Starting to know - Business

Starting to Know is a podcast dedicated to exploring and learning about the unmeasurable depths of the business world since we are continually learning something new about it. Marketing, strategy, process, business, growth, etc. are the buzzwords that keep us, entrepreneurs motivated.

Leading with Mindfulness 12/25/2023

Leading with Mindfulness is a successful entrepreneur, business leader, and best-selling business author. Catherine founded BluEra, a Profit 500 executive search and team transformation company. As a top 200 growing company in Canada, top 10 in Alberta, and best workplace, BluEra was a shining example of the Awakened Company System in action. With the sale of BluEra to DHR, Catherine now focuses on awakening the fire within organizations through Strategy with Soul consulting as founder and CEO of The Awakened Company. In 2022, Catherine was identified as one of the top 10 innovative CEOs revamping the future by Inc. Magazine. Author of The Awakened Company, Catherine’s revolutionary business book was awarded the Nautilus Book Awards in Business & Leadership, was a best seller one week after its release, a best-seller on Amazon, and was chosen as “8 of The Best Leadership Books of 2015”, and recognized as a top book combining business and mindfulness. Catherine has been published in Fortune, HBR, Profit, Conscious Company Magazine, and Women of Influence and has written for the UN. Ishu Singh- /episode/index/show/startingtoknow/id/29223768

How & When To Raise Money 12/02/2023

How & When To Raise Money Cory O'Daniel is the CEO and Co-Founder at Massdriver, a company that helps to improve the developer experience of cloud operations, offering self-service capabilities along with governance and guardrails to developers. A seasoned expert in DevTools, SRE, and platform engineering, Cory has built startups and managed cloud operations for over 20 years. Cory is also the creator of Bonny, an Elixir-based Kubernetes operator framework. Everyone, from Systems Engineers to SaaS founders, from CTOs and CEOs to VCs, needs to hear what Cory has to share about the future of the cloud and how to deploy secure, best-practice cloud infrastructure! Mass Driver- Ishu Singh- /episode/index/show/startingtoknow/id/28897728

From Clicks to Conversions: Understanding Your Customer Journey 09/02/2023

From Clicks to Conversions: Understanding Your Customer Journey Chris "Mercer" Mercer is an esteemed measurement marketing expert and the co-founder of . With an unwavering dedication to helping marketers, marketing teams, and agencies understand and leverage data, Mercer has become a trusted name in the industry. Mercer's approach to measurement marketing is comprehensive and actionable. He guides his audience through the crucial steps of identifying key metrics, implementing measurement tools like Google Tag Manager and Google Analytics, and creating insightful dashboards. With his extensive knowledge and ability to simplify complex concepts, Mercer has become a sought-after speaker at prestigious conferences and events, including Traffic & Conversion, Social Media Marketing World, Content Jam, and more. Learn more here: /episode/index/show/startingtoknow/id/27924525

A Bold Data Journey 08/05/2023

A Bold Data Journey Nick Jordan is the Founder of Narrative, a company dedicated to transforming data commerce and guiding businesses in systematically creating and selling data. Helping them use transformative technology to remove roadblocks has been Nick’s focus ever since. Before founding Narrative, Nick also served as the Senior Vice President of Product and Strategy of Tapad, an advertising and marketing company. He contributed to the development of Tapad from being a media company to becoming a data and technology licensing business. Narrative- Ishu Singh- /episode/index/show/startingtoknow/id/27666234

The Secret to Creating Content That's Interesting, Memorable, and Emotional 07/12/2023

The Secret to Creating Content That's Interesting, Memorable, and Emotional Jill Dow is the CEO at York and Chapel, a digital house which grew into a full-service marketing and branding agency in the past twenty years. In 2018, Jill became Executive Vice President at York & Chapel. She is in charge of developing brand strategies, running business operations, and growing the agency before becoming the CEO in 2019. York and Chapel- Ishu Singh- /episode/index/show/startingtoknow/id/27439794

