Kiss My Aesthetic Podcast
The Kiss My Aesthetic Podcast is hosted by Michelle Wintersteen, the Brand Designer and Creative Director behind MKW Creative Co. a freelance brand design firm helping to define, design, build and grow vibrant brands for social-media-minded entrepreneurs. The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss. Michelle lives in sunny San Diego, California designing for brands & creating content with an undeniable west coast energy, punchy color palette & her yellow lab pup.
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217. What Travel Teaches You About Creativity with Caroline Tomlinson
06/03/2025
217. What Travel Teaches You About Creativity with Caroline Tomlinson
Drop everything and book a flight. Join Michelle and illustrator Caroline Tomlinson as they dive into the winding, wanderlust-filled path that led Caroline from agency burnout to full-time artistry, with pit stops in London, Cape Town, and New Zealand. They talk grit, galleries, creative identity, and the irreplaceable inspiration of travel. Tune in to embrace the beauty of happy accidents, creative ruts, and why travel is the ultimate fuel for your imagination. Caroline Tomlinson is a London-based illustrator whose sketchbook and passport are rarely apart. A graduate of Central St. Martins, she blends inky, expressive marks with a love of travel, fashion, and culture—embracing “happy accidents” as part of her creative process. Her work has appeared in campaigns for Christian Louboutin, Sephora, Marc Jacobs, and Matches Fashion, and has been featured in Vogue, The Guardian, and Suitcase. Caroline also collaborates across mediums, recently launching a sustainable brand with Anthropologie and exploring film and animation in her latest project, Wanderlust Illustrated. ------------------------ In today's episode, we cover the following: Caroline's creative path The role of travel in shaping your work and perspective Burnout and reinventing your path Illustration style and medium Finding confidence as an artist Creative identity and career pivots Access to art and inspiration The power of your environment for creative flow Art as emotion, not emotion Dream projects ----------------------- GUEST INFO: To peruse Caroline's stunning illustrations, follow her on Instagram and visit their website, ----------------------- Your designs deserve the front page—literally. Searchlight Digital is the women-led SEO and Google Ads agency that helps creative businesses get seen, not just admired. Use code KMA100 at for $100 off a 60-minute Pick My Brain call and finally get found. ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and
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216. AI for Brand Designers with Lauren deVane
05/27/2025
216. AI for Brand Designers with Lauren deVane
Lauren deVane is back (for the fifth time!) to help us make sense of the AI landscape—minus the tech bro energy. She and Michelle unpack what GPT-4o actually means for creative work, how to use AI tools with taste, and why brand builders can’t afford to sit on the sidelines. From custom bots to off-label use cases, this conversation is a sharp, strategic look at where branding and AI intersect. Lauren deVane is the founder of The Bemused Studio, where she builds strategic, scroll-stopping brand identities for bold creatives. With 60+ client projects under her belt, she now teaches designers how to integrate AI into their workflows. Formerly leading creative at Ulta Beauty and Walgreens, Lauren’s worked with celebs like Kim Kardashian and Tracee Ellis Ross, and designed for brands like Hyatt and Chicago Fire. ------------------------ In today's episode, we cover the following: Choosing the right AI tool Understanding AI models AI for brand designers Why using AI isn't a threat to your business Taste vs tools Creative direction with AI Postproduction AI hacks Democratizing branding Ethics and optimism Custom instructions and training Off-label use cases ----------------------- RESOURCES: Use the code ITSGONNABEMAY for $400 off ----------------------- GUEST INFO: To learn more about Lauren and her distinct style, follow her on Instagram , or visit her websites, and . ----------------------- Your designs deserve the front page—literally. Searchlight Digital is the women-led SEO and Google Ads agency that helps creative businesses get seen, not just admired. Use code KMA100 at for $100 off a 60-minute Pick My Brain call and finally get found. ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and
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215. Client Case Study: FRG Real Estate (Part 2)
05/20/2025
215. Client Case Study: FRG Real Estate (Part 2)
Real estate but make it cozy with a touch of luxury. Tune in to hear Molly Gallagher of FRG Real Estate and Michelle talk all things Milwaukee, from historic homes to heritage branding. They dig into the emotional side of real estate, how to stage and sell with style, creating branded merch people actually want to rep, and what makes FRG’s team-first, family-rooted approach so special. Molly shares her insights on client care, design taste, and why community is everything in the Midwest market. Tune in to learn all about architecture, aesthetics, and selling with heart. Molly is a partner on one of the top grossing real estate teams in Wisconsin. Her life is crazy full with 4 kids of her own and 8 kids collectively with her husband's 4! She and her husband are both Wisconsin natives and love to build, decorate, and curate their homes in the Northwoods, of Wisconsin, Milwaukee, and in Boca Grande, FL. Molly is grateful every day for the incredible life she has after losing her mother at a young age and helping to raise her 4 siblings throughout her father's ongoing addiction issues. Positivity wins the day for Molly and she has a favorite saying: The more fun you have, the more fun you have! ------------------------ In today's episode, we cover the following: Molly's path into real estate The storytelling of staging your home FRG's brand evolution working with MKW Creative Co. The secret sauce of Milwaukee Working with family The value of teamwork Real estate strategy and marketing insight Looking at the real estate market in 2025 New builds vs. historic home Events and client connection What makes FRG different ----------------------- RESOURCES: Episode 174: ----------------------- GUEST INFO: To learn more about FRG Real Estate, follow their and visit their website, ----------------------- Your designs deserve the front page—literally. Searchlight Digital is the women-led SEO and Google Ads agency that helps creative businesses get seen, not just admired. Use code KMA100 at for $100 off a 60-minute Pick My Brain call and finally get found. ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and
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214. What Google Wants in 2025: SEO Tips from Searchlight Digital
05/13/2025
