to revive dead leads, find your 5-Star Prospects and motivate NOW prospects to reach out to you every week. In this episode we introduce the concept of Rev Pup (Revenue per unconverted prospect), which is a critical metric for measuring the value of leads. Dean emphasizes the importance of understanding the two time frames of 'now' and 'not now' in lead conversion, as well as the value of five-star prospects. We explore the power of the Pygmalion effect, a psychological principle that can be leveraged to shape lead expectations and results. It features a case study of Tony's decade-long investment in postcards and newsletters, demonstrating the value of persistent nurturing of leads for long-term gains. We guide listeners on how to make the home buying process less intimidating for buyers by creating a tour of homes landing page and setting up a home buyer workshop. The power of emails to nurture leads in the real estate sector is discussed, emphasizing the importance of establishing a system to foster relationships with leads. Dean provides practical advice on sending an email with updates on all the market activity to ensure any investment made in generating leads is viewed as a capital investment rather than an expense. We discusses the importance of creating a vending machine-like system that can supply your pond with the buyers you want, which will form the basis to get all the listings you desire. We recommend setting up a template and system so that emails can be sent out without needing to think about it. We wrap and provides resources to support listeners on their journey to revolutionize their approach to lead conversion and revenue generation. Links: /episode/index/show/listingagentlifestyle/id/28040124

Ep191: Multiplying Listings Action Plan 09/10/2023

Ep191: Multiplying Listings Action Plan Today's Listing Agent Lifestyle Podcast is the second of five Clubhouse rooms we're recording discussing the Listing Agent Lifestyle. It's a great conversation talking about multiplying your listings, and going deep into the opportunity you have with each listing: Selling this home Finding your own buyer Finding another home for people not interested in this house Getting another listing and getting a referral Finally, we explore the minimum effective steps we can take using tools like info box flyers and other simple ways to engage potential buyers. Summary: 1. The episode discusses the concept of the Listing Multiplier Index, a tool used to measure how effectively a real estate agent's current system generates transactions from their listings. 2. Dean shares practical methods and strategies for maximizing real estate listings and increasing return on investment. 3. We explore methods to generate leads, such as identifying potential buyers and leveraging the power of info box flyers. 4. Dean provides detailed chapter summaries to guide the listener through different topics, from multiplying listings to generating leads and nurturing relationships. 5. He shares real-life examples and case studies of successful listings generated from info box flyers, reinforcing their effectiveness in lead generation. 6. The importance of nurturing relationships with potential buyers is discussed, with strategies including sending 'just listed' cards to neighbors and using analytics to identify viable leads. 7. In this episode we introduce the concept of 'chicken candling' as a metaphor for analyzing leads and identifying 'five-star prospects' who are most likely to engage and convert. 8. Dean discusses the use of Facebook ads and digital marketing techniques to reach a wider audience, emphasizing the cost-effectiveness of digital distribution compared to traditional print flyers. 9. It is recommended to send just listed cards to the immediate 20 homes around a new listing and up to 200 homes in the wider neighborhood, to attract potential buyers and generate leads. 10. We end the podcast by introducing the concept of an 'easy button,' a service provided by the host's company to automate the marketing process for real estate listings, thereby freeing up time for the agent. Links: /episode/index/show/listingagentlifestyle/id/27956148

Ep190: Getting Referrals Action Plan 09/03/2023

Ep190: Getting Referrals Action Plan Today's Listing Agent Lifestyle Podcast episode is the first session in a series of Clubhouse rooms we're recording, exploring the five essential pillars for success- Getting Referrals, Multiplying Listings, Converting Leads, Finding Buyers and Getting Listings. We run through the 50-Minute Marketing Sprint to identify your top 150, The Secret Psychology of Why People Refer Real Estate Agents, and How To Be The ONLY One They Refer. Listen as we explore our "return on relationship" concept. Discover how bridging the gap between current transactions and your goals relies on referral power. Learn the primal psychology behind why people refer to agents and tools like the "world's most interesting postcard." Summary: This episode emphasizes the importance of referrals in the real estate business and provides a guide on maximizing referrals by starting with a list of your top 150 relationships. 2. Dean highlights the concept of 'return on relationship' in real estate and how to bridge the gap between your current transaction volume and your aspirations using referrals. 3. We explain the psychology that drives people to refer others and how to leverage this natural instinct to benefit your real estate business. 4. Dean shares a secret weapon, the 'world's most interesting postcard: which can be used to provoke your top 150 relationships to refer you more frequently. 5. We explore the strategy of creating a referral profile for your top 150 contacts to increase referral opportunities. 6. Insights are provided on how to identify who in your circle is most likely to refer someone to you, how to equip them with the right tools, and how to enhance your status among them. 7. Dean shares strategies for turning a single listing into multiple transactions, emphasizing understanding your referral base. 8. We also focus on increasing the return on relationships, aiming to generate 30 transactions from a group of 150 people. 9. In this episode we speak about the concept of Market Maker Monday, where agents can actively orchestrate referral opportunities by informing their top 150 about their current real estate activities. 10. Dean also encourages agents to build referral profiles for their top 150, considering each person's lifestyle, interests, and potential referral opportunities. Links: /episode/index/show/listingagentlifestyle/id/27917199

