LITerally
LITerally is a podcast that shares the raw, unscripted experience of building an online business. Hosted by Lacey Sites, business mentor and success coach, this podcast literally takes you through the entire process of building a successful business and creating a lit up life. Each episode is a recording of actual coaching sessions between Lacey and one of her clients over the course of six months, giving you the “reality tv view” (minus the sleaze) of building an online business. LITerally will completely transform how you look at business and give you a much-needed dose of inspiration and permission to do things your way.
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Embracing the Calluses (Wrap Up Session with Sari)
09/23/2026
Embracing the Calluses (Wrap Up Session with Sari)
In this final wrap up session with Sari, we are talking all about what her experience on the podcast was like as well as the lessons and breakthroughs she had during our 6 months together. She shares some incredible insight, discusses the experience of being coached publicly (and sharing her repressed trauma), and lets us in on what she’s taking into the next iteration of her business and our coaching. In this episode, you’ll hear: • The thing Sari feels completely different around and how massively it's shifted things in and outside of her business • Sari's experience of having a repressed memory come up and what it felt like to share that in such a raw way on the podcast • The thing that surprised Sari most this season • What she thought coaching would be vs. what it actually was • A conversation around what it really means to make 'happy money' in business • The biggest takeaway Sari had and what she wants y’all to know Connect with Sari • Instagram: • SoCal Individual, Family & Trauma Therapy • | 949-216-0234 Connect with Lacey • Follow on • Check out the to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results
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When the End Is Actually the Beginning (Session 18 with Sari)
09/16/2026
When the End Is Actually the Beginning (Session 18 with Sari)
This is the last recorded session of Sari's coaching container, and it opens with both of us surprised by that. There's a real tension in feeling like a chapter is closing and also like things are just now clicking into place. The bulk of this session is a deep content conversation: what Sari is centering, who she's actually speaking to, what the data is telling us, and a question I ask her toward the end of the session that ends up reshaping how we think about her messaging altogether. There's also a beautiful moment at the close that you don't want to miss if you're in the thick of building, too. In this episode, you’ll hear: • The moment where Sari and I realize this is our last recorded session, and what it brings up for both of us • Why this question I asked Sari about her content is one of the most important to ask yourself, and what it unlocked for Sari • The difference between content that gets likes and content that gets follows, and what Sari's own data is already showing her • Why making the shift from therapist to content creator asks something very specific of you that most people don't see coming • The question I asked Sari that completely reframed the messaging conversation • What she says at the end of this session that I genuinely believe every business owner needs to hear Episode Links • Follow me on • Connect with Sari on • Learn more about Sari on If you're enjoying the coaching you're hearing, check out my to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results
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Know Your Ideal Client THIS Well (Session 17 with Sari)
09/09/2026
Know Your Ideal Client THIS Well (Session 17 with Sari)
Sari comes back from Hawaii a different version of herself, and it's obvious in every part of this session. She left in the middle of something big and came back grounded in a new way. We get into what shifted for her personally and what that has unlocked in how she thinks about her business and her work. Then we dig into the strategy, where we talk about the funnel, the opt-in to webinar path, where the data lives, and why the Instagram bio is never actually just about the bio. This is an episode where the mindset shift and the marketing conversation end up being about exactly the same thing. In this episode, you’ll hear: • What Sari did differently on this vacation that she hadn't done once in six years • The "end of the book" feeling Sari describes that so many people building something new will recognize immediately • The one question that changes everything in marketing, and why the answer will dictate so much • What I'm recommending for Sari's next steps in building our her funnel • The way you can adjust your funnel that makes it easier to build (and to collect data) that doesn't get talked about nearly enough • Why the Instagram bio is an important tool that is about SO much more than just the bio Episode Links • Follow me on • Connect with Sari on • Learn more about Sari on If you're enjoying the coaching you're hearing, check out my to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results
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Business Actually IS That Deep (Close-Up with Lacey)
09/02/2026
Business Actually IS That Deep (Close-Up with Lacey)
