Kiss My Aesthetic Podcast

The Kiss My Aesthetic Podcast is hosted by Michelle Wintersteen, the Brand Designer and Creative Director behind MKW Creative Co. a freelance brand design firm helping to define, design, build and grow vibrant brands for social-media-minded entrepreneurs. The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss. Michelle lives in sunny San Diego, California designing for brands & creating content with an undeniable west coast energy, punchy color palette & her yellow lab pup.

248. From Creator to Influencer: Branding Lessons from Influence with Impact 12/30/2025

248. From Creator to Influencer: Branding Lessons from Influence with Impact Ready to separate fact from fiction in the creator economy? This wee we welcome industry insider Lissette, who shares her expert insights on what truly builds influence, dispels common myths about monetization, and explores the real stories behind authentic online growth. If you want actionable strategies for creators, brands, and multi-hyphenate entrepreneurs, stop hovering and press play. Lissette Calveiro is a Latina entrepreneur, content creator, and business coach for influencers and personal brands navigating the creator economy with intention. As the founder of Influence With Impact®, she leads a creator-first consultancy offering business coaching, talent management, and strategic education to help creators turn influence into income without losing the human behind the brand. With over a decade in the creator economy, Lissette is also a seasoned influencer marketing expert who has managed more than $5 million in brand partnerships across CPG, finance, lifestyle, and tech. She has been featured in Forbes, Business Insider, and Fortune, and is a speaker who brings real talk and real strategy to every stage, including VidCon, Instagram Creator Week, Create and Cultivate, Google HQ, and the White House’s first Creator Economy Summit. She is known for bridging the gap between creators and the industry, bringing transparency to monetization, negotiation, and sustainable growth. ------------------------ In today's episode, we cover the following: Lissette's background and mission Differences between influencers and creators Content creation as a core business skill How to develop your personal brand and message Shifts and challengers in brand-creator partnerships Navigating disruptions in brand partnerships Politics, social issues, and entrepreneurship Authenticity, vulnerability, community The impact of social media and parasocial relationships Multiple revenue streams and the gig economy Prioritizing slow living ---------------------- RESOURCES: Episode 059: ----------------------- Guest info: To learn more about Lissette and Influence with Impact, follow them on and @LissetteCalv and visit their website ----------------------- Boring packaging? Forgettable branding? StickerGiant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMA25 at for 25% off your first order. ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and /episode/index/show/mkwcreativeco/id/39413355

247. Design Trend Predictions 2026 12/23/2025

246. Email Marketing Essentials with ALLMOST 12/23/2025

246. Email Marketing Essentials with ALLMOST Raise your hand if you've ever ghosted your own email list. Don't worry, we're guilty of it, too. Michelle teams up with email marketing expert Kieryn Wang to share everything you've definitely been ignoring in your inbox management. Turn subscribers into superfans, battle the fears of sounding salesy, and discover why a "one sentence" email might actually be what works for your audience. From list revivals to clever segmentation and the ultimate “unsubscribe” mindset shift, this episode is your reminder to stop sleeping on email— and start making it work for you. Kieryn Wang is an Email Marketer and Founder of ALLMOST, a boutique email marketing agency that turns email lists into revenue-generating powerhouses. With over 12 years of experience in digital marketing, she specializes in building high-converting automations, data-driven campaigns, and retention strategies that drive measurable sales growth. Since launching ALLMOST, Kieryn has supported over 60 brands in the beauty and wellness space through her campaigns and membership community, helping clients transform their email marketing into one of their most profitable and reliable sales channels. Her expertise has led to six- and seven-figure revenue growth for clients, and her insights have been featured in Bon Appétit, Bloomberg, and other top-tier publications. ------------------------ In today's episode, we cover the following: Starting in email marketing Consistency in emails How service-based businesses can tend to their email list Analyzing your email metrics Design-based vs text-based emails Setting up your welcome series How to audit your emails Trends to look out for you in 2026 ---------------------- RESOURCES: Get $30 off when you use code KISS ----------------------- Guest info: To learn more about Kieryn and ALLMOST, follow them on Instagram an visit their website ----------------------- Boring packaging? Forgettable branding? StickerGiant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMAPODCAST25 at for 25% off your first order. ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and /episode/index/show/mkwcreativeco/id/39367735

245. How to Build an Inclusive Brand with Ashley Jefferson 12/16/2025

245. How to Build an Inclusive Brand with Ashley Jefferson Ready for an honest conversation on entrepreneurship, leadership, and community? This week, Michelle is joined by product management leader Ashley Jefferson. Discover how blending corporate experience with creative instincts can shape a distinctly authentic approach to business, personal branding, and networking— plus why true connection goes far beyond job titles or online followers. This episode delivers insightful perspectives and practical tips you don’t want to miss. Ashley Jefferson is the founder of Startup Baddie, where she works with founders and brands from a product, community, and content perspective. As a fractional product leader, Ashley makes sure you're building the right thing, for the right people, in the right way—and that it drives results (revenue, funding, customers). She draws on a decade of experience at JP Morgan, Prudential, and her work with early-stage founders and medium-sized companies to guide teams through strategy, launches, go-to-market execution, and critical business decisions. She is also the creator of Founders, Funders, Fractionals (F3), a hub for the future of work that brings together founders, investors, and fractional executives. F3 focuses on education, meaningful connections, and practical ways to bring the fractional model into companies. Ashley holds an MBA from NYU Stern and a Bachelor’s degree in Business from Seton Hall University. --------------------- In today's episode, we cover the following: Ashley's background and professional journey Corporate vs. creative work styles LinkedIn as a platform for community Podcasting for growth Should you get your MBA? Intersectionality in discussions about community In-person experiences vs. online communities The future of work and community engagement ---------------------- RESOURCES: Get 40% a when you us the code KMAPOD25 Watch ----------------------- Guest info: To learn more about Ashley and Start Up Baddie, follow them on @StartUpBaddie and @StartUpBaddieAcademy and visit her website ----------------------- Boring packaging? Forgettable branding? StickerGiant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMAPODCAST25 at for 25% off your first order. ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and /episode/index/show/mkwcreativeco/id/39293925

