The Craig and Greg Show
Two life-long friends, Craig Owens and Greg Heeres, are passionate about leadership and helping people achieve their business goals.
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Surviving the trenches
01/09/2026
Surviving the trenches
Sales is a battle! While there (hopefully) isn't any real bullets flying, the stress and exhaustion can make it feel like there is at times. To stay in the fight and avoid defeat in these situations you need preparation and planning. This is where Greg's new book Sales Armageddon comes in. In , Craig and Greg gave an overview of the book, but today they are diving deep on just a few of the insights contained within. Watch of this episode. Get your copy of Sales Armageddon ! If you’d like help getting better in this or any other area of leadership, Maximize would love to help you! Head over to and fill out the form at the bottom of the coaching page for more information on how a leadership coach can explode your growth. In addition to leadership coaching, Greg is also a highly-sought M&A consultant. Before you sell your business or purchase a new business, visit our website to find out how Greg’s expertise can help you. You can also read more about his thoughts in this area in his book, . Craig is a pastor, author, podcaster, and blogger. Head over to to find all of his content.
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Take them with you
12/05/2025
Take them with you
In a previous episode we brought you the exciting news that Craig and Greg are collaborating to write a series of books called Business By The Book. In today’s episode the guys revisit the first book in this series, “A CEO’s Vision”, and discuss how once the vision has been cast the next vital step is to bring your team along with you. . If you’d like help getting better in this or any other area of leadership, Maximize would love to help you! Head over to and fill out the form at the bottom of the coaching page for more information on how a leadership coach can explode your growth. In addition to leadership coaching, Greg is also a highly-sought M&A consultant. Before you sell your business or purchase a new business, visit our website to find out how Greg’s expertise can help you. You can also read more about his thoughts in this area in his book, . Craig is a pastor, author, podcaster, and blogger. Head over to to find all of his content. Show Notes: [0:00] Introduction [0:11] Craig welcomes Greg to an exclusive club! [0:49] The guys show why they are over-achievers. [2:00] Leaders need to take others along with them, transitioning from “I” to “we.” [4:39] How do leaders handle the frustration of a slow-moving team? [6:51] How we wrote “Business by the Book” for a CEO who is casting vision. [7:11] The importance a leader going first. [10:53] Be realistic with your team about the challenges ahead. [11:49] How do leaders handle doubts or questions from their teammates? [14:37] Leaders need to know the pitfalls of casting vision. [16:59] Watch out for the things that will distract from your vision! [20:25] The courage to take the first step is vital. [22:03] Leaders need to help the stragglers catch up with everyone else on the team. [23:23] The last crucial step is for leaders to move forward confidently. [24:31] Maximize Leadership has a lot of resources to help you on your leadership journey.
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Leadership lessons from veterans
11/11/2025
Leadership lessons from veterans
The entire Maximize team loves our veterans! Those that volunteer to serve and protect our nation deserve our utmost respect, and we honor their sacrifice. In today’s episode Craig and Greg discuss the leadership lessons they have learned from veterans—some directly and others by simply observing the way our nation’s protectors conduct themselves. Join us as we salute the contributions of veterans! . For more from the guys: Craig: Greg: Show Notes: [0:00] Introduction [0:15] One of our favorite days of the year [1:08] Leadership lesson #1 from veterans: Sacrifice [2:28] Leadership lesson #2: Selflessness [4:12] Leadership lesson #3: Camaraderie [5:33] Leadership lesson #4: Organization in planning and training [8:52] Leadership lesson #5: Emotionally invested [9:31] Leadership lesson #6: Training in action [11:18] Leadership lesson #7: Communication skills [12:53] Leadership lesson #8: A bigger cause—a heritage of service [15:41] Leadership lesson #9: A visible leadership style [17:27] Greg’s salute to veterans
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Disagreeing is not disagreeable
10/24/2025
Disagreeing is not disagreeable
We can all agree that disagreeable people are some of the hardest to work with, constantly shooting down ideas without providing anything constructive in return. These types of people can quickly put a strain on any organization if left unchecked. However, we need to be careful not to lump disagreement into the category of disagreeable. In today’s episode Craig and Greg discuss why people in disagreement are actually the exact opposite of disagreeable, and are a valuable asset to your organization. . If you’d like help getting better in this or any other area of leadership, Maximize would love to help you! Head over to and fill out the form at the bottom of the coaching page for more information on how a leadership coach can explode your growth. In addition to leadership coaching, Greg is also a highly-sought M&A consultant. Before you sell your business or purchase a new business, visit our website to find out how Greg’s expertise can help you. You can also read more about his thoughts in this area in his book . Craig is a pastor, author, podcaster, and blogger. Head over to to find all of his content.
