LITerally
LITerally is a podcast that shares the raw, unscripted experience of building an online business. Hosted by Lacey Sites, business mentor and success coach, this podcast literally takes you through the entire process of building a successful business and creating a lit up life. Each episode is a recording of actual coaching sessions between Lacey and one of her clients over the course of six months, giving you the “reality tv view” (minus the sleaze) of building an online business. LITerally will completely transform how you look at business and give you a much-needed dose of inspiration and permission to do things your way.
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Trusting Others (Session 13 with Jackie)
06/25/2025
Trusting Others (Session 13 with Jackie)
We all know trust matters in business. But it’s usually framed as self-trust... trust yourself, back yourself, show up confidently. And while that’s true, it’s not the whole story. In this episode, Jackie and I talk about the kind of trust that doesn’t get nearly enough airtime, and why it's at the heart of everything from pricing and retreat planning to expectation setting and sustainable growth. This one goes deep into what it really takes to lead when you care deeply and still want to scale. In this episode, you’ll hear: The real truth about retreats that most people won't tell you How a casual comment from Jackie’s assistant revealed a bigger industry-wide truth The hidden power of clear, consistent expectation setting (and why most people skip it) What happens when you change your themes and frameworks too often, even with good intentions Why being sold on what you’re offering matters more than how you sell it The uncomfortable tradeoffs between personalization, pricing, and your own capacity What trusting others really looks like when you're scaling with care and speed Episode Links
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The Scaling Strategy You’re Probably Avoiding (Session 12 with Jackie)
06/18/2025
The Scaling Strategy You’re Probably Avoiding (Session 12 with Jackie)
There’s a version of scaling that doesn’t require self-sacrifice. In this episode, Jackie shares how stepping out of the wrong roles, especially operational ones, is what allowed her to fully claim what she wants most in this season: to prioritize motherhood without stalling business growth. We talk about the emotional maturity it takes to walk away from something you once wanted, the importance of mental bandwidth in a changing economy, and why “back-end work” can become a comfort zone if you’re not careful. If you’ve ever wondered whether it’s really possible to grow a business while choosing yourself… this conversation is proof that it is. In this episode, you’ll hear: The mindset shift required to walk away from something you once wanted What Jackie’s other business opportunity reveals about hidden tradeoffs in every business model The one move that unlocks true scalability The biggest needle-mover that matters most at this level (that most people won’t do) The way to use AI that no one is talking about The key to navigating a changing economy Episode Links
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The Leadership No One Talks About Behind Group Programs (Session 11 with Jackie)
06/11/2025
The Leadership No One Talks About Behind Group Programs (Session 11 with Jackie)
There’s a lot of talk in this industry about scaling with ease, but what often gets left out is the real leadership behind it that is required to run a powerful group or course. The emotional labor. The nuance. The constant clarity and communication it requires when you actually care about your clients' experience. In this episode, Jackie and I unpack what that leadership really looks like. From how “free to free” strategies are working differently right now, to why value doesn’t always equal connection, to the boredom and second-guessing that can creep in when you care deeply. This one’s a reminder that building something great isn’t always about doing less… it’s about showing up more intentionally. In this episode, you’ll hear: Why “free to free” strategies are thriving right now (and what’s behind that shift) The surprising reason adding more value is killing your sales What to do when you feel bored or disconnected from your content (and what it really means) Why clarity, level-setting, and communication matter more than ever in group programs The balance between listening to your audience and staying grounded in your truth Why courses and group programs are harder when you care (and why that’s a good thing) Episode Links
/episode/index/show/literallypodcast/id/36373205
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The Truth About Time, Money, and What it Really Takes to Grow (Session 10 with Jackie)
06/04/2025
The Truth About Time, Money, and What it Really Takes to Grow (Session 10 with Jackie)