Ep189: Listing Agent Lifestyle Clubhouse 08/27/2023

Ep189: Listing Agent Lifestyle Clubhouse Today's Listing Agent Lifestyle Podcast episode is the first in a series of Clubhouse rooms we're recording exploring the five essential pillars for success - getting referrals, multiplying listings, converting leads, finding buyers, and getting listings. We run through the power of the 50-Minute Marketing Sprint to identify the very best opportunities and use the example of Gamal Aziz's transformation of the MGM Grand Hotel as a way f thinking about the opportunities we're missing. Finally, we tackle the lead generation strategies like Instant Open Houses with QR codes, effective Facebook advertising and simple nine-word emails and weekly updates to engage buyers. Summary The podcast episode revolves around strategies to transform your business through the 50 Minute Marketing Sprint and improving referrals, leads, and listings. 2. The 50 Minute Marketing Sprint is a tool to identify significant business opportunities and act on them swiftly to facilitate business growth. 3. Gamal Aziz's application of the 'working backwards' strategy transformed the fortunes of the MGM Grand Hotel in Las Vegas. This strategy can be applied to your own business. 4. Referrals are a key element of business growth. By nurturing 150 relationships, you can significantly propel your business forward. 5. Social media platforms like Facebook can help identify the top 150 relationships to focus on for business growth. 6. The episode explores effective lead generation and prospect conversion strategies, such as setting up an Instant Open House with a QR code and cost-effective Facebook advertising. 7. Nurturing leads with a simple nine-word email and a weekly Market Watch Update can improve lead generation. 8. Success in lead generation can be measured through the metric of revenue per unconverted prospect. 9. The podcast discusses the concept of a Listing Agent Lifestyle, focusing on the integration of business results and lifestyle elements like daily joy, abundant time, and financial peace. 10. The episode concludes with a discussion on using a Listing Agent Scorecard to identify growth opportunities and increase the revenue per unconverted prospect. Links: /episode/index/show/listingagentlifestyle/id/27839427

Ep187: Innovative Real Estate Strategies with Raymond Patrick 08/06/2023

Ep187: Innovative Real Estate Strategies with Raymond Patrick Today on the Listing Agent Lifestyle podcast, we're talking with Raymond Patrick, one of our Listing Agent Academy members from North Palm Beach, about his journey from cold calling to his evolving prospect rating system. We discuss his prospecting methods focusing on persistence, and dive into how he assesses areas for investment, targets potential buyers within 15 miles on Facebook, and uses videos and Google Maps to engage clients. We then talk about the Listing Agent principles and how he generates leads through open houses, postcards and Facebook ads while managing his time to avoid unproductive clients. This is a great call with some really actionable ideas to steal. Summary 1. The guest of the episode is Raymond Petrick, a successful real estate agent from North Palm Beach and Singer Island, who shares his unique strategies and tools for success in real estate. 2. Raymond's journey in real estate started with cold calling and evolved into a system of rating potential clients and strategic prospecting. 3. The importance of persistence and dedication in real estate is highlighted, especially when facing challenges such as interruptions. 4. Raymond uses tools like pipeline dialers to manage his time effectively and avoid being caught in time-consuming situations. 5. The episode explores real estate farming strategies and provides insights on assessing areas for potential investment. 6. Raymond shares his strategy of leveraging Facebook's 15-mile radius feature to target potential buyers and the role of videos and Google maps in connecting with the audience. 7. The importance of property price in making a sale is discussed, and how Raymond effectively engages potential buyers. 8. Raymond shares his unique methods of lead generation, including open houses, postcard campaigns, and Facebook ads. 9. The concept of the Listing Agent Lifestyle is introduced and discussed, along with various tools and programs that can be integrated into a real estate business. 10. The episode concludes with Raymond sharing his inspiring story of selling multiple listings using a cocktail of tools and strategies, underscoring the importance of adapting and evolving in the real estate business. LINKS /episode/index/show/listingagentlifestyle/id/27590547

