The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
info_outline
559. The Cobra Effect: When Good Intentions Backfire
01/08/2026
559. The Cobra Effect: When Good Intentions Backfire
In this episode of The Brainy Business podcast, Melina Palmer dives into the intriguing concept known as the Cobra Effect, exploring how well-intentioned solutions can sometimes lead to unintended consequences. Drawing on historical examples, Melina illustrates how policies aimed at solving problems can backfire spectacularly, resulting in outcomes that are often worse than the original issue. Listeners will learn about the infamous cobra bounty in colonial India, where the attempt to eliminate cobras led to the creation of cobra farms, exacerbating the problem. Similar stories from Hanoi, Georgia, and Bogota highlight the pervasive nature of this phenomenon across various contexts, including environmental policies and incentive programs. Melina emphasizes the importance of understanding human behavior and the potential for loopholes when designing solutions. As you tune in, consider how the Cobra Effect may be manifesting in your own business practices and decision-making processes. This episode is a reminder to think critically about the incentives you create and the behaviors they may inadvertently encourage. In this episode: Discover the origins of the Cobra Effect and its implications in modern contexts. Learn from historical examples such as the cobra bounty and the rat tail incentive in Hanoi. Understand how poorly designed incentives can lead to unintended negative outcomes. Explore strategies for anticipating potential loopholes in your own policies. Reflect on how to create more effective and thoughtful solutions in your organization. Get important links, top recommended books and episodes, and a full transcript at . Looking to explore applications of behavioral economics further? Learn With Us on our . Subscribe to Melina’s Newsletter . Let’s connect:
/episode/index/show/thebrainybusiness/id/39575230
info_outline
558: Heartfelt Leadership with Claude Silver
01/01/2026
558: Heartfelt Leadership with Claude Silver
In this episode of The Brainy Business podcast, Melina Palmer welcomes Claude Silver, the Chief Heart Officer at VaynerX and author of the inspiring book, Be Yourself at Work. Together, they explore the importance of authenticity in the workplace and how embracing your true self can lead to greater creativity, connection, and success. Claude shares her journey, highlighting her mission to foster an environment where empathy and vulnerability are celebrated. The conversation delves into the psychological barriers that often prevent individuals from being their authentic selves and the strategies that can help overcome these challenges. Listeners will learn how to rewrite the negative narratives that hold them back and the value of cultivating a culture that prioritizes emotional safety and connection. As you tune in, reflect on how you can begin to change the narrative in your own life and workplace, creating a space where everyone feels empowered to show up as their true selves. This episode is a must-listen for leaders and individuals alike, eager to transform their work environments and enhance their personal fulfillment. In this episode: Discover the role of a Chief Heart Officer and the significance of empathy in the workplace. Learn practical strategies for overcoming imposter syndrome and negative self-talk. Explore the importance of psychological safety and how it fosters creativity and collaboration. Understand how to create a culture that encourages authenticity and emotional connection. Gain insights into the benefits of being yourself at work for both individuals and organizations. Get important links, top recommended books and episodes, and a full transcript at . Looking to explore applications of behavioral economics further? Learn With Us on our . Subscribe to Melina’s Newsletter . Let’s connect:
/episode/index/show/thebrainybusiness/id/39413155
info_outline
557. My Top Books of 2025
12/25/2025
557. My Top Books of 2025
In this episode of The Brainy Business podcast, Melina Palmer shares her reflections on the most important books she read in 2025. With a focus on behavioral economics and psychology, Melina categorizes her top picks into seven key themes, showcasing the insights and lessons that shaped her understanding throughout the year. Listeners will discover a diverse range of books, from foundational texts like Lucky by Design by Judd Kessler, which explores choice architecture, to Ask This Book by Vicky Tan, an interactive guide to better questioning. Each category highlights a top book and an honorable mention, offering a comprehensive overview of impactful reads that can enhance both personal and professional growth. As you tune in, consider how these books might inspire your own journey in understanding the psychology of decision-making and improving your business strategies. Melina also provides resources for further exploration, including a supporting article that lists all the featured books and links to additional materials on her website. In this episode: Explore the top books in the categories of Foundations, Asking Better Questions, Productivity and Goals, Self Leadership, Leadership of Others, Experience, and Pricing and Sales. Learn about the importance of choice architecture and how it influences decision-making. Discover the value of asking better questions in both personal and professional contexts. Gain insights into leadership dynamics and the impact of power on decision-making. Understand how to create engaging customer experiences and effective sales strategies. Get important links, top recommended books and episodes, and a full transcript at . Looking to explore applications of behavioral economics further? Learn With Us on our . Subscribe to Melina’s Newsletter . Let’s connect:
/episode/index/show/thebrainybusiness/id/39323400
info_outline
556. From Limiting Beliefs to Leadership Breakthroughs
12/18/2025
556. From Limiting Beliefs to Leadership Breakthroughs
In this episode of The Brainy Business podcast, Melina Palmer speaks with Muriel Wilkins, author of Leadership Unblocked: The Beliefs That Limit Your Potential. Together, they delve into the often-hidden beliefs that can hinder effective leadership and personal growth. Muriel, an executive coach with over 20 years of experience, shares insights from her extensive work with C-suite leaders, revealing seven common beliefs that can create barriers to success. The conversation explores how these beliefs—such as "I need to be involved" and "I can't make a mistake"—shape our behaviors and decision-making processes. Muriel emphasizes the importance of self-awareness and shifting mindset to overcome these challenges, encouraging listeners to reflect on their own assumptions and the narratives they tell themselves. As you tune in, think about which beliefs may be holding you back and how you can reclaim your agency as a leader. In this episode: Discover the seven hidden beliefs that can limit leadership potential. Learn how to recognize the narratives that shape your experiences. Explore practical strategies for shifting mindset and overcoming barriers. Gain insights into the importance of external feedback and self-reflection. Understand how to take actionable steps toward personal and professional growth. Get important links, top recommended books and episodes, and a full transcript at . Looking to explore applications of behavioral economics further? Learn With Us on our . Subscribe to Melina’s Newsletter, . Let’s connect:
/episode/index/show/thebrainybusiness/id/39060915
info_outline
555. Press Play: The Power of Gaming in Business
12/11/2025
555. Press Play: The Power of Gaming in Business
In this episode of The Brainy Business podcast, Melina Palmer welcomes Bastian Bergman, author of the insightful book, Press Play: Why Every Company Needs a Gaming Strategy. Together, they delve into the transformative power of gaming and how understanding the psychology of play can enhance engagement across various industries. Bastian, co-founder and COO of Solsten, shares his expertise in leveraging psychological insights to design experiences that captivate consumers. The discussion covers the misconceptions surrounding gamification, the importance of understanding your audience, and how brands like Chipotle and Burberry have successfully integrated gaming strategies to foster loyalty and connection. Listeners will learn how to shift their approach from compliance to curiosity, creating immersive experiences that resonate with their target market. As you tune in, reflect on how your business can harness the principles of play and gaming to create deeper engagement with your audience. This episode is essential for anyone looking to innovate and connect in today's competitive landscape. In this episode: Explore the psychology behind gaming and its relevance to consumer engagement. Learn how brands can effectively integrate gaming strategies into their marketing efforts. Discover real-world examples of successful gaming initiatives from companies like Chipotle and Burberry. Understand the importance of audience insights and authenticity in gaming strategies. Gain actionable steps for implementing a gaming strategy in your own business. Get important links, top recommended books and episodes, and a full transcript at . Looking to explore applications of behavioral economics further? Learn With Us on our . Subscribe to Melina’s Newsletter . Let’s connect:
/episode/index/show/thebrainybusiness/id/38950400
info_outline
554. Lucky By Design: Strategies for Success in a Scarcity Economy
12/04/2025
554. Lucky By Design: Strategies for Success in a Scarcity Economy
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Judd Kessler, author of the insightful book, Lucky by Design. Together, they explore into the intriguing world of hidden markets…those unseen dynamics that influence our decisions in everyday life, from securing concert tickets to navigating job offers. Judd, a professor at the Wharton School, shares his expertise in behavioral economics and market design, revealing how understanding the rules of these hidden markets can empower individuals to achieve their goals. The conversation highlights the importance of recognizing when to "go for gold" versus when to "settle for silver" in various market scenarios, and how these strategies can lead to better outcomes in both personal and professional settings. Listeners will discover practical insights on how to identify the hidden markets they participate in, the rules that govern them, and the strategies they can employ to increase their chances of success. This episode is a must-listen for anyone looking to enhance their decision-making and navigate the complexities of the markets around them. In this episode: Understand the concept of hidden markets and their impact on decision-making. Learn how to identify the rules that govern these markets. Explore strategies for optimizing outcomes in competitive environments. Gain insights into the importance of signaling in job and college admissions markets. Discover how to apply behavioral economics principles to everyday situations, like email management and meeting scheduling. Get important links, top recommended books and episodes, and a full transcript at . Looking to explore applications of behavioral economics further? Learn With Us on our . Subscribe to Melina’s Newsletter . Let’s connect:
/episode/index/show/thebrainybusiness/id/38950195
info_outline
553. Removing Barriers to Drive Engagement w/ Matt Sucha
11/27/2025
553. Removing Barriers to Drive Engagement w/ Matt Sucha
In this episode of The Brainy Business podcast, Melina Palmer welcomes Matt Sucha, author of the highly anticipated book, The Hidden Yes. This insightful conversation explores the often-overlooked barriers that prevent people from saying yes, revealing how removing these obstacles can lead to greater success in sales and customer interactions. Matt, the CEO of Mindworks and editor-in-chief of Inside Be, shares his extensive experience in applying behavioral science across various industries, including banking and telecommunications. He introduces listeners to his SURF method—a structured approach designed to help professionals identify and eliminate hidden barriers in communication and decision-making processes. Throughout the episode, listeners will discover practical strategies to enhance their sales techniques and customer experiences by focusing on behavior rather than motivation. As you listen, consider how hidden no's may be affecting your own work and what small changes could lead to significant improvements in outcomes. Matt's insights serve as a powerful reminder that sometimes the key to unlocking a yes lies in simplifying the path forward. In this episode: Learn about the SURF method and how it can transform your sales approach. Discover the importance of identifying and removing psychological barriers in communication. Explore real-world case studies that demonstrate the effectiveness of behavioral insights. Understand how to shift your mindset from adding motivation to addressing hidden barriers. Gain practical tips for creating more compelling job descriptions and customer interactions. Get important links, top recommended books and episodes, and a full transcript at . Looking to explore applications of behavioral economics further? Learn With Us on our . Subscribe to Melina’s Newsletter . Let’s connect:
/episode/index/show/thebrainybusiness/id/38893195
info_outline
552. Unlocking Learning Potential
11/25/2025
552. Unlocking Learning Potential