This episode is all about the decisions we don’t always talk about... the tradeoffs, the timing, and the roles we play that either move us forward or hold us back. Jackie and I dive into the kind of support that actually helps you scale, how aligned timing leads to smarter growth, and why stepping into the role you’re meant to lead from changes everything. If you’ve ever struggled with risk tolerance, team structure, or feeling like you’re in the weeds of your own vision... this is your episode. In this episode, you’ll hear: Why saying yes to one thing always means saying no to another The key difference between team to get things done vs. team that helps you scale The mindset shift that makes you want to invest more in your business How to choose whether to invest time or money (and when it really matters) Why aligned timing is a growth strategy, not a delay tactic The power of staying in your CEO role (and the trap of becoming your own operations manager) Episode Links
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The Lies the Coaching Industry Tells About Scaling (and What Actually Works) (Close-Up with Lacey)
05/28/2025
The Lies the Coaching Industry Tells About Scaling (and What Actually Works) (Close-Up with Lacey)
The coaching industry loves a simplified narrative about scaling: "Hire more support." "Build a funnel." "Go passive." “Detach.” But if you’ve ever tried to grow in a way that actually felt aligned, sustainable, and human you’ve probably realized those strategies don’t tell the whole story. In this solo episode, I’m sharing the truth about what really works when it comes to scaling a service-based business… and the lies that keep so many entrepreneurs spinning their wheels. This isn’t just a takedown of bad advice. It’s a reminder that scaling isn’t about doing less or being more perfect. It’s about building your capacity, making intentional choices, and staying connected to what actually matters. In this episode, you’ll hear: The 3 biggest lies the industry tells about scaling, and why they’re so tempting Why passive income isn’t as passive as it sounds Where hiring helps you (and hinders you) What most people misunderstand about capacity, nervous system regulation, and momentum Why you’re not broken if scaling feels hard sometimes What actually creates sustainable, compounding growth Whether you’re deep in a launch or quietly refining your foundation behind the scenes, this one will meet you where you are and offer some grounded truth to hold onto. Episode Links
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The Strategy You Forgot You Were Using (Session 9 with Jackie)
05/21/2025
The Strategy You Forgot You Were Using (Session 9 with Jackie)
This episode is a deep dive into the pressure so many entrepreneurs feel to “do it all” and the quiet tradeoffs that come with that mindset. Jackie and I unpack what it really means to build sustainably, why momentum can’t carry you forever, and how self-sacrifice often masquerades as strategy. We also explore why ease doesn’t mean you’re not being strategic, and how to make space for slower, more intentional growth that actually matches your goals. If you’ve ever struggled with wanting to scale everything at once, or found yourself minimizing the strategy behind what came easily to you... this one will hit. In this episode, you’ll hear: Why “doing it all” often creates hidden tradeoffs The cost of self-sacrifice in business (and why it’s not as altruistic as we think) The difference between strategic momentum and reactive hustle How Jackie’s natural strengths were actually strategic, even when they felt easy What to do when your runway runs out and growth plateaus Why slowing down doesn’t mean stalling out Episode Links
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It’s Not Sabotage, It’s Protection (Session 8 with Jackie)
05/14/2025
It’s Not Sabotage, It’s Protection (Session 8 with Jackie)
This episode is a powerful one because it hits on something so many high-achieving women feel, but don’t always name. Jackie opens up about what’s really underneath her resistance to growth. We talk about what it means to grow without staying in fight-or-flight, how over-responsibility shows up in business and life, and why the “aha” moment doesn’t mean anything without action to back it up. If you’ve ever felt like you know what to do but still have major resistance to actually doing it, this conversation is for you. In this episode, you’ll hear: • The difference between self-sabotage and self-protection • How over-responsibility shows up in Jackie’s marriage, motherhood, and business • What it looks like to grow from regulation, not reactivity • The one thing every powerful woman needs • Why the most strategic thing isn’t always “talking strategy” • The truth about what really moves the needle in scaling Episode Links
/episode/index/show/literallypodcast/id/36127285
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The Power of Steady (Session 7 with Jackie)
05/07/2025
The Power of Steady (Session 7 with Jackie)
