The Ecommerce Roadmap
Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you’re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business. An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce business. Susan Bradley is a successful ecommerce entrepreneur and strategist who has built, grown, and sold multiple seven-figure businesses. As the creator of the proven Reliable Revenue® framework, her data-over-feelings approach has helped thousands of store owners build sustainable ecommerce businesses. Join Susan weekly for actionable training including how to grow your Shopify store traffic and revenue, master email marketing with Klaviyo automation, build customer trust using JudgeMe reviews, optimize conversion rates, create winning ad campaigns, and develop the strategic mindset needed for long-term ecommerce success. Plus, get inspired by real success stories from Inner Circle members implementing our proven training methods—from jewelry designers creating viral campaigns to makers building $40K monthly businesses while working full-time. Are you asking yourself: Is it possible to create consistent, predictable revenue in ecommerce? Can you take your Shopify store from struggling to six figures? The answer: YES! Let's build your roadmap to ecommerce success! Don't forget to subscribe and join thousands of store owners building their dream businesses one strategic step at a time.
info_outline
281: The free strategy that got 1600 leads and 34 new customers
08/19/2025
281: The free strategy that got 1600 leads and 34 new customers
Have you hesitated to use Collaborations as your strategy for organic growth? If you haven’t tried a few collaborations yet, what you learn in this episode will make you eager to get started. Here’s the backstory: Tina Bar On is our Member Success Coach, AND she owns a small online shop that she runs on a very part-time basis. Early last year, Tina decided that she was going to focus on Collaborations as her growth strategy for 2021. She committed to doing a Collaboration every month and finished out the year with 10 Collabs under her belt. I’ve been talking about the value of Collaborations to anyone who will listen for ages. So when Tina decided to do a “Year of collaborations” I made her promise to share her results in a case study. Listen in and you’ll learn: Details about the Collaboration Events Tina ran Her best strategy to find Collaboration Partners The results of her “year of collaboration” Tina’s best tips on how to make Collaboration Events easy and repeatable! Ready to collaborate and fast track your organic growth? ______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free!" - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. , tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode!
/episode/index/show/thesocialsalesgirls/id/37870360
info_outline
280: Hiring Help—Get Set Up for Success
08/11/2025
280: Hiring Help—Get Set Up for Success
If you’re ready to hire help—or have tried and been burned—this episode is your roadmap. Susan and Melissa walk you through the full process of hiring, training, and managing help that actually helps. You’ll learn how to outsource without frustration, and how to build systems that make delegation (and growth) sustainable. You’ll learn: ✅ How to prep before you hire (and why it’s the key to success) ✅ What to document before you bring someone on ✅ Where to find the right people—and what to ask before hiring ✅ How to create smart SOPs and clear expectations ✅ The #1 thing most people skip when they hire (and regret later) Links Mentioned: Buy Back Your Time by Dan Martell Fiverr Episode #63 – Finding the Right Help
/episode/index/show/thesocialsalesgirls/id/37776520
info_outline
279: How to Scale Without Borrowing (or Breaking Your Business)
08/05/2025
279: How to Scale Without Borrowing (or Breaking Your Business)
Thinking about scaling your store? This episode is your checklist. Susan and Inner Circle coach Melissa Davies break down what most store owners get wrong when they try to grow—and the five things you need to do before you scale. If you’re not profitable now, scaling won’t fix it. It’ll just magnify the problem. Tune in to hear how to prepare your business to grow without burning out or running out of cash. You’ll Learn: ✅ Why your first step isn’t marketing—it’s accounting ✅ How to know if you’re really ready to scale ✅ What to look for in a bookkeeper (and how to know if they’re doing it wrong) ✅ How to calculate your cost to acquire a customer ✅ How to set aside a “growth fund” so you’re not scaling on fumes Mentioned in This Episode: Episode 167 – Price to Maximize Profit Episode 165 – How to Scale Your Sales Episode 262 – What to Do When You Have More Time Than Money Episode 187 – What It Costs to Get a Customer ______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free!" - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. , tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode!
/episode/index/show/thesocialsalesgirls/id/37675295
info_outline
278: The 3 Books That Changed My Life
07/29/2025
278: The 3 Books That Changed My Life
We all love a good book recommendation—but some books are more than a great read. They change the way you think, work, and lead. In this episode, Susan shares the three books she’s read (and reread) that have had a lasting impact on her business growth, financial mindset, and personal leadership. These aren’t long reads, but they pack a punch—and they’re worth coming back to again and again. What You’ll Learn: ✔️ The one book Susan re-reads every year—and why it’s always relevant ✔️ What she did differently after reading Profit First (and how it changed her stress levels) ✔️ Why “Let Them” became her go-to mindset reset ✔️ How each book supports ecommerce owners in totally different, but equally powerful, ways ✔️ Why these books are better tools than any trending tactic Books Mentioned: 📘 📗 📕 ______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free!" - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. , tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode!