214. What Google Wants in 2025: SEO Tips from Searchlight Digital
SEO is a long game—here's how to play it well. SEO expert Tedi Bezna breaks down what SEO actually is, where to start, and how to make your website more findable without becoming a tech expert. From keyword strategy to AI myths to what Google really wants in 2025, this convo is a goldmine for service providers, designers, and online business owners alike. Tedi Bezna is the founder of Searchlight Digital and an SEO expert with over a decade of experience in search engine marketing. She and her all-women team have worked with over 500 businesses over the last 7 years, delivering effective, high-quality SEO services with a focus on transparency & integrity. Working collaboratively with other marketers, she helps designers & developers deliver stunning, SEO optimized sites that help their clients grow online. ------------------------ In today's episode, we cover the following: What SEO actually means The power of keywords Blogging for SEO What Google wants for SEO in 2025 AI & SEO (and where ChatGPT doesn't match up to an SEO expert) CTA's and conversion Accessibility & SEO SEO tips for website designers Walking through clients about expectations Inside good SEO hygiene ----------------------- RESOURCES: for SEO audits Use code KMA100 for $100 off a Pick My Brain session with ----------------------- GUEST INFO: To learn more about Searchlight Digital and SEO, follow them on @SearchlightDigital and visit their website, ----------------------- Your designs deserve the front page—literally. Searchlight Digital is the women-led SEO and Google Ads agency that helps creative businesses get seen, not just admired. Use code KMA100 at for $100 off a 60-minute Pick My Brain call and finally get found. ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and
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213. Diversify Your Creative Business with Pandr Design
05/06/2025
213. Diversify Your Creative Business with Pandr Design
Ready to ditch the starving artist trope and paint your own path to creative success? From charging what you’re worth, to calling out sneaky art competitions, and navigating the wild world of social media—Michelle and Phoebe break it all down. Pull back the curtain on the business of murals, how Phoebe cold-pitches her way to projects, and why she’s over playing nice with companies running “for exposure” contests. Plus, hear the hot takes and honest realities of building a creative career in late stage capitalism. Phoebe Nelson is a San Diego-based muralist, designer, and founder of Pandr Design Co. With a decade of experience painting large-scale murals across the globe, Phoebe is known for transforming blank walls into bold, colorful works of art that reflect community, brand identity, and joy. Through her work, she champions public art accessibility and empowers other creatives by sharing her business knowledge and mural expertise. ------------------------ In today's episode, we cover the following: Phoebe's journey as a muralist and graphic designer Diversifying creative income and business offerings Artist education and community support Issues in creative communities: free work and competition Project alignment and client selection Business risk in social media Alternative marketing strategies Cold emailing and direct outreach Manifestation and future goals ----------------------- GUEST INFO: To see Phoebe's murals and support her work, follow her on @PandrDesignCo, @PhoebeCornog and visit her website ---------------------- Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That’s why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what’s working, what’s dead, and how to build a strategy that actually delivers. Whether you’re a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and
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212. Setting Social Media Boundaries with Colette Peri
04/29/2025
212. Setting Social Media Boundaries with Colette Peri
What if your anxiety is really just untapped creativity looking for a way out? Join Michelle and stop-motion expert Colette Peri as they give actionable tips for setting social media boundaries, making time for soul-nourishing hobbies, and rediscovering creativity just for the fun of it. In this episode, Colette shares how she found her niche, and what makes content actually magical. She and Michelle dive into creativity, pitching yourself, and staying playful even when the pressure’s on. Colette Peri is an industry-leading stop-motion artist and educator known for her colorful aesthetic, creative ideas, and eye-catching animations. Her client list includes prominent brands such as Sony, Starbucks, REI, Dunkin’, Pottery Barn Kids, Redbull, and more. On a mission to help others pursue their creativity, she passionately believes in sharing her knowledge and opening up the doors to the stop-motion industry through her online courses. She has been a featured speaker at major conferences such as Adobe MAX, Alt Summit, and Sony Kando— delivering engaging talks on creativity + stop-motion. ------------------------ In today's episode, we cover the following: How Colette got into stop-motion Why your creativity is your most valuable asset Pitching and partnerships How to set boundaries with social media Work/life balance Overcoming self-doubt Social media and the changing digital landscape The simple antidote to anxiety Self-regulation tools Planning tech-free days/events Building a sense of belonging/ community ----------------------- RESOURCES: by Johann Hari Today Show: ----------------------- GUEST INFO: To learn more about Colette and stop-motion, follow her on and @Colette.Peri and visit their website, . ---------------------- Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That’s why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what’s working, what’s dead, and how to build a strategy that actually delivers. Whether you’re a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and
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211. How to Run Better Ads with Litchfield Media
04/22/2025
211. How to Run Better Ads with Litchfield Media