My goal has always been more money in the hands of women, and the more I do this work, the more I believe that getting there has a lot more to do with what's happening underneath the business than most people want to admit. It is so easy to say "business isn't personal" or "just have fun with it," but actually living that takes a lot more. This episode is about what it looks like to acknowledge how deep business actually goes, and then use that depth to get what you actually came here for, which is a genuinely better life. That includes the money, yes. But it doesn't stop there. In this episode, you’ll hear: • Why entrepreneurship reveals your patterns in a way that almost nothing else can • The specific fears that show up in business, and why they make complete sense when you trace them back • Why the hard parts of your business might actually be the curriculum, not the problem • What we're usually really chasing when we want the client, the launch, or the revenue goal • A Michael Singer moment I share that completely reframes what to do when discomfort hits • The questions worth sitting with before running back to strategy Episode Links • Follow me on • Connect with Sari on • Learn more about Sari on If you're enjoying the coaching you're hearing, check out my to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results
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It Always Makes Sense (Session 16 with Sari)
08/26/2026
It Always Makes Sense (Session 16 with Sari)
This is one of the most raw and real sessions we've had on LITerally. Sari comes in having just had a repressed memory surface, and what unfolds is a conversation about what it actually means to feel safe, why everything always makes sense when you follow it back far enough, and what it looks like to hold space for someone in the middle of something that big. We also talk about "knowing your role" as a coach, the power of giving someone options instead of answers, and a business conversation that changes the trajectory for Sari. This one is heavy and hopeful at the same time, and it's a reminder of why the entrepreneurship journey can be about so much more than building a business. In this episode, you’ll hear: • The sentence Sari says in the first two minutes of this session that gives me full body goosebumps • What's actually appropriate vs. not in your role as a coach when trauma comes up • One of the big lessons that Sari and I both believe deeply (that is still sometimes hard to land in for yourself) • What entrepreneurship called up in Sari that no massage, hack, or strategy ever could • The insane clarity that surfaced for Sari that seems so obvious in hindsight • The one thing that is EVERYTHING when it comes to forward momentum in business Episode Links • Follow me on • Connect with Sari on • Learn more about Sari on If you're enjoying the coaching you're hearing, check out my to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results
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Calendar Shifts, Carousels, and Real Confidence (Session 15 with Sari)
08/19/2026
Calendar Shifts, Carousels, and Real Confidence (Session 15 with Sari)
Sari comes into this session a different person than the one we left last session. The changes she made are reshaping how her business feels day to day, and we get into why this shift is so meaningful. We also dig into expert content, carousels, what actually makes a mini offer convert, and the truth about scripting versus sounding like a robot. But underneath all of it is a conversation about self trust and what it really takes to grow a business without burnout being the price you pay for success. In this episode, you’ll hear: • The big, brave change Sari made that's already making her business feel completely different • The #1 thing that frees up brain space in a growing business • The actual path to self trust (and it's not what you'd think) • The type of content that matters massively for Sari's next steps • The specific reaction a mini offer needs to get if you want people to actually buy it • Whether to script or not script for a webinar/training • The biggest contributor to sustainable success that we need to be talking about more Episode Links • Follow me on • Connect with Sari on • Learn more about Sari on If you're enjoying the coaching you're hearing, check out my to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results
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You Have One Job Right Now (Session 14 with Sari)
08/12/2026
You Have One Job Right Now (Session 14 with Sari)
Sari comes into this session having made some big changes in her life, and we get into why that shift matters more than any tactic ever could. From there we dig into the data behind her content, the difference between what's getting attention and what's actually working, and why some of her recent answers may be simpler than she thinks. We also talk webinar strategy, bonuses, and the pressure to give people something they've "never heard before" in a course. In this episode, you’ll hear: • The big change Sari made in her life, and how it's already changing how she shows up in her business • Why "slow down to speed up" makes every high achiever roll their eyes, and why it still keeps being true • What happens when you try the marketing "hacks" and they still don't work, and what that's actually telling you • The one piece of data we decide its time to stop spinning on, and how to look at it in a larger context • Why sharing everything you know isn't actually the risk most coaches think it is (and what lens you need to see this through) • The real reasoning behind software recommendations I'm giving Sari, and why the fancier option isn't always the right one yet • The single sentence I say to Sari that completely shifts how she sees her to-do list Episode Links • Follow me on • Connect with Sari on • Learn more about Sari on If you're enjoying the coaching you're hearing, check out my to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results
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Borrowing Belief and the Urgency to Know (Session 13 with Sari)
08/05/2026
Borrowing Belief and the Urgency to Know (Session 13 with Sari)