Defying Norms, Building Tech 07/07/2023

Defying Norms, Building Tech Dan Cumberland is on a mission to help bootstrapped entrepreneurs avoid burnout. Having hit the bottom before, he's passionate about helping entrepreneurs get the insights they need to recalibrate their work/life balance so they have the energy and motivation to keep going. He is a 3x SaaS founder, serial entrepreneur, host of The Meaning Movement Podcast (), and a Product Strategist with the Venture Studio . His work has been featured in Entrepreneur Magazine, Fast Company, and more. His most recent project is software for repurposing speech-based audio and video into viral-ready shorts: Ishu Singh- /episode/index/show/startingtoknow/id/27350301

The Branding Blackhole: Why Some Brands Disappear 05/16/2023

The Branding Blackhole: Why Some Brands Disappear Parker Nash is a brand messaging and marketing expert and an 11-year veteran of Nike where he grew lines of business to more than half a billion in annual revenue. While at Nike, he realized the process they used to build their brand was something all businesses could do which inspired him to build his own copywriting and marketing agency that helps mission-driven businesses, startups, and entrepreneurs attract devoted customers. LinkedIn profile - Website - Free Resource - 3-Part Business Boost - Ishu Singh- Starting to Know- /episode/index/show/startingtoknow/id/26850792

The pull of Branding 04/28/2023

The pull of Branding Nelson Ho is the CMO at York & Chapel, a digital house that evolved into a full-service marketing and branding agency in the past twenty years. Y&C aims to provide strategically-oriented innovative solutions and ideas in the realms of branding and design, marketing communications, internet technology and strategy, integrated marketing communications, and graphic design to assist people in expanding their businesses. Nelson has managed his business for the past two decades, employing over 50 people, expanding globally, and working with wonderful people. He is also an expert in UI/UX design, branding, web development, SEO/SEM, environmental design, motion graphics, CD development, eComm development, advertising, interaction design, installation, identity programs, and visual strategy. Just like coming to work daily, Nelson is passionate about sharing his insights and knowledge in digital marketing, creative team leadership, and starting a digital agency with the world. York and Chapel- Ishu Singh- Starting to Know- /episode/index/show/startingtoknow/id/26684052

The Secret to On-Camera Success 03/30/2023

The Secret to On-Camera Success Cheryl Tan believes everyone has a story to tell. Her mission is to help entrepreneurs, nonprofit organizations and corporations tell those stories better on video and become known as experts in their space. She is a speaker, a media trainer, and the host of the STANDOUT podcast. Prior to starting her company in 2014, Cheryl was a longtime broadcast journalist, working for TV stations in Georgia and Virginia. In her 20-year career in television news, she had the honor of telling thousands of stories for a TV audience. Now she shares the skills she learned in the newsroom to help businesses and organizations around the country become media authorities. Cheryl is the creator of the Media Authority Plan, a program designed to help experts increase their visibility through video. Cheryl Tan- Ishu Singh- Starting to know- /episode/index/show/startingtoknow/id/26387340

Insiders Look at B2B Videos 03/17/2023

Insiders Look at B2B Videos Chris Weiher is a video producer with over 20 years of experience in the industry. Chris’s company, CLEAVER Creative has created B2B animations, videos for events and sales presentations, and commercials seen by millions and now works with business owners to help them create their own videos and only cares about results. CLEAVER Creative: Ishu Singh: Starting to Know: /episode/index/show/startingtoknow/id/26256066

Complexity, Clarity, and the Customer Experience 03/09/2023

Complexity, Clarity, and the Customer Experience Nick Foy is the Founder, CEO, and Chief Evangelist of Silverdale Technology, which provides access to world-class processes, systems, and change management methods regardless of their size or budget. Going against the grain of the ERP industry, Nick and his team are 'democratizing ERP' with their unique perspectives, such as their standard business process library, fixed price implementation, and money-back guarantees. Nick Foy- Ishu Singh- Starting to know- /episode/index/show/startingtoknow/id/26182596

Web3 Connected to the Real World 02/22/2023

Web3 Connected to the Real World Jim is the Founder and CEO of , an investment company that finances high-growth businesses in emerging markets. Their technology-driven approach reduces risk and increases profitability. Smart Asset Financing has already financed 9,000 productive assets in 13 African countries with less than a 1% default rate. Jim also founded a social enterprise in Haiti providing clean water to over 200,000 people. He sits on the boards of non-profits Watering Minds and MCE Social Capital. Starting to Know- Ishu Singh- /episode/index/show/startingtoknow/id/26011179

