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#12: Nostalgia—The Hidden Force That Makes Brands Feel Iconic

The StoryBrand Podcast

Release Date: 03/24/2025

#57: Hala Taha—Catapult Your Personal Brand With This Simple Messaging Formula show art #57: Hala Taha—Catapult Your Personal Brand With This Simple Messaging Formula

The StoryBrand Podcast

You might think posting daily, chasing trends, and being “everywhere” is the key to growing your personal brand. But what if the real problem isn’t visibility, it’s clarity? Most people trying to build a brand skip the hardest part: figuring out exactly what they stand for and how to communicate it consistently. Without that foundation, every post feels like a shot in the dark. And if your message is muddy, even the best content won’t convert. So how do you build a brand that actually resonates, builds trust, and drives results?   In this episode, Donald Miller sits down with...

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#56: Why Telling Your Story Will Not Grow Your Business (And What to Do Instead) show art #56: Why Telling Your Story Will Not Grow Your Business (And What to Do Instead)

The StoryBrand Podcast

Get free marketing videos from Donald Miller every week at:     Companies love to talk about themselves—how they started, what they value, what makes them different. But your story isn’t what sells. In fact, it could be what’s holding you back. When your pitch, your website, or your brand story starts with you, your potential customers tune out fast. Why? Because they’re not looking for a hero. They’re looking for help. And if you don’t lead with their problem, they’ll find someone else who does. So how do you tell your story in a way that actually connects,...

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#55: Winning Words: How to Lead When the Culture is Broken show art #55: Winning Words: How to Lead When the Culture is Broken

The StoryBrand Podcast

Get free marketing videos from Donald Miller every week at: WeeklySoundbite.com   Leaders often inherit a culture. The problem is, some of those cultures are toxic, broken, and built on a belief system of losing. When you walk into a room where failure has been normalized, where low standards are expected and defeat is baked into the identity, it’s not just about improving performance. You have to rewrite the entire story people believe about themselves. That’s where many leaders fail. They try to motivate or strategize their way through it without changing the narrative. But what if...

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#54: Is Your Billboard a Complete Waste of Money? show art #54: Is Your Billboard a Complete Waste of Money?

The StoryBrand Podcast

Get free marketing videos from Donald Miller every week at:     Most business owners waste thousands on billboards that never bring in a single lead. Why? Because they try to be clever instead of clear. When your brand isn’t a household name, confusing messaging on a massive sign just becomes expensive noise on the side of the road. No one’s pulling over to decode your inside jokes or admire your witty wordplay. If your billboard doesn’t solve a problem in 7 words or less, it’s not advertising, it’s art. And art doesn’t convert. So why do so many companies still get...

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#53: Why Your Nonprofit Isn’t Getting Attention (And How to Fix It) show art #53: Why Your Nonprofit Isn’t Getting Attention (And How to Fix It)

The StoryBrand Podcast

Get free marketing videos from Donald Miller every week at:     Nonprofit leaders often feel stuck between wanting to make a real impact and struggling to get people to care. With attention spans shrinking and skepticism about charitable giving growing, how do you break through the noise and actually inspire action? You’re constantly trying to build trust with donors and rally support, but even when the mission is noble, the response can feel underwhelming. What if your biggest hurdle isn’t the cause itself, but the way you’re communicating it?     In this episode,...

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#52: How Creatives Can Scale Without Losing Their Soul show art #52: How Creatives Can Scale Without Losing Their Soul

The StoryBrand Podcast

Get free marketing videos from Donald Miller every week at: WeeklySoundbite.com   You're great at your craft, whether it's designing, photography, or running a small creative agency, but turning your talent into consistent income feels like a mystery. You’ve tried word of mouth, posted on socials, and maybe even dabbled in funnels, but the results just don’t scale. You want more clients, more impact, and more income without becoming a 24/7 marketing machine. And if you're honest, you're starting to wonder if making money while staying true to your creative values is even possible. Can...

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#51: StoryBrand Christmas Special: The Radio Drama that Could Save Your Business in 2026 show art #51: StoryBrand Christmas Special: The Radio Drama that Could Save Your Business in 2026

The StoryBrand Podcast

Get free marketing videos from Donald Miller every week at:  WeeklySoundbite.com     As the holidays slow things down, many business owners take stock of what’s ahead. You’ve got goals for growth, plans for product launches, and maybe even a rebrand on the horizon. But before you do anything else, take a hard look at your message. Because unclear messaging is the silent killer of great businesses. No matter how good your product is, if your message isn't clear, sales will stall. So before the new year ramps up, ask yourself: is your message clear enough to cut through all...

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#50: You Don't Have to Be the Hero to Change the World show art #50: You Don't Have to Be the Hero to Change the World

The StoryBrand Podcast

Get free marketing videos from Don every week at   Every brand has a story, but not every brand knows how to tell it well. We often skip over the hard parts, thinking they make us look weak. But those moments are what make us human and help people connect. The truth is, your most powerful message isn’t the perfect version of your story. It’s the honest one. When you reframe your story to show what you’ve been through and how it changed you, you build trust. You help people see themselves in your journey. So how do you tell your story in a way that actually connects and makes an...

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#49: Why Your Team Isn’t Rallying Around Your Message show art #49: Why Your Team Isn’t Rallying Around Your Message

The StoryBrand Podcast

Get free marketing videos from Don every week at   A confused team can’t sell a clear product. Period. If your executive team can’t clearly articulate your mission, you’re already losing ground. You think you’ve cast a vision, but no one’s catching it. Instead, you’re running a business with a fractured identity where every department is chasing a different goal, and your customers are left scratching their heads. Misalignment is more than just a leadership issue. It’s a revenue problem. So before you fix your marketing, fix your mission. But how do you align your people...

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#48: How to Grow a Consulting Business in Uncertain Times show art #48: How to Grow a Consulting Business in Uncertain Times

The StoryBrand Podcast

Get free marketing videos from Don every week at WeeklySoundbite.com     Running a marketing consulting business is never simple. In uncertain times, it’s even harder. Clients are cautious, timelines stretch, and budgets shrink. You know your services create real results, but closing new business feels tougher than ever. If you're not clear and confident in your message, potential clients will hesitate or move on. And the longer you stay vague or unfocused, the more you're stuck in survival mode instead of scaling. So how do you position yourself as the obvious choice, especially...

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More Episodes
Nostalgia is a powerful force. You hear an old song or catch a familiar scent, and instantly, you’re transported back in time. But our brains don’t just remember the past, they rewrite it. We filter out the stress, the boredom, the everyday struggles, and what we’re left with is a version of the past that feels safer, simpler, and better than it really was. So why does nostalgia have such a hold on us? And how does it shape the way we think, feel, and buy?
 
 
This week, hosts Donald Miller and Kyle Reed break down the psychology of nostalgia and why it’s one of the most effective tools in marketing, storytelling, and even leadership. They reveal how businesses tap into nostalgia to create emotional connections with customers and how you can use it to strengthen your brand—or simply make more meaningful memories in your own life. Tune in to learn how nostalgia works, why we crave it, and how to use it to your advantage.

 

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Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazonor wherever you buy books!