Ep186: 25 years with Jesse Desjardins - Part 2 07/09/2023

Ep186: 25 years with Jesse Desjardins - Part 2 Today on the Listing Agent Lifestyle Podcast, we're finishing our conversation with Jesse Desjardins. He's worked in some great locations, and we talk about the challenge of marketing a complex destination like Neom in Saudi Arabia, a place no one has ever seen before. We also talk about the skill of discernment and invention, the importance of working with someone with the tenacity to drive projects to completion, and how to effectively select and work with the right people to execute our vision. Jesse & I have a long history together, and it's great to share these insights with you, and, if you missed part 1, you can check that out at . Summary 1. The challenge of marketing an unknown and complex destination like Neom in Saudi Arabia required a unique approach and collaboration with the online photography platform Unsplash. 2. Unsplash, with its large community of free photography and more distribution than Getty, iStock, and Adobe Stock combined, provided the perfect platform to find the best photographers to showcase Neom. 3. The project involved bringing 14 of Unsplash's top photographers to Neom and creating a brief based on the thousand most downloaded photos in travel. 4. The brief focused on four distinct photography styles that convey the scale of the destination, safety, and human connection, deviating from traditional destination marketing strategies. 5. By working directly with photographers with the vision and capability to execute the project, the team created a more authentic and engaging story. 6. The photographers brought their unique skills and interpretations to the brief, resulting in a diverse and captivating image portfolio showcasing Neom's beauty. 7. The Entrepreneur Team Genius Test helps identify the strengths and weaknesses of individuals in a team, ensuring that all aspects of a project are covered and executed effectively. 8. Combining vision, assets, and reach creates a powerful multiplier effect that can help achieve success in marketing complex destinations. 9. The goal is to make Neom the most downloaded destination in travel even before it opens, leveraging the reach and distribution of Unsplash. 10. Collaborating with the right people and focusing on the vision and capability aspects of a project can lead to better outcomes and more creative solutions, even with a smaller team. /episode/index/show/listingagentlifestyle/id/27168666

Ep185: 25 years with Jesse Desjardins - Part 1 07/02/2023

Ep185: 25 years with Jesse Desjardins - Part 1 Today on the Listing Agent Lifestyle Podcast, we have a special episode because I had the pleasure of catching up with my longtime friend and collaborator, Jesse Desjardins, in person as we celebrate our 25-year friendship and professional journey together. We talk about how asking, 'What would I do if I only got paid if I delivered results?' helped us focus on achieving tangible results and navigating technological shifts and how we uncover the power of minimalism and the minimum effective dose in marketing success. In part 1 here, we discuss his 12 favorite problems and how he leverages the VCR (Vision, Capabilities, Reach) formula to create unique experiences and stories in the work he now does. This is a great conversation as we share some insights and reminisce about our 25-year journey. Summary Keypoints 1. Jesse Desjardins and Dean Jackson celebrate their 25-year friendship and professional journey, discussing how their shared insights led to significant leaps in Jesse's career. 2. They emphasize the importance of focusing on results and navigating technological shifts by asking, "What would I do if I only got paid if I delivered results?" 3. The power of minimalism and the minimum effective dose in marketing success is discussed, highlighting the effectiveness of a short, 50-page book in capturing email addresses. 4. They explore user-first marketing, allowing for real-time testing of ideas and receiving feedback, and the importance of separating compelling from convincing in advertising. 5. Jesse's innovative approach to marketing combines education and user-generated content, positioning Tourism Australia as the "mayor of Australia" and creating the World's Biggest Social Media Team, outperforming other national tourism boards. 6. They discuss the importance of storytelling in marketing and how Jesse's 'You Suck at PowerPoint' Slideshare and other strategies have stood the test of time. 7. Jesse shares his approach to unlocking collective intelligence in his work, such as his speaking gig in Toronto and his work on the Neon project in Saudi Arabia. 8. The duo discusses the VCR formula (Vision, Capabilities, and Reach) in marketing, focusing on telling the story of a place like Wadi Ram and thinking differently to overcome skepticism. 9. They emphasize the importance of recognizing and utilizing available capabilities and assets to bring a vision to life, using examples of Kylie Jenner and local businesses taking advantage of their 15-mile radius. 10. Jesse and Dean explore the potential of collaboration between two parties to create something new, using the VCR formula to create unique market-maker opportunities. /episode/index/show/listingagentlifestyle/id/27095523