244. Level Up Your Design Presentations 12/09/2025

243. Self-Loyalty and Business Success with Chedva Lumir 12/02/2025

243. Self-Loyalty and Business Success with Chedva Lumir Thinking your business is just an extension of yourself? Think again. This week, Michelle chats with Chedva Lumir to get real about entrepreneurship, identity, and why asking the right questions might save your sanity (and your strategy). Crack open the secrets to self-loyalty, business relationships, navigating uncertainty, and the real meaning behind “work-life balance.” Whether you’re a creative, founder, eldest daughter, or anyone juggling a million hats, tune in to learn how to celebrate tiny wins, rethink failure, and get curious about what’s next. Chedva “Vivi” Ludmir is a business coach, strategist, and founder of Consider, a question-led strategy studio helping entrepreneurs and teams navigate foggy pivots, decision fatigue, and the messy middle of growth. Through her signature programs like The Curiosity Lab and Gravitas, Vivi blends startup-style structure with deep personal inquiry—helping founders stop shrinking and start leading with presence, direction, and momentum. A former tech founder turned multi-venture entrepreneur, Vivi’s work lives at the intersection of business strategy, brand identity, and human behavior. ------------------------ In today's episode, we cover the following: Chedva's journey in entrepreneurship What is means to be a curious person in today's world Consider Labs and frameworks for growth How to ask better questions Podcasts as a playground for curiosity Identity, work and burnout Shifting from girl boss to self-loyalty Emotional vs intellectual knowing vs physical sense Dealings with cycles ---------------------- RESOURCES: Download your free ----------------------- Guest info: To learn more about Chedva and Consider Labs, follow them on and @ChedvaKL and visit their website . ----------------------- Boring packaging? Forgettable branding? StickerGiant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMAPODCAST25 at for 25% off your first order. ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and /episode/index/show/mkwcreativeco/id/39228125

242. Brand Guidelines Made Simple 11/25/2025

241. 10 Most Common Rebranding Questions Answered 11/18/2025

241. 10 Most Common Rebranding Questions Answered Considering a rebrand? Here are the things you can expect before moving forward with the process. From determining whether you really need to overhaul everything or just a little facelift, to what it actually costs and how to avoid alarming your loyal customers in the process, Michelle answers the 10 most common questions she's asked on rebrand discovery calls. Tune in to learn what it takes to get a brag-worthy brand makeover. ------------------------ In today's episode, we cover the following: Question #1: What is rebranding, and how does it differ from a brand refresh? Question #2: When should a company consider rebranding? Question #3: What are the key steps involved in a rebrand process? Question #4: How can a rebrand impact a company's market position? Question #5: What are the benefits and risks of a rebrand? Question #6: How do we measure the success of a rebrand? Question #7: What costs are associated with rebranding? Question #8: How can rebranding affect existing customer perception? Question #9: What role does company culture play in a rebrand? Question #10: How does the rebranding process typically take? ---------------------- RESOURCES: ----------------------- Boring packaging? Forgettable branding? StickerGiant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMAPODCAST25 at for 25% off your first order. ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and /episode/index/show/mkwcreativeco/id/39038875

240. Streamline Your Brand Design Process with AI 11/11/2025

239. Copywriting in the Age of AI with Nomad Copy 11/04/2025

239. Copywriting in the Age of AI with Nomad Copy Romanticizing the digital nomad life? Sam Burmeister breaks down what it takes to travel to 80+ countries, and still create stellar content for your clients. Get the inside scoop on how travel hones your creative edge, why AI will never have your taste, and the little-known tricks that make your brand unmistakable— no matter where in the world you’re working. Tune in for digital nomad confessions and conversion copywriting secrets. Sam Burmeister writes high-converting copy for service-based businesses. Every business she writes for gets copy that sounds like them, but converts better! ------------------------ In today's episode, we cover the following: Pros and cons of being a digital nomad How travel can inform work as a copywriter What Sam offer as a copywriter How AI has changed the copywriting landscape Getting Voice of Customer research Copy pet peeves How to continue to provide value for clients past the DFY project Copywriting predictions for 2026 ---------------------- RESOURCES: Listen to the Get your to writing high-converting opt-ins ----------------------- Guest info: To learn more about Sam and Nomad Copy, follow her on Instagram and visit her website, ----------------------- Boring packaging? Forgettable branding? StickerGiant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMAPODCAST25 at for 25% off your first order. ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and /episode/index/show/mkwcreativeco/id/38896480

