Libsyn Directory

[#30] The Tabloidification of the Internet (Why the Internet Got Worse)

Release Date: 04/23/2026

[#37] Is Your Messaging a Bit Bland? Here's a Quick Fix

Brand You Personal Branding

I don't remember a single bowl of the rice my mom made me growing up. That's exactly what's wrong with how most personal brands write and speak right now. Take the free Idea to IP Assessment: A short diagnostic that scores your expertise across 8 areas and shows you exactly where it's ready to become intellectual property you can package, sell, and scale. Find your single biggest next move in about 3 minutes: Work with me 1:1: Private Advisory for experts and operators who want a strategic partner for their brand, message, and IP — with direct access to me. Three ways in: The Intensive...

[#35] Attract, Nurture, And Then? Almost Everyone Gets This Wrong

Brand You Personal Branding

My best friend's fiancée said yes last month. Nobody at the engagement party called it a conversion. Holding an audience is a relationship. Like a real human one, it takes three completely different skills. Take the free Idea to IP Assessment: A short diagnostic that scores your expertise across 8 areas and shows you exactly where it's ready to become intellectual property you can package, sell, and scale. Find your single biggest next move in about 3 minutes: Work with me 1:1: Private Advisory for experts and operators who want a strategic partner for their brand, message, and IP — with...

[#34] Wasted, Spent, Offered: A Frame for Anyone in the Business of Helping People

Brand You Personal Branding

I was scrolling old photos of my masterminds and events on my phone when a question surfaced. Did I actually do right by the people who crossed my path? Here are three words for anyone in the business of helping people navigate these feelings: Wasted, spent, and offered. The third is the one very few of us ever name. Take the free Idea to IP Assessment: A short diagnostic that scores your expertise across 8 areas and shows you exactly where it's ready to become intellectual property you can package, sell, and scale. Find your single biggest next move in about 3 minutes: Work with me 1:1:...

[#33] Most Masterminds Fail. Here's Why Some Thrive - with Sean Osborn

Brand You Personal Branding

Join Mike Kim and Sean Osborn as they discuss the critical role of a mastermind group in fostering your personal and business growth. Sean shares his personal journey, illustrating how strategic mentorship within a mastermind setting can lead to remarkable business success. This conversation offers valuable insights for anyone looking to boost their entrepreneurship endeavors and achieve personal development. Get the Mike Kim Letter every Tuesday: Take the Idea-to-IP Assessment (free): 📙 My WSJ bestselling book, CONNECT WITH ME Instagram: LinkedIn: ...

[#32] What You're Calling an Identity Crisis Might Be an Evolution

Brand You Personal Branding

What most people call an identity crisis is often an identity evolution. These feelings are becoming more frequent due to social media and the accelerating impact of AI. This video touches on psychology and how to find yourself in times of social change. Here are some things I've learned about how to fix myself and embrace self discovery. Get the Mike Kim Letter every Tuesday: Take the Idea-to-IP Assessment (free): 📙 My WSJ bestselling book, CONNECT WITH ME Instagram: LinkedIn: TikTok: X: Facebook:

[#31] AI Probably Ripped Off My Book. Here’s Why I’m Not Mad

Brand You Personal Branding

Last week, my friend Lauren texted me about a book online that looked exactly like mine. Same orange cover. Same font. Same little black sticker. Different name on the spine. Turns out "Dave Stone" has been pumping out AI-generated knockoffs by the dozen. I should have been furious. I wasn't. I was tired. In this issue of the Mike Kim Letter, I unpack what I'm calling visibility fatigue — the exhaustion of trying to be everywhere, all the time, all at once, while AI bots run circles around you on the same treadmill. We'll get into: Why the volume game is unwinnable (and why even...

[#30] The Tabloidification of the Internet (Why the Internet Got Worse)

Brand You Personal Branding

In this episode, I discuss "The Tabloidification of the Internet"... my observations on mass media and how click-bait headlines influence public perception. This discussion encourages critical thinking and media literacy in a digital media landscape. 1:46 - Social media is the new supermarket tabloid 2:58 - How Buzzfeed and Upworthy created click-bait 5:18 - Not all views should count the same 7:15 - Click vs. Relationship 8:49 - A small action item to try this week Subscribe to the Mike Kim Letter: 📙 My WSJ bestseller, You Are the Brand: CONNECT WITH ME Instagram: LinkedIn: TikTok: ...

[#28] I've Been Dating...

Brand You Personal Branding

( or ») I've been going on something called an "Artist Date": a solo outing, once a week with your "Inner Artist," to something that feeds you creatively. The idea comes from Julia Cameron's , a book that’s been sitting on my shelf for a year. I finally decided to go through with it. A few links I mentioned, all in one place:

[#27] From SXSW: The Work Behind the Work of Co-Presenting with Ryan Levesque

Brand You Personal Branding

Recently, I presented at SXSW called You Are Still the Brand: What AI Can’t Do For You alongside author, Ryan Levesque. Preparing together gave me a rare look at how someone I respect does their work, and it made me rethink a few things about my own process. Here’s what I learned about preparation, deep work, and why there’s a huge jump between $1,500 Hamilton tickets vs. $15 improv tickets. If you’re interested in hearing about an upcoming training I’m planning to offer around writing and marketing your book, get on my waitlist below. CONNECT WITH ME

[#26] How AI Will Impact Books with JJ Virgin

Brand You Personal Branding

AI isn't killing books. The numbers say otherwise, and the opportunity for authors has never been bigger. In this conversation, Mike Kim (Wall St. Journal and USA Today bestselling author) and JJ Virgin (4x NYT bestselling author) talk about what actually happens to books in an AI world: who survives, who doesn't, and why your personal brand matters more now than ever. They also get into AI clones, institutional knowledge, and why JJ literally has a digital version of herself running 24/7. If you're an author, aspiring author, or thought leader trying to figure out where books fit in your...

More Episodes

Watch on YouTube »

1:46 - Social media is the new supermarket tabloid
2:58 - How Buzzfeed and Upworthy created click-bait
5:18 - Not all views should count the same
7:15 - Click vs. Relationship
8:49 - A small action item to try this week

Subscribe to the Mike Kim Letter: http://mikekim.com/newsletter

📙 My WSJ bestseller, You Are the Brand: https://amzn.to/40Ntc2O

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