Beyond The Gym Floor

STClearn is a business coaching team that gets personal trainers more clients & more income in less time.

Ep 208 - Condition yourself to keep winning 06/25/2023

Ep 208 - Condition yourself to keep winning What's the correlation between video games and business? Tune in as Ben & Jason delve into the mentality required to succeed in your business. This week's topics: 1. Don't put online coaching on a pedestal 10:14 2. Deliberately choosing adversity 27:46 3. Bringing others down vs. yourself up 43:24 4. Why the winners will keep winning 55:33 5. Your "morning routine" isn't helping 1:18:44 Join our community: As always, if you have any questions or suggestions, feel free to drop a comment or get in touch! /episode/index/show/stcfit/id/27262008

Ep 207 - Making money shouldn't be scary 06/18/2023

Ep 207 - Making money shouldn't be scary Have you ever been told to pay as little tax as possible? Here's why that may not turn out well for you. This week's topics: 1. Life lessons from outside your locale 7:13 2. Know the data, so the lows aren't scary 27:47 3. Why you shouldn't avoid taxes 35:56 4. Having your own 'admin' is life-changing 44:16 As always, if you have any questions or suggestions, feel free to drop a comment or get in touch! /episode/index/show/stcfit/id/27187464

Ep 206 - How soon are we all doomed? 06/12/2023

Ep 206 - How soon are we all doomed? What's the realistic timeline of AI progress, what can we expect, and how can we utilise it? This week, Ben shares his recent artificial intelligence learnings from sources such as ex Google chief business officer Mo Gawdat, on the Diary of a CEO podcast. This week's topics: 1. What happens when AI is 1 billion x smarter? 1:56 2. Social implications of "partner" robots 15:50 3. The human factor - health media, social 28:17 4. Are we all out a job? 51:59 As always, if you have any questions or suggestions, feel free to drop a comment or get in touch! /episode/index/show/stcfit/id/27117006

Ep 205 - The hardest battles we face 06/04/2023

Ep 205 - The hardest battles we face If you ever have felt or are feeling low, we've been there. Reach out to someone, whether a friend or a professional. Beyond Blue: 1300 22 4636 This week's topics: 1. More people =/= A better service 4:02 2. Does price influence experience? 23:16 3. Experiencing depression vs. having it 32:26 4. Positives & negatives of comparison 51:33 5. mental & physical health correlation 55:36 As always, if you have any questions or suggestions, feel free to drop a comment or get in touch! /episode/index/show/stcfit/id/27037125

Ep 204 - The 'training program' your business needs 05/28/2023

Ep 204 - The 'training program' your business needs If you feel like you're wasting time answering repetitive questions, getting bogged down with admin tasks, and losing client retention... this ep is for you. This week's topics: 1. Downers & uppers for performance? 2:04 2. Best client onboarding process we've found 19:52 3. Inform your leads before you meet them 35:59 4. Resources & admin - reduce time & stress 47:15 Check out Standout PT & our mentorship: https://stcfit.com/services-stcfit-learning As always, if you have any questions or suggestions, feel free to drop a comment or get in touch! /episode/index/show/stcfit/id/26973840

Ep 203 - How to actually market your product 05/21/2023

Ep 203 - How to actually market your product How do you build a lead magnet that works, and convert those leads to product-buyers? Here's how we're doing it. This week's topics: 1. Dealing with backlash on social media 3:41 2. Ditching struggles & the idea of balance 17:35 3. Lessons for PTs from the gym floor 27:54 4. We all just want affirmation 34:48 5. Why your products don't get any leads 44:33 Check out Standout PT & our mentorship: https://stcfit.com/services-stcfit-learning As always, if you have any questions or suggestions, feel free to drop a comment or get in touch! /episode/index/show/stcfit/id/26906715

Ep 202 - Your social media portrayal (Sex, wealth...) 05/14/2023

Ep 202 - Your social media portrayal (Sex, wealth...) The recent spike in hyper-sexualised coaching content - what, how, why... and is showing off wealth also the same? This week's topics: 1. Converting from coffee to tea 1:24 2. The hyper-sexualisation of coaching 9:49 3. Sharing your whole life on social media 27:25 4. Creating next-level social media content 44:55 Check out Standout PT & our mentorship: https://stcfitlearning.com/programs As always, if you have any questions or suggestions, feel free to drop a comment or get in touch! /episode/index/show/stcfit/id/26835396