We didn’t record a full session this week, but the 20 minutes we did capture? It is so incredibly important. Jackie’s wrapping her launch, enrolling multiple clients, and back in flow after a long, hard season. But what she shares here isn’t just about the win. It’s about what it took to get there. If you’ve ever wondered what it really looks like to stop spiraling, make strategic moves from self-trust, and create results without the panic... this is the episode. Short. Potent. And the exact medicine so many business owners need right now. In this episode, you’ll hear: The shift that happened before the results came What’s making Jackie's launch feel easier and more connected than ever How anchoring into what’s actually true changes everything during a launch Why slowing down to speed up isn’t just a cute saying, but a meaningful strategy that most people resist The often-overlooked business lesson that is actually our superpower Episode Links
/episode/index/show/literallypodcast/id/35929470
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When Scaling Feels Like Too Much and Not Enough (Close-Up with Lacey)
04/30/2025
When Scaling Feels Like Too Much and Not Enough (Close-Up with Lacey)
What if the thing holding you back wasn’t strategy, mindset, or execution, but the silent tug-of-war between being “too much” and “not enough”? This solo episode is personal, real, and it’s something I know so many of you are feeling right now. The tension of wanting more- more growth, more income, more impact- while quietly fearing what comes with it. Inside, I’m sharing the patterns I’ve seen in myself, my clients, and the industry when it comes to navigating visibility, success, money, and momentum... especially when it all feels like too much to hold but not enough to satisfy. In this episode, you’ll hear: What most people get wrong about reinvention (and why you’re probably closer than you think) The internal conflict that shows up in almost every scaling phase Why “just show up more” is not the answer, and what to do instead A key question to help you break free from the too much/not enough trap once and for all Episode Links
/episode/index/show/literallypodcast/id/36020405
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The One Where Jackie Cries (Session 6 with Jackie)
04/23/2025
The One Where Jackie Cries (Session 6 with Jackie)
Sometimes, the most powerful breakthroughs don’t come with perfect words or big realizations. They come with tears. The kind that surface when you finally say out loud what you’ve been holding onto for too long. That’s exactly what happens in this session with Jackie. She shows up raw and honest, and I know so many of you will see yourselves in her journey. This episode isn’t just about business, it’s about what we crave when everything feels uncertain. If you’ve ever felt stuck in patterns you don’t know how to break, struggled to get your needs met, or just need a reminder that you're not alone in the hard moments, this episode is for you. In this episode, you’ll hear: The thing we have to sometimes give ourselves when we're craving safety and control The one thing we often don't talk about that matters a ton in getting our needs met Healthy vs. unhealthy ways to cope and calm ourselves The trap Jackie is finding herself in that almost every woman can relate to The reframe Jackie (and all of us need) around our businesses to take them to the next level What I'm absolutely in awe of in coaching Jackie Episode Links
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Your Happiness is a Needle Mover (Session 5 with Jackie)
04/16/2025
Your Happiness is a Needle Mover (Session 5 with Jackie)
In this episode, we dive into the big shift Jackie is experiencing- how amazing and terrifying it is- and what it means for her upcoming launch, goals, and sales process. We unpack the art of building trust, truly selling, and the mindset shifts that change everything. This is such a juicy episode that will challenge how you think about sales, success, and showing up in your business. In this episode, you’ll hear: The thing Jackie said that almost brought me to tears What your clients are always reflecting back to you (whether you realize it or not) The big fear Jackie is working through right now The frustrating industry trend that causes so many women to leave money on the table A powerful Instagram reframe Jackie shares about the shift she's feeling Some tough love about making sales that we all need to be reminded of Episode Links
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Your Business Is Telling You Something (Session 4 with Jackie)
04/09/2025
Your Business Is Telling You Something (Session 4 with Jackie)
What if the data in your business wasn't just numbers, but a message? In this episode, we explore how to read the data your business is giving you (even if it's frustrating), from recognizing patterns like widespread downgrades to reframing profit as simple math. We also dive into the too much/not enough cycle, the tension between wanting visibility and fearing it, and how to figure out what truly works for you without putting yourself last. In this episode, you’ll hear: How client decisions are actually your business giving you crucial feedback The surprising way profit becomes simple math (and how to remove the emotion that makes it feel harder) The too much/not enough cycle so many women find themselves in, and the real reason it’s so hard to break Scaling while also not wanting to be seen (and why it's the hidden struggle keeping many businesses from growth) How hypervigilance in business shows up in unexpected ways—especially when sharing results Episode Links