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Business by the Book—A CEO’s Vision
10/10/2025
Business by the Book—A CEO’s Vision
One of the amazing things about the Bible is that it has practical application for every aspect of our lives—including the business world! Today Craig and Greg are excited to announce that for the first time in their long friendship they are writing collaborators on a new series of books titled “Business By The Book.” In today’s episode the guys preview the first book in this series about a CEO’s vision. Enjoy the episode, keep an eye out for the book’s release, and let us know in the comments what roles you would like them to write about next. . If you’d like help getting better in this or any other area of leadership, Maximize would love to help you! Head over to and fill out the form at the bottom of the coaching page for more information on how a leadership coach can explode your growth. In addition to leadership coaching, Greg is also a highly-sought M&A consultant. Before you sell your business or purchase a new business, visit our website to find out how Greg’s expertise can help you. You can also read more about his thoughts in this area in his book . Craig is a pastor, author, podcaster, and blogger. Head over to to find all of his content.
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Leading generations
09/26/2025
Leading generations
“Kids these days just don’t understand!” That’s probably a phrase you’ve heard more than a few times from members of generations your elder, and there is some truth to it! Each generation has very diverse experiences which make them unique from the groups before and after them. In today’s episode Craig and Greg want to encourage you to understand and embrace generational differences to make your team stronger. . If you’d like help getting better in this or any other area of leadership, Maximize would love to help you! Head over to and fill out the form at the bottom of the coaching page for more information on how a leadership coach can explode your growth. In addition to leadership coaching, Greg is also a highly-sought M&A consultant. Before you sell your business or purchase a new business, visit our website to find out how Greg’s expertise can help you. You can also read more about his thoughts in this area in his new book . Craig is a pastor, author, podcaster, and blogger. Head over to to find all of his content.
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First you need trust
09/12/2025
First you need trust
In the wise words of John C. Maxwell, “He who thinketh he leadeth and hath no one following him is only taking a walk.” As always Maxwell is right on the money. And the first step to getting others to follow you is trust. If you want to lead your team into uncharted territory they have to first trust that you're not going to lead them off a cliff! In today's episode Craig and Greg cover why trust is so vital and offer suggestions on how to build and maintain trust. . If you’d like help getting better in this or any other area of leadership, Maximize would love to help you! Head over to and fill out the form at the bottom of the coaching page for more information on how a leadership coach can explode your growth. In addition to leadership coaching, Greg is also a highly-sought M&A consultant. Before you sell your business or purchase a new business, visit our website to find out how Greg’s expertise can help you. You can also read more about his thoughts in this area in his new book, The Business Baton Craig is a pastor, author, podcaster, and blogger. Head over to to find all of his content.
