Gamechangers : A Mastermind for Creative Entrepreneurs
Designer Savannah Hayes interviews other creative entrepreneurs (product designers, photographers, stylists, shop owners, bloggers, influencers & more) to talk all things business, from exact resources and initial capital sources to making your first hire and growing your team. Savannah dives into details about differentiating sales channels and revenue streams, how to drive traffic to your website and how to make digital marketing and social media work for you. In addition to best business practices, she teases out the books, apps and tech hacks that make these companies run more smoothly and the daily routines and habits that keep these entrepreneurs feeling grounded while running their businesses day to day. This is your own personal mastermind with the best in the business. If you’re ready to be inspired and make some life-altering moves in your company, join the movement!
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Mini Mioche | When to Pivot & How to Get to the Next Level
06/04/2019
Mini Mioche | When to Pivot & How to Get to the Next Level
In this episode of Gamechangers, Savannah talks to Alyssa Kerbel of Mini Mioche, the Toronto-based childrens' apparel line well known for their minimal, unisex basics. Alyssa talks about launching her brand exclusively to the wholesale market, gradually introducing e-commerce and ultimately finding her stride in the brick & mortar space. She talks about the power of a store as a marketing vehicle, when to ask for help, and why you should focus on profit not just growth. She shares her own experience with continually shaking things up over the last 11 years & how she pushes the brand to always get to the next level. Enjoy! Follow along for more insider info, community resources, tips & tricks and work/life inspiration: Join our Facebook Group: Follow along on Instagram: Check out the Shownotes:
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Hatch | How to Start a Company & TFW Megan Markle Rocks Your Product
05/21/2019
Hatch | How to Start a Company & TFW Megan Markle Rocks Your Product
In this episode of Gamechangers, Savannah talks to Ariane Goldman of Hatch, the digitally native brand bringing clothing solutions to women in all trimesters & beyond. Ariane talks about her experience working with sample houses and factories in New York's Garment District, branding and launching her e-commerce site, and the number one tactic it takes to start a company. She chats about her decision to open stores as a way to increase the community experience. And she talks about working with celebrities, influencers & ambassadors to drive new customers to her site and the jaw-dropping moment when she saw Meghan Markle wearing a piece from the Hatch collection. Enjoy! Follow along for more insider info, community resources, tips & tricks and work/life inspiration: Join our Facebook Group: Follow along on Instagram: Check out the Shownotes:
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Farmgirl Flowers | Creating an Iconic Brand & Planning Ahead
05/07/2019
Farmgirl Flowers | Creating an Iconic Brand & Planning Ahead
In this episode of Gamechangers, Savannah talks to Christina Stembel of Farmgirl Flowers, the direct to consumer e-commerce site offering the most gorgeous floral arrangements in the online gift space. Christina talks about how she grew her company from her 100 square foot living room to a 30,000 square foot warehouse and a team of 100+ people. She talks about creating an idea that would have the potential to scale big, launching her company in the most expensive city in the US, and how listening to her customers through focus groups has led to some big returns on investments. She talks about the power of digital marketing to acquire new customers and how that contributed to the $23 million she did in sales last year. Enjoy! Follow along for more insider info, community resources, tips & tricks and work/life inspiration: Join our Facebook Group: Follow along on Instagram: Check out the Shownotes:
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Follain | Starting with a Big Idea & Where to Go From There
04/23/2019
Follain | Starting with a Big Idea & Where to Go From There
In this episode of Gamechangers, Savannah talks to Tara Foley of Follain, the popular retailer of over 80 brands in the clean beauty market. Tara talks about the importance of research & education when planning your business, how she's found funding over the years, the unconventional decision to launch with a Brick & Mortar shop before an e-commerce site and why you should always start with a Big Idea. Enjoy! Follow along for more insider info, community resources, tips & tricks and work/life inspiration: Join our Facebook Group: Follow along on Instagram: Check out the Shownotes:
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M.Gemi | How to Find Your Customers, Get in Front of Them & Listen to What They've Got to Say
