The Mariah Coz Show
The Mariah Coz Show gets into the nitty-gritty of running a profitable online course business. We talk about everything you need to know about creating high-converting launches, webinars and sales funnels. We also cover the behind the scenes of running a sustainable, thriving business so you can make more sales, consistently. After all, it’s not just a jumble of tactics - the goal is a strategically designed system that creates financial freedom for you and transformation and value for your students. This podcast is for creative people who want to grow and scale their businesses by creating and selling online courses. Your host and new friend Mariah Coz has taught thousands of people through her own online courses. She helps people just like you leverage proven strategies to create, launch and consistently make money selling their very own online courses - across all different niches!
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Your 8-Week Action Plan From Launch to Evergreen (Choose Your Path)
02/20/2025
Your 8-Week Action Plan From Launch to Evergreen (Choose Your Path)
In this episode, I’m breaking down the 3 different 8-Week Action Plans from the Profit Architecture Accelerator, so you can choose which one you will focus on in our 8 Week LIVE cohort together! This is pulled directly from the pre-work for the Profit Architecture Accelerator, as step 1 is to choose your area of focus for our 8-Week LIVE coaching cohort. ➡️ Profit Architecture teaches the entire evergreen ecosystem of funnels + offers, with a full 12 months of time to execute. Over your 12 months, you’ll implement all of these different offer types, products, and strategies into a cohesive ecosystem. I mention the episode as a zoomed-out view of what you will build over 12 months in the program. Today, you need to choose which 8-Week Action Plan you will be focused on first (day-by-day custom calendar). ➡️ Join the Profit Architecture 8-Week LIVE Accelerator: Over 8 weeks together, you will Create (or Refine), Launch and Go Evergreen With Your Course, High Ticket Program or Digital Product in 8 Weeks with LIVE Support from Mariah ($12,000 Value - Included When You Enroll Now!) Join today: Register for the free, live “Ask Me Anything” Tell-All Q&A Session on February 25th right here: In this episode: The 3 main offer types you can choose from and how to decide where you should start Why I recommend you build out the low ticket offer + funnel last (it’s very intentional) How to launch and go evergreen in just 8 weeks - week by week plan in detail! The major differences between a signature course + high ticket program you need to understand Pre-selling, re-launching an existing offer, and more! Resources + Links: Visit the site - Shop - Blog - The Newsletter -
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I’ve Been Selling Courses for 10+ Years. These Are 3 Strategies I Wish I’d Done Sooner.
02/19/2025
I’ve Been Selling Courses for 10+ Years. These Are 3 Strategies I Wish I’d Done Sooner.
In this episode, I’m sharing 3 strategies I wish I had implemented sooner in my business journey! If you’ve hit a revenue plateau or ceiling, or just feel stuck not knowing what exactly is going to catapult you to the next level, this is what I would focus on (and what I tell my multi-million dollar clients too). I don’t believe in “mistakes” or “regrets”, but I DO wish I had known how impactful these 3 things were so I wouldn’t have procrastinated and put it off so long. Because once I did these 3 things, everything I was doing amplified like WOAH! I’ve been doing this for 10+ years and worked with thousands of students and clients, so I know what really moves the needle and what doesn’t. These 3 strategies are things that can just take everything you’re already doing and add fuel to the fire! There’s always “reasons” for putting things on the backburner and procrastinating implementing new strategies, but I really want to encourage you to focus on these few things that make a huge difference. ➡️ Join the Profit Architecture 8-Week LIVE Accelerator: Over 8 weeks together, you will Create (or Refine), Launch and Go Evergreen With Your Course, High Ticket Program or Digital Product in 8 Weeks with LIVE Support from Mariah ($12,000 Value - Included When You Enroll Now!) Join today: Register for the free, live “Ask Me Anything” Tell-All Q&A Session on February 25th right here: In this episode: What I recommend you do first + next if your sales are flat or revenue has plateaued The 3 biggest opportunities you have to increase sales + revenue now Which offer type brings in the most revenue (from 10 years of data) - and the tradeoffs that come with it The 1 big shift that changed the trajectory of my business 10 years ago My $15k “mistake” and how I turned it around The low ticket offer strategy I resisted for way too long - then exploded our sales The “order of operations” to unlock your next level Resources + Links: Visit the site - Shop - Blog - The Newsletter -
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I Have Something They Don’t Have (And You Do Too)
02/18/2025
I Have Something They Don’t Have (And You Do Too)
In this episode, I’m sharing a big lesson inspired by a conversation with one of my multi-million dollar clients - it might just be the reminder you needed today too. If you’ve ever felt like a small fish in a big pond, or like you don’t “belong” in the rooms you find yourself in, or you just need a reminder about how special what you do is…this is for you. ➡️ Join the Profit Architecture 8-Week LIVE Accelerator: Over 8 weeks together, you will Create (or Refine), Launch and Go Evergreen With Your Course, High Ticket Program or Digital Product in 8 Weeks with LIVE Support from Mariah ($12,000 Value - Included When You Enroll Now!) Join today: Register for the free, live “Ask Me Anything” Tell-All Q&A Session on February 25th right here: In this episode: The weird reason my $5M-$100M clients hire me and join my programs What to do when feeling like you don’t “belong in the room” Every time you feel like you’re behind or not good enough, remember that someone else wishes they had what you have Taking back your power and remembering who you are What’s more impressive than followers, fame, or high revenue How to incorporate this mindset into your messaging, copy, and content Resources + Links: Visit the site - Shop - Blog - The Newsletter -
