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John Lawson, Best-selling author and Speaker
07/26/2016
John Lawson, Best-selling author and Speaker
John Lawson is a global speaker on Social Commerce, best selling author and go-to authority. In this episode John Lawson describes the moment he became a proper 'Speaker' - when he stole the show instead of moderating a panel at an event. John is living proof you can bring your favourite interests with you everywhere you go - even into your work. He finds a way to bring Beyonce and 'The Force' into his presentations in his unique storytelling style. John and he explains his process for preparing for his talks: * Start with a Google search. Do your research on the topic and industry. * Read the blogs, groups, forums. Find where the people in the audience are. Hear their voice, take some of that language and put it into the presentation. * Take your expertise and put it into their lingo. * Remember the 'rule of 3' - chunk the sections THEN the content down into 3. * Tell a story of what you need to learn. Don't just list the things they need to learn. * Be aware of pacing.. don't exhaust the audience with rapid pace. * Don't ignore the nerves. Push it right back out to the audience and they will feel it as energy. * Difference between Keynotes and other forms of speaking. (hint: Keynote = inspiration) * Leave the audience wanting more by leaving the stage with style .... THEN: be there for them at the event. * The secret for keeping the audience with you after your talk. * Book Vs no book?
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