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Sales Armageddon
08/22/2025
Sales Armageddon
We are so excited to announce that Greg has written a new book called Sales Armageddon. As anyone in the profession knows, sales can be a battlefield. Through fables and insightful teaching Greg’s book will equip you with new strategies you can implement right away to keep yourself and your team in the fight. Join us for this episode as the guys dive deep on this book and tease what you can expect in your copy of Sales Armageddon. . If you would like to learn more about Maximize’s leadership coaching head over to https://maximizeleadership.com and fill out the form at the bottom of the coaching page for more information on how a leadership coach can explode your growth. In addition to leadership coaching, Greg is also a highly-sought M&A consultant. Before you sell your business or purchase a new business, visit our website to find out how Greg’s expertise can help you. You can also read more about his thoughts in this area in his book . Craig is a pastor, author, podcaster, and blogger. Head over to to find all of his content.
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Business by the Book
07/18/2025
Business by the Book
The multitude of books written about business and leadership is nearly incalculable. If you began reading now and did nothing else you could spend the rest of your life reading business books and still have many unread at the end of your life. Yet the wealth of knowledge contained within these books still pales in comparison to the insights provided to us by THE book—the Bible. In today’s episode Craig and Greg are happy to announce they are working on a new project called Business By The Book, which combines biblical insights with real-world applications. Tune in to learn more, and keep an eye out for more information on where you can get your copy of the first book in this series. . If you would like to learn more about Maximize’s leadership coaching head over to and fill out the form at the bottom of the coaching page for more information on how a leadership coach can explode your growth. In addition to leadership coaching, Greg is also a highly-sought M&A consultant. Before you sell your business or purchase a new business, visit our website to find out how Greg’s expertise can help you. You can also read more about his thoughts in this area in his new book . Craig is a pastor, author, podcaster, and blogger. Head over to to find all of his content. [0:00] Introduction [0:40] Craig and Greg are working on a project that they are so excited to be doing! [1:50] We cover all the “boxes” on a corporate flowchart with this project. We start with the CEO box. [3:56] The guys have been working as leadership coaches before there even was such a term. [5:34] Craig will be writing from the Bible side and Greg will be writing from the business side in all of these books. [8:21] If you are the point leader in your organization, you need to go first in reading this book and getting copies for others. [9:10] We need your help for future books in this series.
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The balance of control
06/20/2025
The balance of control
Imagine your organization as a cruise ship you’re the captain of. It is your responsibility to man the helm, keeping the vessel away from danger and navigating to the correct destination. Along the way you decide that the guests’ towels need to be folded a particular way, so you step away from your post for hours to meticulously fold them to your exact specifications. You do a great job but in your absence the ship is listless, veering off course into dangerous waters. Of course it’s very likely you won’t find yourself in this EXACT situation, but the same logic can be applied to our terrestrial pursuits as well. In today’s episode, Craig and Greg discuss why it’s important for leaders to remain in control, but also vital that we don’t become controlling. . If you’d like help getting better in this or any other area of leadership, Maximize would love to help you! Head over to and fill out the form at the bottom of the coaching page for more information on how a leadership coach can explode your growth. In addition to leadership coaching, Greg is also a highly-sought M&A consultant. Before you sell your business or purchase a new business, visit our website to find out how Greg’s expertise can help you. You can also read more about his thoughts in this area in his new book . Craig is a pastor, author, podcaster, and blogger. Head over to to find all of his content.
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Unity not conformity
05/30/2025
Unity not conformity
If you’re leading a team, then Craig and Greg feel pretty confident in assuming that you’ve got them all working, thinking, and behaving exactly like you do, right? Of course not! The differences in personality and thought within your team are what makes it special. However, the guys have noticed that some leaders fall into the trap of assuming everyone should be of the same mind when it comes to making a decision. In today’s episode they’ll discuss why you should embrace the “no men” on your team, and why their input is vital for the overall health of your organization. . If you’d like help getting better in this or any other area of leadership, Maximize would love to help you! Head over to and fill out the form at the bottom of the coaching page for more information on how a leadership coach can explode your growth. In addition to leadership coaching, Greg is also a highly-sought M&A consultant. Before you sell your business or purchase a new business, visit our website to find out how Greg’s expertise can help you. You can also read more about his thoughts in this area in his new book . Craig is a pastor, author, podcaster, and blogger. Head over to to find all of his content.