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Scaling Through Big Shifts: In Yourself, The Market, and Your Capacity (Close-Up with Lacey)
04/02/2025
Scaling Through Big Shifts: In Yourself, The Market, and Your Capacity (Close-Up with Lacey)
Scaling a business isn’t just about more strategy—it’s about navigating the big shifts that happen in yourself, the market, and your capacity. In this episode, I’m diving into how to scale through those changes instead of feeling like they’re roadblocks. Whether you’re questioning everything in your business, noticing shifts in what’s working in the market, or realizing your personal capacity isn’t what it used to be, this episode is for you. In this episode, you’ll hear: The unexpected ways your own mindset shifts can impact business growth A major industry change that’s affecting how entrepreneurs market and sell What most people get wrong about adapting to capacity shifts (and what to do instead) Why some strategies that once worked may no longer feel aligned—and how to navigate that The hidden patterns that separate businesses that thrive through change from those that stall The key question to ask yourself if you feel like something in your business needs to shift Episode Links
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When Your Capacity Changes (Session 3 with Jackie)
03/26/2025
When Your Capacity Changes (Session 3 with Jackie)
In this episode, we dive into re-working Jackie's high-level mastermind to meet her capacity and serve her clients in a more aligned way. We talk about the logistics of making a change, the vulnerability of admitting we have less capacity, and the strategy behind making this work for her and her business. It's a great deep dive on what it looks like to own what you genuinely need (even when it's hard) and the specifics of how to adapt your business to fit that. In this episode, you’ll hear: What it means to truly acknowledge trauma (and what that looks like for Jackie) Getting the team support you actually want/need even if it's slightly less "conventional" The most important thing we can do for clients when we're making big changes The thing high-ticket offers should always do in your business How being in a place of big vulnerability can impact our big decisions and what I'm recommending Jackie pause on making a decision around One of the biggest reasons people leave or are unhappy in programs Episode Links
/episode/index/show/literallypodcast/id/35215480
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The Shift in Storytelling (Session 2 with Jackie)
03/19/2025
The Shift in Storytelling (Session 2 with Jackie)
In this episode we find out how sharing vulnerably went for Jackie, and talk next steps for scaling. We dive into important questions we need to be able to answer to really trust ourselves in business, and discuss whether it’s time for Jackie to hire a social media team. Ultimately, this is a very important conversation on what’s working right now, what mindset is required behind that, and how to practically implement that into your business. In this episode, you’ll hear: The surprising results that came from Jackie’s big personal share The marketing that leads to the most sustainable and scaleable results (that most of our industry won’t acknowledge) The grief that we have to acknowledge and process during certain seasons of our business One of the most important questions you can ask yourself in business (that informs every other step you’ll take) What I’m recommending to Jackie about hiring a social media team A big shift that’s occurred in how people are buying (and what our selling needs to look like) Episode Links
/episode/index/show/literallypodcast/id/35120495
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The Messy Middle (Session 1 with Jackie)
03/12/2025
The Messy Middle (Session 1 with Jackie)
In our first session with Jackie we dive right in and get into the very challenging year she's coming out of and the launch she's currently in. We talk about what it means to heal, to share our story, and how and when to include our audience in that part of the journey. This is such a real, transparent, and useful start to the season that I'm so excited to share with you. In this episode, you’ll hear: How to solve for the right problem in your launch The big shift we’ve seen in the online space that’s been tough for a lot of people to shift with How to share more personally when you’re in your own messy middle The thing Jackie realized she was really scared of in business (that a lot of people can relate to) How to give yourself credit vs. being apologetic during challenging times The intersection of mindset and strategy and how deeply both matter when big shifts are happening (and what it looks like to hold this as a coach) Episode Links
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Meet Our Season 11 Coachee (Introduction with Jackie)
03/12/2025
Meet Our Season 11 Coachee (Introduction with Jackie)
