Surviving the trenches
The Craig and Greg Show
Sales is a battle! While there (hopefully) isn't any real bullets flying, the stress and exhaustion can make it feel like there is at times. To stay in the fight and avoid defeat in these situations you need preparation and planning. This is where Greg's new book Sales Armageddon comes in. In , Craig and Greg gave an overview of the book, but today they are diving deep on just a few of the insights contained within. Watch of this episode. Get your copy of Sales Armageddon ! If you’d like help getting better in this or any other area of leadership, Maximize would love to help...
info_outline
Take them with you
The Craig and Greg Show
In a previous episode we brought you the exciting news that Craig and Greg are collaborating to write a series of books called Business By The Book. In today’s episode the guys revisit the first book in this series, “A CEO’s Vision”, and discuss how once the vision has been cast the next vital step is to bring your team along with you. . If you’d like help getting better in this or any other area of leadership, Maximize would love to help you! Head over to and fill out the form at the bottom of the coaching page for more information on how a leadership coach can explode...
info_outline
Leadership lessons from veterans
The Craig and Greg Show
The entire Maximize team loves our veterans! Those that volunteer to serve and protect our nation deserve our utmost respect, and we honor their sacrifice. In today’s episode Craig and Greg discuss the leadership lessons they have learned from veterans—some directly and others by simply observing the way our nation’s protectors conduct themselves. Join us as we salute the contributions of veterans! . For more from the guys: Craig: Greg: Show Notes: [0:00] Introduction [0:15] One of our favorite days of the year [1:08] Leadership lesson #1...
info_outline
Disagreeing is not disagreeable
The Craig and Greg Show
We can all agree that disagreeable people are some of the hardest to work with, constantly shooting down ideas without providing anything constructive in return. These types of people can quickly put a strain on any organization if left unchecked. However, we need to be careful not to lump disagreement into the category of disagreeable. In today’s episode Craig and Greg discuss why people in disagreement are actually the exact opposite of disagreeable, and are a valuable asset to your organization. . If you’d like help getting better in this or any other area of leadership,...
info_outline
Business by the Book—A CEO’s Vision
The Craig and Greg Show
One of the amazing things about the Bible is that it has practical application for every aspect of our lives—including the business world! Today Craig and Greg are excited to announce that for the first time in their long friendship they are writing collaborators on a new series of books titled “Business By The Book.” In today’s episode the guys preview the first book in this series about a CEO’s vision. Enjoy the episode, keep an eye out for the book’s release, and let us know in the comments what roles you would like them to write about next. . If you’d like help getting better...
info_outline
Leading generations
The Craig and Greg Show
“Kids these days just don’t understand!” That’s probably a phrase you’ve heard more than a few times from members of generations your elder, and there is some truth to it! Each generation has very diverse experiences which make them unique from the groups before and after them. In today’s episode Craig and Greg want to encourage you to understand and embrace generational differences to make your team stronger. . If you’d like help getting better in this or any other area of leadership, Maximize would love to help you! Head over to and fill out the form at the bottom...
info_outline
First you need trust
The Craig and Greg Show
In the wise words of John C. Maxwell, “He who thinketh he leadeth and hath no one following him is only taking a walk.” As always Maxwell is right on the money. And the first step to getting others to follow you is trust. If you want to lead your team into uncharted territory they have to first trust that you're not going to lead them off a cliff! In today's episode Craig and Greg cover why trust is so vital and offer suggestions on how to build and maintain trust. . If you’d like help getting better in this or any other area of leadership, Maximize would love to help you! Head...
info_outline
Sales Armageddon
The Craig and Greg Show
We are so excited to announce that Greg has written a new book called Sales Armageddon. As anyone in the profession knows, sales can be a battlefield. Through fables and insightful teaching Greg’s book will equip you with new strategies you can implement right away to keep yourself and your team in the fight. Join us for this episode as the guys dive deep on this book and tease what you can expect in your copy of Sales Armageddon. . If you would like to learn more about Maximize’s leadership coaching head over to https://maximizeleadership.com and fill out the form at the bottom of...
info_outline
Business by the Book
The Craig and Greg Show
The multitude of books written about business and leadership is nearly incalculable. If you began reading now and did nothing else you could spend the rest of your life reading business books and still have many unread at the end of your life. Yet the wealth of knowledge contained within these books still pales in comparison to the insights provided to us by THE book—the Bible. In today’s episode Craig and Greg are happy to announce they are working on a new project called Business By The Book, which combines biblical insights with real-world applications. Tune in to learn more, and keep...
info_outline
The balance of control
The Craig and Greg Show
Imagine your organization as a cruise ship you’re the captain of. It is your responsibility to man the helm, keeping the vessel away from danger and navigating to the correct destination. Along the way you decide that the guests’ towels need to be folded a particular way, so you step away from your post for hours to meticulously fold them to your exact specifications. You do a great job but in your absence the ship is listless, veering off course into dangerous waters. Of course it’s very likely you won’t find yourself in this EXACT situation, but the same logic can be applied to...
info_outlineIn the wise words of John C. Maxwell, “He who thinketh he leadeth and hath no one following him is only taking a walk.” As always Maxwell is right on the money. And the first step to getting others to follow you is trust. If you want to lead your team into uncharted territory they have to first trust that you're not going to lead them off a cliff! In today's episode Craig and Greg cover why trust is so vital and offer suggestions on how to build and maintain trust.
Check out the video version of this episode.
If you’d like help getting better in this or any other area of leadership, Maximize would love to help you! Head over to https://maximizeleadership.com and fill out the form at the bottom of the coaching page for more information on how a leadership coach can explode your growth.
In addition to leadership coaching, Greg is also a highly-sought M&A consultant. Before you sell your business or purchase a new business, visit our website to find out how Greg’s expertise can help you. You can also read more about his thoughts in this area in his new book, The Business Baton https://amzn.to/4g8wSk9
Craig is a pastor, author, podcaster, and blogger. Head over to https://craigtowens.com to find all of his content.