Ep 201 - PT business fundamentals checklist 05/07/2023

Ep 201 - PT business fundamentals checklist If your business hasn't got any/all of these... you're losing both time & money. This week's topics: 1. Friction with levelling up content creation 0:00 2. Good impressions - Forms, hero content, EDDR 22:32 3. Back end - T&C's, onboarding, admin email 32:28 4. The metrics you should be tracking 47:11 Check out Standout PT & our mentorship: https://stcfitlearning.com/programs As always, if you have any questions or suggestions, feel free to drop a comment or get in touch! /episode/index/show/stcfit/id/26766006

Ep 200 - 20 things we've learned in 200 episodes 04/30/2023

Ep 200 - 20 things we've learned in 200 episodes Welcome to Beyond The Gym Floor, our podcast's fresh coat of paint! Here are 20 of the most important things we've learned over 200 episodes. This week's topics: 1. Our experience with James Smith PT 6:43 2. Even the 'best' are still figuring it out 25:10 3. Lessons in content creation & clout chasing 37:15 4. Our podcast - From $0 to a $40k quarter 1:00:37 5. People you should surround yourself with 1:07:50 Check out Standout PT & our mentorship: https://stcfitlearning.com/programs As always, if you have any questions or suggestions, feel free to drop a comment or get in touch! /episode/index/show/stcfit/id/26698335

Ep 199 - Your brand isn't just a logo 04/23/2023

Ep 199 - Your brand isn't just a logo We sat down with Ben & Brooklyn from Matter Marketing, to discuss issues personal trainers have with their brand and their marketing - unfortunately it's probably not the algorithm's fault - so what's the missing link in your business' image? https://instagram.com/matter_marketing This week's topics: 1. From 9-5 to an online business 11:51 2. Create community with vulnerability 26:45 3. Don't mistake branding for marketing 50:54 4. Treat your business like your training 1:07:31 5. Provide value, the leads will come 1:20:00 Check out Standout PT & our mentorship: https://stcfitlearning.com/programs As always, if you have any questions or suggestions, feel free to drop a comment or get in touch! /episode/index/show/stcfit/id/26627346

Ep 198 - Navigating the world of paid ads, ft. Suzanne Borden (Evolve Marketing) 04/16/2023

Ep 198 - Navigating the world of paid ads, ft. Suzanne Borden (Evolve Marketing) This week we chatted to Suzanne Borden, director of Evolve Marketing, with 25 years of marketing experience. We discuss the intricacies of branding, marketing and application of paid ads (should you or shouldn't you?) for personal trainers / business owners. https://evolvemarketing.com.au This week's topics: 1. What is marketing vs. branding? 6:23 2. Content - Trends, creation approach 18:38 3. Paid ads - Audience, budget, timeline 23:49 4. Knowing who you're (trying to) talk to 49:32 5. Your "free stuff" can create sales 58:29 Check out Standout PT & our mentorship: https://stcfitlearning.com/programs As always, if you have any questions or suggestions, feel free to drop a comment or get in touch! /episode/index/show/stcfit/id/26558364

Ep 197 - Should owning a gym be your end goal? ft. Will Crozier & Mikki Wescombe (Nexus Performance) 04/10/2023

Ep 197 - Should owning a gym be your end goal? ft. Will Crozier & Mikki Wescombe (Nexus Performance) We sat down with Will Crozier & Mikki Wescombe of Nexus Performance, talking all things gym ownership - expectations, staffing, marketing and overall mentality - does owning a gym live up to every PT's dream? https://instagram.com/nexusperformance.aus This week's topics: 1. Why online coaches opened a physical gym 3:20 2. Competing with big commercial gyms 19:20 3. Who are you speaking/marketing to? 29:35 4. What PTs don't realise about getting leads 44:37 5. Lessons in finding good staff/team 54:26 Check out Standout PT & our mentorship: https://stcfitlearning.com/programs As always, if you have any questions or suggestions, feel free to drop a comment or get in touch! /episode/index/show/stcfit/id/26492847

