Over A Pint Marketing Podcast

This podcast focuses on the fast-paced and ever-changing world of marketing. And is told through the eyes of three industry veterans with over 75 years of in the trenches experience. No theory here! Theory is for wimps. This is real-world, practical experience told to you by those that have been there...and that includes the guests. So grab a pint of your favorite and join us for the show.

Sephora for Men: How Hale Wants to Win Trust in Men’s Personal Care With Founder Sam Burke. 12/16/2025

From Itchy Corporate Sweater to Entrepreneur Fit: Erik Owen, President & Founder Of Oak Hill Business Partners 12/04/2025

Most Marketers Are Sitting On A Goldmine—And Ignoring It With Corey Rice 11/07/2025

Inside the AI-Driven Rebuild of Kentico’s Core Platform With Dan Ardelan 11/04/2025

Rethinking Sports Marketing Lynne Robertson & Patrick Campion Of Fame Sport 10/22/2025

Heike Heemann: How To Win On LinkedIn 10/01/2025

Dan Early and Mark Roller: Looking Back As Ascedia Turns 25. 09/18/2025

Scott Goodstein Will Help You Tell A Better Story 09/04/2025

John Hayden: From 50 Parts A Year To 100,000 In Eight Weeks 08/28/2025

Fernando Rojas Sanchez Can Help Grow Your Agency 08/11/2025

Fernando Rojas Sanchez Can Help Grow Your Agency #172 Fernando Rojas Sanchez is the CMO of a strategic white-label agency. In other words, he and his team help support other agencies. It’s a smart business model. And in this episode Fernando and Pat go deep into how this works and the advantages of using an agency like DaBoost. Plus a whole lot of other good things. Timestamp Topic / Key Moment 00:00 Intro & Background 02:00 Agency Model – Why DaBoost focuses on other agencies as clients; benefits of white-label services. 04:30 Challenges for Small Agencies – Peaks and valleys, staffing strain, cultural impact on morale. 06:00 Target Niche – Serving growing, small, or “mom & pop” agencies who need a full marketing team in the back office. 08:15 Agency Life: Mexico vs. US – Differences in tech adoption, client values, and work culture. 14:30 Geographic Footprint – Offices in Dallas, Milwaukee, and Merida; expansion strategy. 16:45 Operations Across Countries – Creating clear processes and retaining long-term team members. 19:00 Full Service vs. Specialization – Differences between US and Mexico agency models; why DaBoost offers a broad service mix. 22:00 Core Services – PPC, branding, content generation as bread-and-butter. 23:15 Dental Group Case Study – 43% boost in bookings 26:00 White-Label Relationships – Acting as the “front” or “back office” for partner agencies. 29:00 Building Trust – Positioning as a service provider, not a competitor; “we make your business our business.” 31:00 Onboarding Process – One-week agency audit; seamless integration. 33:00 AI Perspective – Use AI for process optimization, not creative generation; risks of overuse and sameness. 36:15 Global Marketing Insights – What works in Mexico but not the US (personal trust, in-person business) and vice versa. 42:00 A Day in the Life – Time-blocking, KPIs (3 events/week, 2 orgs, 2 new contacts). 45:30 Cultural Differences – Milwaukee/Wisconsin vs. Mexico City and Merida business environments. 47:00 Future of Agencies – Move toward vendor-based execution teams; rise of small agencies. 50:00 Specialization vs. Generalization – Current choice to remain open to all verticals; long-term vision. 53:30 Final Plug – How to connect with Fernando and DaBoost online. Get in touch with Fernando here: Check out DaBoost here: Connect with Pat here: Oh before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! Thanks, you’re the best! Want more marketing insights? Take a look at our This podcast is sponsored by . A web development and digital strategy agency helping clients win in the digital space. /episode/index/show/overapintmarketing/id/37759410