This session starts in the aftermath of a launch that brought up a lot more than just numbers. Sari came in having already been through an emotional spin in Basecamp, and this conversation picks up in the middle of the very human experience of building something new while already running something successful. We talk about the urgency to know, and one of the most important lessons you can learn in business. There's real strategy in this one too, including how bonuses work, what great marketing is actually doing, and where Sari's business needs to get more compelling. But the mindset work underneath all of it is what makes this episode worth a listen. In this episode, you’ll hear: • What was really going on behind the emotional spin that came after the launch • Why trying to scale before you've done this one thing is keeping you stuck • The urgency to know the answer, and what it's really connected to • What it actually means to borrow your coach's belief • One of the most important lessons in business, and why most people don't learn it until it's too late • Why bonuses exist and what it tells us when people still aren't buying • What great marketing is really doing (hint: it's not what most people think) Episode Links • Follow me on • Connect with Sari on • Learn more about Sari on If you're enjoying the coaching you're hearing, check out my to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results
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It's Great And I Want More (Close-Up with Lacey)
07/29/2026
It's Great And I Want More (Close-Up with Lacey)
Sari and I have been exploring what it actually feels like to hold two things at once: this is great, and I still want more. We've talked about why that combination is so much harder to say out loud than it sounds, and why the women who seem to be doing just fine are often the ones who feel most stuck. This one will make you think differently about what "enough" really means, and why wanting more might be telling you something worth paying attention to. In this episode, you’ll hear: • The exercise I want you to try out loud and see what happens in your body when you do • Why the women who seem to be doing just fine are often the most likely to stay stuck • The kind of discomfort that's actually hardest to sit with • The real reasons most women don't actually get bigger/better results • What "it's great" actually means when you stop treating it as a ceiling • The most freeing thing in business (that most of us massively resist) Episode Links • Follow me on • Connect with Sari on • Learn more about Sari on If you're enjoying the coaching you're hearing, check out my to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results
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Betting On Yourself (Session 12 with Sari)
07/22/2026
Betting On Yourself (Session 12 with Sari)
Sari is in the middle of her first launch, and this session focuses on what that actually feels like from the inside. We dig into what the numbers are telling us, what they aren't, and how to stay grounded when you're learning everything in real time. We also go deeper into the life stuff, because realistically Sari has a lot on her plate (like so many working moms). This session gets honest about tradeoffs, risk tolerance, and what it really means to bet on yourself when the stakes feel high and very personal. In this episode, you’ll hear: • Why checking in on your capacity is actually a business strategy • Why naming the tradeoffs can actually create more freedom and clarity (not less like we tend to believe) • The uncomfortable truth about risk tolerance most entrepreneurs avoid looking at • The tension between being an achiever and wanting to keep everyone comfortable • The surprising reason the numbers “making sense” matters more than you think • What first launches tend to bring up emotionally that no one really warns you about • The reminder every entrepreneur needs when they’re deep in a hard season Episode Links • Follow me on • Connect with Sari on • Learn more about Sari on If you're enjoying the coaching you're hearing, check out my to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results
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The Instagram Debacle & Energetic Exchange (Session 11 with Sari)
07/15/2026
The Instagram Debacle & Energetic Exchange (Session 11 with Sari)
This session is such a good reminder of why data matters. Sari and I unpack an Instagram “debacle” that could have easily spiraled if she wasn’t paying attention to the right metrics and context. We also talk about problem awareness, energetic exchange, and the difference between creating from “I am” versus “I have to prove.” This conversation starts with data and strategy but goes deeper into identity, attachment, and what people are truly coming to Sari for. In this episode, you’ll hear: • Why using data prevented an Instagram issue from becoming a much bigger challenge • How problem awareness shapes your marketing and messaging • Why knowing your client deeply changes how and when you apply strategy • Why we’re only focused on shifting one specific data point right now • The difference between “this content doesn’t work” and “how do I hook people faster?” • The energetic exchange exercise that shifted how I show up in business Episode Links • Join my • Connect with Sari on • Learn more about Sari on If you're enjoying the coaching you're hearing, check out my to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results
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What Does A CEO Actually Do? (Session 10 with Sari)
07/08/2026
What Does A CEO Actually Do? (Session 10 with Sari)
This session is such a powerful look at what it actually means to step into the role of CEO, and how different that is from simply being the person posting online. Sari and I talk about the identity shifts that happen as your business grows, the pressure and hypervigilance that can come with that, and why being willing to fail is often the thing that finally creates success. We also dig into urgency, launches, and optimization, specifically how to focus your energy when you’re testing something strategically. This episode is about holding the tension of “it’s great and I want more,” trusting the data, and letting yourself step into the next level without needing to have it all perfectly figured out first. In this episode, you’ll hear: • The difference between CEO mode and being the person posting online • The thing that can dramatically speed up your growth that a lot of us won't let ourselves have early on • The reality of hypervigilance and how it shows up in business • The importance of saying “It’s great and I still want more” out loud • Why we decided to test urgency through a short-term launch and what that looks like Episode Links • Join my • Connect with Sari on • Learn more about Sari on If you're enjoying the coaching you're hearing, check out my to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results