Melissa Litchfield is the marketing strategist brands call when they're ready to run ads that actually convert. In this episode, she breaks down the Facebook and Instagram ad game—from testing offers to ad copy do’s and don’ts to how your creative strategy can make or break your ROI. She and Michelle also dive into ad budgets, email list-building, and why you should probably stop boosting posts. Melissa is the founder of Litchfield Media, a seasoned digital marketing strategist, Meta ads expert, and proud mother. As an agency owner, Melissa has worked with digital marketing powerhouses like Boss Babe and Gemma Bonham-Carter, gaining extensive experience across diverse industries including insurance, e-commerce, and brick-and-mortar businesses. Melissa has personally mentored over 1,000 students through digital products and workshops, and has trained internal team members who have gone on to secure paid media positions at major companies like Weight Watchers and DISH Network. Recognizing that business owners needed more than just course content, Melissa created Ad Traffic School™, a comprehensive resource that provides both foundational ad knowledge and ongoing support. ------------------------ In today's episode, we cover the following: Melissa’s agency origin story Why you want to consider paid ads in 2025 What you need before considering paid ads Ad funnels 101 Real talk on ad budgets Offer testing Creative best practices Ad copy tips Email list growth via ads Which metrics matter for ad campaigns Networking on Threads The downfall of Clubhouse ----------------------- RESOURCES: Grab your free and start your ad campaign with confidence ----------------------- GUEST INFO: To learn more about Litchfield Media, follow them on , and @LitchfieldMedia and visit their website, ---------------------- Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That’s why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what’s working, what’s dead, and how to build a strategy that actually delivers. Whether you’re a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and
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210. Scaling Your CPG Brand with Queen St Bakery
04/15/2025
210. Scaling Your CPG Brand with Queen St Bakery
From a homemade gluten-free loaf for mom to Whole Foods shelves nationwide, Queen Street Bakery’s journey is anything but bland. Founders Giovanni and Tony share how they built a better-for-you, gluten-free bakery brand without cutting corners or flavor. They dig into ingredient sourcing, packaging pivots, building a brand, and what it takes to win customer trust in the crowded CPG space. Giovanni Angelucci (founder) got tired of settling for terrible tasting gluten-free breads with bad ingredients, so he created a healthy bread made from foods you should be eating, and brought it all across the continent. Gio comes from an entrepreneurial family that believes that if a good idea exists, everyone should benefit from it. So, when Gio's mom had been struggling to find a good gluten-free bread that was tasty and made from wholesome, nutritious ingredients, he set out to make it happen by starting Queen Street Bakery, even though he had never been involved in the food business before. Outside of work and business, Gio spends his time with his family and friends, traveling, cooking and eating. He enjoys keeping active with soccer and basketball, and has an appreciation for design and architecture. ------------------------ In today's episode, we cover the following: How Queen St. Bakery was found Inside ingredient formulation and integrity Packaging evolution Avoiding brand overwhelm Building a brand Feedback-driven growth Finding strong creative partnerships Marketing flops Scaling sustainably ----------------------- RESOURCES: Episode 188: ----------------------- GUEST INFO: To check out Queen St. Bakery, follow them on , , @QueenStreetBakery and @QueenStBakery, and visit their website ---------------------- Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That’s why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what’s working, what’s dead, and how to build a strategy that actually delivers. Whether you’re a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at ----------------------- Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at . This episode was edited by Theme music by: and
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209. How to Build Creative Confidence with Molly Reopelle
04/08/2025
209. How to Build Creative Confidence with Molly Reopelle
Big art. Bigger confidence. Molly Reopelle shares how she went from calligraphy at weddings to murals that define neighborhoods—literally. In this creative deep-dive, her and Michelle unpack the magic of large-scale art, finding your visual style, and navigating pricing with confidence (even if you’re Midwest nice about it). Molly drops gems on creative sustainability, public art, business coaching, and why she doesn't take on projects in January. If you’ve ever wondered what it takes to turn passion into public-facing, paid work—this one’s for you. Molly (McDougall) Reopelle is a muralist and illustrator based in Minneapolis, MN. Dubbing herself an "artistic translator", Molly works with brands and individuals alike to learn their story and create custom visuals that bring it to life in beautiful and memorable ways. Outside of client work, Molly aims to build creative community by connecting with artists to squash imposter syndrome and spread the word that there is room for all of us at the table. ------------------------ In today's episode, we cover the following: Going from a French degree to a muralist Molly's design process Defining your style and attracting the right clients Business evolution in 2025 The value of pouring energy into your business Working with a business coach Pushing past the starving artist mindset Mindset shifts in charging your worth Setting the tone for your business Dream projects The importance of public art ----------------------- RESOURCES: Episode 206: ----------------------- GUEST INFO: To check out Made by Molly Jo's murals, follow her on , , and @MadeByMollyJo and visit her website . ---------------------- Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That’s why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what’s working, what’s dead, and how to build a strategy that actually delivers. Whether you’re a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at MKWCreative.co/resources/p/2025socialmedia ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and
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208. Client Case Study: Avenue 8 Cocktails
04/01/2025
208. Client Case Study: Avenue 8 Cocktails
One woman. One wild idea. One perfect can. Tiffany Jones, founder of Avenue 8 Cocktails, joins Michelle to share how she turned a frustration into an award-winning beverage brand. She'll walk you through the female-led research, formulation, and design process that brought her vision to life—from sourcing clean ingredients to collaborating with kick-ass team. They also dive into building a lifestyle brand, seeding strategy, and that feeling of seeing complete strangers enjoy your product. Tune in for business inspo, packaging eye candy, and a reminder to say yes to yourself before you're "ready." Tiffany Jones is the founder of Avenue 8 Cocktails. A Dallas native, Jones attended The University of Texas at Austin, and explored the fast-paced world of Wall Street in New York City - before earning her MBA at SMU. Her professional career spans fashion, cosmetics, advertising, and banking, but her true passion lay in high-end residential interior design—a field she thrived in for over 22 years. After a plethora of college family weekends drinking RTD cocktails that didn’t satisfy, Jones set out to create a RTD cocktail for women that exuded luxury, taste and transparency. ------------------------ In today's episode, we cover the following: The origin story of Avenue 8 Cocktails The importance of branding and product differentiation Market research findings on women consuming alcohol Building Avenue 8's brand world Creating elevated packaging Launching with a PR strategy Avenue 8's future vision Winning the RTD Silver Medal at the Advice for Founders ----------------------- RESOURCES: Episode 113: ----------------------- GUEST INFO: To learn more about Tiffany and Avenue 8 Cocktails, follow her on Instagram and visit their website ---------------------- Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That’s why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what’s working, what’s dead, and how to build a strategy that actually delivers. Whether you’re a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and