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Cultivate your garden
05/02/2025
Cultivate your garden
Here in West Michigan, the city of Holland has a yearly festival that has just begun called Tulip Time where attendees will see millions of the most beautiful flowers growing everywhere. It is a stunning display, but perhaps even more impressive is the hard work and care that goes into the cultivation of these flowers. In today’s episode, Craig and Greg want to encourage you to bring the mindset of a gardener to your leadership. With hard work, patience, and just the right amount of careful pruning, your team will grow from small seeds in the ground to a dazzling beauty that rivals any horticultural display. . If you’d like help getting better in this or any other area of leadership, Maximize would love to help you! Head over to and fill out the form at the bottom of the coaching page for more information on how a leadership coach can explode your growth. In addition to leadership coaching, Greg is also a highly-sought M&A consultant. Before you sell your business or purchase a new business, visit our website to find out how Greg’s expertise can help you. You can also read more about his thoughts in this area in his new book . Craig is a pastor, author, podcaster, and blogger. Head over to to find all of his content.
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Blind spots
04/18/2025
Blind spots
In our last episode, Craig and Greg discussed how vital it is to focus on your own internal development. If you’ve been doing that, chances are you identified a few blind spots in yourself over the last couple of weeks. While it might feel more comfortable to simply hide these away and hope nobody notices, the guys would like to encourage you to be vulnerable. Drag your blind spots into the light, address them, and watch how your leadership improves as a result. Watch of this episode. If you’d like help getting better in this or any other area of leadership, Maximize would love to help you! Head over to and fill out the form at the bottom of the coaching page for more information on how a leadership coach can explode your growth. In addition to leadership coaching, Greg is also a highly-sought M&A consultant. Before you sell your business or purchase a new business, visit our website to find out how Greg’s expertise can help you. You can also read more about his thoughts in this area in his new book . Craig is a pastor, author, podcaster, and blogger. Head over to to find all of his content.
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From the inside out
04/04/2025
From the inside out
Watermelon is a great summer treat. However, sometimes a nice green exterior can hide rotten fruit on the inside. When this happens we don’t say, “Well at least the outside was nice,” we throw the whole thing out! We can fall into a similar trap in our leadership, focusing on creating a great exterior while we let our vital interior development rot away. In this episode Craig and Greg encourage you to focus first on your internal development, and through that your external image will improve as well. . If you’d like help getting better in this or any other area of leadership, Maximize would love to help you! Head over to and fill out the form at the bottom of the coaching page for more information on how a leadership coach can explode your growth. In addition to leadership coaching, Greg is also a highly-sought M&A consultant. Before you sell your business or purchase a new business, find out how Greg’s expertise can help you. You can also read more about his thoughts in this area in his new book . Craig is a pastor, author, podcaster, and blogger. Head over to to find all of his content.
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The struggle is real (but necessary)
03/21/2025
The struggle is real (but necessary)
Do you enjoy struggling? Odds are the answer to that is a resounding “No!” because struggling is difficult, uncomfortable, and frustrating. However, without struggle it is impossible for us to develop to our full potential in our personal and professional lives. In this episode Craig and Greg encourage you to embrace struggle, and allow your team to struggle as well so that you all can grow to your very best. . If you’d like help getting better in this or any other area of leadership, Maximize would love to help you! Head over to and fill out the form at the bottom of the coaching page for more information on how a leadership coach can explode your growth. In addition to leadership coaching, Greg is also a highly-sought M&A consultant. Before you sell your business or purchase a new business, find out how Greg’s expertise can help you. You can also read more about his thoughts in this area in his new book . Craig is a pastor, author, podcaster, and blogger. Head over to to find all of his content.