Ep184: Real Estate Solutions for Homeowners with Sean Caldwell 06/18/2023

Ep184: Real Estate Solutions for Homeowners with Sean Caldwell Today on the Listing Agent Lifestyle podcast, we're talking with Sean Caldwell, a seasoned investor based in North Carolina who generates a lot of business by sourcing off-market deals from distressed homeowners. We had a great conversation about his success using direct mail and cold calling, and we looked at his offers to help homeowners who are struggling financially. We also talked about how he finds and uses the data that help identify potential buyers and the data needed for investors to stay ahead of the various foreclosure procedures. This market is constantly changing, and it's interesting to hear Sean's approach to success while helping people in difficult situations. HIGHLIGHTS Seasoned real estate investor Sean Caldwell sources off-market deals through demographic prospecting and finding distressed homeowners. Strategies include direct mail and cold calling, identifying homeowners over 65 who receive government assistance, have a mortgage-free property, and have a dated house with needed repairs. County governments provide data on delinquent property taxes, allowing investors to identify potential buyers. Various solutions for financially struggling homeowners include partnering with a reverse mortgage company or crafting an effective letter series to engage with them. Understanding the schedules of each county for foreclosure cases helps investors stay ahead of the curve. Approaching homeowners compassionately and providing guidance during tough times is crucial. Creating an educational guide for homeowners on when to refinance can help identify those who would benefit from a reverse mortgage or selling their house. Engaging with distressed homeowners through innovative marketing strategies for foreclosure prevention can make a difference in their lives and grow the investor's real estate portfolio. Understanding the homeowner's real desire and approaching them in a way that makes them feel safe and secure is essential. Investing in real estate with empathy and providing solutions for struggling homeowners can lead to personal and financial success. Links: Transcript Dean Jackson Sean. Sean Caldwell Good morning. Dean Jackson Well, there we are. How are you? Sean Caldwell Well, how are you doing? Dean Jackson I am good. Well, here we are. We've got the whole hour And I'm excited to hear what you're up to. Diane is telling me just a little bit about what you do, but I wanna hear as a whole the whole story here. Sean Caldwell Sure. So I am a real estate investor I'm based here in North Carolina. Dean Jackson Mhmm. Sean Caldwell And we typically will either wholesale bills or we'll buy them and keep them and then owner finance them. Dean Jackson Okay. Sean Caldwell And we're typically sourcing our deals off market. So our marketing is this is geared toward more, I would say, demographic prospecting of -- Mhmm. Dean Jackson -- Sean Caldwell more to geographical. So we're looking or, you know, signs of distress, whether that be issues with mortgage or taxes or dealing with tenants that have evictions or not she is Dean Jackson the Sean Caldwell tenants, but dealing with landlords, dealing with eviction, and just any kind of distress situation that a homeowner would find themselves in. Those are typically the people that we approach. And our offers usually, it's you know, we'll send them a letter or a postcard and you know, it's just an offer to purchase their house, and we go into all the details about you know, all the benefits that we offer to them. Mhmm. It's it works, but I mean, for what for the effort that we have to undertake, it's I mean, it's just so much just from the cost of it. Dean Jackson Yeah. Sean Caldwell The response rate is oftentimes really low. We get a lot of people calling us out. It just it just Dean Jackson You're not the only investors in North Carolina looking for Sean Caldwell No. No. That's not that. No. Dean Jackson There used to be and it used to be a little less competitive, but there are so many people now that are doing the same thing. So especially when you're using trigger data, you don't you're not you don't have a clean runway. There. Right? You've got everybody all over it. So are you so what's the kinda go-to thing now? What's the thing that's working the best for you? Sean Caldwell Well, direct mail, it it it's what's working best. Dean Jackson Right. Especially when you have visible prospects. Right? Like, if you know somebody -- Right. -- gotta tell you, you know, whatever. Mhmm. Sean Caldwell Right. Yeah. So that's work that's worked well. Mhmm. And we've also had six successes with cold calling. I don't like it. I prefer for the prospect to reach out to us when they're ready, but -- Mhmm. Dean Jackson -- Sean Caldwell we have had success with it. Dean Jackson So