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Niche Hard, Win Big — Seth Horst on North Idaho, First-Responder Roots, and Building a $100M Team
11/11/2025
Niche Hard, Win Big — Seth Horst on North Idaho, First-Responder Roots, and Building a $100M Team
Today on the Idaho Business Podcast, Spencer sits down with Seth Horst—realtor in beautiful Coeur d’Alene, retired California Highway Patrol officer turned Idaho convert, and host of the Idaho Experience podcast (and the North Idaho Experience YouTube channel). Seth shares how his team of former first responders and veterans grew by being unapologetically themselves, niching hard, and attracting clients who share their values. They dig into why culture beats everything, how clear core values filter both hires and clients, and why North Idaho’s throwback, say-hi-to-strangers vibe makes community the real selling point. You’ll hear how niching actually reduces marketing cost while increasing trust, why “all money is not good money,” and what it takes to scale a team without losing your soul. Seth also talks community work—from long-form local conversations to a judicial watch effort—and why informed citizens keep Idaho, Idaho. Lightning Round: Seth’s current read is Buy Back Your Time by Dan Martell, and his “myth to bust” is that casting a wide net wins—it’s the niche that wins. Sponsor Shoutouts: Health West — great people, great care, growing across Idaho. Look them up and see what they can do for your family. Nucleane Commercial Cleaning — From Twin Falls to Rexburg. Mention the podcast and claim a free one-time service (carpet clean, disinfecting fog, etc.)—no strings attached. Connect with Seth: Search NorthIdahoExperience.com and the North Idaho Experience on YouTube/podcast platforms. If you are feeling the love, make sure to subscribe, rate, and review on iTunes, Spotify, YouTube, or wherever you are!! If you'd like to be featured on an episode go to theidahobusinesspodcast.com to APPLY!
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