The Price of the Name - Brand Equity 02/06/2023

The Price of the Name - Brand Equity Maria Popova is an Agora-trained copywriter turned brand equity builder. Seasoned in digital marketing and entrepreneurship, Maria is currently the Head Of Growth at , a global digital advertising agency. Maria and her team help overachievers create generational wealth with profitable branding strategies. Ishu Singh- Starting to know- /episode/index/show/startingtoknow/id/25846491

Working With A Suspended Amazon Account 01/04/2023

Working With A Suspended Amazon Account Lesley oversees Riverbend’s client services team. She has personally helped hundreds of third-party sellers get their suspended Amazon accounts and ASINs back up and running. Lesley leverages two decades as a small business consultant to solve the underlying business issues in online retail businesses, resulting in improved operations and profitability. She has been an Amazon seller for a decade, thanks to her boys (20 and 14) who do most of the heavy lifting. A lifelong Longhorns fan, Lesley earned an MBA from the University of Texas at Austin. In her free time, she enjoys hiking and volunteering for A Wish With Wings, a wish-granting organization for little Texans with life-threatening conditions. Riverbend consulting- Starting to know- Ishu Singh- /episode/index/show/startingtoknow/id/25497417

Conversion Content - The Hidden Story Behind Your Marketing 12/10/2022

Conversion Content - The Hidden Story Behind Your Marketing Carly J. Cais started in Marketing before she even knew it was Marketing: building websites for businesses back in 2001 (her first website was a My Little Pony flipping shop). She later founded a niche blog and grew it over 12 years to a monthly readership of over 120K visits, partnering with advertising networks and brands such as L’OREAL, Martha Stewart Crafts, and PLAID. She worked in B2C Marketing first, and then switched to B2B in 2014, landing in SaaS soon after. After working with a number of early-stage startups she found a knack for growing SaaS organizations via a combination of Marketing, Revenue Operations, and Sales Enablement, helping companies grow pipelines, expand their customer base, and lay the foundation for scale. She co-founded a consulting company in mid-2021 and launched solo as RevvSpark at the beginning of 2022. RevvSpark provides conversion content & copywriting to Marketing and Growth teams at B2B SaaS companies, focusing on Content Marketing, Demand Gen, and Sales Enablement. If it is visual and needs to convince and convert, RevvSpark provides it. Learn more about Learn more about Startingtoknow- Learn more about Ishu Singh- /episode/index/show/startingtoknow/id/25283553

Why Facebook Ad Campaigns Don't Work 12/01/2022

Why Facebook Ad Campaigns Don't Work is the CEO of , an all-female Facebook Ads agency. She has helped hundreds of businesses generate millions of dollars on Facebook & Instagram, with many seeing a 1000%+ return on their ad campaigns. Her all-female team enjoys crunching data, helping women-owned businesses make tons of money, and breaking the rules when it comes to Facebook ads. Jennifer has been featured in & , listed as a Top Facebook Ads Manager to Watch in 2019, and is an adjunct professor of digital marketing at The City College of New York. Get Acast: The Ad Girls' list of 100 Creative Ad Ideas That Make Competition Irrelevant: Learn about Ishu Singh: Learn more about Starting to Know: Disclosure: Our objective is to highlight products and services that we believe you will enjoy and find useful. If you buy them, Starting to Know may receive a tiny percentage of the sales proceeds from our commerce partners at no additional cost to you. /episode/index/show/startingtoknow/id/25183569

The $1M Process 11/11/2022

The $1M Process Craig Swanson is an entrepreneur, business coach, and co-founder of the online learning platform CreativeLive. Craig thrives being the secret weapon partnering with online businesses such as KaisaFit, Sue Bryce Education, and The Wedding School by helping them into the multi-million-dollar mark and even acquisition! Find more about Craig here: Get Freshdesk here: More about starting to know: More about Ishu Singh: Disclosure: Our objective is to highlight products and services that we believe you will enjoy and find useful. If you buy them, Starting to Know may receive a tiny percentage of the sales proceeds from our commerce partners at no additional cost to you. /episode/index/show/startingtoknow/id/24982083