04/09/2019
M.Gemi | How to Find Your Customers, Get in Front of Them & Listen to What They've Got to Say
In this episode of Gamechangers, Savannah talks to Cheryl Kaplan of M.Gemi. Cheryl chats about the benefits of a direct-to-consumer model, finding manufacturers that are true partners & creating a supply chain that allows for scalability. She gives some great insights into the power of pop-up shops & how to choose the best location for them, why it's so important to be constantly analyzing your demand to maximize your inventory position & five big ways she gets customer feedback that massively influences her company's decision making. Enjoy! Follow along for more insider info, community resources, tips & tricks and work/life inspiration: Join our Facebook Group: Follow along on Instagram: Check out the Shownotes:
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AUrate | Defining Your Customer Profile to Succeed in Your Marketing Efforts
03/26/2019
AUrate | Defining Your Customer Profile to Succeed in Your Marketing Efforts
In this episode of Gamechangers, Savannah talks to Sophie Kahn & Bouchra Ezzahraoui, co-founders of AUrate, the fine jewelry brand bringing you the highest quality and the fairest pricing. Sophie & Bouchra talk about how they launched their brand as an omnichannel vehicle from the start, how they've achieved 400% growth over the last year, and why they see Brick & Mortar stores as a cheaper way of acquiring new customers. In all things they do to grow their business, defining and understanding the customer profile is at the center of it all. From direct discussions, reports from stores, social media comments and even focus groups, knowing who their customer is allows them to spend their marketing dollars in the smartest and most effective ways. Enjoy! Follow along for more insider info, community resources, tips & tricks and work/life inspiration: Join our Facebook Group: Follow along on Instagram: Check out the Shownotes:
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Lively | Leveraging an Ambassador Program to Grow Your Brand
03/12/2019
Lively | Leveraging an Ambassador Program to Grow Your Brand
In this episode of Gamechangers, Savannah talks to Michelle Cordeiro Grant, founder & CEO of Lively. With years of experience working for industry leader Victoria's Secret, Michelle knew there was something big missing in the lingerie industry: the real woman. She took her significant work experience and has spent the past several years building Lively. Michelle chats about the two key strategies that led her to collect 133,000 email addresses and to achieve 300,000 site visits in a single weekend, one month before launch, how she then adapted her launch strategy to fit the demand, how she's managing their 60,000 ambassadors to leverage her company and why the number one thing she looks for in a new hire is passion. Enjoy! Follow along for more insider info, community resources, tips & tricks and work/life inspiration: Join our Facebook Group: Follow along on Instagram: Check out the Shownotes:
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Little P | How to Find Production Partners Abroad & Tips for Shipping Internationally
02/26/2019
Little P | How to Find Production Partners Abroad & Tips for Shipping Internationally
In this episode of Gamechangers, Savannah talks to Philippa Briscombe of Little P and the Palmer Studio. Philippa chats about how she's found the right production partners to produce her rugs, from making the first connection, what questions to ask, and what red flags to look for. If you're looking to find production, whether domestic or abroad, this conversation has so many great tips including how to handle sampling, how to deal with shipping & so much more. Enjoy! Follow along for more insider info, community resources, tips & tricks and work/life inspiration: Join our Facebook Group: Follow along on Instagram: Check out the Shownotes:
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Emily + Meritt | Big Lessons from Building 5 Big Brands
02/12/2019
Emily + Meritt | Big Lessons from Building 5 Big Brands
In this episode of Gamechangers, Savannah talks to Emily Current & Meritt Elliott. Two friends who met at UCLA who have gone on to start five businesses together: a styling company right out of school, the incredibly popular denim brand Current/Elliott, a design studio partnering with companies like Kate Spade New York and Pottery Barn, lifestyle brand The Great and most recently the Emily + Meritt brand. True brand builders, Emily & Meritt have incredible insights into what works and what to avoid when starting and building your business. Enjoy! Follow along for more insider info, community resources, tips & tricks and work/life inspiration: Join our Facebook Group: Follow along on Instagram: Check out the Shownotes:
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Carbon38 | The Power & Influence of Female Founded Companies
02/05/2019
