Tripling Membership Through Data - Ben Kerswill, Brisbane Lions
Release Date: 01/13/2026
The Power of Perspective in Sports Business - Ron Li, Player 15 Group (Phoenix Suns)
Sports Geek
Ron Li shares insights on fan intelligence, data commercialisation for partnerships, globalisation as a growth lever, and why communication is the most important skill for analytics professionals. Show notes available at sportsgeekhq.com/449
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Simplifying the Fan Journey with Technology - Bianca Gonzalez-Schulte, NASCAR
Sports Geek
Bianca Gonzalez-Schulte from NASCAR shares insights on managing 14 track websites, digital signage innovation, and creating seamless fan experiences at scale. Show notes - https://sportsgeekhq.com/448
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Why Super Bowl Week Matters Beyond the Game
Sports Geek
Sean Callanan recaps Super Bowl LX week in San Francisco, including the Super Bowl LX Innovation Summit, Radio Row, Pro Bowl Games, and 16 podcast alumni reunions. Show notes available at sportsgeekhq.com/447
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Building Trust-Driven Relationships - David Homan, Orchestrated Connecting
Sports Geek
David Homan shares insights on building trust-driven relationships, moving beyond transactional networking, and creating genuine community value through curiosity and vulnerability. Show notes available at sportsgeekhq.com/446
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Building a Non-League Football Brand - Simon Leslie, Eastbourne Borough FC
Sports Geek
Simon Leslie, Eastbourne Borough FC Chairman, shares how he’s transforming a sixth-tier club into a global brand with championship-level social media following. Show Notes - https://sportsgeekhq.com/445
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Building Community Beyond the Conference - Josh Barney, SEAT
Sports Geek
Josh Barney, CEO of SEAT, shares insights on building a sports technology community, the Nashville conference highlights, Charlotte SEAT 2026 plans, and new membership benefits. Show notes - https://sportsgeekhq.com/444
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Tripling Membership Through Data - Ben Kerswill, Brisbane Lions
Sports Geek
Ben Kerswill shares insights on membership growth from 25K to 75K, data-driven fan engagement, and leveraging premiership success. Show notes available at https://sportsgeekhq.com/443
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Building Collegiate Sports IT from the Ground Up - J.P. Williams, Texas Tech Athletics
Sports Geek
J.P. Williams shares insights on managing IT for 15 collegiate sports, implementing technology in a $250M facility renovation, and delivering seamless game day experiences for 60,000 fans. Show notes available at
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BCorp Certification and Partnership Evolution - Orry Lack, North Melbourne FC
Sports Geek
Orry Lack from North Melbourne FC shares insights on AFL & AFLW partnerships, BCorp certification, and building commercial strategies that serve both brands and fans. Essential for partnership professionals seeking to understand modern relationships with rights holders. Show Notes - https://sportsgeekhq.com/441
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Building a High Performance Career - Ben Simpson, Paris Saint-Germain
Sports Geek
Ben Simpson from Paris Saint-Germain shares insights on building a high performance career, creating elite athlete facilities, and the patience required to reach European football’s pinnacle. Show notes -
info_outlineBen Kerswill shares insights on membership growth from 25K to 75K, data-driven fan engagement, and leveraging premiership success. Show notes available at https://sportsgeekhq.com/443