What you don't understand about Corporate Spying 10/12/2022

What you don't understand about Corporate Spying Robert Kerbeck is the founder of the Malibu Writers Circle and a graduate of the University of Pennsylvania. His true crime memoir about his career as a corporate spy, RUSE: Lying the American Dream from Hollywood to Wall Street, has received praise from Frank Abagnale (Catch Me If You Can), ex-CIA Agent Valerie Plame (Fair Game), and Bradley Hope (Billion Dollar Whale). Foreword Reviews said “Kerbeck’s juicy memoir tells riveting tales [with] the thrill of a spy novel,” while the NY Journal of Books wrote, “Kerbeck’s astounding story is fraught with tension.” RUSE is currently in development for a TV series with Silver Lining Entertainment (Showtime’s Your Honor). Kerbeck’s previous book MALIBU BURNING: The Real Story Behind LA’s Most Devastating Wildfire, won a 2021 SoCal Journalism Award, the 2020 IPPY Award, and 2020 Best of LA Award. His writing has appeared in numerous publications including the Los Angeles Times, the San Francisco Chronicle, Los Angeles Magazine, Shondaland, and Lithub’s Crime Reads. Find more about Robert here: Get Monday.com here: More about starting to know: More about Ishu Singh: /episode/index/show/startingtoknow/id/24668952

Mindset: Micro or Macro Habits? 09/24/2022

Mindset: Micro or Macro Habits? Tony is the Founder and Owner of Elevated Worldwide, which focuses on improving how executives, founders, and business owners see and think about life to create success on purpose. They have been enhancing their clients' knowledge base, providing them with processes that will build up their professional and personal structures, and develop an environment where passion, purpose, and profit combine. Get 20% off from Unbounce- Tony's Website: Ishu Singh: Disclosure: Our objective is to highlight products and services that we believe you will enjoy and find useful. If you buy them, Starting to Know may receive a tiny percentage of the sales proceeds from our commerce partners at no additional cost to you. /episode/index/show/startingtoknow/id/24441054

Customer Experience: The Difference Between Amazement and Annoyance 08/18/2022

Customer Experience: The Difference Between Amazement and Annoyance Jonathan Shroyer is the Chief Customer Experience Innovation Officer of Arise Virtual Solutions, a customer service outsourcing, and offshoring consulting firm. Arise acquired Officium Labs, a company he co-founded, last November 2021 and is now known as Arise Gaming. Jonathan has been involved with customer service as a professional and a leader for more than two decades, leading large teams at established companies such as Microsoft, Monster, Autodesk, and startups like Postmates, Kabam, and Forte Labs. Recognized as a renowned thought leader in the industry through multiple mentions. Jonathan- Arise- Ishu Singh- Starting to know- Get 20% off on Unbounce- DISCLAIMER: Some of the links above are affiliate links, where I earn a small commission if you click on the link and purchase an item. You are not obligated to do so, but it does help fund these episodes in hopes of bringing value to you! For sponsorship, product reviews, and collaboration, you can email me here: [email protected] /episode/index/show/startingtoknow/id/24090996

The Case For Purpose-Driven Marketing 08/09/2022

The Case For Purpose-Driven Marketing Colt Briner, as chief communications officer for Ensemble Health Partners, witnessed first-hand the power of purpose in business – helping that company to grow from a $60m valuation to $2B, in 2 years. Colt has deconstructed and streamlined the model he used at Ensemble and developed a clear and practical approach – the Purposify Framework - for engaging every level of an organization as a purpose-driven powerhouse. Colt Briner- Ishu Singh- Startingtoknow- /episode/index/show/startingtoknow/id/24008259