Tim Allen Doesn’t Sell. He Builds Relationships. 08/01/2025

Tom Sanders on Building Brands That Work 07/25/2025

Tom Sanders on Building Brands That Work #170 Tom Sanders, founder of Lost Dog, is a branding + strategy expert who’s spent his career helping companies stop lying to themselves. In this show, we cover Tom’s unexpected start in IT and his journey to launching his own shop. Tom walks us through how brands get built — not with a checklist and some Helvetica, but with honesty, alignment, and a hell of a lot of listening. Here’s the full breakdown: 00:00–03:00 Intro & Tom’s background 03:01–07:30 From IT to Marketing: Tom’s origin story 07:31–13:00 What is strategy vs branding vs tactics? Mission, vision, and the “why” 13:01–17:30 Why most companies botch brand strategy (and why “making money” isn’t the mission) 17:31–21:00 Red flags: When mission/vision becomes a checklist 21:01–25:00 Tom’s branding approach: Organic, not fabricated. 25:01–28:00 Internal brand alignment: Why employees need to believe it too 28:01–34:00 The branding process deep dive 38:01–42:00 Metrics that matter: Why engagement isn’t enough 42:01–47:00 Tom’s 5-Step Process: Why → Current Situation → Goals → Communicate → Monitor 52:01–56:00 Timelines, and why smaller clients get his best work 59:01–1:03:00 Inferior products? Why experience and expectations still win 1:03:01–1:07:00 Why Tom started Lost Dog & the future of agencies 1:07:01–1:10:00 AI & strategy: From “C student” to A-minus assistant 1:10:01–end Final thoughts Get in touch with Tom here: Or here: Connect with Pat here: Oh before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! Thanks, you’re the best! Want more marketing insights? Take a look at our This podcast is sponsored by . A web development and digital strategy agency helping clients win in the digital space. /episode/index/show/overapintmarketing/id/37548750

Shante Micah + Josh Moody Are Changing The PR Game 07/17/2025

How To Turn Around A Struggling Brand With Brian Bennett 07/10/2025

An Enrollment Masterclass With UW-Milwaukee’s Marc Young 06/30/2025

Cory Ampe – The Swiss Army Knife of Marketing 06/19/2025

Michele Tonkovitz: From Copywriter to CEO of Green Onion Creative 06/12/2025

Matt King: CEO at Hunger Task Force 06/04/2025

Dana Lytle + Emily Steele From Planet Propaganda: Why Long-Term Client Relationships Will Always Beat a Flashy Pitch Deck 05/29/2025

Dana Lytle + Emily Steele From Planet Propaganda: Why Long-Term Client Relationships Will Always Beat a Flashy Pitch Deck #163 Pat sits down with Dana Lytle, Founder and CEO, and Emily Steele, President, of Madison-based ad agency — a shop with a point of view and zero interest in coloring inside the traditional ad agency lines. This agency has done incredible work for: ✅ Duluth Trading Company ✅ Jimmy John’s Sandwiches ✅ Jersey Mike’s Subs ✅ Pernod Ricard Smithworks Vodka Highlights from the show: Intro and Background of Planet Propaganda — 0:00:00 to 0:02:00 Dana on Starting Planet — 0:02:00 to 0:06:00 Emily’s Journey to Planet — 0:06:00 to 0:08:00 Defining the Agency: Strategy + Creative — 0:08:00 to 0:13:00 Getting Clients into Strategy Mode — 0:13:00 to 0:17:00 Inside-Out Brand Building — 0:17:00 to 0:22:00 Consensus and 'Simplify Amplify' Process — 0:22:00 to 0:27:00 Jimmy John’s 'Freaky Fast' Example — 0:27:00 to 0:31:00 What Brand Really Means — 0:31:00 to 0:35:00 Operationalizing Brand — 0:35:00 to 0:39:00 Client Trust and Long-Term Relationships — 0:39:00 to 0:42:00 Building Culture in a Hybrid World — 0:42:00 to 0:48:00 Connecting vs Culture Buzzword — 0:48:00 to 0:51:00 The State of Agencies in 2025 — 0:51:00 to 0:57:00 AI and the Creative Industry — 0:57:00 to 1:02:00 The Future of Agencies and Specialization — 1:02:00 to 1:08:00 Category Focus: Food and Apparel — 1:08:00 to 1:11:00 New Business: Relationships First — 1:11:00 to 1:15:00 Closing Thoughts and How to Reach Out — 1:15:00 to 1:17:00 Reach out to Dana and Emily here: Check ‘em out on LinkedIn here: Or here: Connect with Pat at: Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! Thanks, you’re the best! Want more marketing insights? Take a look at our This podcast is sponsored by . A web development and digital strategy agency helping clients win in the digital space. /episode/index/show/overapintmarketing/id/36771475