In this Intro to Season 11, we kick off with a get-to-know-you session with our new coachee, Jackie Murphy! Jackie wastes no time at all taking us deep and being vulnerable and transparent from the start. We dive into the success she's already had, the incredibly difficult season she's been in the last year and a half, and what it looks like to be coming back into her business more deeply as the landscape has changed (both internally for her and externally in the online space). I have a feeling so many of you will fall in love with Jackie in this episode and I'm so excited for you to get to know her! In this episode, you’ll hear: • Jackie's background and what drives her in her business and success • Jackie's life right now as a mama to two small kiddos and what that looks like in terms of her business and capacity • What made her want to work together and say ‘yes’ to the podcast • The challenges Jackie's facing right now that aren't something she can wrap up in a pretty bow • The big things coming up for her and the goals she has alongside them • The things Jackie is most excited for and most freaked out by on this journey Episode Links
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Time, Team and Everything in Between (Wrap-Up with Kristin)
12/18/2024
Time, Team and Everything in Between (Wrap-Up with Kristin)
In this session with Kristin, we are talking all about what her experience on the podcast was like as well as the lessons and breakthroughs she had during this time. She’s sharing what being coached publicly felt like, what she’s taking into the next iteration of her business and our coaching. In this episode, you’ll hear: The thing Kristin feels like we truly got to the root of the issue on and finally shifted How her business hasn't just improved, but the ways her life has gotten easier too The thing that surprised Kristin most about being on the podcast What she thought coaching would be vs. what it actually was A conversation around sharing numbers, the revenue share model, and what real transparency is The biggest takeaway Kristin had and what she wants y'all to know Episode Links
/episode/index/show/literallypodcast/id/34284335
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The Rested Girl Era (Session 18 with Kristin)
12/11/2024
The Rested Girl Era (Session 18 with Kristin)
In Session 18 with Kristin, we have a full circle moment as she celebrates how far she's come. We also dive into some stress she's having about what's next and get clear about what's working, what's not, and why. Finally, we talk about where safety REALLY comes from in your business, and how to ensure you're getting the launch results you want. In this episode, you’ll hear: The thing that no one will tell you about revenue in your business (and what really creates financial safety) The investment reflection I'm giving to Kristin that we all need The balance between accepting who we are and being able to change in ways that serve us Not feeling like getting it right now means getting it right forever The one thing that is EVERYTHING for the success of your launches and business overall Episode Links
/episode/index/show/literallypodcast/id/34095186
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The Level Set (Session 17 with Kristin)
12/04/2024
The Level Set (Session 17 with Kristin)
In Session 17 with Kristin, we do a big level set on what's happening inside the business and what she wants most. We talk about what it means to run a business that isn't based entirely on your energy and dive into the practical pieces that have to shift to make this true. This is a really useful, eye-opening episode that brings Kristin back to the foundations that matter for not only exponential growth but a business that actually feels good to run in that growth process too. In this episode, you’ll hear: The default wiring Kristin is working against How to know what to focus on when there's so much we CAN give our attention to How to build a business that isn't entirely based on our energy even when we're a personal brand/service provider The biggest thing Kristin hasn't been giving herself that would make all the difference How to make sure your life and business aren't at odds The #1 suggestion I believe Kristin should implement immediately to make sure more happens, with more ease Episode Links
/episode/index/show/literallypodcast/id/33844132
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Slowing Down to Speed Up (Session 16 with Kristin)
11/27/2024
Slowing Down to Speed Up (Session 16 with Kristin)
In Session 16 with Kristin, we discuss how she's feeling in the business (hint: it's quite different), her attachment style, her new team member, and so much more. We talk about her overall strategy and focus and do a beautiful re-set on what she's focused on and what matters in this season. This is such a supportive, permission giving episode that any level of business owner will benefit from. In this episode, you’ll hear: The thing you really want a team member to be willing to do Kristin's attachment style and how it's showing up in her business The "toxic" attachment style combo we need to be aware of The difficult energy Kristin found herself falling into and what's shifted that What it really looks like to be strategic with team roles while making the most of the assets you already have Episode Links