Ep 196 - Do the fkn thing 04/04/2023

Ep 196 - Do the fkn thing The boys sip on whiskey and recap the whirlwind that was our week-long Queensland trip. Enjoy! This week's topics: 1. Whiskey review & pancake adventures 1:57 2. How the photoshoot & workshop went 11:03 3. The podcast tour & our new mate 'Nugget' 22:57 4. Pick an influential person to train with? 36:54 5. What this journey has taught us 46:40 Check out our IG story highlight on how to win a $4k prize: https://instagram.com/STCfit_Learning As always, if you have any questions or suggestions, feel free to drop a comment or get in touch! /episode/index/show/stcfit/id/26445615

Ep 195 - Things we've learned to grow our online business 03/19/2023

Ep 195 - Things we've learned to grow our online business This week we announce our new partner & inclusion to the Standout PT program, along with a joint celebration giveaway. Tune in to find out how to enter! This week's topics: 1. Announcing our new partner & giveaway! 2:54 2. How to solve team communication delays 22:55 3. Goodbye Logitech... hello Manscaped? (JK) 34:25 4. The reality of running a small business 44:21 Check out Standout PT & our mentorship: https://stcfitlearning.com/programs As always, if you have any questions or suggestions, feel free to drop a comment or get in touch! /episode/index/show/stcfit/id/26275140

Ep 194 - How to keep your clients injury-free, ft. Allie Brown osteo 03/12/2023

Ep 194 - How to keep your clients injury-free, ft. Allie Brown osteo This week we discussed with osteo Allie how you, as a coach, can better serve your clients by working with allied health professionals in the best way possible. https://alliebrownosteo.com.au/ This week's topics: 1. Working with gen pop vs. athletes 14:26 2. Signs of a good osteo / A.H.P. 23:22 3. Pain is rarely solved acutely / quickly 39:55 4. How to work better with your A.H.P. 1:00:24 5. How online treatments work 1:07:14 6. Family / future as a self-employee 1:12:35 QLD 'Hybrid coach' workshop tickets: https://stcfitlearning.com/events As always, if you have any questions or suggestions, feel free to drop a comment or get in touch! /episode/index/show/stcfit/id/26204763

Ep 193 - How to grow your online business, ft. Ashley Taylor, Emay Services 03/05/2023

Ep 193 - How to grow your online business, ft. Ashley Taylor, Emay Services We sat down with Ash from Emay Services, to explore how successful online coaches thrive, where business systems are usually strong/lacking, as well as passive income potential as a PT. Check out Emay Services: https://emayservices.com.au/ This week's topics: 1. Business processes that kill your time 5:54 2. What you require as an online coach 27:50 3. The fear every business owner has 39:01 4. When do you consider passive income? 51:26 5. Underestimation of email marketing 1:09:04 Check out the Mentorship or Standout PT: https://stcfitlearning.com/programs As always, if you have any questions or suggestions, feel free to drop a comment or get in touch! /episode/index/show/stcfit/id/26131968

Ep 192 - Not online? You should be, ft. MyStrengthBook CEO Mike MacDonald 02/24/2023

Ep 192 - Not online? You should be, ft. MyStrengthBook CEO Mike MacDonald We had a great sit-down with Mike MacDonald, CEO of training software 'MyStrengthBook' - chatting all things online coaching, start-up obstacles, and optimising business systems. Check out MyStrengthBook: https://mystrengthbook.com/ This week's topics: 1. Powerlifting accountant to software CEO 14:32 2. Why most software start-ups fail 29:56 3. Coaching is moving online/hybrid 38:07 4. Communication & community have changed 52:00 5. Influencer culture & global success 1:14:47 Check out the Mentorship or Standout PT: https://stcfitlearning.com/programs As always, if you have any questions or suggestions, feel free to drop a comment or get in touch! /episode/index/show/stcfit/id/26031324

