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The Branding Blackhole: Why Some Brands Disappear

Starting to know

Release Date: 05/16/2023

You've Already Been Hacked, You Just Don't Know It Yet show art You've Already Been Hacked, You Just Don't Know It Yet

Starting to know

You think you'd know if you got hacked. You wouldn't. The average company takes 260 days to even notice someone's been living inside their systems, and most never see it coming. In this episode, cybersecurity and security architecture expert Evgeniy Kharam breaks down what really happens when you get compromised. We get into why "we've never been hacked" is almost always false, how attackers walk in, why your password manager isn't the weak point you think it is, and the simple questions every founder should be asking their security team right now. If you run a company, build software, or just...

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BBC Journalist: Why The Most Prepared Person In The Room Breaks First show art BBC Journalist: Why The Most Prepared Person In The Room Breaks First

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In a world of constant flux, preparation can sometimes be a liability when circumstances shift unexpectedly. This discussion highlights the importance of adaptability, especially during challenging times, as we explore why even the most prepared individuals might falter. We also touch upon personal security, emphasizing the need for awareness in the changing world.  Melanie- Follow us on - https://www.instagram.com/startingtoknowwithishusingh/

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Why Your Business Will Die With You show art Why Your Business Will Die With You

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This video explores the critical concept of the "founder bottleneck" and how it limits your organization's potential. We discuss building robust "business systems" and effective "business operations" to ensure "business growth" beyond your direct involvement, allowing for genuine "scaling a business" and strategic decision-making. Don't let your business die with you. Maggie-  Ishu-

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Why Expertise Keeps You Invisible show art Why Expertise Keeps You Invisible

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Most experts think the formula is simple: Get better. Work harder. Build more credentials. Then opportunity will come. But that is not how the market works. In this episode, I sit down with Cam Beaudoin to unpack why highly qualified people often stay invisible while less qualified people get picked, booked, and paid. We break down the real gap between competence and opportunity: visibility.  shares why expertise alone does not get you chosen, how event planners and buyers actually evaluate people, where credibility ends, and visibility begins, and what makes someone commercially...

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Why Smart People Make Bad Decisions show art Why Smart People Make Bad Decisions

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Most bad decisions don’t happen because you don’t know better. They happen because something interferes, and it feels like you. In this episode of Starting to Know, we break down why smart people make bad decisions: why people make choices that cost them money, relationships, and years… even when they’re capable, experienced, and “thinking it through.” My guest, Ajita Shah, has spent decades working with people on the hidden patterns behind decision-making. We translate what she sees into practical, observable mechanisms, and then we build a simple calibration method you can use...

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Why Followers Don't Pay You (And What Does) show art Why Followers Don't Pay You (And What Does)

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Followers don’t pay you. A _xxxxxx_ does. This episode is for anyone who’s posting consistently, getting likes, building an audience… and still seeing $0. We go deep on the uncomfortable truth: attention is cheap, commitment is expensive. So what actually makes people buy? Inside: The biggest lie creators believe about followers The real reason people don’t pay (even when they like you) The 3–5 step conversion machine that reliably creates sales What sells more reliably: a $20 book or a $2,000 service? Content vs outreach: which one makes money faster The exact outreach script you...

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From Welfare Kid to $20M Offers: The Dark Side of his ‘Success’ Story. Ft. Mr. Wraptors show art From Welfare Kid to $20M Offers: The Dark Side of his ‘Success’ Story. Ft. Mr. Wraptors

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From Welfare Housing to $20M Empire: The Mr. Wraptors Story No One Tells. Russian immigrant. Welfare housing. 21 failed businesses. Now running 15+ locations across multiple countries with over 100 employees. Stas (Mr. Wraptors) reveals what it actually took to build a multi-million dollar automotive empire - including the December moment that nearly destroyed everything, why he got physically sick after buying his first Lamborghini, and the brutal partnership lessons that cost him millions. This isn't motivational fluff. It's the raw truth about: Why fear is the only real enemy The "Phoenix...

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He Helped 10,000+ People Move to Canada — Here's What No One Understands (With Sumit Jain) show art He Helped 10,000+ People Move to Canada — Here's What No One Understands (With Sumit Jain)

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What if everything you know about Canadian immigration is only half the truth? In this explosive episode, I sit down with Sumit Jain, one of Canada’s most trusted immigration professionals, to uncover the real game behind PR, study visas, work permits, and why most people fail—not because of paperwork, but because of bad advice. Whether you're planning to move, already in Canada, or stuck in limbo, this conversation will change how you think about immigration forever.

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Leading with Mindfulness show art Leading with Mindfulness

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is a successful entrepreneur, business leader, and best-selling business author. Catherine founded BluEra, a Profit 500 executive search and team transformation company. As a top 200 growing company in Canada, top 10 in Alberta, and best workplace, BluEra was a shining example of the Awakened Company System in action. With the sale of BluEra to DHR, Catherine now focuses on awakening the fire within organizations through Strategy with Soul consulting as founder and CEO of The Awakened Company. In 2022, Catherine was identified as one of the top 10 innovative CEOs revamping...

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How & When To Raise Money show art How & When To Raise Money

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Cory O'Daniel is the CEO and Co-Founder at Massdriver, a company that helps to improve the developer experience of cloud operations, offering self-service capabilities along with governance and guardrails to developers. A seasoned expert in DevTools, SRE, and platform engineering, Cory has built startups and managed cloud operations for over 20 years. Cory is also the creator of Bonny, an Elixir-based Kubernetes operator framework. Everyone, from Systems Engineers to SaaS founders, from CTOs and CEOs to VCs, needs to hear...

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Parker Nash is a brand messaging and marketing expert and an 11-year veteran of Nike where he grew lines of business to more than half a billion in annual revenue. 

While at Nike, he realized the process they used to build their brand was something all businesses could do which inspired him to build his own copywriting and marketing agency that helps mission-driven businesses, startups, and entrepreneurs attract devoted customers.

LinkedIn profile - https://www.linkedin.com/in/-parkernash/

Website - https://www.parkertnash.com/

Free Resource - 3-Part Business Boost - https://www.parkertnash.com/boost/

Ishu Singh- https://ishusingh.com/

Starting to Know- https://startingtoknow.com/