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How to Know If What You’re Doing Is Actually Working (Close-Up with Lacey)
07/01/2026
How to Know If What You’re Doing Is Actually Working (Close-Up with Lacey)
One of the hardest parts of building a business is not knowing if what you’re doing is actually working, especially when the results aren’t showing up in the way you expected yet. It’s so easy to assume something is broken, to second guess yourself, or to pivot too quickly. In this solo episode, I walk through how to actually know if your business will work and give you a framework and filter to run things through that you can come back to again and again. In this episode, you’ll hear: • How to know if your work is actually solving a real problem • Why most early progress isn’t monetary (and what to look for instead) • The role of iteration, and why not being willing to adjust stops growth • The #1 thing that can make something feel like it’s “not working” • The most essential lens for lasting success • How to recognize if you still have opportunities left to try Episode Links • Join my • Connect with Sari on • Learn more about Sari on If you're enjoying the coaching you're hearing, check out my to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results
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But What If It Doesn't Work? (Session 9 with Sari)
06/24/2026
But What If It Doesn't Work? (Session 9 with Sari)
This session is a real look at what it means to be in a season that feels like a lot... when you’re in catch-up mode, when things aren’t fully clicking yet, and when you’re holding both the desire for more and the reality of where you are. It's also about the question "will this ever work?" and the realities of answering that question, dealing with the times where it feels like it isn't working, and how to know what your next steps are toward making it work. In this episode, you’ll hear: • How to handle a catch-up mode season vs. a more proactive one • The way that grief shows up even when you’re doing everything “right” • What high-functioning freeze looks like and how to respond to it • Why I changed my mind on past advice I gave Sari • Sari's “worst fear” coming true • How to know if your business will work and when it simply won't • Why industry standards are one of the secrets to understanding your strategy and next steps Episode Links • Join my • Connect with Sari on • Learn more about Sari on If you're enjoying the coaching you're hearing, check out my to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results
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Unfortunately You're the Magic (Session 8 with Sari)
06/17/2026
Unfortunately You're the Magic (Session 8 with Sari)
This session is what it looks like to shift into ownership of your voice, your process, and what actually makes your work work. Sari moves away from relying on ChatGPT, timing her posts, and feeling artificial pressure and realizes she has more to say and better results because of it. We talk about the type of pressure that gets in the way of growth. And dive into everything from play and experimentation to data and platform differences. This episode is about letting things be simpler, more aligned, and more you. Because when you do the strategy starts to feel so much easier. In this episode, you’ll hear: • The type of pressure that's stalling most growth • How bringing more play into your business will make strategy and conversion feel easier overnight • The double bind of wanting things to be easy and then questioning it when they are • How different platforms require different approaches (even when repurposing) • The #1 thing you need when looking at your data • When small tactical tweaks make a difference and when they don't Episode Links • Join my • Connect with Sari on • Learn more about Sari on If you're enjoying the coaching you're hearing, check out my to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results
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What’s Actually Worth It? (Session 7 with Sari)
06/10/2026
What’s Actually Worth It? (Session 7 with Sari)
This session is a really honest look at what happens when you already have success and you’re trying to decide what’s actually worth building next. Sari and I have been talking a lot about her business model, and now we’re starting to shift into the next layers of sales, prioritization, and what actually moves the needle as each piece comes online. We also get into the pressure that exists in this space and what it looks like to let go of it and build for what we want most. In this episode, you’ll hear: • Why deciding what’s “worth it” gets harder as your business becomes more successful • How we’re shifting focus to sales as the next problem to solve • When directness moves the needle as a coach and when it’s better to give things time • The pressure we feel as women (and how that impacts our decision-making) • The behind-the-scenes reality of a conversation we didn't record • What it looks like to let business feel more aligned without abandoning structure Episode Links • Join my • Connect with Sari on • Learn more about Sari on If you're enjoying the coaching you're hearing, check out my to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results
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Make It Look Easy (Close-Up with Lacey)