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Jargon: Leadership Builders and Killers
03/07/2025
Jargon: Leadership Builders and Killers
If the expected target metrics of today’s program are met, we expect significant workflow performance advancements from team lead positioned individuals. Does that seem a little complicated? Jargon in the workplace can very quickly cause significant problems, leading to confusion and disengagement in your team. The solution is simple—clear, concise communication. So let’s try this again without the jargon. Craig and Greg hope that this episode inspires you to remove the jargon from your communication, and as a result your leadership influence grows. . If you’d like help getting better in this or any other area of leadership, Maximize would love to help you! Head over to and fill out the form at the bottom of the coaching page for more information on how a leadership coach can explode your growth. In addition to leadership coaching, Greg is also a highly-sought M&A consultant. Before you sell your business or purchase a new business, find out how Greg’s expertise can help you. You can also read more about his thoughts in this area in his new book, . Craig is a pastor, author, podcaster, and blogger. Head over to to find all of his content.
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“The Business Baton”
02/21/2025
“The Business Baton”
Every business owner needs to be prepared for an eventual transition. Whether it be retirement, moving on to a new opportunity, or an M&A offer, nobody can run their business forever. In today’s episode Craig and Greg sit down to discuss Greg’s new book The Business Baton, which tackles the topic of business transition with practical advice and real-life case studies. It’s never too early to begin preparing for this eventuality, so owners at every stage of their business journey will want to listen in. You can order your copy of today. Watch of this episode. If you’d like help getting better in this or any other area of leadership, Maximize would love to help you! Head over to and fill out the form at the bottom of the coaching page for more information on how a leadership coach can explode your growth. In addition to leadership coaching, Greg is also a highly-sought M&A consultant. Before you sell your business or purchase a new business, find out how Greg’s expertise can help you. Craig is a pastor, author, podcaster, and blogger. Head over to to find all of his content.
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Healthy leaders
02/07/2025
Healthy leaders
In today’s episode Craig and Greg discuss what it means to be a healthy leader. They break down the various facets of leadership health, and highlight why each piece is part of an essential structure that supports all of the other parts. Craig discussed this topic in great detail in a section of his book Shepherd Leadership. If you’d like to learn more about leadership health order your copy today at . If you’d like help getting better in this or any other area of leadership, Maximize would love to help you! Head over to and fill out the form at the bottom of the coaching page for more information on how a leadership coach can explode your growth. In addition to leadership coaching, Greg is also a highly-sought M&A consultant. Before you sell your business or purchase a new business, find out how Greg’s expertise can help you. You can also read more about his thoughts in this area in his new book . Craig is a pastor, author, podcaster, and blogger. Head over to to find all of his content.
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The silent killers
01/24/2025
The silent killers
To you the term “silent killer” might conjure visions of a lone assassin from a spy movie, or perhaps more mundane but equally deadly things like high blood pressure or carbon monoxide leaks. In today’s episode Craig and Greg are discussing toxic behaviors that creep into the workplace. They aren’t quite as deadly as the ones listed above, but can still cause massive anger, frustration, and discord in your organization. Join them as they discuss some of the most prevalent toxins they’ve seen, and highlight how you as the leader are responsible for being the safeguard against them. . If you’d like help getting better in this or any other area of leadership, Maximize would love to help you! Head over to and fill out the form at the bottom of the coaching page for more information on how a leadership coach can explode your growth. In addition to leadership coaching, Greg is also a highly-sought M&A consultant. Before you sell your business or purchase a new business, find out how Greg’s expertise can help you. You can also read more about his thoughts in this area in his new book, . Craig is a pastor, author, podcaster, and blogger. Head over to to find all of his content.
