241. 10 Most Common Rebranding Questions Answered
Release Date: 11/18/2025
248. From Creator to Influencer: Branding Lessons from Influence with Impact
Kiss My Aesthetic Podcast
Ready to separate fact from fiction in the creator economy? This wee we welcome industry insider Lissette, who shares her expert insights on what truly builds influence, dispels common myths about monetization, and explores the real stories behind authentic online growth. If you want actionable strategies for creators, brands, and multi-hyphenate entrepreneurs, stop hovering and press play. Lissette Calveiro is a Latina entrepreneur, content creator, and business coach for influencers and personal brands navigating the creator economy with intention. As the founder of Influence With...
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247. Design Trend Predictions 2026
Kiss My Aesthetic Podcast
Ditch the beige and step into a world where bold color, real storytelling, and cultural pride take center stage. In this long-awaited episode, Michelle shares her design trend predictions for 2026, breaking down how you’ll see them explode across pop culture, fashion, IRL gatherings, print, and beyond. Plus, gain insights on how to notice these trends all around you in the New Year! ------------------------ In today's episode, we cover the following: Trend #1: Star Spangled Spanglish and Vibrant Maxim Multiculturalism Trend #2: Medieval Romanesque Revival Trend #3: Community Curator &...
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246. Email Marketing Essentials with ALLMOST
Kiss My Aesthetic Podcast
Raise your hand if you've ever ghosted your own email list. Don't worry, we're guilty of it, too. Michelle teams up with email marketing expert Kieryn Wang to share everything you've definitely been ignoring in your inbox management. Turn subscribers into superfans, battle the fears of sounding salesy, and discover why a "one sentence" email might actually be what works for your audience. From list revivals to clever segmentation and the ultimate “unsubscribe” mindset shift, this episode is your reminder to stop sleeping on email— and start making it work for you. Kieryn Wang is...
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245. How to Build an Inclusive Brand with Ashley Jefferson
Kiss My Aesthetic Podcast
Ready for an honest conversation on entrepreneurship, leadership, and community? This week, Michelle is joined by product management leader Ashley Jefferson. Discover how blending corporate experience with creative instincts can shape a distinctly authentic approach to business, personal branding, and networking— plus why true connection goes far beyond job titles or online followers. This episode delivers insightful perspectives and practical tips you don’t want to miss. Ashley Jefferson is the founder of Startup Baddie, where she works with founders and brands from a product,...
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244. Level Up Your Design Presentations
Kiss My Aesthetic Podcast
Trade self-doubt for confidence. Discover how to present your creative work as the expert you are. Imagine: less revisions and ongoing partnerships. Whether you’re shy or an extraverted creative, Michelle shares the simple hacks for showing off your ideas, getting real client buy-in, and using video to bring your humanness front and center (no more hiding behind a mood board!). From the power of mockups to psychological tricks for smooth feedback, you’ll learn how to lead with conviction and get those “slam dunk” approvals every designer craves. ------------------------ In today's...
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243. Self-Loyalty and Business Success with Chedva Lumir
Kiss My Aesthetic Podcast
Thinking your business is just an extension of yourself? Think again. This week, Michelle chats with Chedva Lumir to get real about entrepreneurship, identity, and why asking the right questions might save your sanity (and your strategy). Crack open the secrets to self-loyalty, business relationships, navigating uncertainty, and the real meaning behind “work-life balance.” Whether you’re a creative, founder, eldest daughter, or anyone juggling a million hats, tune in to learn how to celebrate tiny wins, rethink failure, and get curious about what’s next. Chedva “Vivi” Ludmir...
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242. Brand Guidelines Made Simple
Kiss My Aesthetic Podcast
Struggling to keep your brand looking consistent across all platforms? In today’s episode, we’re breaking down brand guidelines: what they are, why you need them, and how to make them actually useful. From mood boards and color palettes to logo do’s and don’ts, you’ll learn about all the essentials in a super approachable way. Tune in for how to build the brand bible of your dreams and how to keep your visual identity as consistent as your coffee order. ------------------------ In today's episode, we cover the following: What are brand guidelines Structure and format of brand...
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241. 10 Most Common Rebranding Questions Answered
Kiss My Aesthetic Podcast
Considering a rebrand? Here are the things you can expect before moving forward with the process. From determining whether you really need to overhaul everything or just a little facelift, to what it actually costs and how to avoid alarming your loyal customers in the process, Michelle answers the 10 most common questions she's asked on rebrand discovery calls. Tune in to learn what it takes to get a brag-worthy brand makeover. ------------------------ In today's episode, we cover the following: Question #1: What is rebranding, and how does it differ from a brand refresh? Question #2: When...
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240. Streamline Your Brand Design Process with AI
Kiss My Aesthetic Podcast
The most skilled creatives understand that refinement is crucial when it comes to generative tools. First drafts are just the starting line. Explore how a strategic blend of custom GPTs accelerates the brand development process, streamlines mockup creation, and helps clarify project vision for both teams and clients. Plus, get the real answer to: should you rely on AI for logo design, or does human touch still reign supreme? Discover how to use AI intentionally to amplify creative output— without sacrificing authenticity. ------------------------ In today's episode, we cover the following: ...
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239. Copywriting in the Age of AI with Nomad Copy
Kiss My Aesthetic Podcast
Romanticizing the digital nomad life? Sam Burmeister breaks down what it takes to travel to 80+ countries, and still create stellar content for your clients. Get the inside scoop on how travel hones your creative edge, why AI will never have your taste, and the little-known tricks that make your brand unmistakable— no matter where in the world you’re working. Tune in for digital nomad confessions and conversion copywriting secrets. Sam Burmeister writes high-converting copy for service-based businesses. Every business she writes for gets copy that sounds like them, but converts...
info_outline- Question #1: What is rebranding, and how does it differ from a brand refresh?
- Question #2: When should a company consider rebranding?
- Question #3: What are the key steps involved in a rebrand process?
- Question #4: How can a rebrand impact a company's market position?
- Question #5: What are the benefits and risks of a rebrand?
- Question #6: How do we measure the success of a rebrand?
- Question #7: What costs are associated with rebranding?
- Question #8: How can rebranding affect existing customer perception?
- Question #9: What role does company culture play in a rebrand?
- Question #10: How does the rebranding process typically take?
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- Episode 230: Client Case Study: The Galavant Society