SGC EP27 - The Birth of a Brand - Brian Smith Interview - UGG Australia Founder / BOOK / Building A Brand / SURFING / Trade Marks / Profitless Prosperity / Corporate Lessons Learned / Surf Goggles Chronicles - Podcast #27
Release Date: 10/31/2017
SGC EP27 - The Birth of a Brand - Brian Smith Interview - UGG Australia Founder / BOOK / Building A Brand / SURFING / Trade Marks / Profitless Prosperity / Corporate Lessons Learned / Surf Goggles Chronicles - Podcast #27
From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles
From Concept to 1 Billion in Sales with Brian Smith Ugg Australia. Jon Berezay and Kurtis Shipcott dive deep and ask about growing pains, raising money, corporate structure, the need for partners, etc. “You Can’t Give Birth to Adults!” Follow Brian Smith at www.UggFounder.com @BrianSmithUgg on Instagram BUY HIS BOOK “Birth of a Brand” Launching Your Entrepreneurial Passion and Soul
info_outline
SGC EP26 -The 5 Best Online Businesses to Start / ENTREPRENEUR / E-COMMERCE / SURFING / Surf Goggles Chronicles
From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles
Traditional Retail is Dying, but E-Commerce is thriving. Jon Berezay and Kurtis Shipcott discuss the top 5 opportunities in E-Commerce as recently suggested in Entrepreneur Magazine on this episode of the Surf Goggles Chronicles. Where to start? - Sell your Knowledge: Webinar, Videos Series, E-book - ETSY - Will do over 700 Million in Sales This Year - Dropping Shipping or Maybe Not - Affiliate Marketing: 6.5 Billion by 2021 - Highly Scalable and Low Cost - Selling DIY, Patterns and Designs - Moonlight to Freedom - Did you enjoy this episode of the Surf Goggles...
info_outline
SGC EP25 - Traditional Retail is Dead! / SURFING / Iconic Stores are Closing: Nordstroms, Staples, Sears, K-Mart, but E-Commerce is Thriving: Amazon, Etsy, Alibaba / CNN Money - Jackie Wattles
From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles
Why is traditional brick and mortar retail failing? The worst year on record for retail store closures in the USA was 2008, but early into 2017 we have surpassed that. Did consumers stop buying? Consumer buying habits have changed and physical stores have been eclipsed by e-commerce. Nordstroms, Sears, Staples and K-mart - 2008 was the worst year on Record until 2017 - What’s your downtown look like? Any changes in the last 5 years? - Amazon, Etsy, Alibaba, - E-Commerce is open 24/7/365 - Reminders: Social Media, Newsletters, 1 Click Away - Riches in the Niches -...
info_outline
SGC EP24 - 5 Psychological Burdens of Growing Your Brand! Long Before Warby Parker, Kurtis was Surfing & Dreaming of Saving Surfers Eyes. Entrepreneur Magazine - Jayson Demers
From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles
In this episode of The Surf Goggles Chronicles, Kurtis Shipcott reminds us, building your brand is not just kiteboarding with Sir Richard Branson and surfing with world champions. “It’s not often talked about, but being an entrepreneur is lonely.” Jayson Demers. Accountability - If your brand fails it’s your fault! - The Financial Stress & Uncertainty - Reluctant to Trust… It’s your baby after all. - Work Life Balance or Work Life Integration - either way it’s 16 hour days of work. - Loneliness - Yes, not all those hours are social, fun or rewarding. - Now you...
info_outline
SGC EP23 - OKR vs. SMART Goals? How are You Measuring Your Effectiveness? Don’t Confuse Being Busy with Being Effective. Social Media, Surfing & Entrepreneurship
From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles
Why are you doing it? What’s your goal? Jon Berezay talks Goggle and their Objective / Key Results. We discuss Smart Goals and Kurtis talks how to eat an elephant… one bit at a time on this edition of the Jon discusses Co-Hosting a Social Media Event for Multi-Million Dollar E-Commerce Companies. - Does your company, brand or idea have a solid plan? - OKR and why Google has used it for 10 years. - SMART Goals. -Fina Instagram, Twitter, Youtube and Facebook. - Kurtis discusses his early metrics for Kurtis Eyewear - Analysis Paralysis - Google URL Builder: - ...
info_outline
SGC EP 22 - Got Funnels? Marketing Automation? - How Do You Build A Relationship With Prospects and Convert More Customers? Surfing, Quiksilver and Adidas
From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles
What is a funnel and how do you use them? Is Your Product Over $100? In this episode Kurtis and Jon share how they use lead magnets, funnels and marketing automation to offer value up front. How do you go from 4% conversions to 8% and beyond? What is a Funnel? - How does Kurtis Eyewear use funnels - What is Marketing Automation? - Campaign Basics - Building a Relationship and Increasing Conversions - The Future of Branding - Lionel Messi and Adidas - Infusionsoft - MailChimp - Constant Contact - Being an Entrepreneur, Brand Creator or Concept to Market Expert...