Why the customer experience of today is unified communication 06/15/2022

Why the customer experience of today is unified communication Ostojic comes to Infobip following a decade with leading global consulting company McKinsey & Co., where as a partner he co-founded and co-led McKinsey’s global Technology Council and its innovation and new business building (Leap) practices. He holds a doctorate in natural sciences from the University of Basel and a master’s degree in management, technology, and economics from the Swiss Federal Institute of Technology. Visit infobip- Learn more about- /episode/index/show/startingtoknow/id/23433320

How to build a Product People Want with Oren 06/03/2022

How to build a Product People Want with Oren Oren Schauble is a serial entrepreneur and product builder. He most recently served as President of public cannabis CPG company Unrivaled. He is currently a partner at high-tech product development and contract engineering firm , and runs the popular Product People newsletter about sourcing and bringing physical products to market. Startingtoknow- Ishu Singh- /episode/index/show/startingtoknow/id/23322962

Apps are not dead. He can prove it.- Boon Chew 05/09/2022

Apps are not dead. He can prove it.- Boon Chew "Boon Chew is the Founder of , a leading mobile app studio, that creates apps that stand out from all the noise. The company has built apps for Discovery Channel, iHeartRadio, WeWork, Timehop, and Walmart. Tappollo Media also created the open-source framework , which startup founders can use to accelerate mobile app development for their businesses. Before starting Tappollo Media, worked as a software engineer and game developer at several leading tech companies, including Microsoft and Amazon. In 2019, Boon helped a founder launch , the world's first friendship and dating app for the Autism community." Learn more about Ishu Singh Want to learn more about starting to know? /episode/index/show/startingtoknow/id/23044886

How do leaders develop in their lives? with Beate Chelette 04/20/2022

How do leaders develop in their lives? with Beate Chelette Beate Chelette is The Growth Architect and founder of The Women’s Code and designs processes, best practices, and systems for leaders who want to grow, build and scale their business, and achieve measurable results and profits they can count on. Recent clients include Chevron, Merck, the Women’s Legislative Caucus of California Cal State University Dominguez Hills, the Greater Los Angeles Realtor Association, Advertising Agency TracyLocke, and thousands of small businesses. Beate's website: Starting to Know: Ishu Singh's website: /episode/index/show/startingtoknow/id/22849430

What The Real Definition Of Business Is 04/02/2022

What The Real Definition Of Business Is Kevin Browett is the Chief Executive Officer of The Michigan Institute for Neurological Disorders. Browett has extensive operations and business development experience with a wide range of industry knowledge. He has led startups, and Fortune 500s, and has been a change agent when it comes to the healthcare model. Mind's website: Ishu Singh's website: /episode/index/show/startingtoknow/id/22654424

How To Find Customers And Keep Them Forever- Swire Ho 03/13/2022

How To Find Customers And Keep Them Forever- Swire Ho Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin, and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, in 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. Garuda- Starting to Know- Ishu Singh- /episode/index/show/startingtoknow/id/22434227

Data into Dollars, this way. 02/25/2022

Data into Dollars, this way. Tarush Aggarwal is the Founder and CEO of , which offers data reporting as a service, so users can make data-driven decisions faster, which are necessary to succeed. Tarush is also one of the leading experts in leveraging data for exponential growth in the world! Previously, as the Head of Data at WeWork, Tarush scaled the system to support 12k employees, as well as 100 data team members. Tarush was also the first data engineer at Salesforce in 2011. Ishu Singh's Website: Starting to Know: /episode/index/show/startingtoknow/id/22257566

Mergers and Acquisition science with Kison Patel 12/21/2021

Mergers and Acquisition science with Kison Patel Kison Patel is the Founder and CEO of M&A Science, with a passion to drive the M&A industry forward. He was an M&A advisor for ten years in which he sold larger companies such as commercial banks and hotel chains. /episode/index/show/startingtoknow/id/21560720

How to win a customer is crucial for your business. Learn Why! with Chris 10/29/2021

How to win a customer is crucial for your business. Learn Why! with Chris Chris is the founder of KickStart Dental Marketing and the host of The Dental Marketing Podcast. While Chris specializes in dental marketing, other medical professionals, marketers, entrepreneurs, and businesses can learn from his digital marketing experience of over 15 years. /episode/index/show/startingtoknow/id/20983766

Starting to know - Business

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