Uh-huh. So how do you let's talk a couple of things that you know, who's the ideal prospects for you here? Like, who is what's the if we could, you know, find the right -- Yes. Person. So who's ideal? Sean Caldwell So our best prospect is someone who is on the verge of a tax foreclosure. Mhmm. They are typically sixty five or older, sixty five years or older, they may or may not have some adult child that helps them out. Mhmm. Typically, they own their home, free and clear, are receiving some form of government assistance, whether that be Social Security or any other kind of benefit. Mhmm. And that's the primary source of income. Mhmm. On occasion, we'll run into a widow. And, you know, her husband was the one that took care of everything and now she's kinda stranded and doesn't really know what to do. Okay. These houses are typically dated. And these are oftentimes Dean Jackson these are people who are living in these houses. They're living in the house. Sean Caldwell Correct. Yeah. Dean Jackson I didn't. So Right. Okay. Sean Caldwell Right. Yeah. So these are owner occupants who lived in the home for you know, typically thirty years and longer. Mhmm. And with that has come, obviously, a lot of deferred care. Things are just you know, they got the same bathroom and kitchen set up than they had in the seventies. I mean, it just you know, so they it's dated. It's functional, but it's dated, or if, you know, if they do if everything outside of that, there's typically some repairs that are needed. You know, they need a new roof, but they don't have the money or, you know, the grandkids, you know, were playing and they kicked the hole in the wall and there's a big patch of that kind of thing. So tend to be a lot of deferred care. Mhmm. Dean Jackson And so do you what triggers them as a prospect for you? Like, how do you get your data? Okay. So this is somebody yeah. Sean Caldwell Sure. So we we're able to source it directly from various County level governments. Mhmm. Use it to tax the tax assessor. We'll we'll make those lists available of people who are delinquent in their property taxes. So we're able to Dean Jackson Mhmm. Sean Caldwell to source it that way. Mhmm. Dean Jackson So this is just this is you can get a list of like, all these things are knowable. Things. Right? These just what you -- Right. -- source. We build a list of people who are sixty five plus who are hundred percent equity -- Right. -- no no mortgage have been in the property for a number of years. And have tax arrears? Sean Caldwell Yeah. So so we the counties will just give us the list of the properties and all those deep the details regarding the property tax situation. Dean Jackson Yeah. Sean Caldwell From our from us having talked to a lot of these folks and sort of build out a profile of them, we've been able to get all that other data. Okay. There's there's yeah. They don't they don't give us all of that sort of personal -- Right. Dean Jackson -- Sean Caldwell that I don't find it. They just say, hey, this person this property as five thousand dollars in unpaid taxes. Uh-huh. And, you know, six to eight months, they're gonna you know, they they're gonna pay it or we're gonna auction our house off. Dean Jackson And so how long does it take for somebody if they're in tax arrears how long will until they sell? Or what is that? Mhmm. Sean Caldwell Yes. So, typically, you have to be at least a couple years behind And the county will typically work with you to, you know, to try to resolve the situation. And if within, let's say, two to three years, the homeowner fails to pay their delinquent property taxes. Accounties will then assign that property to a third party, usually legal service, or in most cases, a law firm. And that law firm will then carry out the actual foreclosure Dean Jackson -- Sean Caldwell Mhmm. -- once it gets a Dean Jackson tax lien certificate or whatever? Sean Caldwell Correct. Yes. Mhmm. In North Carolina, we're a deed state, but, like, in Florida, it's an I know it's a lien state. So, yeah, they'll sell the deed at the auction. Okay. And that and that process, once it gets so we we typically will target those people that we know once that case has been assigned to the attorney. Mhmm. Typically, counties will move forward with the sale between six to eight months. That's the average. Okay. Dean Jackson And how much are the homes worth typically? What's the range that you're looking at? Sean Caldwell Oh, I would say somewhere, maybe around a hundred and fifty thousand dollars. Mhmm. In some areas because we like I said, we don't target, like, specific neighborhoods. In some areas, that have been gentrified, some of the property values can be, you know, two or three hundred thousand dollars. But I would say, typically, for these properties, somewhere right around a hundred and fifty thousand dollars. Dean Jackson Okay. And how broad an area do you cover? Like, where