Mini Mioche | When to Pivot & How to Get to the Next Level
Gamechangers : A Mastermind for Creative Entrepreneurs
Release Date: 06/04/2019
Mini Mioche | When to Pivot & How to Get to the Next Level
Gamechangers : A Mastermind for Creative Entrepreneurs
In this episode of Gamechangers, Savannah talks to Alyssa Kerbel of Mini Mioche, the Toronto-based childrens' apparel line well known for their minimal, unisex basics. Alyssa talks about launching her brand exclusively to the wholesale market, gradually introducing e-commerce and ultimately finding her stride in the brick & mortar space. She talks about the power of a store as a marketing vehicle, when to ask for help, and why you should focus on profit not just growth. She shares her own experience with continually shaking things up over the last 11 years & how she pushes the brand to...
info_outline
Hatch | How to Start a Company & TFW Megan Markle Rocks Your Product
Gamechangers : A Mastermind for Creative Entrepreneurs
In this episode of Gamechangers, Savannah talks to Ariane Goldman of Hatch, the digitally native brand bringing clothing solutions to women in all trimesters & beyond. Ariane talks about her experience working with sample houses and factories in New York's Garment District, branding and launching her e-commerce site, and the number one tactic it takes to start a company. She chats about her decision to open stores as a way to increase the community experience. And she talks about working with celebrities, influencers & ambassadors to drive new customers to her site and the jaw-dropping...
info_outline
Farmgirl Flowers | Creating an Iconic Brand & Planning Ahead
Gamechangers : A Mastermind for Creative Entrepreneurs
In this episode of Gamechangers, Savannah talks to Christina Stembel of Farmgirl Flowers, the direct to consumer e-commerce site offering the most gorgeous floral arrangements in the online gift space. Christina talks about how she grew her company from her 100 square foot living room to a 30,000 square foot warehouse and a team of 100+ people. She talks about creating an idea that would have the potential to scale big, launching her company in the most expensive city in the US, and how listening to her customers through focus groups has led to some big returns on investments. She talks about...
info_outline
Follain | Starting with a Big Idea & Where to Go From There
Gamechangers : A Mastermind for Creative Entrepreneurs
In this episode of Gamechangers, Savannah talks to Tara Foley of Follain, the popular retailer of over 80 brands in the clean beauty market. Tara talks about the importance of research & education when planning your business, how she's found funding over the years, the unconventional decision to launch with a Brick & Mortar shop before an e-commerce site and why you should always start with a Big Idea. Enjoy! Follow along for more insider info, community resources, tips & tricks and work/life inspiration: Join our Facebook Group: Follow along on Instagram: Check out the...
info_outline
M.Gemi | How to Find Your Customers, Get in Front of Them & Listen to What They've Got to Say
Gamechangers : A Mastermind for Creative Entrepreneurs
In this episode of Gamechangers, Savannah talks to Cheryl Kaplan of M.Gemi. Cheryl chats about the benefits of a direct-to-consumer model, finding manufacturers that are true partners & creating a supply chain that allows for scalability. She gives some great insights into the power of pop-up shops & how to choose the best location for them, why it's so important to be constantly analyzing your demand to maximize your inventory position & five big ways she gets customer feedback that massively influences her company's decision making. Enjoy! Follow along for more insider info,...
info_outline
AUrate | Defining Your Customer Profile to Succeed in Your Marketing Efforts
Gamechangers : A Mastermind for Creative Entrepreneurs
In this episode of Gamechangers, Savannah talks to Sophie Kahn & Bouchra Ezzahraoui, co-founders of AUrate, the fine jewelry brand bringing you the highest quality and the fairest pricing. Sophie & Bouchra talk about how they launched their brand as an omnichannel vehicle from the start, how they've achieved 400% growth over the last year, and why they see Brick & Mortar stores as a cheaper way of acquiring new customers. In all things they do to grow their business, defining and understanding the customer profile is at the center of it all. From direct discussions, reports from...
info_outline
Lively | Leveraging an Ambassador Program to Grow Your Brand
Gamechangers : A Mastermind for Creative Entrepreneurs
In this episode of Gamechangers, Savannah talks to Michelle Cordeiro Grant, founder & CEO of Lively. With years of experience working for industry leader Victoria's Secret, Michelle knew there was something big missing in the lingerie industry: the real woman. She took her significant work experience and has spent the past several years building Lively. Michelle chats about the two key strategies that led her to collect 133,000 email addresses and to achieve 300,000 site visits in a single weekend, one month before launch, how she then adapted her launch strategy to fit the demand, how...
info_outline
Little P | How to Find Production Partners Abroad & Tips for Shipping Internationally
Gamechangers : A Mastermind for Creative Entrepreneurs
In this episode of Gamechangers, Savannah talks to Philippa Briscombe of Little P and the Palmer Studio. Philippa chats about how she's found the right production partners to produce her rugs, from making the first connection, what questions to ask, and what red flags to look for. If you're looking to find production, whether domestic or abroad, this conversation has so many great tips including how to handle sampling, how to deal with shipping & so much more. Enjoy! Follow along for more insider info, community resources, tips & tricks and work/life inspiration: Join our Facebook...
info_outline
Emily + Meritt | Big Lessons from Building 5 Big Brands
Gamechangers : A Mastermind for Creative Entrepreneurs
In this episode of Gamechangers, Savannah talks to Emily Current & Meritt Elliott. Two friends who met at UCLA who have gone on to start five businesses together: a styling company right out of school, the incredibly popular denim brand Current/Elliott, a design studio partnering with companies like Kate Spade New York and Pottery Barn, lifestyle brand The Great and most recently the Emily + Meritt brand. True brand builders, Emily & Meritt have incredible insights into what works and what to avoid when starting and building your business. Enjoy! Follow along for more insider info,...
info_outline
Carbon38 | The Power & Influence of Female Founded Companies
Gamechangers : A Mastermind for Creative Entrepreneurs
In this episode of Gamechangers, Savannah talks to Katie Warner Johnson, the powerhouse co-founder and CEO behind Carbon38, a multi-brand retailer for performance fashion. Currently doing $100 million in annual sales, they are on the fast track to building a $1 billion territory. Representing 250 brands, 80% of the companies they work with are female-founded. Katie talks about how they've grown their wildly popular affiliate/ambassador program, Team38, the details behind their signature Takara legging and why she strives to create a company that stands for fun. Enjoy! Follow along for more...
info_outlineIn this episode of Gamechangers, Savannah talks to Alyssa Kerbel of Mini Mioche, the Toronto-based childrens' apparel line well known for their minimal, unisex basics. Alyssa talks about launching her brand exclusively to the wholesale market, gradually introducing e-commerce and ultimately finding her stride in the brick & mortar space. She talks about the power of a store as a marketing vehicle, when to ask for help, and why you should focus on profit not just growth. She shares her own experience with continually shaking things up over the last 11 years & how she pushes the brand to always get to the next level. Enjoy!
Follow along for more insider info, community resources, tips & tricks and work/life inspiration:
Join our Facebook Group: “The Gamechangers Mastermind”
Follow along on Instagram: @savannahhayesstudio
Check out the Shownotes: savannahhayes.com/gamechangers