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Dan Willingham, a cognitive psychologist and author of Outsmart Your Brain. They explore the intricacies of learning and memory, exploring how to effectively adapt our study habits in an ever-evolving world filled with information and distractions. Dan shares practical insights from his book, emphasizing that intention alone is not enough for effective learning; structure and meaningful connections are essential. The conversation covers the importance of distributed practice, the pitfalls of cramming, and how our self-image as learners can influence our success. Listeners will appreciate the relatable anecdotes and actionable tips that can be applied to both personal and professional development. As you listen, reflect on your own learning processes and consider how you might tweak your approach to retain information better. This episode serves as a valuable reminder that effective learning requires effort and intentionality. In this episode: Discover the key principles behind effective learning and memory retention. Learn why cramming may yield short-term success but fails in the long run. Explore the significance of meaningful connections in the learning process. Gain insights on how to structure your study habits for better outcomes. Understand the impact of self-image on your learning journey. Get important links, top recommended books and episodes, and a full transcript at . Looking to explore applications of behavioral economics further? Learn With Us on our . Subscribe to Melina’s Newsletter . Let’s connect:
/episode/index/show/thebrainybusiness/id/38949985
info_outline
551. The Power Trap: Understanding How Leadership Shapes Our Minds
11/20/2025
551. The Power Trap: Understanding How Leadership Shapes Our Minds
In this episode of The Brainy Business podcast, Melina Palmer engages in a thought-provoking discussion with Nick Kinley, author of The Power Trap. They explore the profound effects of power on leadership, exploring how it can alter decision-making, amplify personal traits, and impact organizational dynamics. Nick, a psychologist and leadership expert, shares insights from his extensive career, including his experiences in forensic psychotherapy and corporate leadership roles. Listeners will learn about the six common effects of power that can change individuals in leadership positions, including increased impulsivity, reduced empathy, and the amplification of internal biases. Nick emphasizes the importance of accountability, challenging the notion that power corrupts, and instead highlighting that it is the fear of losing power that often leads to poor choices. This episode serves as a crucial reminder for leaders to remain aware of how power influences their behavior and decision-making processes. In this episode: Discover how power can change our thinking and behavior in leadership roles. Explore the six common effects of power and their implications for decision-making. Learn practical strategies for mitigating the negative impacts of power on leaders and organizations. Understand the importance of accountability in leadership and the role of personal traits. Reflect on how to create a culture of open communication and feedback within teams. Get important links, top recommended books and episodes, and a full transcript at . Looking to explore applications of behavioral economics further? Learn With Us on our . Subscribe to Melina’s Newsletter . Let’s connect:
/episode/index/show/thebrainybusiness/id/38793780
info_outline
550. The Power of Questions: Avoiding the Biggest Mistake in Business
11/18/2025
550. The Power of Questions: Avoiding the Biggest Mistake in Business
In this episode of The Brainy Business podcast, Melina Palmer revisits a foundational lesson that underscores the importance of understanding the problems we face before jumping to solutions. Drawing from her extensive experience, Melina emphasizes that the quality of your results is directly linked to the quality of your questions. This episode serves as a powerful reminder that taking the time to define the problem can lead to more effective and innovative solutions. Listeners will explore common pitfalls in problem-solving, such as the tendency to rush towards fixes without fully grasping the underlying issues. Melina shares compelling examples, including how behavioral economics can transform challenges into opportunities, illustrating how reframing the way we approach problems can lead to remarkable outcomes. From the success of the litter lottery initiative to the insights gained from her own experiences in marketing, this episode is filled with practical advice and thought-provoking concepts. As you listen, reflect on your own problem-solving strategies and consider whether you're truly addressing the right questions. This episode is not just a celebration of 550 episodes but also a call to action for anyone looking to enhance their decision-making processes and drive meaningful change. In this episode: Understand the critical importance of defining problems before seeking solutions. Learn how behavioral economics can create effective and engaging strategies for change. Explore real-world examples that illustrate the power of reframing challenges. Reflect on your own approach to problem-solving and ask better questions. Gain insights into how to make change feel easier and more achievable. Get important links, top recommended books and episodes, and a full transcript at . Looking to explore applications of behavioral economics further? Learn With Us on our . Subscribe to Melina’s Newsletter . Let’s connect:
/episode/index/show/thebrainybusiness/id/38893010
info_outline
549. How Ads Shape Our Choices
11/13/2025
549. How Ads Shape Our Choices
In this episode of The Brainy Business podcast, Melina Palmer welcomes Alessandra Di Lorenzo, author of the thought-provoking book Adjust: How Ads Shape What We Think and Do. With over 20 years of experience in advertising and marketing, Alessandra sheds light on the often unseen mechanisms of advertising and how they influence our decisions and perceptions. Listeners will discover how advertising shapes our reality, often without us even realizing it. Alessandra discusses the evolution of advertising, the role of data in creating targeted messages, and the implications of AI on consumer behavior. She emphasizes the importance of understanding your audience and crafting messages that resonate, especially for small business owners competing in a crowded market. The conversation dives into practical tips for leveraging digital advertising tools and the value of being intentional with our attention as consumers. Alessandra also addresses the shifting landscape of content consumption and the need for creators to adapt in a world where traditional advertising models are under pressure. In this episode: Explore the hidden infrastructure of advertising and its impact on consumer behavior. Learn how to effectively engage with your audience and create relevant messaging. Understand the importance of data in advertising and how AI is changing the landscape. Get practical advice on using digital tools for advertising as a small business owner. Reflect on your role as a consumer and how your choices shape the content ecosystem. Get important links, top recommended books and episodes, and a full transcript at . Looking to explore applications of behavioral economics further? Learn With Us on our . Subscribe to Melina’s Newsletter . Let’s connect:
/episode/index/show/thebrainybusiness/id/38594970
info_outline
548. The Sneaky Impact of Negativity Bias
11/11/2025
548. The Sneaky Impact of Negativity Bias