/episode/index/show/thesocialsalesgirls/id/37586915
info_outline
277: Should You Hire Someone to Make Your Reels?
07/22/2025
277: Should You Hire Someone to Make Your Reels?
Feel overwhelmed by video content? Wish you could just hire it out? In this episode, Susan and Melissa talk about the real reasons ecommerce store owners get stuck—and why hiring someone to “just make your Reels” isn’t the quick fix you think it is. You’ll hear simple, practical ways to start creating videos that connect with your audience, showcase your products, and drive results—without showing your face or hiring a production team. What You’ll Learn: ✔️ Why hiring out content creation often backfires ✔️ The one thing you must know before outsourcing any role ✔️ Easy, no-face video ideas that still convert ✔️ Why B-roll and slideshows are smarter than you think ✔️ The key ingredient to live video success ✔️ How to turn your customer questions into high-performing content RELATED LINKS: Episode 162 – Episode 106 – Episode 276 –
/episode/index/show/thesocialsalesgirls/id/37486005
info_outline
276: Create a Successful, Stress-Free Video Strategy
07/15/2025
276: Create a Successful, Stress-Free Video Strategy
Video is one of the best ways to build trust and grow your ecommerce sales—but without a clear strategy, it can feel overwhelming or like a waste of time. In this episode, we’re sharing the 3 types of videos every store owner needs to grow awareness, increase clicks, and drive conversions—without burning out. You’ll hear what each video should include, when to use it, and how to measure success (spoiler: it’s not just views). What You’ll Learn: ✔️ The one video every store owner should start with ✔️ What to say in your brand video (even if you hate being on camera) ✔️ How to use video to drive real clicks to your product pages ✔️ Why live video works best when everything else is already in place RELATED LINKS:
/episode/index/show/thesocialsalesgirls/id/37402910
info_outline
275: Jen’s Framework for Hiring and Training the Right People
07/08/2025
275: Jen’s Framework for Hiring and Training the Right People
Jen Cura has done what most makers only dream of—she’s built a 12-person team that helps her produce one of the most personal, high-touch products you can sell: keepsake “memory” bears made from sentimental clothing. In this episode, Jen walks us through the framework she used to break down her process, delegate tasks without losing quality, and build a team she trusts—so she could step out of production and into the CEO role. What You’ll Learn: ✔️ How she broke her handmade process into scalable pieces ✔️ The reason she hired task-specific roles instead of general helpers ✔️ The questions that helped her spot red flags early ✔️ Her training system that builds consistency across her team ✔️ Why this works even if you’re not a maker—and even if you’re hiring your first VA RELATED LINKS: Golden Advice from a Multi-6 Figure Maker The $500/Hour Job You Should Be Doing Make your business run without you. Here’s how. ______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free!" - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. , tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode!
/episode/index/show/thesocialsalesgirls/id/37324440
info_outline
274: Find your future Buyers - using SEO for Ecommerce
07/01/2025
274: Find your future Buyers - using SEO for Ecommerce
Have you heard of an SEO Funnel? We talk about the Sales Funnel all the time, but we haven’t talked about how you can create an SEO Funnel. Until now. Investing time into SEO can be beneficial for any ecommerce business, and you can use a content-based funnel strategy to grow traffic and sales without advertising. Most of us understand the sales funnel where we've got our cold, warm, and hot traffic filtering down the funnel to the purchase goal. You can apply that same method of thinking to SEO. Listen in as our Inner Circle SEO Coach, Sarah walks us through the steps. Start building your SEO Funnel, and build up more high quality traffic for free. Ready to get more organic traffic? Our SEO for Ecommerce Course is now open. In the Course, you’ll learn how to build a powerful SEO Funnel that will consistently grow your organic traffic and sales. This course is exclusively for Ecommerce store owners, and comes with 2 months of Expert support. Enrollment is limited, so get in now: Get Simple SEO for Store Owners for FREE here:
/episode/index/show/thesocialsalesgirls/id/37231100
info_outline
273: Golden Advice from a Multi-6 Figure Maker
06/24/2025
273: Golden Advice from a Multi-6 Figure Maker
When Katie hit $100K in sales, she thought the hard part was behind her. But real growth didn’t come until she changed her role, stopped trying to do everything herself, and built a business designed to scale. In this episode, Katie shares what happened when she outsourced embroidery (spoiler alert- it was a disaster), how she hired her first employee—and then her second—and how she grew her subscription box from 70 to over 400 monthly subscribers by focusing on the numbers that mattered. What You’ll Learn: ✔️ Why outsourcing didn’t solve her time problem ✔️ How hiring one person helped—and why it wasn’t enough ✔️ The metric that tells her when to grow her team ✔️ How she pays herself based on facts, not feelings ✔️ Why she no longer considers herself a maker—and what she is instead Related Links: Check out Katie’s business: Get the The Path To A Full-Time Paycheck From Your Business How Erica supersized her profit and wiped out her stress 3 Things You Can Do To Be More Profitable Today ______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free!" - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. , tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode!