06/03/2026
Make It Look Easy (Close-Up with Lacey)
In this solo episode, we talk about a very specific tension that's present for so many of us women when we're being seen in the middle of achieving results, and not at the end. And how it doesn't just make us uncomfortable, but actually feel truly unsafe. From the conditioning that teaches women to make things look effortless, to the reality of building publicly in a world that rewards highlight reels, to why coaching itself can feel so activating, this is a conversation about what it really takes to be seen while you’re still in process. And most importantly, what becomes possible when you don't let that stop you. In this episode, you’ll hear: • The conditioning that we need to acknowledge as women (that our industry often ignores) • Where perfectionism comes from (and it's not vanity) • How comparison culture distorts what we think is “normal” • Why coaching (especially high touch) can be so activating • The biggest block I see stopping most high performing women from more success • The number one shift needed to actually break this conditioning and see more results Episode Links • Join my • Connect with Sari on • Learn more about Sari on If you're enjoying the coaching you're hearing, check out my to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results
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Finding Your Voice (Even With AI) (Session 6 with Sari)
05/27/2026
Finding Your Voice (Even With AI) (Session 6 with Sari)
This session is such a real look at what happens when you receive honest feedback especially when you care deeply about your work. We talk about voice, ownership, and where tools like AI can support versus where they can’t replace you. We also dig into what it actually means to help the right clients, why empowerment changes everything, and how scaling always comes back to one core question. In this episode, you’ll hear: • My feedback on using ChatGPT for sales pages • What it means to find your own voice in an AI era • What part of business is actually hard, and what part is so much easier than we make it out to be • How to use AI as a tool without outsourcing your emotional connection • The #1 goal of your work as a coach that massively moves the needle for clients • Why scaling always comes back to one single question Episode Links Join my Connect with Sari on Learn more about Sari on If you're enjoying the coaching you're hearing, check out my to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results
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Being Seen Trying (Session 5 with Sari)
05/20/2026
Being Seen Trying (Session 5 with Sari)
This session is such a good reminder of how different building your platform and business can feel when you’re willing to be seen in the process. Sari and I talk about selling, social, and the discomfort that so many women carry around being visible and fully leaning into making offers. We dig into what it looks like to pitch, why experimenting matters, and how sometimes the most useful thing in coaching is slowing down enough to figure out what problem we’re actually solving. This episode will give you a totally new perspective on what "trying" means and the unlock it can be for your growth. In this episode, you’ll hear: • A big milestone celebration for Sari • What it means to be seen trying • The thing people are craving the most right now on social • How to manage the very real cringe that can come with selling • The one thing you want to do during a training if you want selling after to feel more natural • How to actually support a client in getting the result they most want Episode Links Join my Connect with Sari on Learn more about Sari on If you're enjoying the coaching you're hearing, check out my to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results
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What Actually Moves People to Buy (Session 4 with Sari)
05/13/2026
What Actually Moves People to Buy (Session 4 with Sari)
This session is such a good example of how easy it is to get pulled toward the wrong focus in business. Sari and I talk about messaging, sales pages, social growth, and the reality that progress often shows up in ways we’re quick to dismiss. From hooks and ManyChat testing to the psychology of validation and momentum, this episode is about staying grounded in what actually works instead of overcomplicating the process. In this episode, you’ll hear: • Why sales pages need to sell, not just inform • How to speak to pain points without “preying” on them • Why gaining 200–300 followers a week is actually a huge deal • How to test whether tools like ManyChat are still worth using • Why breaking social into smaller pieces can make content creation easier • How to approach hooks without overthinking them Episode Links Join my Connect with Sari on Learn more about Sari on If you're enjoying the coaching you're hearing, check out my to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results
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Why Social Feels Harder Right Now (and How to Shift It) (Close-Up with Lacey)
05/06/2026
Why Social Feels Harder Right Now (and How to Shift It) (Close-Up with Lacey)
In this solo episode, I break down why social might feel heavier right now and more importantly, how to respond. We have to be willing to treat social like a skill we can actually master instead of a mystery you’re either “good at” or not. This is about getting intentional so social feels easier, not because it doesn't take effort but because the effort actually pays off. In this episode, you’ll hear: • How this impacts you no matter your stage of business • My own experience with social feeling "harder" and what that's looked like for me • The thing that makes content creation dramatically easier • Why focusing on the right metrics changes everything • What happens when you actually study your best-performing content • Something you already have that will make your growth so much faster Episode Links Join my Connect with Sari on Learn more about Sari on If you're enjoying the coaching you're hearing, check out my to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results