Carbon38 | The Power & Influence of Female Founded Companies
In this episode of Gamechangers, Savannah talks to Katie Warner Johnson, the powerhouse co-founder and CEO behind Carbon38, a multi-brand retailer for performance fashion. Currently doing $100 million in annual sales, they are on the fast track to building a $1 billion territory. Representing 250 brands, 80% of the companies they work with are female-founded. Katie talks about how they've grown their wildly popular affiliate/ambassador program, Team38, the details behind their signature Takara legging and why she strives to create a company that stands for fun. Enjoy! Follow along for more insider info, community resources, tips & tricks and work/life inspiration: Join our Facebook Group: Follow along on Instagram: Check out the Shownotes:
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Parachute | Designing for Your Customer & Investing in Your Team
01/29/2019
Parachute | Designing for Your Customer & Investing in Your Team
In this episode of Gamechangers, Savannah talks to Ariel Kaye, the CEO and founder of Parachute, the home essentials brand shaking up the industry. Ariel chats about finding production, hiring a PR team for the 3 months leading up to launch day, why investing in her team is as important as investing in new technologies, and how she used a pop up shop as a testing ground before launching her first store. As she builds her omnichannel brand, managing 70+ employees, Ariel and her team always have the customer in mind. Enjoy! Follow along for more insider info, community resources, tips & tricks and work/life inspiration: Join our Facebook Group: Follow along on Instagram: Check out the Shownotes:
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Under Canvas | How to Engage Your Employees & Manage Company Growth
01/22/2019
Under Canvas | How to Engage Your Employees & Manage Company Growth
In this episode of Gamechangers, Savannah talks to Sarah Dusek of Under Canvas, the largest glamping company in the U.S. with 8 locations across the country and a team of more than 300 employees. Sarah chats about starting her first camp, how she's managed such a fast growing, large company, her strategy to buy instead of rent, and her awesome advice for how to engage & listen to your team on a regular basis. Enjoy! Follow along for more insider info, community resources, tips & tricks and work/life inspiration: Join our Facebook Group: Follow along on Instagram: Check out the Shownotes:
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Mented Cosmetics | How to Run Your Business Like a Harvard Biz School Grad
01/15/2019
Mented Cosmetics | How to Run Your Business Like a Harvard Biz School Grad
In this episode of Gamechangers, Savannah talks to KJ Miller & Amanda Johnson of Mented Cosmetics, the upscale beauty brand for women of color. As friends who first met at Harvard Business School, KJ & Amanda have so many insights on running a company with a business school mentality. They talk about normalizing the risk of start ups, the importance of product development, why to build a following before your launch, what they've learned from refining 80+ pitch presentations while raising capital, and why you should dream big from day one. Enjoy! Follow along for more insider info, community resources, tips & tricks and work/life inspiration: Join our Facebook Group: Follow along on Instagram: Check out the Shownotes:
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Leif | Why Brick & Mortar Shops are Having a Comeback
01/08/2019
Leif | Why Brick & Mortar Shops are Having a Comeback
In this episode of Gamechangers, Savannah talks to Stacy Longenecker of Leif, the lifestyle shop with a large e-commerce presence and a bumping retail space in Brooklyn. Stacy talks about how she launched her company online, but due to the rapidly changing online retail space, has found greater and greater success with her Brick & Mortar shop. For her, it's all about finding the right location. Whether growing her online shop or opening her store, Stacy's strategy has been to start small, scale slowly and always keep her safety net. Enjoy! Follow along for more insider info, community resources, tips & tricks and work/life inspiration: Join our Facebook Group: Follow along on Instagram: Check out the Shownotes:
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Sprout Home | Big Learnings from 15+ Years in the Retail Business
12/18/2018
Sprout Home | Big Learnings from 15+ Years in the Retail Business
In this episode of Gamechangers, Savannah talks to Tara Heibl of Sprout Home which runs very popular floral & garden centers in both Brooklyn and Chicago. In her 15+ year career, Tara has written a business plan, raised seed money, designed storefronts from the ground up, opened several successful Brick & Mortar locations, written a book and generally just not been afraid to learn what she doesn't know. She's an inspiration in perseverance and getting things done. Enjoy! Follow along for more insider info, community resources, tips & tricks and work/life inspiration: Join our Facebook Group: Follow along on Instagram: Check out the Shownotes:
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Alt Summit | Why You Should Go to a Design Conference
12/11/2018
Alt Summit | Why You Should Go to a Design Conference
In this episode of Gamechangers, Savannah talks to Gabrielle Blair of Alt Summit. As she gets ready to host her 15th design conference, Gabrielle is officially a pro. She chats about how she first launched the conference 10 years ago, the logistics of managing an event for hundreds of people, how she finds speakers, gets sponsors, and finds the perfect Instagram-worthy locations. This a great conversation for anyone in the design field & if you're curious, yes, it's totally worth it to attend. Listen along to hear just some of the reasons. Enjoy! Follow along for more insider info, community resources, tips & tricks and work/life inspiration: Join our Facebook Group: Follow along on Instagram: Check out the Shownotes:
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Maiden Home | Launching to a Private Beta & Executing the Perfect Press Launch
12/04/2018
Maiden Home | Launching to a Private Beta & Executing the Perfect Press Launch
In this episode of Gamechangers, Savannah talks to Nidhi Kapur, founder and CEO of Maiden Home, the company bringing you artisan-made custom furniture at a fraction of the designer price tag. Nidhi speaks about the importance of the research phase before entering a new market, the power of made-to-order products, and why customer experience is her number one priority. She also talks about her decision to initially launch her site to a private beta & how she capitalized on a perfectly executed press launch. Enjoy! Follow along for more insider info, community resources, tips & tricks and work/life inspiration: Join our Facebook Group: Follow along on Instagram: Check out the Shownotes:
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The Lovely Ave. | Managing Your Workforce & How to Use Interns
11/27/2018
The Lovely Ave. | Managing Your Workforce & How to Use Interns
In this episode of Gamechangers, Savannah talks to Margie Keates the incredible paper florist behind The Lovely Ave. Margie chats about how she launched her company on Instagram, showing proof of concept before investing in her own website. She talks about building her brand and what it was like to be named one the "100 Most Creative People in America" by Country Living Magazine. And she gets into her day-to-day of managing a workforce, employing independent contractors & how she finds and hires interns. Enjoy! Follow along for more insider info, community resources, tips & tricks and work/life inspiration: Join our Facebook Group: Follow along on Instagram: Check out the Shownotes:
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Artemis Design Co. | Self-Funding & the Power of Good Press
11/20/2018
Artemis Design Co. | Self-Funding & the Power of Good Press
In this episode of Gamechangers, Savannah talks to Milicent Armstrong, founder of Artemis Design Co., the brand behind those extremely cool kilim carpet shoes you're seeing everywhere. Milicent chats about how she's grown the company from $5,000 in seed money and remains completely self-funded to this day. She talks about launching her company with no website and no storefront, building her brand initially through word of mouth, pop-ups and a few great wholesale accounts. She chats about the single press hit that caused her entire website to completely sell out in under five minutes and how she's hiring the exact right people to take her company to the next level. Enjoy! Follow along for more insider info, community resources, tips & tricks and work/life inspiration: Join our Facebook Group: Follow along on Instagram: Check out the Shownotes:
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Pinrose | Raising $5 Million Dollars & Building an OmniChannel Brand
11/13/2018
Pinrose | Raising $5 Million Dollars & Building an OmniChannel Brand
In this episode of Gamechangers, Savannah talks to Erika Shumate, co-founder and CEO of Pinrose, the omnichannel beauty brand that is popping up everywhere. Erika talks about the importance of researching your market and making sure you know your industry inside and out, how she and her team have raised nearly 5 million dollars in funding while continuing to stay 100% female-owned, and how they've grown their Sephora wholesale account from 20 to almost 400 stores. There's a lot to learn here, enjoy! Follow along for more insider info, community resources, tips & tricks and work/life inspiration: Join our Facebook Group: Follow along on Instagram: Check out the Shownotes:
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AYR | Testing Before Investing & Defining Your Brand Voice
11/06/2018
AYR | Testing Before Investing & Defining Your Brand Voice