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You’re a Person, Not a Product: How Frameworks Will Set You Free
02/10/2025
You’re a Person, Not a Product: How Frameworks Will Set You Free
Shifting to a framework-focused business will set you free. This is one of those things that once you see it, you can’t unsee it and you’ll wonder how you have gone this long without realizing it! This has been a huge a-ha moment for me and my clients, and I find myself linking my multi-million dollar clients to this training all the time! It comes up week after week, and I knew I needed to share it with you here. So much of the burnout, resentment, and growing pains that people experience as course creators, coaches and CEOs is because they don’t make this shift sooner. They aren’t even aware of the shift and how their marketing is creating more of this “problem”. A few years ago, I shifted into a business model that puts the focus on my frameworks, processes, resources and IP - rather than my time, energy, attention or personality. It’s all about leading with your process, your method, the outcome of what you teach and using that as the cornerstone of your marketing, rather than how much access, time, or attention they get from YOU yourself as an individual. This shift will set you free! You can watch the full video training I mention in this episode here: ➡️ Join the Profit Architecture 8-Week LIVE Accelerator: Over 8 weeks together, you will Create (or Refine), Launch and Go Evergreen With Your Course, High Ticket Program or Digital Product in 8 Weeks with LIVE Support from Mariah ($12,000 Value - Included When You Enroll Now!) Join today: Register for the free, live “Ask Me Anything” Tell-All Q&A Session on February 25th right here: In this episode: The shift all of my multi-million dollar clients are making right now How to break through a revenue plateau or ceiling with this shift Why things feel so heavy and overwhelming and how to turn it around Specific tweaks to make to your copy, marketing and language right away The Commodization and Commodification of your personality, products and time and how to stop it The life-changing freedom that comes from a framework-focused approach Resources + Links: Visit the site - Shop - Blog - The Newsletter -
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2024 Year In Review: 7-Figures With Zero Calls 📵
02/05/2025
2024 Year In Review: 7-Figures With Zero Calls 📵
It’s time for another “Year in Review”! In this episode, I recap 2024 - what went well, what didn’t work out, where we landed and what changed everything for us this year. It’s full of juicy lessons learned and behind-the-scenes stories I haven’t shared, so grab some tea and enjoy! I run a 7-figure course business with no zoom calls on my calendar, 1 team member, working <14 hours/week. It’s really simple. We focus on evergreen sales. We do 1-2 launches per year. I love the creativity I get to bring to my work. Come behind the scenes and see what we did in 2024 and the lessons it taught me. ➡️ Join the Profit Architecture 8-Week LIVE Accelerator: Over 8 weeks together, you will Create (or Refine), Launch and Go Evergreen With Your Course, High Ticket Program or Digital Product in 8 Weeks with LIVE Support from Mariah ($12,000 Value - Included When You Enroll Now!) Join today: Register for the free, live “Ask Me Anything” Tell-All Q&A Session on February 25th right here: In this episode: The two very distinct “halves” of 2024 (one was not so good, one was way more fun) My “line in the sand” moment that changed everything (you can watch on video, ha!) The “how” matters more than ever - why finding a sustainable way to run your business is key Unlocking my personal power and reclaiming “annoying” to blow up our sales Evergreen funnels, launches, mistakes and more The decision that lit a fire under my butt and actually paid off “Low Ticket for Leads, Premium for Profit” Realizing there is no endgame and why I’m cool with that Resources + Links: Visit the site - Shop - Blog - The Newsletter -
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Big News: The Profit Architecture *LIVE 8-Week Accelerator* Cohort! 🎉
02/05/2025
Big News: The Profit Architecture *LIVE 8-Week Accelerator* Cohort! 🎉
HUGE ANNOUNCEMENT! We are SO excited to be hosting a LIVE, 8-Week Accelerator experience in Profit Architecture through March and April! Over 8 weeks together, you will Create (or Refine), Launch and Go Evergreen With Your Course, High Ticket Program or Digital Product in 8 Weeks with LIVE Support from Mariah ($12,000 Value - Included When You Enroll Now!) Join today: ⏰Enrollment closes Monday March 3rd. We kick off 8 Weeks of LIVE support on March 4th. Join TODAY to immediately start on the powerful pre-work, get bonus time in the program, and complete the “Cash Injection Challenge” before we even start! All details are in the episode! ➡️ Enroll in the Profit Architecture Accelerator LIVE 8-Week Experience here: (doors close March 3rd, we kick off March 4th! Get bonus time in the program + more the sooner you join.) Register for the free, live “Ask Me Anything” Tell-All Q&A Session on February 25th right here: In this episode: Everything you need to know about the upcoming Profit Architecture Accelerator LIVE 8-Week Coaching Cohort All the details about how it works, when we’re starting, the 8-Week Action Plans and more Why you should join ASAP to get a head start and bonuses! Why I’m doing this now after years of 100% async programs and zero zoom calls Will I ever do something like this again? (hint: probably not, so join us for this special experience!) How we’ll be celebrating your hard work after the 8 weeks and what comes next Why I’m not charging anything extra for this one-time LIVE experience (even though everyone told me I should) Important announcements about enrollment closing, changing payment options and more Enroll in the Profit Architecture Accelerator LIVE 8-Week Experience here: (doors close March 3rd, we kick off March 4th! Get bonus time in the program + more the sooner you join.) Resources + Links: Visit the site - Shop - Blog - The Newsletter -
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I Won't Be Doing THIS In 2025 (You Probably Shouldn't Either)
12/20/2024
I Won't Be Doing THIS In 2025 (You Probably Shouldn't Either)