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You Can’t Fast Forward the Basics (Session 3 with Sari)
04/29/2026
You Can’t Fast Forward the Basics (Session 3 with Sari)
In this session, Sari and I talk about what shifts when clarity increases and why so much of growth is about committing to the basics instead of trying to skip ahead. We dig into metrics, prioritization, client journey, and what actually moves the needle. This conversation is about discernment, knowing what matters most right now, being willing to study what’s not working, and remembering that no one gets to fast-forward foundational skills. In this episode, you’ll hear: • The thing that makes social feel dramatically easier • Why followers might not be the most important metric anymore • The CEO skill you need to be building NOW • The art of studying underperforming content • How to think about client journey and lifetime value related to pricing • The type of product that I think massively supports growth Episode Links Join my Connect with Sari on Learn more about Sari on If you're enjoying the coaching you're hearing, check out my to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results
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Priorities, Perspective, and the Bigger Picture (Session 2 with Sari)
04/22/2026
Priorities, Perspective, and the Bigger Picture (Session 2 with Sari)
There’s something powerful about the beginning of coaching, especially when you let yourself get it all out. In this session, Sari and I start by clearing the noise, because sometimes the most important thing isn’t solving the problem immediately, it’s making space for what’s sitting in your brain and body. We talk about how often the “big problem” isn’t what we think it is, why social media can feel heavier than we admit, and how priorities have to be considered in context. From client journey timelines to identity work, this episode is about zooming out far enough to see what truly gets you the results you want. In this episode, you’ll hear: • The question that reveals if you’re solving the right problem • How business challenges are often more nuanced than they first appear • The cost of relying entirely on social as your marketing channel • How to evaluate every “yes” against your bigger priorities • How client journey timelines shape marketing and incentives • Why stepping into the identity of a business owner is deeper work than we think Episode Links Join my Connect with Sari on Learn more about Sari on If you're enjoying the coaching you're hearing, check out my to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results
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Separating Your Marketing From Your Work (Session 1 with Sari)
04/15/2026
Separating Your Marketing From Your Work (Session 1 with Sari)
This session is such an important reminder that knowing your work and struggling with your message are two very different things. So many brilliant business owners deeply understand what they do, but get tangled in how to talk about it. And that's what this episode is about. In this episode, you’ll hear: • Why knowing your work but struggling with your message is actually the easier problem to solve • How “yeah, but…” thinking can quietly sabotage your messaging • Why the real message comes first and strategy comes second (and what this actually looks like) • What it means to separate marketing from the actual work you deliver • How to use your feed vs. your stories • The #1 piece of advice I'd give any business owner who is struggling with their marketing Episode Links Join my Connect with Sari on Learn more about Sari on If you're enjoying the coaching you're hearing, check out my to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results
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Meet Our Season 13 Coachee (Introduction with Sari)
04/15/2026
Meet Our Season 13 Coachee (Introduction with Sari)
In this introduction episode, you get to meet our newest podcast coachee, Sari. From the very beginning of our conversation, she brings so much honesty and openness about where she is in her business, what she’s navigating, and why she said yes to doing this work publicly. We talk about Sari’s background, what drives her work, and what this season is really about for her. I have a feeling many of you are going to see yourselves in Sari and the questions she’s asking as we begin this process together. In this episode, you’ll hear: • Sari’s background and what led her to the work she’s doing now • What her business looks like right now and the stage she’s in • Why she said yes to coaching on the podcast • The challenges she’s currently navigating in her business • The goals and growth she’s hoping to create this year • What Sari is most excited about and what feels the most vulnerable about doing this publicly Episode Links Join my Connect with Sari on Learn more about Sari on If you're enjoying the coaching you're hearing, check out my to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results
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Profit, Support, and A Big Business (Wrap Up Session with Molly)
03/11/2026
Profit, Support, and A Big Business (Wrap Up Session with Molly)
In this session with Molly, we are talking all about what her experience on the podcast was like as well as the lessons and breakthroughs she had during this time. She’s sharing what being coached publicly felt like, what she’s taking into the next iteration of her business and our coaching. In this episode, you’ll hear: • The episode Molly loved most that's shifted a lot for her • How setting profit goals is so meaningful and the huge win that's given Molly this year • The thing that surprised Molly most about being on the podcast • What she thought coaching would be vs. what it actually was • A conversation around support and what it looks like to get support in a way that actually fits you • The biggest takeaway Molly had and what she wants y’all to know Episode Links Join my Connect with Molly on Learn more about Molly on her If you're enjoying the coaching you're hearing, check out my to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results