info_outline
GC EP21 - Increasing Conversions With Lead Magnets - Want FREE Surfing Sunglasses? Building Value Up Front Before The Purchases - Kiteboarding Entrepreneur And Under Armor
From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles
Do You want to Increase Conversions? Do you have a product that Costs $100, $500 or More? You will need to have at least 7 touches with your customer prior to them making a purchases. How do you do this? Give value up front and build the relationship with lead magnets. What is a lead magnet? - How do they work? - PDF’s, Video Series and E-books - Homer Avila with SixStringsPhotography.com Kurtis shares his examples - 5% Sales is Huge! - Frank Kern And Tony Robbins - The Rock and Under Armor - The Future of Branding - Retaining Customers for Life - Surf...
info_outline
SGC EP20 - Inbound vs Outbound Marketing - What’s Your Plan? Kiteboarding & Surf Entrepreneurs share their success with KurtisEyewear.com
From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles
Based on the feedback from “Virtual Employees - SGC 18” Jon and Kurtis dive deep into Inbound vs Outbound Marketing. When, how and why they use both for Kurtis Eyewear marketing efforts. Inbound marketing defined - Outbound Marketing defined - Facebook, Youtube and Adwords Marketing - Content creation and how it works - Creating articles - Interruption Marketing - Permission Based Marketing - Effective Marketing - Surf Goggles Chronicles the Podcast was inspired by the book called “The Mouse Driver Chronicles”. In MDC Kyle Harrison and John Lusk share their...
info_outline
SGC EP19 - Hacks, Apps & Tools You Need! - Surfer Entrepreneur - Saving You Time & Money - Surfing Sunglasses - Top 5 Apps
From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles
Which tools do we use to save time and money? How does Kurtis make his instagram, facebook and tumblr feeds pop? Implement the Five, Five, One approach or save time and money with these killer apps, hacks and tools used by these two surfing entrepreneurs. The Over App - Using video and creating killer collages - Pic, Play, Post - Effort vs Efficiency - Instagram, Hootsuite and Buffer - Pull don’t Push - Gmail for Business - Tags, Folders and Alias E-Mails - Trello - Thank you for checking out The Surf Goggles Chronicles. If you enjoyed this episode please...
info_outline
SGC 18 Virtual Employees - How To Hire and Get the Help You Need! The Good, The Bad and The Ugly. Kiteboarding Entrepreneurs - Surfing Brand
From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles
Are You Working In Your Business or On Your Business? As an Entrepreneur you will be wearing many hats. Some hats are $10 an hour and others will be worth $200 per hour. Where are you spending your time? Hiring Help - Outsourcing - Independent Contractor and Virtual Assistants - Be Clear and Specific - Kurtis says don’t hire them to be creative - $200 should get you 10 to 20 hours of work - Share A Virtual Assistant - Hire Slowly & Fire Quickly Standard Operating Procedures GetFriday.com MyTasker.com Fiverr.com Upwork.com Tim Ferriss Link on Virtual Assistants...
info_outlineFrom Concept to 1 Billion in Sales with Brian Smith Ugg Australia. Jon Berezay and Kurtis Shipcott dive deep and ask about growing pains, raising money, corporate structure, the need for partners, etc. “You Can’t Give Birth to Adults!” Follow Brian Smith at www.UggFounder.com @BrianSmithUgg on Instagram BUY HIS BOOK “Birth of a Brand” Launching Your Entrepreneurial Passion and Soul at link below
- The Beginning - Infancy Stage -
- The Toddler Years of Your Business -
- Warren Buffet - How to Choose Partners -
- Profitless Prosperity - Teenage Years -
- Ugg Imports, Ugg America, Ugg International, Ugg Holdings -
- 4 Mantras of Brian Smith -
- Do you Keep a Notebook by Your Bed? -
- 51% and Controlling Your Company -
- Meditation - Brian Does this Daily -
- Where do We Go From Here - Books, Speaking, Ugg Holdings -
Did you enjoy this episode of the Surf Goggles Chronicles? Yes or No hit up Jon Berezay at the www.SurfGogglesChronicles.com and please share SGC with your friends. Our goal is to offer up value every episode and we do this by sharing our journey of Kurtis Eyewear from Concept to Market: Patents, Trademarks, Manufacturing, E-commerce, Marketing, Distribution and worldwide sales in over 65 countries with stories of horror and success. Interviews with proven experts / SUBSCRIBE / itunes