238. Blogging for Brand Growth with Inkpot Creative 10/28/2025

238. Blogging for Brand Growth with Inkpot Creative Dust off your blog and keep your website relevant. Michelle is joined once again by KP and Jessie from Inkpot Creative to educate on why blogging is back (and way better than fighting social media algorithms). Find out how to attract dream clients, sprinkle personality into your website, and why your values should be front and center— even if they make prospective clients back out. From navigating AI to playing the long game with evergreen content, you'll learn how to become unforgettable online. KP and Jessie (both she/her) are the color-obsessed design duo behind Inkpot Creative®, a queer-led design studio building unconventional, impactful brand and website experiences for photographers who are leading their industry by creating something different. They know exactly what it’s like to be the loud, bold, colorful outliers in their industry. That’s why they partner with creatives who aren’t afraid to express themselves loudly and go boldly against the grain. In addition to running Inkpot Creative®, they're the hosts of the Click to Convert Summit, The High-End Wedding Summit, and The Unexpected Entrepreneur Podcast. ------------------------ In today's episode, we cover the following: Keyword research and SEO fundamentals Optimizing content for AI search Why blogging is critical in 2025 Using AI to repurpose content Crafting blog content for conversion Repurposing content and efficiency Changes in user behavior on social media How to express values in branding Long-term benefits and risks of reliance on social vs. owned platforms Optimism about the future of value-based branding ---------------------- RESOURCES: Episode 182: Episode 214: ----------------------- Guest info: To learn more about Inkpot Creative, follow them on , , and @InkpotCreative and visit their website, ----------------------- Boring packaging? Forgettable branding? StickerGiant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMA25 at for 25% off your first order. ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and /episode/index/show/mkwcreativeco/id/38793150

237. Building Buzz: Luxury Public Relations with Suzanne Droese 10/21/2025

237. Building Buzz: Luxury Public Relations with Suzanne Droese What happens when PR meets packaging and design? Suzanne Droese spills dives into the key points behind brag-worthy launches, why women have the ultimate business superpower, and how luxury is so much more than just a high price tag. Her and Michelle discuss into how to nail first impressions, land that coveted press mention, and why sweating the small stuff makes your brand unforgettable. Ready to be the buzz everyone’s talking about? Press play! Suzanne Droese is a seasoned PR powerhouse with over 20 years of experience building influential connections between brands and the media. As principal of Droese Public Relations, she leads strategic partnerships and communications for a portfolio of iconic clients including Casa Dragones Tequila, Lucchese Bootmaker, Auberge Resorts Collection, and Gucci. Recognised by Forbes as one of America’s Best PR Agencies and The PR Net’s Top 100, DPR thrives under Suzanne’s leadership and her signature blend of style, precision, and media savvy. She also co-founded Estate Five Media, a leading talent management agency bridging top creators with global brands, and continues to champion women in business through public speaking and advocacy. ------------------------ In today's episode, we cover the following: The superpowers of women in PR and business Client relationships and the discovery process Suzanne's Avenue 8 Cocktails case study on the PR side Managing client expectations What PR is vs. what people think it is How has PR changed over the years and where it's headed What clients should know before engaging with PR agencies The lack of common culture What luxury means and changing the definition of luxury branding Balancing agency culture and personal branding Knowing your 'why' before meeting a PR team The politics inside of the PR world ---------------------- RESOURCES: Check out MKWCC's case study on Episode 235: Episode 163: ----------------------- Guest info: To learn more about Suzanne and Droese Public Relations, follow her on and @DroesePR and visit their website, ----------------------- Boring packaging? Forgettable branding? StickerGiant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMAPODCAST25 at for 25% off your first order. ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and /episode/index/show/mkwcreativeco/id/38597545

236. Setting Up Discovery Calls That Convert 10/14/2025

236. Setting Up Discovery Calls That Convert What to do when you know your services offer brag-worthy value, but you freeze every time you get a new discovery call sign up? Follow Michelle's discovery call playbook that has helped with convert aligned clients for over 10 years. You'll gain exclusive access to being a fly on the wall during four of Michelle's calls with stop and starts to analyze what's working well and what to look out for. Learn which questions to ask, how to spot client green flags, and to set the groundwork for an amazing client partnership. ------------------------ In today's episode, we cover the following: Discovery call workflow How to structure your calls Play-by-play of calls with analysis Discovery call highlight with Bloom RDH Key techniques to use Discovery call highlight with Kollab Social Media Agency How to discuss your packages and client's budget How to explain how you can help and what a partnership would look like Discovery call highlight with Piano C Property Management Green flags to look out for if you'll be a good fit Discovery call highlight: Morgan Eckroth Step-by-step discovery call playbook ---------------------- RESOURCES: Episode 193: client case study Episode 161: Episode 176: ----------------------- Boring packaging? Forgettable branding? Sticker Giant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMA25 at for 25% off your first order. ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at . This episode was edited by Theme music by: and /episode/index/show/mkwcreativeco/id/38568915