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There are no shortcuts
01/03/2025
There are no shortcuts
When you’re trying to accomplish a task it’s natural to want to search for the quickest way to get it done- but what if that’s not the best way? In this episode Craig and Greg discuss why rejecting shortcuts and persevering through struggles will make you a better leader, and also allow you to help your team get better as well. Join us for some powerful motivation to kick off the new year! . If you’d like help getting better in this or any other area of leadership, Maximize would love to help you! Head over to and fill out the form at the bottom of the coaching page for more information on how a leadership coach can explode your growth. In addition to leadership coaching, Greg is also a highly-sought M&A consultant. Before you sell your business or purchase a new business, find out how Greg’s expertise can help you. Craig is a pastor, author, podcaster, and blogger. Head over to to find all of his content.
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Help your teammates thrive during the holidays
12/13/2024
Help your teammates thrive during the holidays
It’s no secret that the holiday season becomes extremely busy for us at work and in our personal lives. If we are too busy, we can miss out on the joy of this season. Craig and Greg discuss ways that leaders can help their teammates not just survive but thrive during the holidays. Watch the video version of this episode . If you’d like help getting better in this or any other area of leadership, Maximize would love to help you! Head over to and fill out the form at the bottom of the coaching page for more information on how a leadership coach can explode your growth. In addition to leadership coaching, Greg is also a highly-sought M&A consultant. Before you sell your business or purchase a new business, find out how Greg’s expertise can help you. Craig is a pastor, author, podcaster, and blogger. Head over to to find all of his content.
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We are grateful
11/22/2024
We are grateful
We are grateful for you! Craig and Greg love talking about leadership, and it’s a great joy that you tune in to listen. In this episode the guys discuss why an attitude of gratefulness is so important for leaders year-round, not just around the holidays. Check out of this episode. If you’d like help getting better in this or any other area of leadership, Maximize would love to help you! Head over to and fill out the form at the bottom of the coaching page for more information on how a leadership coach can explode your growth. In addition to leadership coaching, Greg is also a highly-sought M&A consultant. Before you sell your business or purchase a new business, find out how Greg’s expertise can help you. Craig is a pastor, author, podcaster, and blogger. Head over to to find all of his content.
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The Business Baton
11/08/2024
The Business Baton
One of Greg’s passions is helping business owners with the final step of their journey—succession of the organization. It was this passion that drove him to write his new book, The Business Baton. In today’s episode Craig and Greg discuss the new book, and Greg lays out his philosophy for a smooth succession process. . Greg is a highly-sought M&A consultant. Before you sell your business or purchase a new business, visit to find out how Greg’s expertise can help you. Craig is a pastor, author, podcaster, and blogger. Head over to to find all of his content.
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Is it time to move on?
10/18/2024
Is it time to move on?
As the saying goes, all good things must come to an end. You might be motivated by a feeling of limitation where you are, excited by a new opportunity, ready to retire and soak up some sun, or many other reasons. Whatever your reasons are, Craig and Greg would like to give you practical advice to apply when you’re considering moving on. . Greg is highly experienced in the world of “moving on,” having facilitated transitions for businesses of all sizes. He would love to come alongside and assist you in this step of the journey. Visit to learn if Greg is a good fit for you. Craig is a pastor, author, podcaster, and blogger. Head over to to find all of his content, including his latest book release.
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Good, Better, Best
10/04/2024
Good, Better, Best
It’s good to be good, but good is never great. As leaders we have to consciously work to avoid the trap of good. Join Craig and Greg as they discuss how to make your good better, and your better best. . If you’d like help getting better in this or any other area of leadership, Maximize would love to help you! Head over to and fill out the form at the bottom of the coaching page for more information on how a leadership coach can explode your growth. In addition to leadership coaching, Greg is also a highly-sought M&A consultant. Before you sell your business or purchase a new business, find out how Greg’s expertise can help you. Craig is a pastor, author, podcaster, and blogger. Head over to to find all of his content.