where Sean Caldwell I cover yeah. Mhmm. So I cover Western North Carolina. And within that territory, they're we cover about twenty different counties. Mhmm. But like I said, we don't the reason we cover so many counties is not by choice, but by default because these are these law firms that are handling these foreclosures, they are responsible for those areas. So -- Mhmm. Dean Jackson -- Sean Caldwell we get the data from them, and that's kinda how we make the decision about you know, what areas are focusing on. Dean Jackson I got you. And so how what's the scope of this? How many how many boxes homes are there, you know, that -- Yeah. -- get data for it. Sean Caldwell Sure. We so right now, we get our data from two sources and between those two sources. On any given month, there's maybe five hundred properties that are within that tax foreclosure timeline. Dean Jackson Okay. Sean Caldwell Where Dean Jackson So five hundred of them a month in those twenties. Counties. Sean Caldwell Yes, Dean Jackson sir. Yeah. And then when you get those five hundred, you put them through another filter looking for that they're sixty five, that they've got a hundred percent equity left there. You don't you just go no matter what -- Yeah. -- if everybody is. Sean Caldwell Yeah. And right. And the reason why is because again, we've collected so much data. We interview a lot of these people when we're talking to them. So you know, just based on what we know about the average person that we talked to, Dean Jackson Yeah. Sean Caldwell You know, we kinda have that profile. But to answer your question, we do have software that will we'll upload the addresses in and -- Yes. Dean Jackson -- Sean Caldwell from there, it'll tell us, you know, what the equity position is, if there's Dean Jackson Gotcha. Sean Caldwell Any liens or anything like that? How, you know, how long they've had to home, all those kind of details? Mhmm. Dean Jackson So how do the numbers play out from with your current system there? So you get five hundred of them. Right now. And then what is that trigger for you? What do you do with those five hundred? You mail them Yeah. We'll mail them. Email them. Yeah. Letter or postcard, what it will email them right away? Sean Caldwell A letter. We'll mail them a letter. And we'll send them that piece, and then we'll every month, we'll send them another piece is kind of, like, a continuation sequence. Mhmm. And we'll do that over the course of six months. And every month we'll sort of track in the system to see, you know, where they stand in terms of the tax foreclosure process. Dean Jackson I gotcha. And so is there when what kind of response do you get to the letters that you mail now. Your offer you mail. The letter, if I -- Yeah. -- summarize it, is hey, we'd like to buy your house or, hey, we noticed you've got tax problems and we'd like to buy your house. Uh-huh. Sean Caldwell Correct. Yes. Dean Jackson Okay. Sean Caldwell And so in terms of response rate, we're usually at maybe half of one percent. Mhmm. No. I yeah. I wanna say that was the last one we did. So, like, yeah, I mean, Dean Jackson we're three to return responses for the five hundred letters? Sean Caldwell Correct. Correct. Dean Jackson Uh-huh. Sean Caldwell And it's I mean, it's that that's a lot of pressure to, you know, to produce something when you only get Dean Jackson the letters how many letters do you think they got? Just I'm curious. I'm interested in that. Yeah. Like, so in North Carolina. You know, I wonder I wonder how many people got the data that you're getting and mail them a letter. I wonder what their mailbox looks like. Sean Caldwell It's it's it's crowded. Dean Jackson Yeah. Sean Caldwell I would say so I'm just outside of Charlotte and Charlotte is, you know, it's I wanna say we're in the top five market in terms of real estate in the country. So they're they may get ten twenty, you know, solicitations. Dean Jackson We got many people saying, hey. Choose me. Choose me. I'll buy your house. I'll buy your house. Right? Sean Caldwell Yeah. Yeah. Yeah. Dean Jackson And what do you think is the range of the approaches that people are taking? Like, do you think that you know, is anybody have you seen any of the Sean Caldwell the marketing that Yeah. Dean Jackson Have you have you Sean Caldwell Yeah. Yes. I have. So so historically, what what people do is they will they'll go to an online print shop. And -- Mhmm. Dean Jackson -- Sean Caldwell they've got the pre made templates and you just pick a template, upload your list, and they take care of the rest. So -- Yeah. Dean Jackson -- Sean Caldwell in many cases, the homeowner's gonna receive the same marketing piece and same message and Dean Jackson Yeah. You think, like, ten people in the same coaching program or something. They they read the same book or took the same course, and they're saying cut and paste the same letter. Yeah. And