235. Concierge Branding & Community Building with FRG Real Estate 10/07/2025

235. Concierge Branding & Community Building with FRG Real Estate Imagine uprooting your life nine times in eleven years and still finding a sense of belonging. Not for Christina Novak. Join Michelle and Christina as they unravel the art of seamless transitions, Milwaukee’s most exclusive concierge experience, and explore how genuine community is crafted, not stumbled upon. Discover why high-touch services are reshaping the way we settle into new cities, and how a tailored introduction can transform an overwhelming move into an extraordinary new chapter. Whether you’re a newcomer or a seasoned local, this is a conversation about redefining what it means to feel truly at home. Christina Novak is a devoted mother of three and wife to retired NBA player and current sports analyst Steve Novak. Over the course of her husband’s 11 year career with 9 teams, 23 moves, and countless new beginnings—Christina mastered the art of adapting, relocating, and making each new city feel like home no matter how short the stay. Now, she’s turning her wealth of experience into a resource for others. Partnering with Falk Ruvin Gallagher, Wisconsin’s premier luxury real estate firm, Christina is dedicated to helping newcomers navigate the transition to Milwaukee with ease, warmth, and confidence. ------------------------ In today's episode, we cover the following: Experiences with moving and integrating into a new community Real estate and neighborhoods The value of concierge services The Falk Ruvin Gallagher team Branding evolution and collaboration Relationship building as a community member Meaning of true reciprocity Social media and in-person connection Christina's aspirations with FRG ---------------------- RESOURCES: Episode 174: Episode 215: ----------------------- Guest info: To learn more about Christina and FRG, follow her on Instagram , email her at and visit Falk Ruvin Gallagher's website, . ----------------------- Boring packaging? Forgettable branding? StickerGiant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMAPODCAST25 at for 25% off your first order. ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and /episode/index/show/mkwcreativeco/id/38456535

234. Succession Planning and Branding with Lauren Goldstein 09/30/2025

234. Succession Planning and Branding with Lauren Goldstein Are you building a business… or just your own very stressful job? Lauren Goldstein (aka the Biz Doctor) joins Michelle to discuss what makes a business “legacy” versus “lifestyle,” and why your self-worth shouldn’t be tied to your revenue report. From setting boundaries that actually stick, to leveling up in the age of AI, this conversation is a crash course for leaders, freelancers, and anyone determined not to reply to Slack messages from bed. Get the real secrets to finding freedom inside and outside of work. Lauren Goldstein is who 7- and 8-figure business owners call when they’re stuck in the weeds of success and need their business to truly run without them. An award-winning business consultant and advisor, she is the founder of Golden Key Partnership, a boutique business consulting firm where for over a decade she has fixed broken team dynamics, untangled operational chaos, and helped leaders reclaim their time and sanity. Nicknamed The Biz Doctor®, Lauren diagnoses what is actually holding the business back and builds custom strategies that create clarity, capacity, and a culture that scales. Her work has helped some of the most respected small business owners build companies they actually enjoy running again, and through her top 5% globally ranked podcast, The Biz Doctor®, she shares those same unfiltered insights and tactics with business owners ready to lead smarter and work less. ------------------------ In today's episode, we cover the following: Legacy and succession planning Legacy business vs. lifestyle business Personal brand vs. professional brand Identity, purpose, and burnout Productivity, structure and the work-life balance The 48-72-hour rule Mental health in entrepreneurship and employment Setting boundaries as an employee or freelancer AI's current role in business Future proofing your career with AI in the game Navigating uncertainty and community support ---------------------- RESOURCES: Episode 136: Listen to Lauren's podcast: The Biz Doctor Podcast https://www.goldenkeypartnership.com/podcast/ ----------------------- Guest info: To learn more about Lauren and her consulting, follow her on Instagram and LinkedIn and visit her website, ----------------------- Boring packaging? Forgettable branding? Sticker Giant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMA25 at for 25% off your first order. ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and /episode/index/show/mkwcreativeco/id/38398485

233. Why In-Person Client Meetings Matter 09/23/2025

232. Securing Corporate Clients with Anniedi Essien 09/16/2025

232. Securing Corporate Clients with Anniedi Essien Is playing by someone else’s rules keeping you small (and underpaid)? Business growth strategist Anniedi Essien joins Michelle to spill the bold truths on owning your expertise, pitching like a pro, and showing up as your most unapologetic self—sneakers, sparkle, and all. If you’re tired of underselling your brilliance and playing small, get ready to learn how to score those big corporate contracts, crush imposter syndrome, and bring your whole personality to the table. This one is a pep talk for everyone who’s ever wanted to land dream clients, set their own rules, and finally get paid what they’re worth. Anniedi Essien is a Chief Swagger Officer, Business Growth Strategist and Keynote Speaker who loves empowering busy professionals to lead more healthy, wealthy and fulfilling lives. She went from burnt out as a top corporate healthcare executive to fired up as an entrepreneur by taking charge of her own health, regaining the sparkle in her eyes, and launching her dream biz at Idem Spark. Anniedi created Swagger School® to advise C-Suite executives, entrepreneurs and women in leadership on how to elevate their impact, influence and income—without sacrificing wellness—so they can build multiple streams of wealth and joy by growing with more corporate clients. As a former corporate buyer, she is passionate about equipping independent consultants with the tools they need to capture a bigger piece of the revenue pie globally by elevating their positioning and playing more boldly in the B2B space with swagger. Anniedi has a BA in biomedical ethics from Brown University and an MBA in strategy from NYU Stern School of Business. ------------------------ In today's episode, we cover the following: Visionary branding and entrepreneurship insights Lead generation vs. demand generation Strategic partnering for limitless impact Overcoming imposter syndrome with authenticity What swagger is and finding your competitive advantage Redefining professionalism Staying aligned with yourself through design thinking The role of AI and your creative advantage Marketing to corporate buyers and scale up Networking and the value of community Hitting your revenue with only a handful of clients Advice for entrepreneurs in September ---------------------- RESOURCES: Access Anniedi's to Sealing More Corporate Deals to slay sales with corporate clients Episode 231: Episode 201: Episode 200: Episode 176: ----------------------- Guest info: To learn more about Anniedi and her consulting, follow her on Instagram and Facebook and visit her website, ----------------------- Boring packaging? Forgettable branding? Sticker Giant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMA25 at for 25% off your first order. ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and /episode/index/show/mkwcreativeco/id/38158895