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Be clutch for your team
09/20/2024
Be clutch for your team
The game-winning field goal, the bottom of the ninth home run, the last second fadeaway jumper; in sports we are quick to recognize a clutch player. You might not perform in front of millions of fans, but you can be a clutch player for your organization as well! Join Craig and Greg as they discuss what it means to be clutch for your team, and lay out how your leadership can help empower others to do the same. Check out of this episode here. If you’d like help getting better in this or any other area of leadership, Maximize would love to help you! Head over to and fill out the form at the bottom of the coaching page for more information on how a leadership coach can explode your growth. In addition to leadership coaching, Greg is also a highly-sought M&A consultant. Before you sell your business or purchase a new business, find out how Greg’s expertise can help you. Craig is a pastor, author, podcaster, and blogger. Head over to to find all of his content.
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Leaders at every level
09/06/2024
Leaders at every level
You might be watching this episode with the hope of one day being a leader. Well Craig and Greg have good news for you—you already are! Leaders are not just the person at the top, but if you have a leadership mindset you can be a leader in whatever position you currently occupy. Join the guys as they chat about how important it is to start being a leader before you have the “leader” title. Check out of this episode of the Craig and Greg Show. If you’d like help getting better in this or any other area of leadership, Maximize would love to help you! Head over to and fill out the form at the bottom of the coaching page for more information on how a leadership coach can explode your growth. In addition to leadership coaching, Greg is also a highly-sought M&A consultant. Before you sell your business or purchase. New business, find out how Greg’s expertise can help you. Craig is a pastor, author, podcaster, and blogger. Head over to to find all of his content. Craig's new book “When Sheep Bite” is available now. Learn more at
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Patience and impatience
08/23/2024
Patience and impatience
In today’s episode we’re going to... IMPATIENCE! Yes, we’re talking about impatience. As a leader it can be hard to resist the temptation of impatience, but Craig and Greg believe that developing patience is a vital skill for leaders. In this episode they’ll explore some of the pitfalls of impatience, and share strategies for you to develop into a more thoughtful and patient leader. . If you’d like help getting better in this or any other area of leadership, Maximize would love to help you! Head over to and fill out the form at the bottom of the coaching page for more information on how a leadership coach can explode your growth. In addition to leadership coaching, Greg is also a high-sought M&A consultant. Before you sell your business or purchase. New business, find out how Greg’s expertise can help you. Craig is a pastor, author, podcaster, and blogger. Head over to to find all of his content. Craig's new book When Sheep Bite is available now. Learn more at
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Stress can be good for you
07/12/2024
Stress can be good for you
Stress might have six letters, but it seems like some leaders have a knee-jerk reaction to treat it like a four-letter word. While it might be nice to fantasize about an stress-free life, this is both entirely unrealistic and detrimental to your leadership. The truth is, a mild amount of stress can be helpful to you personally, as well as your organization as a whole. Join us as Craig and Greg unpack why you should embrace a bit of stress in your life. Check out of this episode of our leadership podcast. If you’d like help getting better in this or any other area of leadership, Maximize would love to help you! Head over to and fill out the form at the bottom of the coaching page for more information on how a leadership coach can explode your growth. Craig is a pastor, author, podcaster, and blogger. Head over to to find all of his content. Craig's new book “When Sheep Bite” is available now. Learn more at
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Lead with empathy
06/21/2024
Lead with empathy
Empathy is an essential trait for leaders, but it’s not innate in any of us. As Craig jokes, “behind ‘mama’ and ‘dada,’ the first word most babies learn is ‘mine.’” The skill of empathy is like a muscle, the more we practice, the stronger it gets. In this episode, Craig and Greg discuss why empathy is so important for leaders, and give helpful advice on how to remain proficient in your use of empathy. Check out of this conversation. If you’d like help getting better in this or any other area of leadership, Maximize would love to help you! Head over to and fill out the form at the bottom of the coaching page for more information on how a leadership coach can explode your growth. Craig is a pastor, author, podcaster, and blogger. Head over to to find all of his content. Craig's new book “When Sheep Bite” is available now. Learn more at
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