In this episode of Gamechangers, Savannah talks to Maggie Winter, Jac Cameron & Max Bonbrest, the co-founders behind AYR. Spelled AYR, it stands for All Year Round and that truly is what they're achieving with their timeless & seasonless apparel offerings. Vogue has called their jeans "a gift from the denim gods" and Vogue does not lie. AYR was started under the very popular Bonobos brand and spun off into its own standalone company. The three founders chat about how their backgrounds in fashion design, merchandising and public relations perfectly poised them to succeed in the fashion world from day one. They talk about the importance of knowing your target customer, testing before investing, raising millions of dollars in capital, and why to define your brand voice. Enjoy! Follow along for more insider info, community resources, tips & tricks and work/life inspiration: Join our Facebook Group: Follow along on Instagram: Check out the Shownotes:
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Caroline Z. Hurley | Creative Problem Solving & Creating Jobs
10/30/2018
Caroline Z. Hurley | Creative Problem Solving & Creating Jobs
In this episode of Gamechangers, Savannah talks to Caroline Hurley, creative director behind Caroline Z. Hurley, a home textiles company that is bringing Made in America to a whole new level. Caroline chats about her experience creating an entire artisan-led factory solely dedicated to her brand's production, how she uses creative problem solving at every turn & the importance of creating systems to scale your business. Enjoy! Follow along for more insider info, community resources, tips & tricks and work/life inspiration: Join our Facebook Group: Follow along on Instagram: Check out the Shownotes:
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Julia Kostreva Studio | Running a Multidisciplinary Studio & the "Say Yes" Mentality
10/23/2018
Julia Kostreva Studio | Running a Multidisciplinary Studio & the "Say Yes" Mentality
In this episode of Gamechangers, Savannah talks to Julia Kostreva, artist, designer and art director behind her eponymous multidisciplinary studio. Julia works with iconic brands to hone their brand strategies and has worked on product collaborations with some heavy hitters including Anthropologie, West Elm, Urban Outfitters and CB2. Julia talks about the logistics of running a studio, including managing financials, drawing up contracts, and negotiating pricing, when and why you should invest in yourself, & how she lives by the "say yes" mentality. Enjoy! Follow along for more insider info, community resources, tips & tricks and work/life inspiration: Join our Facebook Group: Follow along on Instagram: Check out the Shownotes:
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Appointed | Writing a Business Plan & Crowdfunding Your Launch
10/16/2018
Appointed | Writing a Business Plan & Crowdfunding Your Launch
In this episode of Gamechangers, Savannah talks to Suann Song, founder & creative director behind Appointed, the stationary company bringing you insanely gorgeous everyday, elevated paper goods. Or put another way, "Beautiful Tools to Inspire Beautiful Work." With 60 product lines stocked in over 350 retailers across the country, Appointed has seen some serious growth since its launch three years ago. Suann talks about writing a business plan, how she funded the launch through a successful Kickstarter campaign of over 700 investors, how she showed proof of concept at the onset, and how she designed the business to be scalable from day one. Enjoy! Follow along for more insider info, community resources, tips & tricks and work/life inspiration: Join our Facebook Group: Follow along on Instagram: Check out the Shownotes:
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Design*Sponge | Writing Books, Hosting Podcasts & Publishing Magazines
10/09/2018
Design*Sponge | Writing Books, Hosting Podcasts & Publishing Magazines
In this episode of Gamechangers, Savannah talks to Grace Bonney. Perhaps best known for her incredibly popular blog, Design*Sponge, which attracts over 2 million readers per month, Grace has spent the past few years on passion projects. From writing books, to relaunching her podcast, to publishing a new magazine, Grace is doing it all. All the while, staying true to one of her core missions: championing inclusivity and promoting diversity in design and business. Grace chats about her interest in highlighting the people behind the objects and behind the brands, the importance of a good support system & her favorite thing about being her own boss. Enjoy! Follow along for more insider info, community resources, tips & tricks and work/life inspiration: Join our Facebook Group: Follow along on Instagram: Check out the Shownotes:
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Harlow & Grey | Designing into a Price Point & Why to Find a Mentor
10/02/2018
Harlow & Grey | Designing into a Price Point & Why to Find a Mentor