231. Styled to Lead: The Intersection of Aesthetic and Authority 09/09/2025

231. Styled to Lead: The Intersection of Aesthetic and Authority Ever wondered why some leaders just look like they have it all together before they even say a word? Michelle breaks down exactly why visual consistency is your leadership superpower—and how you can use aesthetics to command authority, build instant trust, and make your message impossible to ignore. Discover what it really takes to style your way into becoming the go-to expert everyone remembers and if you stick around, you'll get Michelle's framework for using styled leadership in practice. If you’re ready to turn heads and own your narrative (before you even say a word), this one’s for you. ------------------------ In today's episode, we cover the following: Michelle's credentials and inside MKW Creative Co. Why aesthetic in leadership matter Examples of women whose aesthetics elevate their authority How aesthetic cuts through the noise The aesthetic/authority feedback loop Memorability and influence Branding yourself as a thought leader Brand personality matrix The Challenge for Leaders: Presentation and Perception Common gaps that undermine authority Framework for styled leadership ---------------------- RESOURCES: Episode 218: Episode 230: Episode 229: Episode 208: Episode 113: YouTube: ----------------------- Boring packaging? Forgettable branding? Sticker Giant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMAPODCAST25 at for 25% off your first order. ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and /episode/index/show/mkwcreativeco/id/38092805

230. Client Case Study: The Galavant Society 09/02/2025

230. Client Case Study: The Galavant Society Ever dreamed of running away to India, Egypt, or Greece without waiting on anyone else's schedule? Meet Alle Pierce of The Gallivant Society, as she and Michelle dish on building a luxury travel brand from the ground up. From accidentally launching a business with a Canva logo to curating transformative, friendship-fueled adventures for women across the globe, you’ll get the inside scoop on what really goes into planning curated group trips. Sprinkle in tales of TV news burnout and launching a website that finally matches the five-star experience, this episode is proof that luxury doesn’t have to be boring, and travel is always better with the right crew. Alle Pierce is the Founder, Travel Designer, and Chief Galavant Officer at The Galavant Society: a company offering curated, small-group travel experiences for independent and curious women. Before launching TGS, Alle spent over a decade as a TV journalist and Emmy Award–winning host, telling stories on-air around the country. When she's not galavanting, she produces travel content for the Olympics and tourism boards, emcees events for the American Society of Travel Advisors, and proudly serves as the Godmother of a luxury river cruise ship. At its heart, The Galavant Society is more than just travel. It’s a global community of women living boldly, on their own terms. ------------------------ In today's episode, we cover the following: Alle's career backstory Transition to the travel industry Organizing her first group trip Brand naming and evolution MKW collab: from merch to branding Brand strategy and visual identity development Signature items: the Galavant Scarf Scaling and structuring the business Website and sales experience upgrade The brand reveal "wedding" launch party Lasting impact and brand belonging Gifting and client loyalty Looking forward: plans for future trips and collaborations ---------------------- RESOURCES: Episode 229: Episode 159: on your rebrand! ----------------------- Guest info: To learn more about The Galavant Society and their luxurious tours, follow them on Instagram and visit their website, . ----------------------- Boring packaging? Forgettable branding? Sticker Giant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMA25 at for 25% off your first order. ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and /episode/index/show/mkwcreativeco/id/38055385

229. Why your Rebrand Deserves a Launch Party 08/26/2025

229. Why your Rebrand Deserves a Launch Party Ready to do more than just swap your logo and call it a day? Michelle is sharing all the secrets on how to turn your rebrand into the event of the year. Think: curated dinners, themed parties, and branded goodies your clients will actually want to show off. Discover why the real power of a rebrand goes way beyond a pretty Instagram grid, how in-person events ignite real emotional connection (and sales!), two client case studies on how these work, and what it takes to turn your “ta-da!” moment into a brag-worthy experience people can’t stop talking about. If you’re thinking about leveling up your brand, you definitely want in on this. ------------------------ In today's episode, we cover the following: The milestone of rebranding What a rebrand means Why rebrand launches matter Falk Ruvin Gallagher's and The Galavant Society's in-person rebrand launch party's The power of physical events and experiences Creative brand reveal strategies Event hosting strategies Post-event strategies and measuring success ---------------------- RESOURCES: Check out Look at ----------------------- Boring packaging? Forgettable branding? Sticker Giant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMAPODCAST25 at for 25% off your first order. ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and /episode/index/show/mkwcreativeco/id/37946435

