#8: Has marketing's "Now Moment" finally arrived?
The Omnichallenge Podcast
Over the past 24 months, accelerated technology adoption has forced grocers, retailers, and other brand marketers to rethink their approach to personalization and sophistication when it comes to customer data and driving loyalty. Put those into the context of a first-party data era, and what do you have? A loyalty and marketing landscape that's more reliant than ever on understanding the individual customer and reaching the customer with the right message, at the right time and in the right context. In the latest episode of The Omnichallenge, special guest Bill Hanifin, CEO and Managing Editor...
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#7: Transforming marketing through customer data and personalization. Are we there yet?
The Omnichallenge Podcast
A conversation with Matt Atkinson, former Chief Customer Officer of The Co-operative Group and former Tesco CMO Technology is reshaping how and where we shop. Retail marketers must develop and execute successful communications with their customers to remain competitive. Data-driven marketing and personalisation are critical tools for marketing in today's omnichannel world. And mastering' marketing in the moment' ensures that a brand's messaging connects with customers precisely at the right moment and place. Will brands set themselves up for success in 2022 by embracing these approaches? ...
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#6: Shopper shifts and evolving loyalty programs, what's next for retailers and brands?
The Omnichallenge Podcast
The latest episode of The Omnichallenge with special guest Michael LeBlanc, Senior Advisor to the Retail Council of Canada and host of The Voice of Retail podcast, explores Canada's changing retail and loyalty landscape and what lies ahead.
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#5: What makes good marketing? with Sir Terry Leahy
The Omnichallenge Podcast
What constitutes a strong marketing strategy? And how do you leverage customer data to define that strategy in the first place?
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#4: Transforming digital marketing: what's ahead for retailers?
The Omnichallenge Podcast
Tune in to hear hosts Vanessa Horwell and Tim Mason, author of Omnichannel Retail, How to Build Winning Stores in a Digital World and CEO of Eagle Eye, discuss how digital has disrupted retailers’ traditional marketing and promotion models, some of the challenges they face and what investments are needed to win the digital marketing race.
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#3: Is Loyalty Dead?
The Omnichallenge Podcast
The latest episode of The Omnichallenge explores the relevancy of traditional loyalty programs — are they still effective after 25 years, and what are the drivers of emotional vs. transactional loyalty?
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#2: The Analogue Years
The Omnichallenge Podcast
The latest episode of The Omnichallenge takes us back to the days of the first grocery Clubcard program, and how it transformed the way grocers, retailers and consumer-facing businesses would think about customer marketing and creating digital customer connections in the decades since.
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#1: What is the Omnichallenge?
The Omnichallenge Podcast
Nearly 11 years after the term "omnichannel" was coined, retailers and consumer-facing businesses of all stripes still face the Omnichallenge, digitally connecting with customers wherever they are. Tune in to listen to the first episode of our podcast series, hosted by Tim Mason, former CMO and deputy CEO of Tesco, co-author of Omnichannel Retail and CEO of Eagle Eye and Vanessa Horwell, Chief Strategy Officer at Think Ink as they explore the ever-changing omnichannel landscape through the lens of marketers, retailers and brands. The podcast series is based on Tim's book which was...
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Welcome to the Omnichallenge Podcast
The Omnichallenge Podcast
Tune in to watch our video podcast series, hosted by Tim Mason, former CMO and deputy CEO of Tesco, co-author of Omnichannel Retail and CEO of Eagle Eye and Vanessa Horwell, Chief Strategy Officer at Think Ink as they explore the ever-changing omnichannel landscape through the lens of marketers, retailers and brands.
info_outlineDo you remember the analog years when mobile phones were still novelties, people used VHS tapes to watch videos and CDs to play music, and retailers were just beginning to discover the value of plastic loyalty cards and the customer data they generated?
While the tapes and CDs were relegated to charity shops and the analog museum long ago, the immense value and power of customer data lives on in ways that retailers never quite imagined. And perhaps that why some are still stuck in those analog years.
The latest episode of The Omnichallenge takes us back to the days of the first grocery Clubcard program, and how it transformed the way grocers, retailers and consumer-facing businesses would think about customer marketing and creating digital customer connections in the decades since.
Tune in to hear more about retailers’ Omnichallenge with hosts Vanessa Horwell and Tim Mason, author of Omnichannel Retail, How to Build Winning Stores in a Digital World and CEO of Eagle Eye.
You can also enter our book competition to win your free copy by visiting www.eagleeye.com/bookcompetition.