then Yeah. We did a yellow envelope for one of the pink Sean Caldwell envelope for what Yeah. No. We we did Dean Jackson Yeah. Sean Caldwell Yeah. We did take it a step further. I did have a copywriter to actually put together a letter series for us, but Uh-huh. It just didn't seem to make much of a difference. I've gotten, you know, positive responses from people, you know, they'll say, you know, I, you know, I appreciate your letter. It's you know, it's well crafted. They most of their comments are about sort of structure of it and how well put together it is. Nothing about selling the house. It hasn't it hasn't account that has not it led to any increase in business. Dean Jackson Okay. Sean Caldwell So and and that's why that's why I started looking into to your Gogo agent program because -- Uh-huh. Looking to do something that's gonna be different. Dean Jackson Right. I hear you. So I'm interested in if we were to take And is it pretty consistent, like, just five hundred a month across the board, plus or minus, or is any is there a particular time of year that's that's Sean Caldwell No. But no. If you count yeah. So each county, you know, they have their own schedules for how they wanna move forward with cases. So it's really sort of based on each county. Dean Jackson So what happened with these people this is what I'm curious about. If we were to go back to December of two thousand nineteen, we'll go back you know, we're in January twenty-one now. So we're to go back to, like, the or even the class of January. Of two thousand and twenty. What what's happened with those five hundred? People who you would have shown up on the list in January last year. What sort of, you know, happened to them? Sean Caldwell Yeah. So the event that typically takes place is some loss of income that could have been that you know, they were tired and they're on, you know, like I mentioned, fixed income. So you know, what they once were able to afford. They're no longer able to afford. It may have been a situation where a spouse was responsible for paying a certain number or say certain percentage of the bills. And because that spouse is passed away. They no longer have that. Mhmm. I've had folks call who you know, they had to take care of a an ill relative and that put them out of work. And so, you know, they've had a tough time sort of been able to manage their financial responsibility. So it's usually someone being becoming ill job loss. Dean Jackson Yeah. Yeah. No. I understand that. I was asking -- Okay. -- what's happened to those five hundred homes in about twelve months since they showed up on that list. But I appreciate you telling me how they got on. Okay. Sean Caldwell That's good. Dean Jackson But what I'm asking is in if it's been if it's five hundred a month, then, right, in January of last year, one year ago, there were five hundred people that showed up on that list for the first time. And what I'm curious about is what happened with those five hundred people between men and now. How many of them sold the house? How many of them rallied and, you know, saved it or whatever would be the outcome -- Sure. -- for those five different people. Sean Caldwell Okay. So -- Yeah. -- was able to get data from an attorney that deals and foreclosures. And what they said is that they told us that about thirty percent of those people that are on that list will end up having their property foreclosed on so that the option. The remaining seventy percent we'll do usually one of three things. They'll borrow the money from a family member or a friend and keep the house. They'll get a loan from a bank or something like that. They'll sell it. Or they'll file for bankruptcy. Mhmm. Dean Jackson And how many of them would sell the house? Do you That Sean Caldwell part that part I don't know. We haven't tracked it that far out It do all Dean Jackson are you to do for you to see you've got access to the MLS. Yes. Right? So it'd be interesting for you to track the that list of people, those addresses, versus the sale records for two thousand and twenty and see how many of them have actually sold. In the twelve months. And when to give you a sense of what the timing is between when they show up on the list, and when something happens. K. Because that to give you a good sense of how to intervene sort of thing. Have you thought of partnering with a reverse mortgage company in terms of the partnering for the marketing stuff because they're either gonna do one of the two things. Right? Like, they're either gonna that could be a solution for people. Do you think some of them go down that path? Sean Caldwell I'm certain that there's a percentage of them that do. I've just not ever, you know, had a conversation with them. But I've I've heard about people looking in a reverse mortgage. So I'm sure there's an opportunity to collaborate... /episode/index/show/listingagentlifestyle/id/27028350