228. Business Therapy: Consulting Insights with Erica Escalante 08/19/2025

228. Business Therapy: Consulting Insights with Erica Escalante Ever dreamt of running your own cozy coffee shop but have no idea what actually goes on behind the counter? Erica Escalante has brewed up a life in the cafe world— from Starbucks barista to flipping struggling businesses into must-visit neighborhood spots. Join Michelle and Erica as they dive into what it really takes to lead a happy team, why employee drama is actually YOUR problem, and how to make your cafe a unique experience. If you’re ready for an honest look at the world of small business ownership, this is the conversation you can’t miss. Erica Escalante is a nationally respected cafe and bakery consultant, known for her honest, strategic, and heart-centered approach to small business operations. With nearly two decades in the specialty coffee industry—including almost 10 years owning and operating cafes and a commissary kitchen—she now dedicates her work to helping independent cafe owners across the country build profitable, sustainable, and people-centered businesses. She’s the founder of the Reina Cafe Accelerator, a 24-week mentorship program for cafe owners, and a frequent speaker at industry events like Coffee Fest and SCA Expo. Erica lives in Los Angeles, is a proud mom of two, and is on a mission to reshape the coffee industry for the better—one shop at a time. ------------------------ In today's episode, we cover the following: Addressing team leadership concerns Navigating workforce challenges today Overcoming fear in business leadership Why hiring an advisor benefits you as a business owner The value of an outside eye Patience and progress over time The financial realities of running a cafe Standing out: differentiation and storytelling Strategic perception in business Brand strategy: value vs. volume Transitioning from cafe owner to consultant ---------------------- RESOURCES: on your rebrand! Episode 175: Episode 154: ----------------------- Guest info: To learn more about Erica and her distinct style, follow her on Instagram , on Facebook or visit her website, . ----------------------- Boring packaging? Forgettable branding? Sticker Giant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMA25 at for 25% off your first order. ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and /episode/index/show/mkwcreativeco/id/37862615

227. Branding File Management Made Simple 08/12/2025

227. Branding File Management Made Simple Ever feel like your branding assets are scattered everywhere and you’re one missing file away from chaos? Let Michelle show you how to keep your digital pantry stocked and your creative kitchen ready for action. Discover the difference between storing assets on Canva vs. Google Drive and get practical tips for organizing your logos, colors, fonts, and more without losing your brand consistency. Whether you’re one of our branding clients or just getting your brand off the ground, this 101 on file handoff, smart storage, and designer-approved digital hygiene is the recipe you need to keep your files organized. ------------------------ In today's episode, we cover the following: The different folders you can expect with a MKW Creative Co. branding project Google Drive: the bunker of branding assets Canva: your branding kitchen Differences between file types Working between Google Drive and Canva Setting up your Canva brand kit Practicing good Canva hygiene Maintaining brand consistency across platforms Databases and archiving ---------------------- RESOURCES: on your rebrand! Episode 175: Episode 154: ----------------------- Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That’s why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what’s working, what’s dead, and how to build a strategy that actually delivers. Whether you’re a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and /episode/index/show/mkwcreativeco/id/37761120

226. Balancing Creativity and Business with Amanda Moul 08/05/2025

226. Balancing Creativity and Business with Amanda Moul Learn what creative professionals really need to succeed. Amanda Moul, VP of Account Management at The Shipyard, joins Michelle to talk about the intersection of creativity, business, and leadership. From transitioning from a design background into account management to leading big-name campaigns, Amanda shares her insights on balancing hard and soft skills, building a personal brand, and thriving in a fast-changing industry. They discuss everything from generational shifts in work ethic to how AI is reshaping advertising. If you want to level up both your creativity and your career strategy, this episode is packed with lessons. Amanda helps brands find their voice, navigate challenges, and bring big ideas to life—on time, on budget, and with purpose. She's passionate about translating business objectives into actionable strategy, fostering collaborative team environments, and ensuring creative work stays connected to real audience insight. Her leadership style is rooted in transparency, trust, and a deep belief that the best work happens when teams feel supported, empowered, and aligned. Her current role at The Shipyard empowers her to be part of the full process, leading talented and passionate teams to transform research and insights into strategic, impactful advertising programs and business solutions for reputable clients across various sectors, including government, non-profit, sustainability, energy, tourism, entertainment, and education. ------------------------ In today's episode, we cover the following: Amanda’s career shift from design to account management. The importance of balancing creativity with business strategy. Soft skills and leadership in agency life. Generational differences in work ethic and personal branding. The role of internships, portfolios, and LinkedIn in job hunting. Taste vs. technical skills—how to stand out as a creative. Agency vs. freelance work: finding your career fit. AI in advertising—risks, ethics, and opportunities. Public speaking and communication as underrated career skills. The future of advertising and adapting to changing platforms. ---------------------- RESOURCES: Episode 128: ----------------------- GUEST INFO: To work with Amanda, follow the Shipyard on Instagram and visit their website, ----------------------- Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That’s why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what’s working, what’s dead, and how to build a strategy that actually delivers. Whether you’re a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and /episode/index/show/mkwcreativeco/id/37578015

225. Avoid Creative Burnout with Meg Wagler 07/29/2025

225. Avoid Creative Burnout with Meg Wagler How can you find the magic when you unplug? Illustrator and muralist Meg Wagler joins Michelle to talk about cultivating creativity, balancing digital and analog mediums, and finding inspiration in unexpected places. They discuss the power of curiosity, the value of having non-monetized hobbies, and how Meg’s artist residency in Finland reshaped her approach to rest and creativity. From building an “inspiration bin” to exploring dreamscapes, Meg shares how artists can avoid burnout while creating meaningful, vibrant work. This episode is a deep dive into the intersection of art, life, and the power of slowing down. Meg Wagler is a visual story teller, illustrator, and creative speaker based in the midwest and known internationally for her vibrant art, thoughtful concepts and dynamic energy. After a career start in graphic design and art direction, Meg left the agency world in 2019 to practice art & illustration. She's worked with brands and organizations around the country painting murals, illustrating campaigns, and building experiences. She recently founded Overlay, Inc., a non profit arts organization hosting a mural and music festival in the midwest. She's got 2 kids, 2 dogs, 5 chickens and 1 very patient partner. ------------------------ In today's episode, we cover the following: Meg's journey from graphic design to illustration Defining your artistic style Interplay between digital and physical mediums Creating your inspiration bin for fresh ideas Diversifying your artistic taste Lessons from her Finland artist residency What we're capable of when we're at ease Exploring dreamscapes and immersive art concepts Reintegrating into daily life after creative sabbaticals Advice for staying curious and avoiding burnout ---------------------- RESOURCES: Blog: ----------------------- GUEST INFO: To learn more about Meg and her creative practice, follow her Instagram , on Facebook and visit her website, ----------------------- Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That’s why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what’s working, what’s dead, and how to build a strategy that actually delivers. Whether you’re a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and /episode/index/show/mkwcreativeco/id/37577890