In this episode, I’m sharing one major thing I am not doing next year and why, and how you can assess if maybe you need to stop wasting time on this one thing too! In October, I posted this on social media: “Rather than spending any time throwing together a last minute Halloween offer today, which would be irrelevant by tomorrow, I spent my precious, limited work time today putting together a digital product and all new ad campaigns that will literally make sales 24/7, 365 days/yr when we publish them tomorrow 🤷🏼♀️ There are people who *say* things like "work smarter not harder!" to be cute, and then there are people who actually act accordingly 😉” Today, I’m breaking down something that I did not find worthwhile in 2024 and won’t be doing next year, and how I would approach seasonal sales to make it fun and easy for you. You’re better off spending the time you would put into a one-time-use promotion into an evergreen funnel that will serve you every day for years to come! ➡️ In this episode: The one thing I won’t be doing in 2025 and why The difference between a simple flash sale + a whole custom promotion How Black Friday solidified my decision on this Why “one-time-use” activities and promotions aren’t the highest ROI How this applies to my content strategy in 2025 Why I’d rather spend 3 days building an evergreen offer + funnel + ad campaign than a “once a year” sale How to assess the highest ROI and most profitable best use of your time projects in your business In this episode I mention Map Your Model, which you can find at I mention the free masterclass at - highly recommended! You can get my flash sale templates at Resources + Links: Visit the site - Shop - Blog - The Newsletter -
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How To Build Your Evergreen Ecosystem in Under 12 Months (Your Detailed Month By Month Plan)
12/19/2024
How To Build Your Evergreen Ecosystem in Under 12 Months (Your Detailed Month By Month Plan)
In this episode, I am walking you through 2 variations of detailed month-by-month plans for building out your entire evergreen ecosystem of offers, programs, products and the evergreen funnels to sell them in under 12 months (including lots of buffer time and breaks!). As we head into a new year, I wanted to break down a clear path to how you can organize and utilize the next 12 months to build out each piece of the overall “ecosystem” of offers, funnels, launches and sales systems that we are always talking about. This episode will give you a detailed breakdown of exactly what to focus on each month to build out your low ticket offers, signature courses, high ticket programs, evergreen funnels and more optimizations in less than a year! Pay special attention to the “no new things” months - those are just as important to your long term success as the more detailed 4-week and 8-week project plans. ➡️ In this episode: 2 different ways to build out the full evergreen ecosystem in under 12 months Detailed step-by-step and month-by-month plan for the next year Why I started with lower ticket offers and built up to premium programs over time, but why you might want to do the opposite (with example calendars for both) Exactly what to do each month to have all of your evergreen offers + funnels created by the end of the year Why taking breaks and “maintenance mode” months are so important The “order of operations” for building out each type of offer from low ticket to premium to high ticket My recommendations for you based on taking thousands of students and clients through this process Why having the “shortcut” means you will take much less time to set all this up than it took me! Join Profit Architecture and watch the free masterclass I mentioned here: Resources + Links: Visit the site - Shop - Blog - The Newsletter -
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What I'm Doing In 2025
12/17/2024
What I'm Doing In 2025
In this episode, I’m sharing the 4 simple things I’m focused on in 2025. I shared a tiny bit about this on social media the other day, and realized hey I should dive a little deeper with this! My plan for 2025 is so simple. ✅ Run ads to low ticket products ✅ Those low ticket products automatically upgrade to my premium programs (a la my “Evergreen Every Day” style funnels) ✅ Send 3 tiny, short emails per week to my list (my 3X Micro-Content strategy) ✅ Host *one* big, fun, creative launch event And that's it 🙂 I've mapped out my schedule to do it all in less than 12 hours a week. It’s super simple and chill. So in this episode, I’m diving more into why I’m focused on these 4 things and how I’m approaching them. ➡️ In this episode: My super simple plan for 2025 The 4 bullet points I’m focused on for next year How my 10 year biz-a-versary has me reflecting on next year The unique way I approach my 1x/year live launch Why I’m doubling down on ads Two experiments we’ll be testing in the new year Doing more of what works and not looking for more to do (aka, enoughness) Watch the free masterclass I mentioned in the episode and join us in Profit Architecture here: Resources + Links: Visit the site - Shop - Blog - The Newsletter -
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6 Months of Sales Every Single Day - Here’s How I Did It
12/17/2024
6 Months of Sales Every Single Day - Here’s How I Did It
In this episode, I’m breaking down the 4 things we have in place that have created 6 months of non-stop, daily sales of our courses on evergreen! This is a huge milestone - we're on a "no zero sales day" streak for over 6 months now 😱 In June of this year, I made major changes to my business (and mindset) and set out to make sales every single day. 6 months later, I am a living, breathing embodiment of making sales every day. Honestly, it blows my mind. So let’s break down the 4 things I did to bring in daily sales, no zero sales days, for 6 months straight! ➡️ In this episode: 4 things we did to create 6 months of daily sales How many course sales we made in 6 months The mindset shifts that set me free to sell every day The product suite that changed everything How to let automation, email sequences, and funnels do more of the heavy lifting for your sales The daily “Revenue Routine” that pulls it all together Why you need to stop passively “hoping and wishing” for sales, and take matters into your own hands I teach the mindset + mechanics of daily evergreen sales in Evergreen Every Day - Resources + Links: Visit the site - Shop - Blog - The Newsletter -
