info_outline
#487 Every Business Story Needs a Transformation, Here's How to Find Yours | Caleb Marsh
07/07/2026
#487 Every Business Story Needs a Transformation, Here's How to Find Yours | Caleb Marsh
Every story needs a character on a journey to a transformation, but for businesses, Caleb Marsh says most storytellers get the order backwards. In this episode of Ideas & Impact, host Jeremy Jones talks with Caleb Marsh, founder and CEO of Red Legend, a business storytelling agency that helps companies use video for marketing, sales, and recruitment. Caleb opens with a definition that took him months to land on: a story is a character that goes on a journey and reaches a transformation. For a business, though, the transformation has to come first, it's the value being exchanged for the customer's dollar, and the character and journey get reverse-engineered from there. From there, Caleb breaks down the three categories of stories every business can tell: stories about the company and its people, stories about the product (think "How It's Made," but for your business), and stories about the customer and their world. Most businesses only tell the third one, which leaves real opportunity on the table. The conversation moves into Caleb's four-part model of transformation, internal (think and feel) and external (action and the state of the world), and how understanding which lever to pull turns storytelling from a nice-to-have into "an act of service." Caleb closes with practical, tactical advice on where video actually belongs: starting with a website video that can last three to five years, and expanding from there into TV, streaming, email, and social. Whether you're building out a marketing plan, trying to close more sales, or trying to attract and retain great people, this episode gives you a simple, repeatable framework for finding, and telling, the stories your business already has. Learn more about Caleb at: Get the show notes for this episode here:
/episode/index/show/thedaily9/id/41947190