Ep 191 - Why you're frustrated with your clients 02/19/2023

Ep 191 - Why you're frustrated with your clients Here's how you can reduce the issues and friction in your business, so you can focus on more important things. This week's topics: 1. A.I. isn't as scary as you think 12:01 2. How to get more leads on demand 24:35 3. Balancing work with life/partners 36:29 4. Why your clients won't listen/check-in 52:51 5. How to shift your demographic 1:12:00 6. New clients - How often? Waitlists? 1:14:40 Check out Standout PT & our mentorship: https://stcfitlearning.com/programs As always, if you have any questions or suggestions, feel free to drop a comment or get in touch! /episode/index/show/stcfit/id/25976052

Ep 190 - Running a business & having a family, ft. Jess Tirpkos 02/12/2023

Ep 190 - Running a business & having a family, ft. Jess Tirpkos This week we welcome Jess, STCfit Learning Mentorship head mentor, chatting all things raising a family while running a successful business + having the freedom and lifestyle you want. https://instagram.com/jess.tirpkos This week's topics: 1. Who is the G.O.A.T. athlete? 2:54 2. Why Jess approached us 19:24 3. From Criminal Justice to the gym 28:08 4. How having a child changed things 40:47 5. Planning out your own future 57:20 Check out the Mentorship or Standout PT: https://stcfitlearning.com/programs As always, if you have any questions or suggestions, feel free to drop a comment or get in touch! /episode/index/show/stcfit/id/25902486

Ep 189 - Things you shouldn't be focusing on 02/05/2023

Ep 189 - Things you shouldn't be focusing on This week, the boys tackle "creepy" gym interactions, to marketing spend, to periodising for powerlifters. This week's topics: 1. "Creepy" interactions in the gym 7:49 2. How to balance out a physique 32:05 3. Training approach, post PL comp? 46:41 4. Over 5 reps for S/B/D? (For a PL'er) 1:00:07 5. Dealing with client frustration 1:07:48 6. Brand, marketing, getting leads 1:18:01 Check out Standout PT & our mentorship: https://stcfitlearning.com/programs As always, if you have any questions or suggestions, feel free to drop a comment or get in touch! /episode/index/show/stcfit/id/25837455

Ep 188 - This checklist will make/break your career 01/29/2023

Ep 188 - This checklist will make/break your career Running through this checklist could alter your business' trajectory exponentially. This week's topics: 1. Self 11:27 2. Systems 39:47 3. Service 58:11 4. Sales 1:07:23 5. Skills 1:11:53 Take the Scorecard: https://stcfitlearning.com/Scorecard As always, if you have any questions or suggestions, feel free to drop a comment or get in touch! /episode/index/show/stcfit/id/25763370

Ep 187 - How to be more than a "sessions" PT 01/23/2023

Ep 187 - How to be more than a "sessions" PT Wondering what's out there, besides clocking in, clocking out for sessions, going to sleep, and repeat? Here's what, and how. This week's topics: 1. Business expansion considerations 13:48 2. Putting on a valuable client event 22:44 3. Transitioning from gen pop to niche 33:35 4. Re-evaluate your business to grow 45:20 Check out the mentorship & Standout PT: https://stcfitlearning.com/Programs As always, if you have any questions or suggestions, feel free to drop a comment or get in touch! /episode/index/show/stcfit/id/25696797

Ep 186 - Water balloons & purple toolboxes 01/15/2023

Ep 186 - Water balloons & purple toolboxes This week the boys revisit high school shenanigans, the importance of fuses, and Ben's unexpected staffy encounter. This week's topics: 1. School pranks that went overboard 1:28 2. Having handyman skills 15:29 3. Why these holidays felt better 20:21 4. Ben's dog story (It's ok, it ends well) 33:58 5. What the year ahead looks like 42:10 Check out the mentorship & Standout PT: https://stcfitlearning.com/Programs As always, if you have any questions or suggestions, feel free to drop a comment or get in touch! /episode/index/show/stcfit/id/25611306

Ep 185 - Sh*t we should leave in 2022 12/27/2022

Ep 185 - Sh*t we should leave in 2022 What training/nutrition/education trends should die? This week the boys "poke the bear", but also get a bit real. This week's topics: 1. Menstrual programs & sh*t flexible diets 12:47 2. Selling mindset over getting results 28:15 3. Should you S/B/D over 5 reps? 36:41 4. Business mentors with no businesses 44:50 5. Online coach with no F2F experience? 56:34 6. Our lowest point this year... 1:04:59 Check out the mentorship & Standout PT: https://stcfitlearning.com/Programs As always, if you have any questions or suggestions, feel free to drop a comment or get in touch! /episode/index/show/stcfit/id/25443495