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207. How to Prep for a Brand Shoot with LeightBox Media
03/25/2025
207. How to Prep for a Brand Shoot with LeightBox Media
If your Dropbox is full of unused brand photos… this episode is your intervention. Photographer and videographer Nadia of LeightBox Media joins Michelle to dish on everything from shoot prep to post-production magic. They talk creative direction, pricing realities, how to plan for photos with real longevity—and why one great image can work way harder than you think. Nadia shares what makes a shoot run smoothly, the gear that matters, and how AI is changing the creative workflow. Nadia Nowak-Leight is a San Diego-based branding photographer and videographer with over 10 years of experience. As the owner of LeightBox Media, she specializes in helping women confidently grow and launch their businesses with marketable content that drives traffic, builds trust, and boosts sales. She also works with commercial brands to craft compelling projects that sell, delivering everything from ad campaigns to sizzle reels that elevate their presence and extend their reach. ------------------------ In today's episode, we cover the following: How Nadia became a photographer Photo vs. video strategy Making a successful photoshoot Different types of brand photography Running an efficient and organized shoot Creative flow and client energy How brand designers can support photographers Post-production and delivery Maximizing photo longevity Photography and videography trend predictions ----------------------- RESOURCES: Episode 142: ----------------------- GUEST INFO: To learn more about Nadia and LeightBox Media, follow her on Instagram and TikTok and visit her website at . ---------------------- Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That’s why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what’s working, what’s dead, and how to build a strategy that actually delivers. Whether you’re a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and
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206. Turn Your Art Into a Business with Annie Bolding
03/18/2025
206. Turn Your Art Into a Business with Annie Bolding
Big walls, bold colors, and even bigger creativity—Annie’s murals turn blank spaces into showstoppers. She shares how she landed her first big projects, why pricing your work confidently is non-negotiable, and how artists can ditch the starving artist myth for good. Plus, she breaks down the power of community, creative flow, and why women lifting each other up is the real blueprint for success. Annie is a muralist and digital illustrator and who creates bold, eye-catching art inspired by all things bright, retro, and groovy. She collaborates with clients to elevate their spaces, transforming them with vibrant color and creativity. A Southern California native, Annie draws inspiration from the sunny cities she’s always called home, channeling their energy and hues into her work. She believes magic and fun are all around us, and her art reflects that playful, colorful spirit. Whether it's a digital project or a large-scale mural, Annie's goal is to create art that makes people smile and see the world a little more vividly. ------------------------ In today's episode, we cover the following: How Annie become a muralist Finding your style and brand identity Authenticity in business Community building in business Rejecting the scarcity mindset Breaking the starving artist myth Handling client objections and negotiating rates The power of female entrepreneurship ----------------------- RESOURCES: by Melinda Gates ----------------------- GUEST INFO: To learn more about Annie and It's a Disco Day, follow her on and @ItsADiscoDay and visit her websites at . ---------------------- Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That’s why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what’s working, what’s dead, and how to build a strategy that actually delivers. Whether you’re a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and
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205. Old Money, New Rules with Amber Frankhuizen
03/11/2025
205. Old Money, New Rules with Amber Frankhuizen
Forget skipping lattes—Amber Frankhuizen is here to talk about real financial freedom (and why you should still enjoy your matcha). Michelle and Amber get real about building wealth, dismantling money myths, and why women must step up and own their financial power. Get the tea on overspending traps, pricing your work with confidence, and why making more money isn’t just about luxury—it’s about impact. Relearn what true wealth means as they dive into media literacy, self-care, and finding the rituals that help you feel your best self. Her LinkedIn bio says she’s “the Founder, CEO & Chief Strategist at AFMKTG,” which is true, but it’s not the whole truth. (And honestly, it’s a little boring.) The reality is, Amber founded her award-winning creative agency, AFMKTG, on an ironing board, figuring out how to build a profitable business out of nothing after jumping from the corporate ladder without a plan or a parachute. Her experience in building her own business, managing nearly a half-billion dollars in real estate assets, and being a mentor and coach for 10+ years has culminated in the birth of the Old Money Podcast. Amber is bold, straight up and direct - she has provocative views on business and a tongue-in-cheek approach that keeps her team and clients on their toes. ------------------------ In today's episode, we cover the following: Inside the Old Money Podcast Breaking generational money cycles Amber's debt recovery plan Spending vs. overspending How to protect your energy Hypnosis, neurofeedback and self-care Inside our morning routines and rituals Intentional media consumption Being smart consumers The power of consistency ----------------------- RESOURCES: Episode 94: Tune into Follow hypnotist on Instagram ----------------------- GUEST INFO: To learn more about Amber and the Old Money Podcast, follow her on Instagram at , , and and on TikTok , and visit her websites at and . Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That’s why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what’s working, what’s dead, and how to build a strategy that actually delivers. Whether you’re a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at ---------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in the right ways. Bring your designs to life by visiting and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and