In this episode of Gamechangers, Savannah talks to Jeanne Chan and Gloria Wong Tritasavit, co-founders of Harlow & Grey, the lifestyle brand behind some of the most gorgeous modern party supplies & decor on the market today. Jeanne & Gloria talk about the importance of finding a mentor, their experience in finding the right production partners, how they’ve grown their product categories, the importance of the styled shoot for selling products & how they bring high style and good design to market at an affordable price. They also share some really great tips for how to successfully unplug and achieve the perfect work/life balance. Enjoy! Follow along for more insider info, community resources, tips & tricks and work/life inspiration: Join our Facebook Group: Follow along on Instagram: Check out the Shownotes:
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Oh Joy | Managing a Team & How to Pitch Yourself
09/25/2018
Oh Joy | Managing a Team & How to Pitch Yourself
In this episode of Gamechangers, Savannah talks to Joy Cho, founder and creative director of Oh Joy. Joy started her blog back in 2005 and since then has evolved into one of the top lifestyle brands and creative studios around. Joy talks about how she monetizes her blog, the difference between creating product lines in house vs. licensing patterns to other companies, her incredibly successful collaboration with Target & her experience writing & publishing three books. She shares some big insights about how to be a good boss as well as her very cool way for finding the right contact to pitch an idea to. Enjoy! Follow along for more insider info, community resources, tips & tricks and work/life inspiration: Join our Facebook Group: Follow along on Instagram: Check out the Shownotes:
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MaeMae | How to Maximize a Photo Shoot by Prepping Ahead of Time
09/18/2018
MaeMae | How to Maximize a Photo Shoot by Prepping Ahead of Time
In this episode of Gamechangers, Savannah talks to Megan Gonzalez, the creative director of MaeMae. Megan is a true jack of all trades, helping brands with marketing and branding by providing photo direction, styling and design services. Megan talks about how she started her company while still in college, how she evolved from wedding stationary to graphic design to creative direction, and how she maximizes content creation within a single photo shoot. Megan shares a ton of great insights including the importance of planning and prepping ahead of a shoot and several must-dos when it comes to styling. Enjoy! Follow along for more insider info, community resources, tips & tricks and work/life inspiration: Join our Facebook Group: Follow along on Instagram: Check out the Shownotes:
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Sweet Water Decor | Producing Overseas & Selling on Amazon
09/11/2018
Sweet Water Decor | Producing Overseas & Selling on Amazon
In this episode of Gamechangers, Savannah talks to Melissa Horvath, owner & designer of Sweet Water Decor, the brand behind the super fun and motivational coffee mugs, travel mugs, & planners that you're seeing all over social media and in your favorite local shop. Sweet Water Decor is now sold in over 500 stores as well as on Amazon and business is booming. Melissa chats about how she's evolved her business from producing all products in her basement, to outsourcing to domestic workshops and overseas factories. She shares some incredible insights and tips about how to streamline your wholesale business, from how to integrate a wholesale website within your existing platform, to where she's creating her wholesale catalogs. She talks about her marketing strategy as it includes brand ambassadors, bloggers, affiliates & more and how she handles inventory & fulfillment. Enjoy! Follow along for more insider info, community resources, tips & tricks and work/life inspiration: Join our Facebook Group: Follow along on Instagram: Check out the Shownotes:
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Oui Shave | Why to Test Your Product Before You Launch It
09/04/2018
Oui Shave | Why to Test Your Product Before You Launch It
In this episode of Gamechangers, Savannah talks to Karen Young, founder of Oui Shave, the company bringing you the first safety razor made for women, by women. Loved by Vogue, Refinery29, Bustle & more, Oui Shave is making waves in the shaving industry. Karen talks about how she tested her concept for over two years, proving that the market was ready for this product before diving in headfirst. She shares her decision to keep the company direct to consumer, how she attracted initial customers and press outlets to her site on day one, her killer social media strategy and the biggest financial investment she’s made so far. Enjoy! Follow along for more insider info, community resources, tips & tricks and work/life inspiration: Join our Facebook Group: Follow along on Instagram: Check out the Shownotes:
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