Ep 184 - Would money influence your decisions? 12/18/2022

Ep 184 - Would money influence your decisions? A bottle of wine + night time Instagram-lead Q&A. What could go wrong? (If you're seeing this, we did alright) This week's topics: 1. Should every sport just be untested? 6:05 2. Ben & Jason in life or death situations 14:23 3. Olympia - will Classic overtake Open? 29:33 4. Worst gym accidents we've seen/had 47:50 5. Trip highlights / Alternate careers? 56:11 Check out the mentorship & Standout PT: https://stcfitlearning.com/Programs As always, if you have any questions or suggestions, feel free to drop a comment or get in touch! /episode/index/show/stcfit/id/25361268

Ep 183 - Seeing how far we've come 12/11/2022

Ep 183 - Seeing how far we've come The boys recap lessons learned from the recent Penrith, NSW trip - F2F workshop, charity lift-off, and all-around good times with good people. This week's topics: 1. Unfavourable AirBnB conditions 1:04 2. F2F workshops are better 19:25 3. Our first interstate lift-off 31:04 4. Keeping the PT tools sharp 39:16 5. A place for extreme dieting 49:31 6. Exciting 2023 announcements 56:50 Check out the mentorship & Standout PT: https://stcfitlearning.com/Programs As always, if you have any questions or suggestions, feel free to drop a comment or get in touch! /episode/index/show/stcfit/id/25288740

Ep 182 - So you want to be an S&C coach? ft. Durham McInnis 11/27/2022

Ep 182 - So you want to be an S&C coach? ft. Durham McInnis What is it like coaching world-class athletes vs. gen pop, and what does it take as a coach? Tune in with special guest Durham McInnis from Core Advantage! https://instagram.com/durham.mcinnis This week's topics: 1. Working with world-class athletes 5:31 2. Why veer away from what works? 22:01 3. Cardio doesn't kill your gains 38:20 4. Having a degree / Getting into S&C 58:27 5. Velocity, running surfaces & the future 1:18:04 As always, if you have any questions or suggestions, feel free to drop a comment or get in touch! /episode/index/show/stcfit/id/25142160

Ep 181 - Exercise selection for physique & strength 11/20/2022

Ep 181 - Exercise selection for physique & strength What goes into procuring a selection of exercises that will ensure progress, whether that be strength or physique orientated? This week's topics: 1. How to decide which muscles to target 27:15 2. Misconception of stability / rigidity 34:19 3. Skill & the perception of difficulty 40:33 4. Hypertrophy for a strength athlete 53:01 5. Categorising your exercise choices 59:56 Secure your tickets now for Dec 2: https://stcfitlearning.com/events As always, if you have any questions or suggestions, feel free to drop a comment or get in touch! /episode/index/show/stcfit/id/25074420

Ep 180 - How to become a successful online coach 11/13/2022

Ep 180 - How to become a successful online coach Considered going online, but don't know exactly how you'd do it? Tune in as the boys detail the steps to online success for your coaching business. This week's topics: 1. Online & F2F are different clients 7:57 2. Identify who your ideal client is 19:56 3. Speak your client's language 26:55 4. Actually pulling the trigger 40:56 Become a Standout PT: Building an ecosystem ('Becoming bingeable'): Ep 139 As always, if you have any questions or suggestions, feel free to drop a comment or get in touch! /episode/index/show/stcfit/id/24991227

Ep 179 - What makes you a standout PT 10/30/2022

Ep 179 - What makes you a standout PT Being a good PT is part of the job description. But how do you make a scalable business and career out of it? This week's topics: 1. Self - Mentality & values 7:45 2. Systems - Business efficiency 21:42 3. Service - Client value & retention 30:43 4. Sales - Attract clients you want 42:36 5. Skill - Be good at your job 54:22 Become a Standout PT: https://stcfitlearning.com/Standout As always, if you have any questions or suggestions, feel free to drop a comment or get in touch! /episode/index/show/stcfit/id/24843201

Beyond The Gym Floor

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