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204. Crafting Your Artistic Style with Jessica Molina
03/04/2025
204. Crafting Your Artistic Style with Jessica Molina
Jessica Molina didn’t just build an art career—she built a brand, a business, and a voice that won’t back down. From studying architecture to becoming full-time lettering artist, Jessica shares how she honed her signature style that is bold, vibrant, and undeniably her. You'll learn what you need to define your own style, the business of art, and why standing out beats playing it safe. Plus, get some real talk on imposter syndrome, why joy is a form of resistance, and the responsibility of artists to speak up in today’s political landscape. Jessica Molina is a Nicaraguan-American lettering artist and illustrator based in Dallas, Texas, known for her vibrant and expressive artwork. She’s created work for national and global clients like Target, Snapchat, Sol de Janeiro, CASETiFY, Toyota, and more. Jessica’s pieces weave together bold lettering with lush, feminine visuals, often exploring deep themes of self-love, empowerment, and personal growth. Her mission as an artist is to empower others to embrace their uniqueness, fully and unapologetically. ------------------------ In today's episode, we cover the following: Finding community on Instagram From architecture to lettering Defining your unique artistic style Evolving your style Dream projects and big breaks Navigating imposter syndrome The role of artists in society Creativity as resistance Murals and public art ----------------------- RESOURCES: Get 15% off when you sign up ----------------------- GUEST INFO: To learn more about Jessica and her vibrant designs, follow her on , , and @SeeJessLetter and visit their website, ---------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and
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203. The Business of Art with Alicia Puig
02/25/2025
203. The Business of Art with Alicia Puig
Art isn’t just passion—it’s profit, and Alicia Puig is here to prove it. As co-founder of PXP Contemporary, she’s redefining how emerging artists sell, price, and thrive in the digital art world. From diversity in the art world to co-writing the ultimate creative biz handbook, Alicia spills the secrets every artist (and collector) needs to know. Plus, she’s got a no-BS formula for pricing artwork (which you can snag below)—because exposure doesn’t pay the bills. Alicia Puig is the curator & co-founder of PxP Contemporary online art gallery, director at Create! Magazine, and co-author of The Complete Smartist Guide and The Creative Business Handbook. She has worked in the arts industry for galleries, museums, art fairs, private collectors, art publications, and an auction house for over ten years in the US, the Netherlands, and Costa Rica. Her writing has been published in magazines and on blogs including Beautiful Bizarre Magazine, Art She Says, and Artspiel, among others. Additionally, she has served as a guest curator or juror for Hastings College, All She Makes, Rise Art, SHOWFIELDS, Apex Art, Arts to Hearts Project, I Like Your Work, Visionary Art Collective, and Pretty Girls Making Cool Shit. She received a 2020-2021 Latina Leaders Award by Latinas in Business Inc. and earned the Honorable Mention for Curatorial Excellence at the Fall 2022 edition of Affordable Art Fair NYC. ------------------------ In today's episode, we cover the following: Alicia's arts background The business of art Pricing and selling your artwork Factors to consider in pricing art pieces What goes into curating an online art gallery Industry gatekeeping in the contemporary art industry Advice for emerging artists ----------------------- RESOURCES: Get 10% off your first piece with code NEWCOLLECTOR Buy Alicia's book, Snag your FREE Episode 201: ----------------------- GUEST INFO: To learn more about PxP Contemporary and support artists, follow them on , , and @PxPContemporary and visit their website, ---------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and
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202. Creating DIML & Case Study Content Step-by-Step Guide
02/18/2025
202. Creating DIML & Case Study Content Step-by-Step Guide
Ever wondered how to turn your daily grind or client success stories into captivating content like a pro? Tune in for your ultimate guide to creating DIML (Day in My Life) and case study videos. Michelle gives you the low down on capturing and editing content that will attract dream clients. Whether you're a founder looking to show off your brand's ethos or someone eager to boost your visual storytelling skills, tune in for a masterclass in marketing authenticity. ------------------------ In today's episode, we cover the following: How to create Day in My Life content Taking the perfect shots and transition clips Lighting and audio best practices Uploading and editing tips Background music considerations Creating client case study videos Adding captions and visuals Significance of showcasing case study project content ----------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and
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201. Building a Global Brand with Shay Bacani
02/11/2025
201. Building a Global Brand with Shay Bacani
Unlock the financial secrets and strategies for women in business with Shay Bacani! From dusting off your financial hygiene to how to scale your business to go global, dig into finance strategies to transform your money mindset in 2025. Whether you're a solopreneur or looking to scale with a team, Shay's offers tips you can apply right after listening to this episode! Shay Bacani is a powerhouse CFO and visionary entrepreneur, specializing in financial management and strategy. As the founder of Centure Financial, Shay has dedicated her career to empowering female founders to dominate their markets, expand their businesses, and orchestrate high-value exits. Her innovative approach to business finance has transformed countless entrepreneurial visions into scalable empires. As a thought leader and strategist, Shay is deeply passionate about putting wealth, capital, and equity into the hands of women. Her mission is to ensure women own and influence the industries they consume. ------------------------ In today's episode, we cover the following: New Year's goals Looking ahead into Q1 and 2025 Going from a solopreneur to hiring employees Payroll problems in business Investing in businesses you know How marketing plays into your business strategy Financial hygiene for creatives Addressing knowledge gaps Entering a global economy How to grow with focus ----------------------- RESOURCES: Episode 123: Mention KMA podcast on your application and receive $200 off! ----------------------- GUEST INFO: To learn more about Shay and her financial advice, follow her on Instagram , TikTok her website, ---------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and
