The Omnichallenge Podcast

Nearly 11 years after the term "omnichannel" was coined, retailers and consumer-facing businesses of all stripes still face the omnichallenge, digitally connecting with customers wherever they are. This podcast series, hosted by Tim Mason, former CMO and deputy CEO of Tesco, co-author of Omnichannel Retail and CEO of Eagle Eye, explores the ever-changing omnichannel landscape through the lens of marketers, retailers and brands. Each Omnichallenge episode uncovers the challenges they face operating brick-and-mortar and ecommerce stores, how they can create winning stores, and win their customers' hearts and minds.

#8: Has marketing's "Now Moment" finally arrived? 05/12/2022

#8: Has marketing's "Now Moment" finally arrived? Over the past 24 months, accelerated technology adoption has forced grocers, retailers, and other brand marketers to rethink their approach to personalization and sophistication when it comes to customer data and driving loyalty. Put those into the context of a first-party data era, and what do you have? A loyalty and marketing landscape that's more reliant than ever on understanding the individual customer and reaching the customer with the right message, at the right time and in the right context. In the latest episode of The Omnichallenge, special guest Bill Hanifin, CEO and Managing Editor of The Wise Marketer Group and The Wise Marketer.com, explores these challenges and what loyalty means to brands and consumers today. Tune in with podcast hosts Vanessa Horwell and Tim Mason, CEO of Eagle Eye and author of Omnichannel Retail: How to Build Winning Stores in a Digital World, as they weigh in on the state of loyalty and how better use of data and technology is helping brands uncover their "marketing in the moment" abilities. /episode/index/show/omnichallengepodcast/id/23075444

#7: Transforming marketing through customer data and personalization. Are we there yet? 04/01/2022

#7: Transforming marketing through customer data and personalization. Are we there yet? A conversation with Matt Atkinson, former Chief Customer Officer of The Co-operative Group and former Tesco CMO Technology is reshaping how and where we shop. Retail marketers must develop and execute successful communications with their customers to remain competitive. Data-driven marketing and personalisation are critical tools for marketing in today's omnichannel world. And mastering' marketing in the moment' ensures that a brand's messaging connects with customers precisely at the right moment and place. Will brands set themselves up for success in 2022 by embracing these approaches? The latest episode of The Omnichallenge with special guest Matt Atkinson, former Chief Customer & Member Officer of The Co-operative Group, former CMO, Group Marketing and Chief Digital Officer of Tesco, discusses some of the forces that have changed how consumers buy and what's next for retail marketing. Tune in to hear Matt's conversation with hosts Vanessa Horwell and Tim Mason, CEO of Eagle Eye about the art and science of marketing and the intersection of customer data and technology to deliver true personalisation. /episode/index/show/omnichallengepodcast/id/22633271

#6: Shopper shifts and evolving loyalty programs, what's next for retailers and brands? 01/13/2022

#6: Shopper shifts and evolving loyalty programs, what's next for retailers and brands? The latest episode of The Omnichallenge with special guest Michael LeBlanc, Senior Advisor to the Retail Council of Canada and host of The Voice of Retail podcast, explores Canada's changing retail and loyalty landscape and what lies ahead. /episode/index/show/omnichallengepodcast/id/21752744

#5: What makes good marketing? with Sir Terry Leahy 09/23/2021

#5: What makes good marketing? with Sir Terry Leahy What constitutes a strong marketing strategy? And how do you leverage customer data to define that strategy in the first place? /episode/index/show/omnichallengepodcast/id/20380232

#4: Transforming digital marketing: what's ahead for retailers? 08/13/2021

#4: Transforming digital marketing: what's ahead for retailers? Tune in to hear hosts Vanessa Horwell and Tim Mason, author of Omnichannel Retail, How to Build Winning Stores in a Digital World and CEO of Eagle Eye, discuss how digital has disrupted retailers’ traditional marketing and promotion models, some of the challenges they face and what investments are needed to win the digital marketing race. /episode/index/show/omnichallengepodcast/id/20130317

#3: Is Loyalty Dead? 06/10/2021

#3: Is Loyalty Dead? The latest episode of The Omnichallenge explores the relevancy of traditional loyalty programs — are they still effective after 25 years, and what are the drivers of emotional vs. transactional loyalty? /episode/index/show/omnichallengepodcast/id/19413338

#2: The Analogue Years 04/27/2021

#2: The Analogue Years The latest episode of The Omnichallenge takes us back to the days of the first grocery Clubcard program, and how it transformed the way grocers, retailers and consumer-facing businesses would think about customer marketing and creating digital customer connections in the decades since. /episode/index/show/omnichallengepodcast/id/18790823

#1: What is the Omnichallenge? 03/31/2021

#1: What is the Omnichallenge? Nearly 11 years after the term "omnichannel" was coined, retailers and consumer-facing businesses of all stripes still face the Omnichallenge, digitally connecting with customers wherever they are. Tune in to listen to the first episode of our podcast series, hosted by Tim Mason, former CMO and deputy CEO of Tesco, co-author of Omnichannel Retail and CEO of Eagle Eye and Vanessa Horwell, Chief Strategy Officer at Think Ink as they explore the ever-changing omnichannel landscape through the lens of marketers, retailers and brands. The podcast series is based on Tim's book which was selected as a finalist in the Business Book Awards 2020. Each episode uncovers the challenges they face operating brick-and-mortar and ecommerce stores, how they can create winning stores, and win their customers' hearts and minds. /episode/index/show/omnichallengepodcast/id/18510242

Welcome to the Omnichallenge Podcast 03/22/2021

Welcome to the Omnichallenge Podcast Tune in to watch our video podcast series, hosted by Tim Mason, former CMO and deputy CEO of Tesco, co-author of Omnichannel Retail and CEO of Eagle Eye and Vanessa Horwell, Chief Strategy Officer at Think Ink as they explore the ever-changing omnichannel landscape through the lens of marketers, retailers and brands. /episode/index/show/omnichallengepodcast/id/18417056

The Omnichallenge Podcast

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