Episode 146: Smart Leadership and Sales with Luis Báez
Brand for Good
What does smart leadership look like in a world obsessed with hustle? In this episode, I sit down with Luis Báez—former Silicon Valley exec turned sales strategist and personal branding powerhouse—for a conversation that’s honest, energizing, and full of practical wisdom. Luis shares the leadership mindset shift that changed everything for him, how he built a sales career rooted in integrity, and why authenticity is still your biggest business advantage. We talk about what it means to build a brand that sells with soul, how to navigate leadership without losing yourself, and yes—we...
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Episode 145: Why I Left Social Media For A Year—And Why I’m Back
Brand for Good
After more than a year of mostly staying quiet on my personal Instagram and Facebook, I’m finally back—and I want to share why I left, what I learned, and why I’m returning differently. In this episode, I open up about how overseeing social media strategy for clients—something I love—began to drain my own desire to show up online. I talk about the quiet season I chose for myself, what it cost me (very little), and what I gained (a lot). And I share how developing my Category of One Brand program reminded me that sustainable visibility is not just something I teach—it’s something...
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Episode 144: Bold Branding & Business in a Rapidly Changing World with Jared Rosenthal
Brand for Good
In this episode, I welcome trailblazing entrepreneur Jared Rosenthal, who left the corporate world behind to start Health Street with nothing but a used RV and a bold idea—turning a mobile DNA testing truck branded "Who’s Your Daddy?" into a national media sensation. Jared unpacks how unconventional branding, calculated risks, and a deep understanding of trust and technology helped him grow Health Street into a successful tech-driven company serving over 50,000 businesses. From being the subject of VH1’s Swab Stories to navigating the new terrain of AI-driven search, Jared’s story is...
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Episode 143: Your Brand Is Your Marketing: Why Trust Converts Before Tactics
Brand for Good
What if your best marketing strategy isn’t in your funnel, ad copy, or content calendar—but in your brand? In this episode of Brand for Good, I explain why your brand isn’t just a foundation for your business—it’s the engine behind every successful marketing effort. I explore the invisible line between branding and marketing, showing how trust, not tactics, is what really drives conversion. You’ll learn why visibility alone isn’t enough, what makes a personal brand truly magnetic, and how authority, perspective, and consistency turn your brand into your most powerful marketing...
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Episode 142: You Can’t Build a Personal Brand Without PR
Brand for Good
Whether you’re building your credibility, growing your influence, or just tired of being the best-kept secret… this one’s for you. “You Can’t Build a Personal Brand Without PR” is more relevant now than ever, so I’m bringing it back to your ears. Where does personal branding intersect with public relations? When people hire me to help them grow their brand online, they want to increase their VISIBILITY, INFLUENCE and REPUTATION. Before people talked about "branding," they called this work “public relations” (or “PR,” for short). The work hasn't changed, but it has...
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Episode 141: Build Your Peerless & Profitable Brand
Brand for Good
What if your brand could be peerless and profitable? What if you were known—not just followed—for the one thing you do better than anyone else? What if your content built trust, your message created demand, and your brand made selling almost effortless? In this episode, I’m sharing why the way most entrepreneurs are building personal brands just doesn’t work anymore. The lifestyle brand strategy is outdated—and in today’s trust recession, authority is the new currency. If you’ve been showing up but not standing out... If your content gets attention but doesn’t convert... If...
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Episode 140: The Authority Shift: How to Turn Attention Into Income
Brand for Good
If you’re getting engagement but not seeing real business results, this episode is your wake-up call. In a world flooded with lifestyle content and surface-level personal branding, tune in as I explain why visibility without authority is just noise — and what to do instead. You’ll learn how to shift your brand strategy from being liked to being trusted, and from being seen to being sought after. What You’ll Learn: Why the old personal branding model no longer works How the trust recession has changed audience behavior The difference between visibility and authority Four...
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Episode 139: Hospitality: Brand Experience Is the New Bottom Line
Brand for Good
In a world of endless ads, algorithms, and automations, one thing still cuts through the noise: how you make people feel. In this episode of Brand for Good, I unpack why hospitality isn’t just for hotels and restaurants anymore — it’s the new foundation of powerful brands. You’ll learn: What true hospitality means (and why it’s not the same as good service) How fashion, tech, and finance brands are using hospitality to build emotional loyalty The real cost of losing employees and clients when hospitality is missing Famous examples of brands getting it right — and wrong ...
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Episode 138: The Power of Perspective
Brand for Good
What if the reason your message isn’t landing isn’t because it’s wrong—but because your audience sees it through a different lens? In this episode of Brand for Good, Lorraine shares a powerful metaphor she first used with her daughters—sunglasses with different tints—to explain the concept of perspective. From parenting to branding, perspective shapes how we see, how we hear, and how we connect. You’ll learn: Why some messages fall flat—even when they’re true How to identify the “lens” your audience is wearing Five powerful ways to understand audience perspective ...
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Episode 137: The Truth About Fractional CMOs
Brand for Good
Does your marketing feel like it’s constantly in motion—but not moving you forward? In this episode, Lorraine Schuchart breaks down what a fractional CMO really is, the value they bring to growing businesses and nonprofits, and how they differ from consultants or marketing managers. If you’re ready to stop spinning your wheels and start aligning your marketing with your mission, this is the episode for you. You’ll learn: The true role of a CMO (fractional or full-time) How a fractional CMO bridges the gap between strategy and execution When it's the right time to hire one ...
info_outlineIs PR still relevant in today’s digital marketing landscape? Absolutely! In this episode of Brand for Good, I sit down with Reena Goodwin, founder of Facteur PR, to uncover why public relations remains a must-have for brand success—and how small businesses can leverage it effectively.
Reena shares her incredible journey from working with global icons like Beyoncé to building a PR agency that helps beauty, home, and wellness brands gain national media coverage. We dive into:
✅ How PR builds trust, credibility, and long-term brand value
✅ Why storytelling is the foundation of a strong PR strategy
✅ The biggest PR shifts (and why pay-to-play is changing the game)
✅ DIY PR strategies for small businesses on a budget
✅ The role of AI in PR—what works and what doesn’t
Whether you’re new to PR or looking to refine your strategy, this episode is packed with insights you can apply today.
💡 Loved this episode? Share it with a fellow entrepreneur and leave a review!
Guest Links
🌎 Website: https://www.facteurpr.com
📸 Instagram: https://www.instagram.com/facteurpr
🎙️ DIY PR Project: Learn how to do your own PR
Brand for Good Links
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Follow Lorraine on Instagram: @lorraineschuchart
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Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com