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200. Our Teams' 2025 Bingoals Revealed
02/04/2025
200. Our Teams' 2025 Bingoals Revealed
It's 2025. If you're not game-ifying your goals, then what are you doing? Michelle's playful approach with her viral bingo card will have you eager to chase down this year's dreams. Learn how to craft goals that matter, avoid the traps of vanity metrics, and enjoy the thrill of friendly competition. If you're ready for a fun, engaging way to achieve more this year, grab your bingo card and let's get started! ------------------------ In today's episode, we cover the following: How to play Bingoals Yearly goals to reconsider Client-related Bingoals at MKW Creative Co. Social media goals Podcast goals Skillshare goals Award and review goals Charity work donations Project goals ----------------------- Resources: Get your Episode 169: Episode 188: ----------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and
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199. Mastering Pitch Deck Design with The Deckery
01/28/2025
199. Mastering Pitch Deck Design with The Deckery
Ready to elevate your storytelling game? This week Michelle talks to Sarah from The Deckery to deep dive into the world of presentation design. From transforming pitch decks into works of art to the secrets of cutting the clutter and landing that $50 million deal, you'll learn how to make every slide shine. Whether you're a seasoned designer or just starting out, Sarah's journey from business admin major to the founder of The Deckery will inspire you to find your own niche and thrive. Sarah is the Founder of The Deckery, a presentation design agency that helps businesses communicate with clarity and confidence. Under her leadership, The Deckery has crafted decks and marketing materials seen by executives at Amazon, Netflix, Disney, and Walmart—one even played a role in securing $10M in funding. With a background in design and storytelling, Sarah has worked across industries like hospitality, cannabis, and retail, with projects featured in Newsweek and Architectural Digest. Previously, Sarah was part of Avison Young’s Global Rebrand Design Team, leading design testing and training for over 120 marketers. At The Deckery, Sarah's committed to turning ideas into impactful presentations that leave a lasting impression. ------------------------ In today's episode, we cover the following: Inside of the KMA Facebook group Sarah's career path and design journey Niching down to your zone of genius What a prepared client looks like Using AI imagery in presentations Leveraging social media for client acquisition Why AI is replacing Fiverr Marketing your business as a founder Sarah's launch party Travel plans and working alongside multiple timezones ----------------------- GUEST INFO: To learn more about Sarah and how she can create your next pitch deck, follow her on LinkedIn visit her website, ---------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and
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198. Marketing without Social Media
01/21/2025
198. Marketing without Social Media
Think marketing only thrives online? Think again! Michelle ventures into the world of screen-free branding to share tips on capturing your audience’s hearts without relying on social media. Reconnect with the magic of print, unique in-person events, and authentic community engagement. Ready to rethink how you build your brand? ------------------------ In today's episode, we cover the following: Print design comeback Event hosting Community engagement Crafting experiential moments ----------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and
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197. How to Work with us in 2025
01/14/2025
197. How to Work with us in 2025
Elevate your brand game and work with MKW Creative Co. in 2025. From consults to our brand design, we'll walk you through all the options. Learn the offerings you'll unlock once you join the MKW Creative fam to keep your brand looking sharp. Whether you're starting your business or looking for a rebrand, we're excited to meet you! ------------------------ In today's episode, we cover the following: MKW Creative Co.'s current offerings Free offerings Consultancy sessions Brand strategy sessions Signature branding services Secret menu services Designing merch Social media management Website design How to sponsor the Kiss My Aesthetic podcast ----------------------- Resources: Episode 134: Episode 142: Episode 146: Episode 156: Episode 181: Episode 184: Episode 187: ----------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and
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196. Client Case Study: InLight Hyperbarics
01/07/2025
196. Client Case Study: InLight Hyperbarics
Ready to flip the script on wellness branding? This week, we're joined by In Light Hyperbarics' Marketing Director, Mariah Coistra, to dive into their recent rebrand. Hear how their transformation snagged rave reviews and learn actionable tips for marketers aiming to create impactful change in their companies. Curious about hyperbaric oxygen therapy? Mariah provides a 101 lesson, detailing its benefits and how it bridges the gap between Western and alternative medicine. Tune in to discover the synergy between smart branding and innovative wellness practices! Mariah’s path into marketing has been anything but conventional. Starting as a hyperbaric tech, she quickly recognized In Light Hyperbarics’ potential to grow and reach more people. For four years, Mariah patched together resources and worked creatively with what the company had in its early stages. Trusting her instincts, she ultimately sought out Michelle to lead a transformative rebrand that would elevate the company’s presence. Now, as Marketing Director, Mariah shapes the company’s voice and strategy, driving growth and building connections within the community. Her passion for wellness, combined with her in-depth knowledge of the industry’s ins and outs, has been key in expanding the reach of hyperbaric oxygen and light therapy, making these transformative treatments more accessible to all. ------------------------ In today's episode, we cover the following: What hyperbaric oxygen is How Mariah got into hyperbarics Why In Light started working with MKW Creative Co. What their branding looked like before What made them ready to work with Michelle and her team Branding presentation takeaways Feedback from the rebrand How the rebrand is elevating their persona Speaking up as a marketing manager The technology behind hyperbaric oxygen Client case study on hyperbarics Recommendations for people who can't access hyperbarics ----------------------- GUEST INFO: To learn more about In Light Hyperbarics, follow them on Instagram , and @InLightHyperbarics, and visit their website, . ---------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and