/episode/index/show/thesocialsalesgirls/id/37115500
info_outline
272: How Natalie Built Her Multi-7 Figure Shop
06/17/2025
272: How Natalie Built Her Multi-7 Figure Shop
Most store owners never feel fully in control of their sales. But Natalie Santini is one of the rare ones who figured it out. In this episode, she shares how she built Sew Hungry Hippie into a multi-seven-figure business—not by running ads, but by showing up live for two years straight, creating simple bundles her customers love, and building a system that reliably brings in sales week after week. What You’ll Learn: ✔️ How she transitioned from handmade goods to scalable product lines ✔️ Why going live weekly changed everything (but only after 2 years of consistency) ✔️ The bundles strategy that makes buying easy—and drives instant sales ✔️ How she uses email + text reminders to maximize her live show traffic ✔️ Why adding digital products and courses stabilized her profit ✔️ The mindset that helped her keep going before the results showed up ______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free!" - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. , tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode!
/episode/index/show/thesocialsalesgirls/id/37028340
info_outline
271: How Raquel generated 900 leads a week (and what happened next)
06/10/2025
271: How Raquel generated 900 leads a week (and what happened next)
Raquel Rose had the dream scenario—her lead ads were bringing in nearly 900 new subscribers a week, and her email marketing was already converting well. So she leaned in and spent more on building her list. But when she finally built a report to track where her new customers were coming from, what she found changed everything. In this episode, Raquel breaks down how she set up the backend tracking, what happened when she tagged every lead by source, and why her most affordable leads turned out to be the most expensive. If your email list is growing but your sales aren’t, this is a must-listen. What You’ll Learn: ✅ How Raquel built the report that changed her strategy ✅ The one funnel that quietly outperformed all the rest ✅ Why her lowest-cost leads turned out to be the most expensive ✅ What she’s doing now to fix the funnel (without starting over) ______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free!" - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. , tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode!
/episode/index/show/thesocialsalesgirls/id/36927505
info_outline
270: Digital Product Sales of $5K in the Last 30 Days—Here’s How
06/03/2025
270: Digital Product Sales of $5K in the Last 30 Days—Here’s How
If your customers are asking the same questions over and over—it might be time to start charging for the answers. That’s exactly what Lindzee Barrera did. As the founder of Birdie Girl Golf, she noticed her audience needed help building confidence on the golf course. So she created a $39 digital bootcamp to guide them—and now that one simple product brings in over $5,000 a month on autopilot. In this episode, you’ll hear how she created the product, built a list of 1,100 leads, and set up a funnel that converts—without creating more inventory or adding complexity to her business. What You’ll Learn: ✔️ How to turn your most-asked questions into a high-margin product ✔️ The freebie that built Lindzee’s list of over 1,100 new leads ✔️ Why her $39 offer works without a big launch ✔️ The exact tool she uses to deliver digital products automatically RELATED LINKS: 🛍 📄 ______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free!" - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. , tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode!
/episode/index/show/thesocialsalesgirls/id/36824150
info_outline
269: A $14K Pop-Up Shop Promo Using POD
05/27/2025
269: A $14K Pop-Up Shop Promo Using POD
What if you could make $14,000 in 10 days—without touching a single product? In this episode, artist and Inner Circle member Elizabeth Wade shares exactly how she pulled off a wildly successful, low-effort, high-return promo using print-on-demand. She sold 367 blankets in just 10 days using clear messaging, waitlist strategy, and zero up-front investment. What You’ll Learn in This Episode: ✔️ Why calling it a “Pop-Up Shop” created instant urgency ✔️ How Elizabeth built a 500-person waitlist without paid ads ✔️ The print-on-demand tool that handled every order (including shipping) ✔️ Why clear messaging outperformed discounts RELATED LINKS: Elizabeth Wade Studio : Printful POD: Morgan’s Strategy To Sell Out Her New Collections: From 0 to multiple 6 figures. The story of a creative success: _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. , tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode!
