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From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles

Do you have the next big idea, but not sure how to launch it? Or do you have a small business and want to take it to the next level? Welcome to the Surf Goggles Chronicles - a bipolar business roller coaster. From concept to market, through horror and success learn how Kurtis and Jon launched Kurtis Eyewear from their garage to 65 countries worldwide. From a prototype of tin foil and rubber bands, learn how these 2 guys navigated, patents, trademarks, sourcing, manufacturing, marketing, e-commerce and worldwide sales. Plus learn from their interviews with entrepreneurs, business owners, best selling authors and brand creators so you can avoid the horror and achieve success by learning from their adventures.

info_outline SGC EP27 - The Birth of a Brand - Brian Smith Interview - UGG Australia Founder / BOOK / Building A Brand / SURFING / Trade Marks / Profitless Prosperity / Corporate Lessons Learned / Surf Goggles Chronicles - Podcast #27 10/31/2017
info_outline SGC EP26 -The 5 Best Online Businesses to Start / ENTREPRENEUR / E-COMMERCE / SURFING / Surf Goggles Chronicles 06/27/2017
info_outline SGC EP25 - Traditional Retail is Dead! / SURFING / Iconic Stores are Closing: Nordstroms, Staples, Sears, K-Mart, but E-Commerce is Thriving: Amazon, Etsy, Alibaba / CNN Money - Jackie Wattles 06/13/2017
info_outline SGC EP24 - 5 Psychological Burdens of Growing Your Brand! Long Before Warby Parker, Kurtis was Surfing & Dreaming of Saving Surfers Eyes. Entrepreneur Magazine - Jayson Demers 06/06/2017
info_outline SGC EP23 - OKR vs. SMART Goals? How are You Measuring Your Effectiveness? Don’t Confuse Being Busy with Being Effective. Social Media, Surfing & Entrepreneurship 05/23/2017
info_outline SGC EP 22 - Got Funnels? Marketing Automation? - How Do You Build A Relationship With Prospects and Convert More Customers? Surfing, Quiksilver and Adidas 05/16/2017
info_outline GC EP21 - Increasing Conversions With Lead Magnets - Want FREE Surfing Sunglasses? Building Value Up Front Before The Purchases - Kiteboarding Entrepreneur And Under Armor 05/06/2017
info_outline SGC EP20 - Inbound vs Outbound Marketing - What’s Your Plan? Kiteboarding & Surf Entrepreneurs share their success with KurtisEyewear.com 04/25/2017
info_outline SGC EP19 - Hacks, Apps & Tools You Need! - Surfer Entrepreneur - Saving You Time & Money - Surfing Sunglasses - Top 5 Apps 04/18/2017
info_outline SGC 18 Virtual Employees - How To Hire and Get the Help You Need! The Good, The Bad and The Ugly. Kiteboarding Entrepreneurs - Surfing Brand 04/04/2017
info_outline SGC EP17 - How To Start Your Business? Sole Proprietorship, LLC or INC? Keep it Simple. How I built this - Surfer Brand - Surfing Sunglasses 03/21/2017
info_outline SGC EP16 Management - Will You Sink or Swim? How I Built This - An Introvert & A Surfer. #TryPod #Entrepreneur #NPR 03/14/2017
info_outline SGG EP15 - Event Promotion - How to Hype Your Brand & Make Noise That Lasts Forever! Network & Venues - Action Sports Entrepreneur 03/07/2017
info_outline SGC EP14 - Tradeshows - Is Your Baby Ugly? Find Out, Engage & Network - Surfing Entrepreneur - Kurtis Eyewear 02/28/2017
info_outline SGC EP13 - Sourcing Materials for Your Brand - Kurtis Eyewear - Entrepreneur - KiteSurfing Spectacles - Surf Goggles Chronicles 02/21/2017
info_outline SGC EP12 - How to Prototype on a Shoestring - Tin Foil and Rubber Bands to Worldwide Surfing Eyewear Brand - Surf Goggles Chronicles 02/14/2017
info_outline SGC EP11 - Building Content as an Asset - Image Releases - Kristen Prinz - Surf Goggles Chronicles 02/07/2017
info_outline SGC EP10 – Keeping Clear Expectations - Contracts -Kristen Prinz - Surf Goggles Chronicles Minisode 01/31/2017
info_outline SGC EP9 - Non-Disclosure Agreement or Handshake Deal? Kristen Prinz - Surf Goggles Chronicles Minisode 01/24/2017
info_outline SGC EP8 - Building a Brand with Rock Stars & Athletes! The Archies Ice Cream Story - Surf Goggles Chronicles 01/17/2017
info_outline SGC EP7 - All about patents & How to Save Money - Kurtis Shipcott - Surf Goggles Chronicles 01/10/2017
info_outline EP6 - Chronic Cellars - A Sofa King Bueno Adventure - Josh Beckett - Surf Goggles Chronicles 01/03/2017
info_outline EP5 - Trademark vs Copyright - Why & How - Kristen Prinz - Surf Goggles Chronicles Minisode 12/31/2016
info_outline SGC EP4 – Horror, Success & How to Find an Attorney - Kristen Prinz - Surf Googles Chronicles 12/30/2016
info_outline SGC EP3 - Building Your Dream or a House of Cards - Anthony Randazzo - Surf Goggles Chronicles 12/18/2016
info_outline SGC EP2 - A Bloody Fight - Berger Bindings vs. Rossignol - Patent Infringement - Brant Berger 12/18/2016
info_outline SGC EP1 - Creating Content with a Worldwide Reach - Pro Riders - James Ropner 12/18/2016
 
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