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195. Optimizing Your Business with Cody Garner-Howe
12/31/2024
195. Optimizing Your Business with Cody Garner-Howe
Ever wondered how to juggle multiple clients, streamline business processes, and still keep your sanity intact? Cody, MKW Creative Co's OBM, is back to dish out the secrets to avoid burnout, set firm project deadlines, and make your business run like clockwork. From managing client expectations to discovering your team's “zone of genius,” you'll learn how to build an efficient foundation for your business. Cody Garner-Howe is an operations and systems strategist! What does that mean? She takes a look at how your business is currently running, and searches for improvements in tools, technology, and systems to make your business processes work better for you. Her goal is to help entrepreneurs reclaim their time, make even better business decisions, and improve their product or service delivery to clients. Cody has five years of experience in SaaS and CRM system management for small, medium & enterprise size businesses. She specializes in Dubsado, Microsoft Dynamics 365, and Emarsys, but loves nothing more than learning the ins and outs of a new platform. ----------------------- In today's episode, we cover the following: Leaving the corporate world What Cody uses to manage MKW Creative Co. Project management and proposals Workflow optimization A day in the life of an OBM Optimizing your time with Harvest Quoting projects with a pricing matrix Client retention and service expansion Team productivity and well-being Proposal vs. actualized projects What's inside Cody's audit Goals for 2025 ---------------------- RESOURCES: Episode 128: ----------------------- GUEST INFO: To learn more about Cody and how she can manage your online business, follow her on Instagram visit her website , and get 15% off a Process Audit using the code KMA2025. ---------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and
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194. 2025 Design Trend Predictions
12/24/2024
194. 2025 Design Trend Predictions
Learn which design trends your brand should hop on in 2025. Michelle goes through four trends she predicts will rise in the new year, how they'll be played out, and who could benefit from hopping on them. From an inclusive spin on hunting aesthetics to handmade vibes to tech-free luxury escapes. Don't miss out on becoming a trendsetter in your industry. ------------------------ In today's episode, we cover the following: How to predict trends Serving hunt Crafted comeback Do not disturb deluxe Monument or make-believe Brands that should hop on these trends Dos and don'ts for your brand in 2025 ----------------------- Resources: Read the Snag your Episode 117: Episode 133: Episode 152: Episode 162: Episode 168: Episode 174: Episode 186: Episode 192: ----------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and
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193. Client Case Study: Bloom RDH
12/17/2024
193. Client Case Study: Bloom RDH
Ready to give your branding and client retention strategies a much-needed floss? Join Kim of Bloom RDH and Michelle as they break down how to keep your content fresh and master the art of client loyalty. From insights inside of the dental hygienist industry to job retention with Gen Z, this convo is packed with pearls of wisdom. Kimberly Augustus brings over a decade of valuable experience as a seasoned dental hygienist, coupled with almost 10 years of dedicated service in the field of education. Recognizing a crucial need for mentorship in the post-graduation phase, Kimberly took the initiative to establish BloomRDH. As the founder of this empowering platform, she is committed to assisting dental hygiene students in confidently navigating the transition from student to professional. Kimberly is passionate about walking this journey alongside them, ensuring they feel supported every step of the way. With a wealth of industry knowledge and a heart for mentorship, Kimberly Augustus is a guiding force in helping dental hygienists bloom into successful professionals. ------------------------ In today's episode, we cover the following: How Kim founded Bloom RDH Role of community and networking in denistry Rebranding process with MKW Creative Co. Diversifying marketing strategies Evolving student demographics Ideal client research Gen Z and job retention Cutting through the noise in online education ----------------------- GUEST INFO: To learn more about Kim and Bloom RDH, follow them on Instagram , visit their website, , and send Kim an email at . ---------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and
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192. Authenticity and AI with Lauren deVane
12/10/2024
192. Authenticity and AI with Lauren deVane
With Chat GPT celebrating its second birthday, what better way to ring it in than an episode with our resident AI guru, Lauren deVane?! Ever wondered if AI could really replace the personal touch in your favorite handmade goods? Spoiler alert: no! Uncover the magic of integrating AI into creative branding without losing your unique sparkle. From AI doing therapy sessions to helping you craft the perfect text's unsent messages, we’re decoding the digital world in the cheekiest way possible. Join Michelle and Lauren as they tackle the ethical dilemmas and explore the future of creativity with AI by our side. Lauren deVane is the founder of The Bemused Studio, where she develops strategic brand identities for bad b*tches through dope design, smart strategy, savvy social, and, most recently, AI. She has worked with over 60 clients on brands of all types. She now specializes in educating brand designers about how they can integrate generative AI into their workflows. Previously, she led creative for Ulta Beauty's social media team, working with celebs like Kylie and Kim, Tracee Ellis Ross, and Millie Bobbie Brown. Lauren has also worked at Walgreens corporate, where she helped start their social media creative team and rebrand the Photo department. She has also designed mobile sites for brands like Ulta, The Chicago Fire MLS Team, and Hyatt. ------------------------ In today's episode, we cover the following: Environmental concerns over AI Creativity concerns over AI How AI can elevate you to a Creative Director role The unlimited potential of AI Lauren's fave AI tools Deep fakes Authenticity and AI Using Chat GPT for goal setting and journal prompts Creativity use cases Parasocial relationships and character AI Parental guardrails and AI Ethics with AI ----------------------- RESOURCES: Use the code KISSMYAI for 20% off or ----------------------- GUEST INFO: To learn more about Lauren and her distinct style, follow her on Instagram , or visit her websites, and ---------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and