Inside the Spirits Game: How Central Standard Is Shaking Up the Industry 05/21/2025

Inside the Spirits Game: How Central Standard Is Shaking Up the Industry #162 Jim Kanter knows a thing or two about selling and marketing beer and spirits. That’s because he started off driving a beer truck as a summer job. Tell me, does a summer job get any better? From there, Kanter went on an 18-year tear at MillerCoors moving all the way up to General Manager. Then, he went in a different direction. Kanter pivots and joins a small but growing distillery called Central Standard. Today, Central Standard is one of the fastest-growing spirits brands in the Midwest! ✅ How did Kanter and the team do it? ✅ What’s it like marketing a spirits brand? ✅ How do you stand out in a crowded space? All of these questions and more – answered here. Have a listen Show highlights: 00:00–00:04 – Intro & Jim’s early start: from beer truck summers to PR with the Milwaukee Brewers. 00:04–00:13 – 18 years at MillerCoors: navigating roles, M&A chaos, and unifying sales/marketing ops. 00:13–00:18 – Jumping into Central Standard: the startup leap and learning curve. 00:18–00:21 – What is Central Standard? Overview of the distillery and key product lineup. 00:21–00:26 – What a Chief Commercial Officer actually does in a small spirits brand. 00:26–00:30 – Big company vs. small startup: “You think you know... then the bottle caps run out.” 00:30–00:36 – Breaking into retail: the hard truth about shelf space, distributors, and awareness. 00:36–00:41 – The power of product focus: “You can’t launch 30 SKUs. Pick your winners.” 00:41–00:46 – Branding that works: the origin of Central Standard’s rugged Midwestern visual identity. 00:46–00:51 – Marketing consistency: “We get bored way before the customer does.” 00:51–00:55 – Spirits market overview: who’s growing, who’s hurting, and why brandy’s having a moment. 00:55–01:03 – Canned cocktail origin story: a shuttle ride, a few beers, and a big bet with Liney’s. 01:03–01:10 – Marketing strategy on a budget: event play, influencer work, scarcity as a tool. 01:10–01:14 – Cracking into events like Summerfest: strategy, speed, and solving event organizer problems. 01:14–01:18 – Jim on networking: authenticity, saying yes, and getting uncomfortable on purpose. 01:18–01:20 – Final thoughts: Central Standard’s growth, airport bar launch, and what’s next. Connect with Jim: https://www.linkedin.com/in/jim-kanter-726930b7/ Check out Central Standard here: For God's sake, try one of these: RTD or Pour Ready Cocktails: Connect with Pat at: Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! Thanks, you’re the best! Want more marketing insights? Take a look at our This podcast is sponsored by . A web development and digital strategy agency helping clients win in the digital space. /episode/index/show/overapintmarketing/id/36659335

Charlie Hutchinson: Co-Founder & President of Houseworks Collective 05/15/2025

Charlie Hutchinson: Co-Founder & President of Houseworks Collective #161 We love talking to folks in the real estate game. And in this episode, Pat has a sit-down with Charlie Hutchinson, who heads up one of the leading real estate teams in the Milwaukee area. Great insights into real estate and marketing. Here’s what we cover: 0:00:00 – Intro Face-to-face setting, Charlie's background tease, chemistry between host and guest. 0:05:00 – Charlie’s Background & Origin Story From Spanish class and radio to Nashville, and eventually real estate. 0:12:00 – Early Agent Days & Learning by Doing Living in grandma’s basement, soaking up knowledge at Shore West, hustling for scraps. 0:18:00 – Starting a Team: The Charlie Group to Houseworks Collective Ego-driven beginnings, learning he's not a great trainer, and pivoting to scalable support. 0:26:00 – Current Market Conditions & Outlook Thoughts on buying/selling in today’s market, interest rate impacts, and inventory challenges. 0:33:00 – Building Houseworks Collective: Leverage, Support, and Team Structure Why leverage matters, team roles, and the biggest learnings as a leader. 0:40:00 – Hiring Philosophy & Culture Fit Self-awareness, using a second perspective, and the danger of liking people too much. 0:44:00 – Marketing: Buyers, Sellers & Agents Segmenting the audience, introducing the LLC framework: Leads, Leverage, Culture. 0:52:00 – Pricing Strategy & Listing Approach The psychology of pricing, market nuance, and how comps are really used. 0:58:00 – Social Media Strategy & Personal Branding Why video is about you, not the house — building agent brand over listing views. 1:03:00 – Skillset of a Great Agent Reading people, simplifying the agent's role, cutting out busywork. 1:07:00 – Keller Williams Partnership & Merger Strategy Merger with the Jay Schmidt team, thinking big, scaling through leverage, and support from Keller Williams. 1:15:00 – AI Usage in Real Estate & Team Enablement How Charlie uses ChatGPT, the need for a team prompt library, idea-sharing culture. 1:21:00 – Misconceptions About Real Estate Careers “Money flows” myth, helping vs. selling, the long view on building trust and success. Connect with Charlie on Instagram Or Connect with Pat at: Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! Thanks, you’re the best! Want more marketing insights? Take a look at our This podcast is sponsored by . A web development and digital strategy agency helping clients win in the digital space. /episode/index/show/overapintmarketing/id/36579915