224. Pivot Your Creative Business with AMD Creative 07/22/2025

224. Pivot Your Creative Business with AMD Creative Discover why confidence is the secret ingredient to creative success. Adelaide returns to the Kiss My Aesthetic Podcast to share her unfiltered journey of restructuring her agency, building confidence, and embracing creativity on her own terms. She and Michelle discuss boundaries, working remotely, and why creative entrepreneurs need to “coast through the cringe” to grow. From starting a new course to leaning into public speaking, Adelaide opens up about what it really takes to evolve as both a business owner and creator. Remember: confidence is built, not given. Adelaide Matte is the founder of AMD Creative, a thriving agency based in Birmingham, Alabama. With a sharp eye for design and a deep understanding of branding and storytelling, she has built AMD Creative into a sought-after agency that helps businesses and individuals craft authentic narratives. Adelaide is passionate about trend forecasting and creativity in all its forms, often following the latest in fashion and occasionally sewing her own clothes. A steadfast advocate for women’s empowerment, she fosters environments where women can thrive and grow. Through her leadership and mentorship, she inspires others to embrace their potential, creating a ripple effect of positivity and progress. ------------------------ In today's episode, we cover the following: The CEO mindset and restructuring AMD Creative for flexibility and growth Setting boundaries as a young agency owner Finding your creative flow and maximizing it Launching Coast Through the Cringe The phases of going from cringe to confidence Fueling your creativity outside of work Public speaking and personal branding evolution Social media, authenticity, and follower expectations Finding balance between personal identity and business ---------------------- RESOURCES: Follow on Instagram Episode 116: Episode 055: ----------------------- GUEST INFO: To learn more about AMD Creative, follow them on and @AdelaideTheCreator and visit their website, ----------------------- Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That’s why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what’s working, what’s dead, and how to build a strategy that actually delivers. Whether you’re a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and /episode/index/show/mkwcreativeco/id/37481430

223. Client Case Study: Falling Waters Landscape 07/15/2025

223. Client Case Study: Falling Waters Landscape Good design starts with good questions. MKW Creative Co. client Ryan Prange of Falling Waters Landscape shares his approach to designing outdoor spaces that feel intentional, livable, and distinctive. He and Michelle discuss the importance of asking better questions, delivering hospitality-level service, and truly listening to clients. From high-end residential gardens to restaurant patios, Ryan explains why great design isn't just about aesthetics but about creating spaces people want to use. Tune in to learn about intuitive design. ------------------------ In today's episode, we cover the following: Building a work ethic through the family business Forming your communication style with clients Having a hospitality mindset Leadership and team collaboration Asking the right questions to your clients Showing off your range while being authentic to your style Ryan's restaurant design approach Initiating budget conversations Adapting design for commercial vs. residential California lifestyle and outdoor living Personal mission & inspiration ---------------------- RESOURCES: Episode 215: Episode 204: ----------------------- GUEST INFO: To learn more about Falling Waters Landscape, follow them & @FallingWatersLandscape and visit their website, ----------------------- Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That’s why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what’s working, what’s dead, and how to build a strategy that actually delivers. Whether you’re a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and /episode/index/show/mkwcreativeco/id/37399405

222. Turning Anxiety Into Action with Whitney Alexandra 07/08/2025

222. Turning Anxiety Into Action with Whitney Alexandra Your brand still matters even when the world is on fire. This week, Whitney Alexandra returns on the podcast to unpack the necessary work of showing up online authentically, why your business needs Fabulous Fridays, and why getting back to in-person connecting and tactile hobbies is so important. It’s about building a brand that’s resilient, relevant, and ready for real connection. Whitney Alexandra is a Performance Coach for top women entrepreneurs who want to create limitless wealth and a fabulous life beyond their wildest desires. She has spent the past 20+ years helping powerful business owners unlock their peak potential. Through her signature approach rooted in evidence-based performance coaching strategies, Whitney’s clients experience transformational shifts in a fraction of the time — often up-leveling every area of their lives and businesses in a matter of mere months. In 2023, Whitney was named a member of the prestigious Forbes Business Council. As a thought leader and contributor on this global platform, Whitney is focused on opening up higher-level conversations and connections to women entrepreneurs all over the world. ------------------------ In today's episode, we cover the following: What female entrepreneurs are struggling with today Showing up authentically online Courage vs. Confidence – Why business owners need both, especially now. Social Media Anxiety – Holding opposing truths in tough news cycles. Client mindset blocks Boundaries for creatives What would happen if social media disappeared today Fabulous Fridays – Rest as a strategy, not indulgence. Resisting performative posting Team conversations about brand values Offline connection Low-stakes creativity ---------------------- RESOURCES: ----------------------- GUEST INFO: To learn more about Whitney and her coaching, follow her Instagram and on Facebook and visit her website, ----------------------- Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That’s why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what’s working, what’s dead, and how to build a strategy that actually delivers. Whether you’re a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and /episode/index/show/mkwcreativeco/id/37324295