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191. Client Case Study: Salt Dog
12/03/2024
191. Client Case Study: Salt Dog
Want your pup to splash around without worrying about algae? Tune in as Michelle chats with Tiffany, the brains behind Salt Dog, a canine swim club and community hub. Discover how Tiffany turned a simple need into an ambitious, franchising venture with bespoke, community-driven designs. Whether you’re curious about starting a business, community engagement, or just want to spoil your pup rotten, this episode will fetch a smile. Tiffany, a water enthusiast and dedicated dog parent, identified an opportunity during a hot Vermont summer with her active pup. Frustrated by beach closures due to cyanobacteria outbreaks and endless waitlists for agility classes, she was inspired to create Salt Dog. During the development of Salt Dog, Tiffany worked for Ethos Veterinary Health, where she crafted outreach strategies and supported the veterinary community. Her background as a nonprofit executive director sharpened her community relations skills and prepared her for managing business operations. Additionally, she has experience in political media, having served as a digital media producer for Senator Bernie Sanders. ------------------------ In today's episode, we cover the following: How Tiffany founded Salt Dog Challenges in business development Why she got her branding done right away Working with MKW Creative Co. Pet ownership trends Creating a bespoke experience Salt Dog's franchise goals Reaching out to investors Her vision for a doggie boutique ----------------------- GUEST INFO: To learn more about Salt Dog and stay tuned for their official launch, follow them on Instagram visit their website, . ---------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and
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190. How to Own Your Brand with Guide My Business
11/26/2024
190. How to Own Your Brand with Guide My Business
Ever wondered why Disney's lawyers are always on speed dial? Tune in as business attorney Lauren Boyd reveals the legal magic behind protecting your brand, navigating AI, and trademarks. Discover how to keep your creative work and brand identity yours with actionable tips. Whether you're a budding entrepreneur or a seasoned creative, this episode is your crash course on safeguarding your genius. If there’s one thing you should know about Lauren Boyd, the founding attorney of Guide My Business, it’s that she believes in owning your brand—so much so that she trademarked the phrase. Lauren’s first passion (and degree) is entrepreneurship. Lauren's second degree was in finance followed by her law degree, each from the University of Arizona. After years of drafting and negotiating multi-million dollar commercial contracts for a global corporation, Lauren made the bold move to leave the corporate world and founded Guide My Business in 2018. Driven by her firsthand understanding of the unique opportunities and sacrifices entrepreneurs face, Lauren has built the firm around meeting businesses exactly where they are, ensuring they’re equipped to protect what they’ve built. ------------------------ In today's episode, we cover the following: Guide my Business offerings Protecting your brand assets Selling your name as a brand How to protect your business name from trademark Copyright vs. trademark Fan art and copyright infringement What is public domain Designers: what to include in your contracts Tips for creating your business name Protecting your art ----------------------- GUEST INFO: To learn more about Lauren and how to protect your business follow her on Instagram visit her website, ----------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and
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189. Building a Brag-worthy Brand Empire Pt 4
11/19/2024
189. Building a Brag-worthy Brand Empire Pt 4
Get ready to conquer the online space. In part 4 of this series, Michelle dives into the essential tips for maintaining brand credibility without confusing your audience. From common pitfalls to avoid to the merit of creating content that's not for the likes and how to position yourself as a thought leader, this episode will teach you how to show up with consistency and flair. ------------------------ In today's episode, we cover the following: Social media pet peeves Maintaining consistency on your socials How to build thought leadership Sharing client success stories Collaborations and partnerships Codifying your brand legacy Brand evolution testimonial from Fit Boss Blueprint ----------------------- Resources: Episode 134: Episode 142: Episode 146: Episode 156: Episode 181: Episode 184: Episode 187: ----------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and
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188. BINGOALS & Cultural Branding with Palu Malerba
11/12/2024
188. BINGOALS & Cultural Branding with Palu Malerba
Ready to make your brand POP? Join Michelle and current BINGOALS participant Palu Malerba as they dive into the culturally infused branding and design, the importance of specialization, and tips on designing packaging that tells a story. Palu is a young entrepreneur from Argentina and the founder of CreativeWise, a packaging design agency for brands in the CPG industry. Having lived as a digital nomad for over eight years, Palu’s deep appreciation for the unique aspects of various cultures has profoundly influenced her business, driving her to collaborate with clients worldwide and making culturally inspired design the guiding star of CreativeWise. Now, she helps businesses highlight the uniqueness of their products' cultural backgrounds through beautiful, impactful design. ------------------------ In today's episode, we cover the following: Takeaways from BINGOALS and working 1:1 with Michelle CreativeWise's offering The power of specialization Culturally-informed branding and design How being a multicultural business owner is a huge advantage Working culture differences around the world Attracting clients from different cultures Brand differentiation around the world Cultural appreciation vs. cultural appropriation The decline of artisans in America ----------------------- GUEST INFO: To learn more about Palu and CreativeWise, follow them on Instagram , and visit their website, ----------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at This episode was edited by Theme music by: and
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