In this episode of The Brainy Business podcast, Melina Palmer explores the intriguing concept of negativity bias and its profound impact on our decisions, relationships, and self-perception. Have you ever noticed how a single negative experience can overshadow a day filled with positive moments? Melina explores the science behind this bias, shedding light on why our brains are wired to focus more on the negative than the positive, a trait that has roots in our evolutionary history. Listeners will discover the four key aspects of negativity bias: negative potency, steeper negative gradients, negative dominance, and negative differentiation. Through engaging anecdotes and relatable examples, Melina illustrates how these factors can shape our experiences and perceptions, often leading us to overlook the good in our lives and work. She also shares her favorite metaphor about cherries and cockroaches, highlighting how one negative element can contaminate an otherwise positive experience. This episode is packed with practical insights on how to recognize and mitigate the effects of negativity bias in your personal and professional life. Melina encourages you to reflect on your own experiences and consider how you can shift your focus to embrace the positives while learning from the negatives. In this episode: Understand the concept of negativity bias and how it influences your daily decisions. Learn about the four aspects of negativity bias and their implications for your life and work. Explore the powerful metaphor of cherries and cockroaches to illustrate the impact of negative experiences. Gain practical strategies to counteract negativity bias and foster a more positive outlook. Reflect on your relationships and experiences to identify areas where negativity bias may be affecting you. Get important links, top recommended books and episodes, and a full transcript at . Looking to explore applications of behavioral economics further? Learn With Us on our . Subscribe to Melina’s Newsletter . Let’s connect:
/episode/index/show/thebrainybusiness/id/38579430
info_outline
547. Anointed: How Status Shapes Success
11/06/2025
547. Anointed: How Status Shapes Success
In this episode of The Brainy Business podcast, Melina Palmer welcomes Toby Stewart, author of the thought-provoking book, Anointed. Together, they explore the powerful influence of social status and how anointment, being endorsed by someone significant, can dramatically affect success in various fields, from entrepreneurship to the arts. Toby, a professor at UC Berkeley's Haas School of Business, shares insights from his extensive research on how social signals and perceived prestige shape outcomes in a world where meritocracy often feels like an illusion. The conversation dives into the mechanics of choice, the role of endorsements, and how understanding these dynamics can empower individuals and businesses alike. Listeners will discover how to navigate the complexities of social proof and leverage anointment to enhance their own influence and decision-making. As you tune in, consider the invisible levers of status in your own life: who are the anointers in your industry, and how can their endorsements impact your journey? This episode is a must-listen for anyone looking to understand the nuances of influence, leadership, and consumer behavior. In this episode: Uncover the concept of anointment and its significance in various industries. Learn about the role of social status in decision-making and consumer behavior. Explore real-world examples of how endorsements can alter perceptions and outcomes. Understand the implications of AI in predicting success and the importance of addressing bias. Gain insights into how to leverage social proof and anointment for personal and professional growth. Get important links, top recommended books and episodes, and a full transcript at . Looking to explore applications of behavioral economics further? Learn With Us on our . Subscribe to Melina’s Newsletter . Let’s connect:
/episode/index/show/thebrainybusiness/id/38338345
info_outline
546. The Hidden Language of Semiotics in Retail
11/04/2025
546. The Hidden Language of Semiotics in Retail
In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. Rachel Lawes, a pioneering social psychologist and author of Using Semiotics in Retail. Together, they dive deep into the world of semiotics, the study of signs, symbols, and the unconscious associations that shape our perceptions and behaviors, particularly in the retail environment. Rachel shares her expertise on how brands communicate through visual cues, packaging, and store layouts, often without even realizing it. The conversation highlights the importance of understanding the signals your brand sends and how they can influence customer experience and perception. Listeners will be captivated by fascinating examples, including the infamous "jam of death" that illustrates how misinterpreted semiotic signs can derail a brand's success. As you listen, consider what messages your own brand may be communicating, intentionally or not. This episode serves as a reminder that every element of your brand contributes to the story you tell your customers, and being aware of these signals is key to creating a more brain-friendly business. In this episode: Discover the concept of semiotics and its relevance in retail and branding. Learn how visual elements can unintentionally convey messages to consumers. Explore the impact of unconscious associations on customer behavior. Gain insights into practical questions to evaluate your brand's messaging. Understand the significance of cultural references and shared meanings in communication. Get important links, top recommended books and episodes, and a full transcript at . Looking to explore applications of behavioral economics further? Learn With Us on our . Subscribe to Melina’s Newsletter . Let’s connect:
/episode/index/show/thebrainybusiness/id/38338595
info_outline
545. Epic Disruptions: Uncovering the Innovations That Shaped Our World
10/30/2025
545. Epic Disruptions: Uncovering the Innovations That Shaped Our World
In this episode of The Brainy Business podcast, Melina Palmer welcomes Scott Anthony, author of Epic Disruptions: 11 Innovations that Shaped Our Modern World. Together, they explore the fascinating concept of disruption, diving into how seemingly ordinary innovations have radically transformed our lives and industries. Scott shares insights from his extensive experience in the field of innovation, including his work with the late Clayton Christensen. They discuss the patterns of disruptive change, the importance of understanding consumer behavior, and how historical examples can inform future strategies. Listeners will gain a deeper appreciation for the often-overlooked stories behind major innovations, from Julia Child’s influence on cooking to the evolution of everyday products like diapers and fast food. As you listen, consider what familiar processes in your life or business might benefit from a fresh perspective. This episode serves as a reminder of the potential for transformation that lies in the unexpected. In this episode: Discover the true meaning of disruption and its implications for businesses today. Learn about the historical innovations that have shaped our modern world. Explore the human elements behind major breakthroughs and how they relate to consumer behavior. Understand the patterns of successful disruption and how to identify opportunities. Gain insights into reframing familiar processes for greater impact. Get important links, top recommended books and episodes, and a full transcript at . Looking to explore applications of behavioral economics further? Learn With Us on our . Subscribe to Melina’s Newsletter . Let’s connect:
/episode/index/show/thebrainybusiness/id/38338490
info_outline
544. Transforming Environmental Compliance Using Behavioral Economics
10/28/2025
544. Transforming Environmental Compliance Using Behavioral Economics
In this episode of The Brainy Business podcast, Melina Palmer welcomes Karina Montez and Mario Drago from BE UEFA in Peru, who are making waves in environmental compliance through innovative behavioral economics strategies. This conversation revisits their pioneering work in nudging mining companies towards better environmental practices without the need for new regulations, showcasing the power of simple behavioral tweaks. Karina and Mario share their journey of how they identified compliance challenges within Peru's environmental enforcement framework and transformed their approach using behavioral science tools like framing, social norms, and reminders. They discuss the remarkable results of their initiatives, including a staggering 600% increase in reporting compliance, and how these insights can inspire others in various sectors to implement similar strategies. Throughout the episode, listeners will gain valuable perspectives on the importance of understanding the audience, simplifying communication, and fostering a culture of compliance through thoughtful nudges. Karina and Mario's work serves as a powerful reminder that impactful change can stem from understanding human behavior, rather than relying solely on regulations. In this episode: Discover how behavioral economics can drive environmental compliance without new laws. Learn about the importance of effective communication in promoting compliance. Explore the process of identifying and addressing compliance challenges through behavioral insights. Understand the role of framing and social norms in influencing decision-making. Gain inspiration for applying behavioral science in your own work, regardless of the industry. Get important links, top recommended books and episodes, and a full transcript at . Looking to explore applications of behavioral economics further? Learn With Us on our . Subscribe to Melina’s Newsletter . Let’s connect:
/episode/index/show/thebrainybusiness/id/38179675
info_outline
543. The Winner's Curse
10/23/2025
543. The Winner's Curse
In this episode of The Brainy Business podcast, Melina Palmer has the incredible honor of speaking with Dr. Richard Thaler and Dr. Alex Imas, co-authors of the newly reimagined edition of The Winner's Curse. This episode marks a significant milestone in behavioral economics, as Richard Thaler, a Nobel Prize-winning economist and one of the field's pioneers, shares insights into decision-making, choice architecture, and the importance of recognizing anomalies in our choices. Together with Alex, a behavioral economist and professor at the University of Chicago, they discuss the evolution of behavioral economics, the updates included in the new edition of The Winner's Curse, and the relevance of their findings in today's world. Listeners will gain a deeper understanding of how even the most informed individuals can fall into decision-making traps and how concepts like the winner's curse and mental accounting manifest in real-world scenarios, from auctions to the stock market. In this episode: Learn about the significance of recognizing anomalies in decision-making. Discover the evolution of The Winner's Curse and its relevance today. Explore the impact of behavioral economics on real-world applications, such as auctions and market behavior. Understand the implications of AI on consumer behavior and business strategies. Reflect on the long-term value of building trust and relationships in business. Get important links, top recommended books and episodes, and a full transcript at . Looking to explore applications of behavioral economics further? Learn With Us on our . Subscribe to Melina’s Newsletter . Let’s connect:
/episode/index/show/thebrainybusiness/id/38180265
info_outline
542. Defaults Decoded: The Subtle Nudges Shaping Consumer Choices
10/21/2025
542. Defaults Decoded: The Subtle Nudges Shaping Consumer Choices
In this episode of The Brainy Business podcast, Melina Palmer revisits the powerful concept of defaults and how they can significantly influence decision-making. This refreshed episode explores the psychology behind nudges and the importance of understanding how default settings can shape consumer behavior in various industries. Melina explains the two types of defaults: true defaults, which occur when no action is taken, and implied defaults, which can be strategically framed to guide choices. Through engaging examples, such as air conditioning purchases and subscription services, listeners will discover how small adjustments to defaults can lead to substantial changes in customer behavior and improve business outcomes. As Melina prepares for her upcoming conversation with Nobel Prize-winning economist Richard Thaler, she emphasizes the ethical application of nudges and the importance of aligning defaults with customer needs. This episode is packed with actionable insights for businesses looking to implement behavioral science principles effectively. In this episode: Understand the significance of defaults in behavioral economics. Explore the difference between true defaults and implied defaults. Learn how to frame choices to influence customer decisions positively. Discover practical examples of defaults in various industries. Reflect on the ethical implications of nudging in business. Get important links, top recommended books and episodes, and a full transcript at . Looking to explore applications of behavioral economics further? Learn With Us on our . Subscribe to Melina’s Newsletter . Let’s connect:
/episode/index/show/thebrainybusiness/id/38142245
info_outline
541. The Power of Employee Well-Being
10/16/2025
541. The Power of Employee Well-Being
In this episode of The Brainy Business podcast, Melina Palmer welcomes Mark C. Crowley, author of The Power of Employee Well Being. This enlightening conversation explores the critical shift from traditional engagement metrics to prioritizing employee well-being as a strategic imperative for leaders. Mark shares compelling insights drawn from decades of research, including a pivotal study involving 17 million workers from the University of Oxford, demonstrating that well-being is directly linked to profitability, retention, and long-term performance. Listeners will discover why many engagement initiatives fail and how to cultivate a true sense of psychological belonging within teams. Mark provides actionable, science-backed strategies for fostering emotional safety, recognizing unseen stressors, and making daily choices that genuinely support employees. This episode encourages leaders to reflect on their own practices and consider how they might be unintentionally signaling that well-being is optional rather than essential. In this episode: Understand the distinction between employee engagement and well-being and why it matters. Explore the importance of real-time feedback and pulse surveys in gauging employee sentiment. Learn practical strategies to foster emotional safety and support within teams. Discover the impact of leadership styles on employee well-being and performance. Gain insights into the significance of positive reinforcement and recognition in the workplace. Get important links, top recommended books and episodes, and a full transcript at . Looking to explore applications of behavioral economics further? Learn With Us on our . Subscribe to Melina’s Newsletter . Let’s connect:
/episode/index/show/thebrainybusiness/id/37906715
info_outline
540. The Art of Experimentation to Gain Consumer Insights
10/14/2025
540. The Art of Experimentation to Gain Consumer Insights
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Henry Stott, co-founder of Dectech, to discuss the nuances of business experimentation and how to better predict customer behavior. Henry shares insights from his extensive experience in applying behavioral economics to commercial challenges, emphasizing the importance of context and delivery in experiments. He highlights the pitfalls of relying on sanitized test environments that may not accurately reflect real-world pressures faced by consumers. Listeners will gain a deeper understanding of the two classes of problems in consumer behavior, precedented and unprecedented, and learn how to design smarter trials that yield actionable insights. The conversation dives into compelling case studies, including a project with Deliveroo that optimized their subscription model and another with Lloyds Bank that significantly improved their online home insurance renewal process. As you tune in, consider how your own business decisions might be influenced by misleading data or assumptions about customer experiences. Henry’s expertise encourages a critical evaluation of the behavioral nudges you implement and how they might perform under real-world conditions. In this episode: Understand the importance of context in business experimentation. Explore the difference between precedented and unprecedented consumer behavior problems. Learn how to design effective trials that predict customer behavior accurately. Discover the impact of behavioral nudges and when they may need to be simplified. Gain insights from case studies with Deliveroo and Lloyds Bank on optimizing customer journeys. Get important links, top recommended books and episodes, and a full transcript at . Looking to explore applications of behavioral economics further? Learn With Us on our . Subscribe to Melina’s Newsletter . Let’s connect:
/episode/index/show/thebrainybusiness/id/37906505
info_outline
Beyond Fast: The Power of Belief and Leadership in Coaching
10/09/2025
Beyond Fast: The Power of Belief and Leadership in Coaching
In this episode of The Brainy Business podcast, Melina Palmer welcomes Sean Brosnan, author of the inspiring book Beyond Fast. Sean, a high school running coach, shares his remarkable journey of transforming a struggling team at Newberry Park High School into one of the most dominant forces in high school running history. This episode dives deep into the psychology of leadership, the importance of belief systems, and the courage to challenge the status quo. Listeners will learn how Sean's unique coaching philosophy emphasizes mental resilience and the power of community. He discusses the significance of nurturing individual talents while fostering a cohesive team spirit, and how these principles can be applied beyond sports into the business world. Sean's insights into breaking mental barriers and redefining what is possible will inspire you to reflect on your own limiting beliefs and encourage your team to strive for greatness. Additionally, this episode explores the balance between consistency and urgency, highlighting how sustainable routines lead to true transformation. Sean shares practical advice on how to create a positive culture that motivates individuals to achieve their best while working towards a common goal. In this episode: Discover the mindset shifts necessary for breaking records and achieving the impossible. Learn how to foster a positive team culture that values every member's contribution. Understand the importance of mental resilience and consistency over urgency in achieving long-term success. Explore how to apply lessons from sports coaching to leadership and team dynamics in business. Reflect on your own limiting beliefs and how they may be holding you back from achieving your goals. Get important links, top recommended books and episodes, and a full transcript at . Looking to explore applications of behavioral economics further? Learn With Us on our . Subscribe to Melina’s Newsletter . Let’s connect:
/episode/index/show/thebrainybusiness/id/38142150
info_outline
How Vision Shapes Our Perception and Behavior
10/07/2025
How Vision Shapes Our Perception and Behavior
In this episode of The Brainy Business podcast, Melina Palmer dives deep into the fascinating world of sight and vision, exploring how our sense of sight profoundly influences behavior and decision-making. Did you know that sight occupies more space in the brain than any other sense? Melina unpacks the difference between sight, what we perceive through our eyes, and vision, which is how our brains interpret that information based on past experiences. Listeners will learn about the significant role that visual stimuli play in shaping our perceptions and actions, from the powerful effects of optical illusions to the way our brains fill in gaps when processing information. Melina discusses how understanding these concepts can enhance business strategies and improve customer engagement by leveraging the brain's reliance on predictability and familiarity. This episode sets the stage for an upcoming conversation with legendary running coach Sean Brosnan, who helps athletes visualize and achieve their potential. Melina encourages listeners to reflect on their own visions of the future and how what they see influences what they believe is possible. In this episode: Discover the crucial differences between sight and vision and their implications for behavior. Learn how the brain processes visual information and the role of expectations in perception. Explore the impact of optical illusions and visual priming on decision-making. Understand how to apply insights about sight in business to enhance customer connections. Reflect on your own perceptions and how they shape your vision for the future. Get important links, top recommended books and episodes, and a full transcript at . Looking to explore applications of behavioral economics further? Learn With Us on our . Subscribe to Melina’s Newsletter . Let’s connect:
/episode/index/show/thebrainybusiness/id/38141935
info_outline
537. Unlocking Behavioral Secrets of Iconic Brands
10/02/2025
537. Unlocking Behavioral Secrets of Iconic Brands
