Libsyn Directory

Susan Baier: The Future of Agencies, AI, And The Importance of Being Relentlessly Helpful

Release Date: 01/17/2026

Scott Kowalchek Breaks Down Direct Response TV

Over A Pint Marketing Podcast

#183: In this episode of Over a Pint, Pat sits down with Scott Kowalchek, CEO and President of to unpack the real business of direct response TV, how performance media actually works, and why consistency still beats cleverness when it comes to growth. Here's what they cover: How direct response TV really works, and why CFOs care more about conversions than impressions The myth that TV is only about brand Why great media buying is active, not “set it and forget it” How brands can buy TV at 20% to 80% below general market rates The real differences between linear TV,...

Susan Baier: The Future of Agencies, AI, And The Importance of Being Relentlessly Helpful

Over A Pint Marketing Podcast

#182: Starting 2026 with the awesome Susan Baier. Susan is the CEO and founder of Audience Audit. She helps small to mid-sized agencies create better marketing based on real insights into real attitudes of real people. In this episode, Pat and Susan cover: The future of agencies The impact of AI What clients want from their agencies And how genuine generosity and being helpful are the ultimate tools for creating a sustainable pipeline. Connect with Susan on LinkedIn: Or at her website: Check out Susan’s past episode of Over A Pint Connect with Pat here: ...

Sephora for Men: How Hale Wants to Win Trust in Men’s Personal Care With Founder Sam Burke.

Over A Pint Marketing Podcast

#181: Sam Burke, founder of , joins Pat to break down how he and his team are building “the Sephora for men." Sam shares his path from engineering and brain-aging research to startups, including becoming chief of staff to Bonobos founder Andy Dunn after a scrappy growth challenge. Great story. They dig into the core problem Hale solves: men are spending more on personal care, but buying is still a high-trust decision in a low-trust environment. Sam walks through early validation (survey + MVP conversion), his recruiting approach (advisor tryouts before hiring), fundraising...

From Itchy Corporate Sweater to Entrepreneur Fit: Erik Owen, President & Founder Of Oak Hill Business Partners

Over A Pint Marketing Podcast

#180: Pat sits down with Erik Owen, president and founder of . After 20 years in corporate roles at companies like M&I, Johnson Controls, and Rockwell, Owen realized the “corporate sweater” fit, but it was itchy as hell. That friction pushed him into entrepreneurship, where he launched Oak Hill and never looked back. Here’s what you’ll learn in this episode: How Owen positioned himself as a fractional CFO to get early traction How he evolved Oak Hill into a growth and exit advisory firm that helps owners build repeatable profits, sustainable growth, and ultimately a...

Most Marketers Are Sitting On A Goldmine—And Ignoring It With Corey Rice

Over A Pint Marketing Podcast

#179: Corey Rice, Director of Strategy at joins the pod to unpack two decades of evolution in digital marketing—from his early days back around the time of Friendster to today’s programmatic, data-driven ecosystem. He explains how real-time bidding reshaped advertising, why first-party data is an underused goldmine, and how strategy must now bridge the gap between data and creative. Rice dives into: ✔️Audience targeting ✔️The tension between granularity and scale ✔️And how to balance omnichannel ambitions with limited budgets ✔️His philosophy on letting data...

Inside the AI-Driven Rebuild of Kentico’s Core Platform With Dan Ardelan

Over A Pint Marketing Podcast

#178: Dan Ardelan is back. He joins Pat to unpack how is evolving its CMS into an AI-powered digital experience platform. Dan explains how Experience by Kentico represents a total rebuild—modern .NET architecture, evergreen updates, and a single version approach that keeps it future-proof. The big story: Kentico isn’t just dabbling in AI; they’ve built it into the DNA of their product. From generative content tools to predictive analytics, auto-tagging, and the new in-platform assistant “AIRA,” Kentico is putting AI at the core of both marketing and development...

Rethinking Sports Marketing Lynne Robertson & Patrick Campion Of Fame Sport

Over A Pint Marketing Podcast

#177: Oh this is a good one. This episode dives into the reinvention of sports marketing. Fame Sport is on a mission to drag sports partnerships out of 2010 and into the data-driven, story-first era. And Pat sits down with two of the people making that happen: Lynne Robertson and Patrick Campion. Here a just a few of the key themes & takeaways: Audience First, Not Team First: Too many brands lead with “I want to partner with the Brewers.” Fame Sport flips it—start with who you want to reach. The right audience might be rodeo fans, WNBA followers, or college athletes, not just...

Heike Heemann: How To Win On LinkedIn

Over A Pint Marketing Podcast

#176: If you’re in the business world, especially B2B, you’ve gotta be on LinkedIn. Hard stop. But being on the platform and getting results are two entirely different things. In this episode, Heike (pronounced Hi-kah) Heemann a LinkedIn coach, joins Pat for an in-depth look at how to use LinkedIn. You’ll learn: What’s actually working on LinkedIn right now — and what’s just noise. Heike explains why the platform is more search engine than social feed (hint: keywords matter) How to show up consistently without burning out Why a bare profile...

Dan Early and Mark Roller: Looking Back As Ascedia Turns 25.

Over A Pint Marketing Podcast

#175: This year (September 7th to be exact) turned 25. That’s about 137 years in agency life. I wanted to learn more of the back story, the early wins, and how the hell these two guys could run a business and still be friends after all those years. I got it – and more. Founders Dan Early and Mark Roller sat down with me to share the the origin story, why they even started Ascedia in the first place, and how they kept the lights on through four economic gut punches. So, get those airpods on and enjoy this episode! Connect with Pat here: Oh, before you go, please do us a...

Scott Goodstein Will Help You Tell A Better Story

Over A Pint Marketing Podcast

#174 Scott Goodstein is the Founder and Chief Messaging Strategist at In other words, he builds stories that connect and move people to action. Want proof? Check out this story. Players in The National Women’s Soccer League needed help. The average pay for players was a staggering $22K a year. Let’s pause there. Some of the best athletes in the world were scratching just to get by. They were juggling 3–5 side jobs that included: Donating plasma between practices Driving DoorDash while signing autographs Living in group housing while training for the...

More Episodes

In this episode, Pat and Susan cover:

The future of agencies
The impact of AI
What clients want from their agencies
And how genuine generosity and being helpful are the ultimate tools for creating a sustainable pipeline.

Connect with Susan on LinkedIn: https://www.linkedin.com/in/susanbaieraz/

Or at her website: Audience Audit

Check out Susan’s past episode of Over A Pint here

Connect with Pat here: pmcgovern@ascedia.com

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This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

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