/episode/index/show/literallypodcast/id/33767307
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Why Finding and Leading the Right Team is So Hard-and How to Master it (Close-Up with Lacey)
11/20/2024
Why Finding and Leading the Right Team is So Hard-and How to Master it (Close-Up with Lacey)
Consider this episode a permission slip and deep dive into the challenges that come with leading a team. We talk about what those challenges are, why it can feel difficult, and the steps you can take to start addressing those challenges to feel more equipped to make the most of your team and get the results that creates. In this episode, you’ll hear: My own journey of the hard and easy seasons of team growth and leadership Why your attachment style is so crucial to know (and how it impacts team challenges) The things we have to have clarity around to make the most of our team The biggest pain points keeping most people trapped in terms of team and business growth How to start making shifts now to allow more results and clients in Episode Links
/episode/index/show/literallypodcast/id/33538547
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Strategic Hiring (Session 15 with Kristin)
11/13/2024
Strategic Hiring (Session 15 with Kristin)
In Session 15 with Kristin, we discuss the hiring of her next team member and what that looks like with current team structure and set up. We dive into serious detail on questions to ask, how to be strategic in the hiring process, what I recommend she does before making a hire, and more. This is such a useful session for anyone hiring their first or next team member, and is a reminder that we can have support that not only feels good but that gets us more results too. In this episode, you’ll hear: Why more hours does NOT equal more support The thing that Kristin has learned in her business through this process The first step I recommend as Kristin moves toward hiring her next OBM The hack to evaluating a team member before hiring them long-term What project management system I recommend and why The thing that gets in our way most when making important business decisions (and how to make sure you have what you need to get the best results from those decisions) Episode Links
/episode/index/show/literallypodcast/id/33533797
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True Support and Spaciousness (Session 14 with Kristin)
11/06/2024
True Support and Spaciousness (Session 14 with Kristin)
In Session 14 with Kristin, we discuss the spaciousness Kristin is sitting in and the reworking of what true support looks like in her life and business. This is such a beautiful episode that reminds us that even though we can change our circumstances we also have to change our thoughts, expectations, and experiences of those circumstances to get what we most want too. In this episode, you’ll hear: The hack Kristin unlocked that is making her feel on fire for her business The challenge Kristin is having as so much more spaciousness shows up for her The feeling that the right support gives you The difference you should be paying attention to if you want your business to feel a lot better What coaching support should really look and feel like AND the one thing it should never take away from you Episode Links
/episode/index/show/literallypodcast/id/33346727
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Tough Feedback and Team Challenges (Session 13 with Kristin)
10/30/2024
Tough Feedback and Team Challenges (Session 13 with Kristin)
In Session 13 with Kristin, we discuss some tough feedback Kristin received from a team member, what that means for her, and how to approach it and move forward. This is such a valuable episode on what to do when challenges arise, how to process feedback, and the most important things to really solve for and pay attention to in order to get better results. In this episode, you’ll hear: A small but important reminder around flexibility as a 1:1 coach The thing my clients often find hardest to deal with in business How to take in tough feedback without taking it on No matter how good our communication is, if we don't have THIS, team stuff will always be challenging The #1 problem Kirstin needs to solve in her business right now (and the thing we all need to hear around this) Celebrating a huge win for Kristin that shows how much the work she's put in is working Episode Links
/episode/index/show/literallypodcast/id/33236362
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Devotion vs. Perfection + How to Achieve Lasting Results (Close-Up with Lacey)
10/23/2024
Devotion vs. Perfection + How to Achieve Lasting Results (Close-Up with Lacey)