In this episode of The Brainy Business podcast, Melina Palmer welcomes Richard Shotton and MichaelAaron Flicker, co-authors of the enlightening book, Hacking the Human Mind. Together, they explore the psychological principles behind some of the world’s most iconic brands, including Kraft Mac and Cheese, Snickers, and Dyson, revealing what makes them effective at capturing and retaining consumer attention. Richard and MichaelAaron share insights on how these brands leverage behavioral science to create memorable experiences and drive customer loyalty. They delve into fascinating concepts such as expectation assimilation, the illusion of effort, and the attention-action gap, illustrating how these principles can be applied in marketing strategies. The conversation highlights the importance of storytelling and the power of humor in advertising, as well as the challenges of changing established perceptions in the marketplace. In this episode: Discover the behavioral science behind 17 beloved brands and how they effectively engage consumers. Learn about key concepts like pareidolia and the illusion of effort and how they impact consumer behavior. Explore the significance of storytelling in marketing and how humor can enhance brand recall. Understand the Semmelweis reflex and its implications for introducing new ideas in business. Gain practical tips for applying these insights to your own marketing efforts and brand strategies. Get important links, top recommended books and episodes, and a full transcript at . Looking to explore applications of behavioral economics further? Learn With Us on our . Subscribe to Melina’s Newsletter . Let’s connect:
/episode/index/show/thebrainybusiness/id/37114745
info_outline
536. Unlocking Consumer Choices: The Power of Behavioral Science in Marketing
09/30/2025
536. Unlocking Consumer Choices: The Power of Behavioral Science in Marketing
In this episode of The Brainy Business podcast, Melina Palmer welcomes back Nancy Harhut, author of the insightful book, Using Behavioral Science in Marketing. Together, they delve into the powerful ways behavioral science can be applied to marketing strategies, enhancing customer engagement and driving action. Nancy shares her journey from traditional marketing to integrating behavioral science into her work, highlighting the importance of understanding consumer psychology. Throughout their discussion, Melina and Nancy explore key concepts such as autonomy bias, the magnetic middle, and the significance of testing marketing strategies to achieve measurable results. With practical examples and engaging stories, this episode is packed with actionable insights for marketers at any level. In this episode: Discover how small changes in marketing can lead to significant results. Learn about the impact of autonomy bias and how to leverage it in your campaigns. Explore the concept of the magnetic middle and its role in consumer decision-making. Understand the importance of testing and validation in marketing strategies. Gain insights into the practical applications of behavioral science in various marketing contexts. Get important links, top recommended books and episodes, and a full transcript at . Looking to explore applications of behavioral economics further? Learn With Us on our . Subscribe to Melina’s Newsletter . Let’s connect:
/episode/index/show/thebrainybusiness/id/37114625
info_outline
535: I Need That: Unpacking the Psychology of Perceived Need
09/25/2025
535: I Need That: Unpacking the Psychology of Perceived Need
In this episode of The Brainy Business podcast, Melina Palmer welcomes Laurier Mandin, author of the insightful book I Need That. Together, they explore the powerful psychology behind perceived need and how it influences consumer behavior. Laurier shares his extensive experience as a product marketer and founder of Graphos Product, revealing what it truly takes for a product to transition from a mere want to a non-negotiable need. Listeners will discover the concept of the "coveted condition," a transformative lens through which businesses can understand their customers' aspirations and identities. Laurier recounts a pivotal moment from his youth involving a solar-powered bike computer that reignited his passion for cycling, illustrating how emotional connections drive the perception of need. Throughout their conversation, Melina and Laurier discuss actionable strategies for product development, the importance of validation, and how to effectively communicate the benefits of a product to tap into the emotional decision-making processes of consumers. This episode is a treasure trove of insights for entrepreneurs, marketers, and anyone looking to create compelling products that resonate with their audience. Don't miss the chance to rethink how you approach your offerings and inspire your customers to say, "I need that!" In this episode: Explore the psychology of perceived need and how it affects consumer behavior. Learn about the concept of the "coveted condition" and its impact on identity and aspiration. Discover actionable strategies for product development and marketing. Understand the significance of validating your product ideas before launch. Gain insights into how emotional connections drive purchasing decisions. Get important links, top recommended books and episodes, and a full transcript at . Looking to explore applications of behavioral economics further? Learn With Us on our . Subscribe to Melina’s Newsletter . Let’s connect:
/episode/index/show/thebrainybusiness/id/37415715
info_outline
534. Shifting Perspectives: The Science of Changing Opinions
09/23/2025
534. Shifting Perspectives: The Science of Changing Opinions
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Andy Luttrell, a social psychologist specializing in attitudes and persuasion. They explore the fascinating dynamics of how opinions are formed and changed, delving into the psychological underpinnings that influence our beliefs about everything from brands to personal identity. Andy shares insights on the complexity of self-perception and the varying degrees of opinion strength, highlighting how cultural contexts can shape our views. The conversation also addresses the implications of moral conviction in persuasion, examining when moral arguments can either reinforce or challenge existing beliefs. Listeners will learn practical strategies for tailoring communication to resonate with diverse audiences, depending on their perspectives and personality traits. As you listen, consider your own opinions: which feel unshakable, and why? This episode serves as a reminder of the fluidity of our beliefs and the importance of remaining open to new perspectives. In this episode: Discover the psychological mechanisms behind opinion formation and change. Learn about the role of cultural context in shaping self-perception and attitudes. Explore the impact of moral conviction on persuasion strategies. Understand how to tailor messaging based on audience personality traits. Gain insights into fostering strong brand loyalty through identity connection. Get important links, top recommended books and episodes, and a full transcript at . Looking to explore applications of behavioral economics further? Learn With Us on our . Subscribe to Melina’s Newsletter . Let’s connect:
/episode/index/show/thebrainybusiness/id/37348295
info_outline
533. Stand Out: Authentic Branding in a Crowded Marketplace
09/18/2025
533. Stand Out: Authentic Branding in a Crowded Marketplace
In this episode of The Brainy Business podcast, Melina Palmer welcomes Louis Grenier, creator of the Everyone Hates Marketers podcast and author of the bold book, Stand the F Out. Together, they explore the essential strategies for creating a brand that truly stands out in a crowded marketplace, even on a tight budget. Louis shares his insights on how to be brave in branding and the importance of embracing a unique positioning that resonates with your audience. The conversation dives into the concept of "insight foraging," where Louis emphasizes the value of understanding your customers through real conversations rather than relying on potentially misleading data. He discusses the pitfalls of traditional marketing tactics, like arbitrary niching down, and instead encourages listeners to find common struggles among their target audience to create meaningful connections. Louis also introduces the idea of using a "Trojan horse" approach in marketing, allowing brands to enter the minds of consumers by addressing what they think they need before delivering what they truly require. In this episode: Discover how to embrace your brand's spice and be bold in your messaging. Learn the importance of insight foraging and how to gather meaningful customer insights. Understand why traditional niching down can be counterproductive and how to find your unique positioning. Explore the concept of the Trojan horse in marketing and how to effectively communicate your brand's value. Gain insights into the role of alter egos in overcoming fear and embracing your brand's true identity. Get important links, top recommended books and episodes, and a full transcript at . Looking to explore applications of behavioral economics further? Learn With Us on our . Subscribe to Melina’s Newsletter . Let’s connect:
/episode/index/show/thebrainybusiness/id/37114480
info_outline
532. Conquering Procrastination in Business
09/16/2025
532. Conquering Procrastination in Business
In this episode of The Brainy Business podcast, Melina Palmer revisits the concept of bikeshedding, a phenomenon that leads us to obsess over trivial details while neglecting the more significant issues that drive progress. Originally discussed in episode 99, Melina brings this foundational topic back into focus as we navigate the complexities of decision-making in a rapidly changing environment. Bikeshedding, a term coined by Cyril Northcote Parkinson, highlights our tendency to spend excessive time on inconsequential tasks—like perfecting a logo color—at the expense of critical decisions that can impact our success. Melina explains how this behavior can hinder our productivity and offers practical strategies to overcome it. She discusses the relationship between bikeshedding and Parkinson's Law of Triviality, emphasizing the importance of prioritizing meaningful work over distractions. In this episode: Understand the concept of bike shedding and how it manifests in everyday decision-making. Learn about Parkinson's Law of Triviality and its implications for productivity. Discover practical questions to ask yourself to break free from bikeshedding and focus on what truly matters. Explore the significance of setting clear goals to combat procrastination and maintain momentum. Gain insights into how to balance feedback from others while staying true to your own objectives. Get important links, top recommended books and episodes, and a full transcript at . Looking to explore applications of behavioral economics further? Learn With Us on our . Subscribe to Melina’s Newsletter . Let’s connect:
/episode/index/show/thebrainybusiness/id/37135270
info_outline
531. Learn From Losing: The Psychology of Resilient Leadership
09/11/2025
531. Learn From Losing: The Psychology of Resilient Leadership
In this episode of The Brainy Business podcast, Melina Palmer engages in a thought-provoking conversation with Sebastian Page, author of The Psychology of Leadership. They explore the fascinating intersection of sports psychology and leadership, discussing how the lessons learned from athletes can transform the way we approach challenges in the business world. Sebastian shares his journey from a high-stress career in money management to a deep exploration of psychology, emphasizing that effective leadership is not just about winning but about learning from losses. He highlights the importance of resilience, the impact of stress on performance, and how a long-term mindset can guide decision-making. Throughout the episode, Melina and Sebastian delve into the concept of goal-induced blindness, illustrating how an excessive focus on outcomes can hinder our ability to see the bigger picture. In this episode: Discover how sports psychology can inform and enhance leadership practices. Learn about the significance of embracing losses as opportunities for growth. Understand the concept of goal-induced blindness and its implications for high performers. Explore the optimal levels of stress for different tasks and how to manage them effectively. Gain insights into the importance of self-care and well-being for effective leadership. Get important links, top recommended books and episodes, and a full transcript at . Looking to explore applications of behavioral economics further? Learn With Us on our . Subscribe to Melina’s Newsletter . Let’s connect:
/episode/index/show/thebrainybusiness/id/37114395
info_outline
530. Building Authentic Brands
09/09/2025
530. Building Authentic Brands
In this episode of The Brainy Business podcast, Melina Palmer welcomes back Dr. Tessa Misiaszek, co-author of the insightful book, Branding That Means Business. This refreshed conversation dives deep into the importance of aligning internal culture with external brand promises, exploring how values can shape a brand's identity and influence consumer trust. Tessa shares her expertise on how organizations can authentically live their values and create a meaningful brand experience. She discusses the critical role of empathy in understanding consumer needs and how this understanding can lead to effective marketing strategies. Throughout the episode, Melina and Tessa examine the evolving landscape of branding, especially in a world where consumers demand transparency and authenticity from the brands they support. In this episode: Understand the significance of aligning internal culture with external branding. Learn how empathy can enhance marketing strategies and brand authenticity. Explore the process of defining and operationalizing brand values. Discover how to adapt brand strategies to meet the changing expectations of consumers. Gain insights into the importance of transparency in building consumer trust. Get important links, top recommended books and episodes, and a full transcript at . Looking to explore applications of behavioral economics further? Learn With Us on our . Subscribe to Melina’s Newsletter . Let’s connect:
/episode/index/show/thebrainybusiness/id/37114220