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My "Revenue Routine" for Daily Evergreen Sales
12/13/2024
My "Revenue Routine" for Daily Evergreen Sales
My "Revenue Routine" for Daily Evergreen Sales In this episode (and training!) I’m sharing what my daily “Revenue Routine” is and how I use it to make evergreen course sales every day. I've gotten so many questions about my daily Revenue Routine - the actions I take that ensure I bring in sales all day every day for all different offers on evergreen. Making sales all day every day is about showing up and SELLING every day. Yes, you need the systems, the funnels, the order bumps, the email sequences, the automations - those are what make it easy for people to buy multiple things from you (all the stuff I teach in !). If you want sales coming in every day on evergreen, you also need to show up and SELL every day. In this episode: My 1-hour-a-day checklist + “Revenue Routine” to bring in daily sales on evergreen How I used my Revenue Routine to turn around what was looking like a 0 sales day into multiple sales How I got into the groove of selling daily My non-negotiables for daily evergreen sales How I make the Revenue Routine super easy on me (< 1 hour, mostly repurposing) Why the daily actions are just as important as the email sequences, upsells and automations in your funnel Resources + Links: Visit the site - Shop: Blog - The Newsletter -
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Breaking Down a $7,916 Evergreen Sales Day
12/12/2024
Breaking Down a $7,916 Evergreen Sales Day
Breaking Down a $7,916 Evergreen Sales Day Ever wonder what the heck is going on behind the scenes when someone says “I had a $5,000 day!” on evergreen? Like seriously - Where do the sales come from? What products are they selling? How much is low ticket vs. high ticket? What’s the secret here?! I’m going to de-mystify and break it all down for you in this episode. I’m taking you into the nitty gritty details of a regular, random $7,916 day in my business. No promos, no emails sent, no social posts - all on evergreen. In this episode: The exact revenue breakdown of a $7,916 evergreen sales day How it all “adds up” aka, how many sales of each product at what price points What’s going on behind the scenes even when I’m not actively working/posting/emailing The biggest needle-moving strategy that makes this even possible The lessons learned from this case study you can apply to your business, no matter what your daily sales goal is The “Evergreen Echo Effect” that makes it possible to have sales coming in when you’re not “working” Why having a premium program is key How you can assess if your business is set up for more daily sales A few resources and products from the episode: Profit Architecture (where you can also watch my free masterclass): Evergreen Every Day: The Shop: Remember, my results are not typical. I’ve been doing this for 10 years and I have a lot of marketing and sales experience. I’m breaking this down to show you educational lessons that you can apply to your business, but not to say you’ll do the same. Resources + Links: Visit the site - Shop - Blog - The Newsletter -
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Listen To The Masterclass: "What's Working Now for Daily Evergreen Course Sales with a Completely Clear Calendar”
12/12/2024
Listen To The Masterclass: "What's Working Now for Daily Evergreen Course Sales with a Completely Clear Calendar”
For a limited time, you can listen to the audio of my free masterclass "What's Working Now for Daily Evergreen Course Sales with a Completely Clear Calendar” on the podcast! 🤓I highly recommend you watch the video of the masterclass, because the visuals, images, and diagrams show you in detail all the funnels, strategies and systems I’m talking about. ➡️ In this masterclass: 💗 My 7-figure plan for having the most fun year yet and making bank doing it! 🔥 What’s working now for selling courses, programs and digital products 📈 How I’m making daily evergreen course sales 📝 My “3X Micro-Content” strategy for daily sales ❌ How I run my biz with a completely clear + spacious calendar (no sales calls, no client calls, just unscheduled bliss) 💰 Focus on profit margins + total time freedom (no vanity metrics, arbitrary revenue goals, or relentless scale) All the details about our program, Profit Architecture, and how to enroll! Resources + Links: Visit the site - Shop - Blog - The Newsletter -
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How My Clients Get Results In An Async Program (And Your Clients Can Too)
10/18/2024
How My Clients Get Results In An Async Program (And Your Clients Can Too)
In this episode I’m sharing how my clients get results, make huge progress and feel supported through our Profit Architecture program which is totally asynchronous - meaning, no zoom calls! I’m sharing how my clients get such incredible results in an asynchronous program, the innovative support structures we’ve designed to guide our clients through their journey, and how your clients can get results in an async program if you desire that too! Important Links: Register for the new live “what’s working now” workshop: Join Profit Architecture before the price increases this month: DM our client concierge Cami any questions you have about joining us: or In this episode: How I designed the innovative support structure for Profit Architecture after seeing what was happening with online learning in a post-pandemic world Trusting that when your program delivery is aligned, it is the best thing for both you and your clients How I knew my clients would still get incredible results from our unique, async support and delivery without any calls (hint: this isn’t our first rodeo!) The 3 things you have to remember about asynchronous programs What inevitably happens after years of guiding hundreds of people through your programs, frameworks, and processes How you can start to shift to a more async structure either in your courses or higher touch programs + masterminds Resources + Links: Visit the site - Shop - Blog - The Newsletter -
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A Tale Of Two 7-Figure CEOs
10/15/2024
A Tale Of Two 7-Figure CEOs