Josh Derouin: Brand Building v. Performance: The Need For Both 05/01/2025

Josh Derouin: Brand Building v. Performance: The Need For Both #160 SVP, at , Josh Derouin joins the pod. And in this episode, we break down how advanced analytics, attribution, and AI are transforming destination marketing—making data the real MVP of campaign success. We dig into the tension between short-term wins and long-term brand building, why most marketers still fumble with analytics, and how agencies can get ahead (without losing their creative edge). Here are the highlights: Intro & Josh’s Background Josh shares how he pivoted from Flash development to marketing, with early roles at Sportsman Channel and more. 02:00 – Agency vs. Client-side Marketing Roles Josh discusses key differences, benefits, and what he brought from one side to the other. 5:00 – What Zartico Does & the Tech Behind It Overview of Zartico’s role in place-based marketing and its proprietary tech platform. 8:00 – Place-Based Marketing & Attribution How Zartico uses aggregated data to track behavior, spending, and destination value. 11:00 – Josh’s Role at Zartico His work with agencies, product licensing, and media optimization. 13:00 – Beyond Travel: Broader Applications Application in hotels, theme parks, and understanding visitor behavior beyond POS data. 15:00 – State of the Travel Industry (April 2025) Josh’s take on post-COVID recovery, economic caution, and the need for efficiency. 18:00 – Why Marketers Struggle with Analytics Misalignment across tools and departments, and the need for a “data discipline plan.” 22:00 – Short-Termism vs. Brand Building The Southwest Airlines brand pullback example and what brands get wrong. 26:00 – Mental vs. Physical Availability in Marketing Explains the balance between long-term branding and short-term performance marketing. 30:00 – Can Small Companies Leverage Marketing Mix Modeling? Thoughts on B2B applicability and lessons from the consumer space. 33:00 – AI in Marketing: Current Use & Strategy How Josh uses AI for analysis, content, and why agencies need a policy. 37:00 – Impact of AI on Agencies & Jobs The coming shift in roles, AI’s limits in strategy, and what skills will matter most. 40:00 – Staying Current in Marketing & Travel Trends Josh’s sources for ongoing learning and why data-backed methods matter. 42:00 – Josh’s Day-to-Day at Zartico Client consults, product feedback, campaign awareness—his role in a nutshell. Connect with Josh;: Connect with Pat at: Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! Thanks, you’re the best! Want more marketing insights? Take a look at our This podcast is sponsored by . A web development and digital strategy agency helping clients win in the digital space. /episode/index/show/overapintmarketing/id/36389320

Jacob Burr and Maddie Foord: Ascedia’s Creative Team 04/23/2025

Michael DeNunzio: How To Stay Ahead In AI 04/15/2025

Pat + Dave: Remote Work, Scenario Planning, and Networking When Sh*t Hits The Fan 04/11/2025

What Gen Z Really Cares About: Brand Insights From Emma McGovern 04/03/2025

Regional Sales Manager Dan Ardelan Explains Kentico's Value for Marketing 03/27/2025

Josh Albrecht, CMO of Visit Milwaukee Part 2 03/19/2025

Shannon Hess: Content Marketing In Higher Education 03/13/2025

Manufacturing in the Age of Speed: An Inside Look at Evology's B2B Marketing Strategy 02/26/2025

Over A Pint Marketing Podcast

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