221. The Strategy Behind Viral, Fan-Loved Branding with Cookie in the Kitchen 07/01/2025

221. The Strategy Behind Viral, Fan-Loved Branding with Cookie in the Kitchen Make your audience feel seen, and they'll do the marketing for you. Cookie in the Kitchen has built the kind of brand people want to show off, share, and celebrate—even Harry Styles. She and Michelle dig into the strategy behind art that feels personal, why fandom is community gold, and how nailing the details turns customers into evangelists. From TikTok virality to capturing an artist’s “lore” on a cookie, Emily proves branding is about seeing people deeply. If you want your work to feel irresistible, this episode is your blueprint. Hi friends, I’m Emily, the cookie girl! I’m an entrepreneur, cookie artist, and content creator based in Nashville, TN. My mission is to make people feel like celebrities and celebrities feel like people with the delightfully-edible art of handcrafted decorated cookies. I started Cookie in the Kitchen at the age of 11 as one of many creative phases, and ran it throughout middle, high school and college. (Turns out it wasn't a phase!) I now create cookies full-time for social media brand partnerships, musicians and celebs, as well as local Nashville custom orders. ------------------------ In today's episode, we cover the following: Being a young entrepreneur Knowing your audience deeply Fandom as community-building Collaborating with Harry Styles Emily's creative process Social media virality Branding beyond aesthetics Collaborating with your audience Balancing art and business Advice for creatives ----------------------- GUEST INFO: To learn more about Emily and Cookie in the Kitchen, follow her and @CookieInTheKitchen, on Facebook and visit her website, . ----------------------- Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That’s why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what’s working, what’s dead, and how to build a strategy that actually delivers. Whether you’re a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and /episode/index/show/mkwcreativeco/id/37230020

220. Rising Costs and Brand Resilience with Dental Hygiene Nation 06/24/2025

220. Rising Costs and Brand Resilience with Dental Hygiene Nation What started as a side hustle in dental hygiene school turned into a wildly successful lifestyle brand. Caitlyn Cochran shares how she built Dental Hygiene Nation from Etsy orders in her dorm room to a full-blown eCommerce business. She and Michelle talk about community, niching down, and trusting the slow-and-steady brand building process. If you've ever struggled to increase your prices, tackle limiting beliefs as an entrepreneur, or show up online as a founder, this episode will give you the insights to quell those fears. Caitlyn Cochran is the founder and Chief Toothy Officer of Dental Hygiene Nation, a brand specializing in dental apparel and accessories. What began as a vital Twitter page in 2012 evolved into a thriving online store launched in 2015. In addition to her product line, Caitlyn also leads Dental Hygiene Seminars, an educational initiative designed to support dental hygiene students in successfully passing their national board exams. Through her innovative approach, Caitlyn has become a respected voice in the dental community, empowering future dental professionals to achieve their goals. ------------------------ In today's episode, we cover the following: Dental Hygiene Nation's origin story Their vision and worldbuilding The struggles of business owners in 2025 Communicating price changes and value to customers Branding for a niche audience How DHN built a loyal following by listening and engaging Scaling slowly and sustainably Knowing when to go all in Leveraging social media for growth Creating merch that sells and resonates Building a team without losing your brand voice Learning to see yourself as a CEO Why you don’t need to be mainstream to succeed ----------------------- RESOURCES: Get 10% off goodies with code KMA Episode 057: Episode 131: Episode 171: ----------------------- GUEST INFO: To learn more about Caitlyn and Dental Hygiene Nation, follow their and @DTHYNation, on Facebook and visit their website, ----------------------- Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That’s why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what’s working, what’s dead, and how to build a strategy that actually delivers. Whether you’re a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and /episode/index/show/mkwcreativeco/id/37127010

219. Educating the Next Gen of Creatives with Carolyn Jungman 06/17/2025

219. Educating the Next Gen of Creatives with Carolyn Jungman Meet the teacher who’s building the next generation of creatives. Carolyn Jungman joins Michelle to talk about teaching digital arts and design to Gen Z high schoolers, what students really think about AI, and why creativity in education deserves more credit (and funding). If you’ve ever questioned whether this generation “gets it,” this episode proves they’re already building what’s next. Carolyn is a dedicated high school photography and graphic design teacher with a passion for fostering creativity and inspiring young artists. She combines her love for art-making with a deep appreciation for travel, often drawing on her experiences to bring fresh perspectives and real-world connections into her classroom. Through her teaching, she strives to empower students to express themselves, develop their unique artistic voices, and explore their own creative futures. ------------------------ In today's episode, we cover the following: Carolyn’s Background – From student to teacher at the same high school, now teaching digital arts and photography. What it’s like teaching Gen Z Post-COVID classroom shifts The Rise of the Teen Side Hustle Using the Kiss My Portfolio Challenge in the classroom How students feel about AI – Resistance, ethics, and where they draw the line Art vs. design The gap in creative business education Why arts education deserves more respect What she wishes students understood ----------------------- RESOURCES: Test your design chops by taking a ----------------------- GUEST INFO: To learn more about Grossmont High School's photo and design, follow them on Instagram and visit their website, ----------------------- Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That’s why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what’s working, what’s dead, and how to build a strategy that actually delivers. Whether you’re a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and /episode/index/show/mkwcreativeco/id/36998895

Kiss My Aesthetic Podcast

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