In this episode I’m sharing a very important story - a tale of two 7-figure CEOs, each running a $1M business, but in two very different ways. The story has a very important lesson for anyone growing a course business in 2025 and beyond. This episode is unlike anything else I’ve ever done before, and you won’t want to miss it. When you hear it, you’ll understand why. ➡️ Important Links: Register for the new live “what’s working now” workshop: Join Profit Architecture before the price increases this month: DM our client concierge Cami any questions you have about joining us: or “Equilibrium” training: In this episode: “Jess” and “Joy” are two CEOs who have both built successful businesses, but in very different ways Jess often prioritized short term revenue, while Joy sometimes took a slow-down-to-speed-up season Jess’s business is heavily reliant on zoom calls, her energy, and “access” to her, while Joy focused on creating streamlined client systems and async support structures Jess realizes she needs to make some strategic shifts and calls Joy asking for advice… You’ll have to listen to the whole thing to see what happened next! Resources + Links: Visit the site - Shop - Blog - The Newsletter -
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Profit Architecture: NEW live masterclass, price increasing, and everything you need to know going into 2025
10/08/2024
Profit Architecture: NEW live masterclass, price increasing, and everything you need to know going into 2025
In this episode I’m sharing about our upcoming Profit Architecture launch, the NEW free masterclass I’m hosting October 22nd, the major price increase at the end of this month, the huge shifts I am seeing for 2025, and everything you need to know about joining us to lock in massive momentum and your most FUN year in 2025! ➡️ Important Links: Register for the new live “what’s working now” workshop: Join Profit Architecture before the price increases this month: DM our client concierge Cami any questions you have about joining us: or “Equilibrium” training: In this episode: All about my first NEW live masterclass in over 1.5 years (so much has changed, I have so much to teach and share!) Details about the upcoming price increase for Profit Architecture so you can plan to join us before the deadline The HUGE shift I am seeing in the online space right now (this is an *internal* shift, not like what everyone else is talking about) The massive evolution I’ve personally been through the last 2 years How I’m approaching my plan for 2025 - what’s coming into the new year, what’s staying in 2024 Who Profit Architecture is for + how to get your questions answered before you join Sharing what the next few months and 2025 have in store for us! Resources + Links: Visit the site - Shop - Blog - The Newsletter -
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Summer Of Sales: Making Sales Every Day Through Vacation + Chaos
09/10/2024
Summer Of Sales: Making Sales Every Day Through Vacation + Chaos
Summer Of Sales: Making Sales Every Day Through Vacation + Chaos In this episode I’m recapping our summer sales, how we made sales all day every day since launching our new funnels and products in June, especially in the chaotic month of August when I had super limited work time and was OOO on vacation for a week. We are on a “sales every day” streak since launching our new products and funnels in June so I’m going to break it all down for you! ➡️ In this episode: Sales breakdowns for June, July and August in detail (including highest sales day and lowest sales day) Hitting the “1,000 new course sales” milestone since launching the new funnels + products + daily selling systems since June My “revenue routine” speed runs when I only had 1 hour per day to work How we kept course sales coming in daily through the absolute chaos of summer How I prepped for a week Out Of Office on vacation by batching + pre-scheduling (and how many sales I made while off the grid for a week) The impact of selling every day on my business Why sales don’t have to be slow in the summer The huge mindset shifts I’ve had after 3 months of selling every day (and making sales every day as a result) The “Evergreen Echo Effect” of making sales when you aren’t actively working Resources + Links: Visit the site - Shop: Blog - The Newsletter -
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Everything You Need To Know About “Evergreen Every Day”
07/25/2024
Everything You Need To Know About “Evergreen Every Day”
It’s finally here! ⭐ Introducing my brand new course... Here's the story to catch you up: Last month, I decided I was going to make course sales all day every day. I wanted constant "cha-chings" on my phone! 📲 I asked myself: "What do I need to have in place for that to be my reality? If I want sales all day every day, what does that look like?" So I mapped it out and I got to work (hard work!) Over 2 weeks, I built out an ecosystem of low ticket offers and new funnels that flow seamlessly into my premium programs. I created a simple upsell flow that turns $22 sales, $50 sales, and $200 sales into sales of my most premium signature programs. I got into the right mindset to allow sales to come in all day every day, no matter what I'm doing or not doing. Then I turned "on" my new funnels, content system, traffic, emails and posts...eager to see what would happen. My results, just a few weeks after turning my new systems "on"? 😱 Well, they speak for themselves (listen to the episode for all the details!) I cannot wait to show you EVERYTHING inside . ➡️ Resources + Links: Visit the site - The Shop - Blog - The Newsletter -
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Shop with me! The new Shop is open 🛍️
07/15/2024
Shop with me! The new Shop is open 🛍️
“Get in loser, we’re going SHOPPING” 😂🛍️ Big news: We just launched a new SHOP page for the site where you can find all our products, templates, and courses in one place! Since we’ve launched a handful of mini courses and digital products lately, I’ve gotten so many DMs and messages from people asking where they can find everything we have to offer right now in one place. So we launched a shop page and wanted to share a little bit more about what’s available right now, where to start, what you can find there now (and what’s coming soon!) You can find everything at We’re going to be adding so much more to the shop over the coming weeks so you’ll definitely want to check back often! In this episode I’ll walk you through what we have available right now, who it’s for, what’s inside, all the details. And right now, a lot of things are on SALE! So I wouldn’t wait. ➡️ Resources + Links: Visit the site - The Shop - Blog - The Newsletter -