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Intentionality, Profit, and Planning (Session 18 with Molly)
03/04/2026
Intentionality, Profit, and Planning (Session 18 with Molly)
This session starts with celebrating a huge goal Molly achieved that you're definitely going to want to hear more about. We then get into intentionality in how you use your time, structure your weeks, interact with clients, pace your business, and more. From testing ideas before turning them into offers, to reducing decision fatigue, to teaching people how to treat you, this episode is about building a business that works because you’re deliberate, not in spite of it. In this episode, you’ll hear: • What it really means to hit (and exceed) a net profit goal • Why intentionality requires planning not just “flow” • How to approach client visits for mutual benefit • The way to treat new ideas that will make them so much more likely to be successful • Why pacing your business teaches people how to interact with you • How to optimize for long-term opportunities, not just one-off wins Episode Links Join my Connect with Molly on Learn more about Molly on her If you're enjoying the coaching you're hearing, check out my to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results
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Team Sh*t (Close-Up with Lacey)
02/25/2026
Team Sh*t (Close-Up with Lacey)
At a certain point in business, team and leadership become most of the game and navigating that well takes a level of emotional intelligence we don’t talk about nearly enough. In this bonus solo episode, I’m sharing what I see matter most when it comes to running a team, the patterns that either create ease or drain you over time. We talk about ownership, communication, decision making, and why context matters as much as execution. This is a deep dive into what it actually takes to lead people well as your business grows. In this episode, you’ll hear: • The core work required to scale at a certain stage of business • The difference between clear ownership and shared responsibility • Why constant communication is draining you and how to fix it • The #1 thing most CEOs need to reduce bottlenecks and burnout • Why visible work is an incredibly important hack that we don't talk about enough • How to honor human context, not just task completion Episode Links Join my Connect with Molly on Learn more about Molly on her If you're enjoying the coaching you're hearing, check out my to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results
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Leading at the Level of the Business You Have (Session 16 with Molly)
02/18/2026
Leading at the Level of the Business You Have (Session 16 with Molly)
This session is such a real look at how decision fatigue sneaks in as businesses grow especially when you’re still operating like you’re at $5k months instead of honoring the size and maturity of the business you’re actually running. Molly and I talk about what happens when you stay too involved for too long, how that drains your capacity, and why knowing when to step in matters just as much as knowing how. We also dig into client relationships, expectations, and the reality that you can’t protect people from a changing landscape. This episode is about leadership that makes everything easier, not heavier. In this episode, you’ll hear: • How decision fatigue shows up when you aren't leading at the right level • How to know when it's actually time to step in with your team • The way I'm recommending Molly do a level-set with her clients • Why you can’t (and shouldn’t) protect clients from a changing landscape • The thing that strengthen client results the most that we have to stop avoiding • The one thing that makes everything easier with team and clients (that most people don't do) Episode Links Join my Connect with Molly on Learn more about Molly on her If you're enjoying the coaching you're hearing, check out my to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results
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Container Setting & Client Results (Close-Up with Lacey)
02/11/2026
Container Setting & Client Results (Close-Up with Lacey)
A thread we keep coming back to this season is container setting. Meaning, how we design our offers, how we know if it's working, how we support results, and how we make sure the experience feels good for the client and the coach. In this solo episode, I’m pulling all of those conversations together and going deeper into what actually creates strong client results without burning yourself out in the process. This episode is about holding the both/and of results and boundaries, responsibility and relationship, support and simplicity. Because the best containers get results, and they also get you the life and business you desire. In this episode, you’ll hear: • Why container setting is foundational to client results • The thing that will do MOST of the heavy lifting in your programs (if you let it) • What client responsibility really means and how we need to define it • What holding your own self boundaries actually looks like in practice • The most essential element for a great client experiences • How to create feedback loops that build trust instead of spirals Episode Links Join my Connect with Molly on Learn more about Molly on her If you're enjoying the coaching you're hearing, check out my to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results
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