In this episode I dive into the concept of devotion vs. perfectionism. This is a topic that I've personally done A LOT of work about, and talked to my clients about frequently but have never shared publicly. We talk about the path to big results, how mindset shifts around this change everything, and we invite in the idea that you can still have excellence, care, and passion without having to slow yourself down and burn out in the process. In this episode, you’ll hear: How I define devotion and perfection and why that shift is everything if you want success faster The thing I've personally had to work on as my results have grown The sneaky ways you're being held back and how to shift them NOW The biggest place I see entrepreneurs trick themselves and how it's making them burn out before the big results show up Episode Links
/episode/index/show/literallypodcast/id/33045667
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Content Creator or CEO? (Session 12 with Kristin)
10/16/2024
Content Creator or CEO? (Session 12 with Kristin)
In Session 12 with Kristin, we discuss the difference between being a full-time content creator and a CEO. We talk about focusing on tasks that generate big ROIs in the business, and how to let good enough be enough in certain cases. We also celebrate some big wins and dive into some team challenges, and the first steps in solving them. This is a great episode if you're finding social a challenge, feeling bad at certain tasks in your business, and are looking for a way to get more profit without so much output. In this episode, you’ll hear: The big wins Kristin is celebrating and all that's working The expectation Kristin has for herself that has to shift if she wants to continue to get big results One of the most important Q's we can ask ourselves as CEOs who care about growth and profit The insidious things that will constantly make you feel like you're “bad” at things in your business and how to shift it Money/investments don't solve problems - here's what does The biggest thing Kristin needs from her team to feel confident and supported moving forward Episode Links
/episode/index/show/literallypodcast/id/32940877
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More isn't Always Better (Session 11 with Kristin)
10/09/2024
More isn't Always Better (Session 11 with Kristin)
In Session 11 with Kristin, we discuss next steps for her in terms of ads and her evergreen funnel. We talk about options and opportunities, and do some detailed math on what those actually look like. We also dive into social media success and the strategy Kristin has been missing. This is a very strategic episode and is the reminder we all need about what it looks like to be intentional with next steps in our business. In this episode, you’ll hear: The thing I give Kristin SO much credit for that makes for the most successful entrepreneurs The biggest issue Kristin was experiencing with her previous agency and the thing we all need to be aware of when diving into ads Some detailed math on her next steps and options that will show you what it looks like to really think through these options The one thing that's working on social that we all need to be aware of (even if it's uncomfortable) Why more isn't always better and how to use this frame for more leveraged results in your business Episode Links
/episode/index/show/literallypodcast/id/32861157
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If it Feels Bad There's Probably a Reason (Session 10 with Kristin)
10/02/2024
If it Feels Bad There's Probably a Reason (Session 10 with Kristin)
In Session 10 with Kristin, we discuss the nuance between when there's something for us to shift internally, and when feeling bad about something is a sign that something needs to practically change. We dive into team, next steps with her funnel, and what should be on her plate in the business and what shouldn't. This is a great episode to reflect on where in your business things feel off because they truly are and what practical and strategic shifts you might need to make to change them. In this episode, you’ll hear: How the type of wins that matter evolve depending on your stage of business What Kristin needs to see as the solution to most of her problems The most important Q you can ask yourself if you want to scale without losing your mind Background on big funnel decisions Kristin is making The recommendation I'm making for Kristin that seems counterintuitive but could be a true game changer Episode Links
/episode/index/show/literallypodcast/id/32644447
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The Strategies and Tradeoffs of Scaling (Close-Up with Lacey)
09/25/2024
The Strategies and Tradeoffs of Scaling (Close-Up with Lacey)
The thing that most people don't talk about is that scaling comes with tradeoffs. That doesn't mean it's bad, but it does mean we want to go in with our eyes wide open to what those look like. There are also specific strategies that support this and make a big difference in addressing those tradeoffs. We're diving into all of that in today's solo episode. In this episode, you’ll hear: The part of scaling you need to accept (that no one will tell you) One of the most underrated skills to learn as your business grows The shift in decision making that has to take place to get to your next level Where the overwhelm comes from in this process (and how to address it) The one thing you need to love in order to get the next level results Episode Links
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