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Everything Can Change So Fast When You Make A Decision and Act Accordingly
07/03/2024
Everything Can Change So Fast When You Make A Decision and Act Accordingly
This episode is a personal and business update capturing in real time the huge shifts I am experiencing to create a massive increase in sales. About a month ago, I made the decision that we were going to make sales all day every day. I wanted constant pings on my phone that ALL my offers were selling all day - from low ticket products to my signature course to my high ticket offers. I then got to work creating the mindset, environment, and assets, and strategy that would need to be in place for that to be my reality. On June 14th, we turned this new system of funnels, products and traffic “on”. 2-ish weeks later…and the results have been nothing short of 🤯! Sales coming in all day every day of all of my products, courses, consulting - everything amplifying everything else. I’m getting messages daily on IG right now saying “You’re on fire! What’s the secret?” I’m recording this on July 3rd, just having wrapped up an incredible June, a little more than 2 weeks into my New Era (which I declared in the last episode/video), to capture this moment and reflect on just how quickly things can shift for you when you’re willing to make a decision and act accordingly! I’m sharing one major mindset shift and all the small things that have added up to these massive results. ➡️ In this episode: The decision I made about a month ago that lead to a drastic increase in sales How shifting my mindset lead to massive action the last few weeks My “make a decision and act accordingly” era Sharing results from the last 2.5 weeks since turning on new funnels, new offers, new ads (revenue, new sales, ad ROAS, etc) The core foundational belief I had to get behind in order to blow up our sales Real talk about the hard work and strategy that goes into these results Becoming obsessed with your own offers so you are energized by selling them every day Answering your questions about pivots, showing up as the next level of yourself, and more What’s coming next for us and learn how to implement this yourself Resources + Links: Visit the site - Blog - The Newsletter - Submit your Creator Confession
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I’m Done Playing Small (New Era Loading)
06/24/2024
I’m Done Playing Small (New Era Loading)
A month ago, after our 6-figure asynchronous launch, I recorded this reflection as I was experiencing a huge mindset shift in real time. I had the realization I had been playing small the last year and that I am re-emerging with a whole new energy. I made the decision to start selling more of my offers more often, making more of my offers available in new ways, and getting visible again after a year of “hiding behind the scenes” (I talk about why in this episode.) That was just about a month ago, when I decided that things were shifting. I made some big decisions and took massive action. Created 3 new products and set up 3 new funnels in 2 weeks. Invested in an ads team to start ads again. Invested in new branding and video shoots. The results of shifting this mindset that led to me taking all that action…well the last 10 days since launching these new offers, new funnels, and new ads have been insane (I’ll share all the data and details soon!) It’s wild listening to this a month after recording it and seeing the results we’re having now from taking all this action vs. how I was feeling in this moment when I made the decisions that created the results we’re having today. It’s powerful! I cannot wait for you to see what’s coming next. We have been doing this for almost 10 years now, and I feel like we are truly just getting started and stepping into a new chapter! ➡️ In this episode: How my 100% async launch made me realize I was playing small and it was time to step up Why that experience was a major catalyst for me in every way The impact my health has had on my visibility the last year Owning my expertise and stop downplaying my accomplishments, brilliance, and impact What you can expect from me going forward (New offers! Tons of emails! Selling every day!) Modeling for you how to be selling every day in a way that truly feels high value and impactful Making investments in ads, branding, photo and video, and more The opportunity to watch what I’m doing, be inspired and learn from how I’m doing it Tactical tools that helped me get back into this energy and get out of my funk How I got back into this energy of motivation, action, and creativity Resources + Links: Visit the site - Blog - The Newsletter -
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The Mindset + Beliefs of My Millionaire Clients
06/12/2024
The Mindset + Beliefs of My Millionaire Clients
My high level clients who are running million dollar a year businesses (and far beyond - I work with plenty of 8-figure business owners too!) have specific mindset and belief systems that might surprise you. No, they aren’t perfectly “high vibe” and “positive thinking” all the time. Yes, they have problems just like the rest of us. From spending lots of time working behind the scenes with many 7- and 8-figure founders, I have an insider perspective on how they think. This episode is the inside look at the mindset shifts and beliefs that allow my millionaire clients to thrive through the ups and downs. No matter where you are on your journey, these mindset lessons from my own millionaire clients will inspire you! ➡️ In this episode: The core differences I notice in people who get stuck at 6-figures, and those who grow to multiple millions per year Long term vision vs. short term decision making Why successful people aren’t wasting time chasing “passive income” (eye roll) and just get to work instead The “grass is greener” syndrome I see take out so many business owners when they are 3 feet from gold How my high level clients think about business, timelines, and more Resources + Links: Learn more about Profit Architecture - Visit the site - Blog - The Newsletter - Submit your Creator Confession
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Where I Went Wrong (Profit Architecture is back!)
05/28/2024
Where I Went Wrong (Profit Architecture is back!)
TL;DR: Profit Architecture is our all-access-pass bundle program that includes all of our curriculum, resources, and legacy programs. Monetize is an individual course included inside of Profit Architecture. We’ve been on a journey the last year as we launched Profit Architecture in 2023, a comprehensive and all-inclusive bundle of our legacy programs and curriculum in one package. Then when we combined Monetize with the Profit Architecture bundle this year, we repositioned everything under the Monetize name to be the “umbrella” name for the new bundle of both. However, we realized this caused some confusion. So we are making an update: ⭐ The Monetize bundle is now called “Profit Architecture” once more! YAY! . In this episode I’m sharing the decision to make this name change *back* to the original Profit Architecture title, lessons learned from this, where I’ve messed this up before (oops!) and my advice for you on how to manage having multiple programs, bundles, offers and more with evolving names over time. ➡️ In this episode: The journey from Profit Architecture to Monetize to Profit Architecture and why Profit Architecture is more than just a name Working through my feelings of embarrassment around making this “mistake” twice now My experience with evolving program names, bundle names, and how to keep it clear Trusting my intuition even when people are telling you to do something else Why abdicating decisions never works (so annoying, right?) My advice for how to handle having multiple program names, evolving names, bundles, when to use a new program name vs. keep it the same, and more Resources + Links: Get on the waitlist here: Visit the site - Blog - The Newsletter -
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My 6-Figure, 100% Asynchronous Course Launch Debrief
05/15/2024
My 6-Figure, 100% Asynchronous Course Launch Debrief
I recently wrapped up a 100% asynchronous launch where we did 6 figures in sales without live webinars, live streams, being on video or calls. It certainly wasn’t our biggest launch, we’ve had plenty of $500k++ launches by using our Launch Your Signature CourseⓇ and Iconic Virtual Events strategies (you can find all of our launch strategies inside .) But it was a really great experiment to try something 100% async and be a model for some of our clients who need this level of flexibility to work around their creative constraints. If you're in a chill low energy season, or can't do a lot of live stuff for any reason, an async launch can be really lucrative and strategic, designed to fit into your life and schedule. ➡️ In this episode: What is a 100% “asynchronous” launch and why you might want to experiment with one The pros and cons of doing a fully async launch vs. a hybrid launch with live elements Truth bombs about the reality of what to expect if you do try an async launch Why your launch success has very little to do with the actual 5-7 days of your cart open The #1 thing that *actually* determines the success of your next launch What my asynchronous launch looked like, pre-launch, recorded webinar, how many emails I sent etc The results of this launch Honest reflections on if I would do it this way again, or what I would change next time Lessons learned that you can apply to your next launch, async or live! Answering your biggest questions about how much time it saved me, what the launch window felt like, and more Resources + Links: Join the waitlist - Visit the site - Blog - The Newsletter - Submit your Creator Confession
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3 Types Of Profitable Courses, Products and Programs That Are Selling Right Now
04/15/2024
3 Types Of Profitable Courses, Products and Programs That Are Selling Right Now
3 Types Of Courses, Products and Programs That Are Profitable Right Now…and how to make some small tweaks to turn the offers you have into the offers your audience actually wants in this market. I’m breaking down what types of digital products, courses and program structures are working right now with real examples you can model. Everyone wants to know what is actually selling *now* when it comes to courses. “Are courses still selling as well as they used to?” “Are people still investing in higher ticket programs?” “What types of digital products are the most profitable?” Yes, there are certain delivery formats and structures that people are looking to buy right now. I’ve got you covered! ➡️ In this episode: Private insights from the “x-ray vision” of being behind the scenes of my clients businesses The breakdown of 3 categories of profitable products that are selling now Why you probably already have a profitable digital product hiding in your files or inside your bigger program and how to pull it out as a low ticket offer The power of having an “all access pass” style program or subscription that combines your body of work in one place Why confusion and overwhelm kills sales and what to do instead The little known high ticket offer type that brought in an extra $60k for us the last few weeks behind the scenes How to make simple tweaks to turn the products, content, and curriculum you already have into the types of offers your audience wants to buy right now The all new Monetize x Profit Architecture bundle is opening for enrollment very soon! There will be very limited bonuses and early access just for the waitlist. Put your name on the waitlist at Resources + Links: Visit the site - Blog - The Newsletter - Submit your Creator Confession
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Selling Your Own Course vs. Selling Other People’s Stuff (and a personal epiphany I had this week)
04/11/2024
Selling Your Own Course vs. Selling Other People’s Stuff (and a personal epiphany I had this week)
Don’t downplay the good stuff! I realized something this past week. I’ve been doing you a disservice. In my attempt to not fall into the “guru” pile of being another one of those annoying people online yapping about how great having an online course business is - I often completely downplay how freaking great having an online course business is compared to other options 😁 I never want to minimize the fact that building any type of business takes time and hard work - and that includes creating + selling online courses and digital products. But I realize I sometimes go so far the other way - that I forget to share that, yes, although 10% of it is hard and challenging, the other 90% of it is WOW, AMAZING, “I CAN’T BELIEVE THIS IS MY LIFE” GOOD. Selling your own products to your own audience is honestly SO much more empowering than selling other people’s stuff (whether that be through affiliates, brand deals, ads, or some other options I discuss in the episode) It can be easy to take something you’ve been doing a long time for granted and look at other people/models and think they have it all figured out…or that the grass is greener… but I’ve learned a powerful lesson about how awesome selling your own offers to your own audience is. ➡️ In this episode: My a-ha moment about why I tend to downplay all the good stuff about running a course business Some of the highlights from the last year I didn’t share because I didn’t want to brag or be annoying Reflecting on where you might be downplaying your success or forgetting how amazing your work is From thinking the grass might be greener monetizing with sponsors, ads, brand deals or affiliates to realizing that nothing really compares to creating, selling and owning your own products and your own audience Why the message I’ve been sharing since 2015 is even *more* relevant in 2024 with all the wild stuff going on on social media Developing the core skills that will serve you for life, no matter what you sell online or what niche you are in The all new Monetize x Profit Architecture bundle is opening for enrollment very soon! There will be very limited bonuses and early access just for the waitlist. Put your name on the waitlist at Resources + Links: Visit the site - Blog - The Newsletter - Submit your Creator Confession
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Everything you need to know about the new Monetize 🤝 Profit Architecture bundle
04/04/2024
Everything you need to know about the new Monetize 🤝 Profit Architecture bundle
Everything you need to know about the new Monetize 🤝 Profit Architecture bundle Big news! We are about to open the doors to the all new Monetize x Profit Architecture bundle, which will be under the name “Monetize” but includes *everything* in one, streamlined, cohesive experience - and I am so thrilled! ➡️ I’m sharing everything you need to know about the upcoming Monetize x Profit Architecture bundle enrollment opening on Thursday April 18, 2024. Make sure to get on the waitlist for limited edition bonuses, special pricing, and updates. In this episode: The epiphany I had that inspired me to shift gears mid-way through executing my launch plan Why I had such a hard time choosing a name for this new all-inclusive bundle The behind the scenes of how this bundle became possible (finally!) after months of people asking me to create this Who the Monetize x Profit Architecture bundle program is for, what’s included (literally everything!), what you’ll create, and how it all works Details about the investment options, why it’s such a no brainer accessible price point even though this program includes our advanced strategies for experienced CEOs and course creators What to expect when the doors open soon - including special waitlist-only bonuses! ➡️ Resources + Links: Visit the site - Blog - The Newsletter - Submit your Creator Confession
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10 Lessons Learned from 10 Years as a Content + Course Creator
03/28/2024
10 Lessons Learned from 10 Years as a Content + Course Creator
10 Lessons Learned from 10 Years as a Content + Course Creator I’ve been a content + course creator for about a decade now. I’ve helped well over 15,000+ students plus the thousands of people I’ve taught in my live workshops, events, and in person! I’ve learned about a gazillion lessons in my time making a living as a creator online, but I want to share the top 10 with you today. These are my confessions, my hard-won wisdom as a dinosaur in the online education space 🦕 ➡️ In this episode: The paradoxical realization that timeless strategies never change, but the environment is always shifting Why making more money won’t change how you feel about yourself The myth of hockey-stick growth and why you probably don’t want to “blow up overnight” The reality of looking at things over a 10-year timescale and what matters, what doesn’t, and why everything is really just a “blip” How to balance mastering the basics with that new trendy tactic you want to try out Comparison-itis, lumpy revenue, and the fear of being forgotten about Resources + Links: Visit the site - Blog - The Newsletter - Submit your Creator Confession
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Reverse Engineer Your Ideal Weekly Schedule (Here’s Mine)
03/20/2024
Reverse Engineer Your Ideal Weekly Schedule (Here’s Mine)
Reverse Engineer Your Ideal Weekly Schedule (Here’s Mine) Designing your ideal work schedule starts with imagining how you want to spend your time outside of work. When I am entering a new season that requires a new schedule, I take the time to think about how I want my day to day to feel. Then I can reverse engineer what my ideal work days look like, bringing together my desires and spaciousness of my ideal day with the work that has to get done. Balance work and life as a creator-founder with a schedule that helps you focus, while prioritizing personal activities and life goals. See my weekly schedule as an example and learn how to reverse engineer your own! ➡️ In this episode: Create an “ideal schedule” that doesn’t stress you out or require you to be perfect Why we put our lifestyle goals and desires (fun stuff) on the calendar first How to take inventory of all your tasks and projects before creating your ideal schedule Puzzling together the personal items and business tasks into your ideal schedule Why you need to let go of perfectionism in this process What my day to day looks like in this season of my business I mention the video walkthrough of my weekly schedule from a few months ago, . Resources + Links: Visit the site - Blog - The Newsletter - Submit your Creator Confession
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Personal Brand vs. Company Brand: Why I Switched Back To A Personal Brand
03/14/2024
Personal Brand vs. Company Brand: Why I Switched Back To A Personal Brand
Personal Brand vs. Company Brands Which Is Better for Content and Course Creators? And why did I recently choose to rebrand my website back to my name? I’ve gone back and forth between company brand names and my personal brand name four times now (don’t judge!) so I have lots to share about the pros and cons of both, and what to consider when making this decision for yourself. ➡️ In this episode: My branding journey from company name, to personal brand, to company name and back again! Pros and cons of personal brands vs. company brands from my experience Will a personal brand hold you back or cap your growth? When a personal brand makes sense and when a company brand name makes sense The unexpected reality of having a company brand name Why none of this *really* matters and what to focus on instead I mention the Framework Based Business workshop many times in this episode - Resources + Links: Visit the site - Blog - The Newsletter - Submit your Creator Confession
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