/episode/index/show/thesocialsalesgirls/id/36721170
info_outline
268: 2 Simple Steps to a Better Conversion Rate
05/20/2025
268: 2 Simple Steps to a Better Conversion Rate
If you’ve ever had a sneaky suspicion that your conversion rate could be better—you’re probably right. In this episode, we’re sharing two things you can do today to start turning more of your traffic into paying customers. Plus, we reveal the ONE conversion killer we see on nearly every ecommerce homepage. What You’ll Learn in This Episode: ✔️ The little detail most stores skip—but that can double your pop-up performance ✔️ How to turn one high-intent moment into instant sales ✔️ The conversion-killing mistake even high-volume stores miss RELATED LINKS: Join Browsers To Buyers Bootcamp now for $15, 4 Steps To High-Converting Product Pages The Thing Everyone Forgets About Conversion One sneaky little mistake can be a conversion killer _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free!" - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. , tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode!
/episode/index/show/thesocialsalesgirls/id/36630255
info_outline
267: What Every Store Owner Needs to Know About Business Debt
05/13/2025
267: What Every Store Owner Needs to Know About Business Debt
Thinking about taking on debt to grow your business? Before you sign that loan agreement (or take out another credit card), listen to this episode. Susan sits down with inventory and money coach Ciara Stockeland to break down the 5 types of debt, how to know if you actually need one, and how to avoid the biggest mistakes store owners make when borrowing. What You’ll Learn: ✔️ The 5 types of debt—and how each one really works ✔️ The simple math problem that reveals whether you can afford new debt ✔️ When debt is a smart move—and when it’s a trap ✔️ Ciara’s 5-step method for tackling existing business debt RELATED LINKS: Check out Ciara’s Website: How to get control of your $ Frustrated by wasting time and money? A new approach for getting ROI How to Create Profit Goals _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. , scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode!
/episode/index/show/thesocialsalesgirls/id/36536050
info_outline
266: Advice from a Multi-Million Dollar Store Owner
05/06/2025
266: Advice from a Multi-Million Dollar Store Owner
Come behind the scenes of a multi-7-figure ecommerce business with Bethany Wysolmerski, founder of Rubi & Lib. In this candid conversation, Bethany shares what she’d do differently if she were starting today—and the hard decisions she’s made to keep her business profitable. From building a team to shutting down a second brand, this episode is packed with real-life, high-level strategy you can apply at any stage of growth. What You’ll Learn: How Bethany pivoted after wedding sales dried up in 2020 Why hiring early made growth possible—and what it taught her about leadership What changes when your business hits 7 figures (hint: it’s not “how do I get more sales?”) The moment she realized big revenue wasn’t translating to profit—and how she fixed it Five smart, actionable tips for store owners who want to scale the right way RELATED LINKS: Check out Bethany’s Business here: Instagram: Facebook: The Real Source of Stress For 6 And 7-Figure Store Owners Do This Now And Be More Profitable The $500/Hour Job You Should Be Doing _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. , scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode!
/episode/index/show/thesocialsalesgirls/id/36445160
info_outline
265: How to Stay on Track in Uncertain Times
04/29/2025
265: How to Stay on Track in Uncertain Times
When things feel uncertain— tariffs, rising costs, economic shifts—it’s easy to spiral or freeze. But uncertainty doesn’t mean failure. In this episode, we’re sharing a grounded, step-by-step process for staying focused and making smart decisions in your business, even when the path ahead isn’t clear. Listen in and learn: ✔️ Why uncertainty leads to decision fatigue (and how to stop spinning) ✔️ A simple exercise to figure out what’s really keeping you stuck ✔️ How to explore “what if” scenarios using actual numbers—not just anxiety ✔️ Why profitability in dollars matters more than margin percentage ✔️ How to prep for price changes or supplier issues (without panicking) ✔️ A powerful weekly habit that keeps you focused on the right things RELATED LINKS: Check out Michelle’s site Mama Suds: https://www.mamasuds.com/ Ditch your decision fatigue. I’m giving you my framework. 3 Things You Can Do To Be More Profitable Today This Will Get You Unstuck _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. , scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode!
/episode/index/show/thesocialsalesgirls/id/36346585
info_outline
264: Jen’s Coaching Call: The Plan for $20K Months
04/22/2025
264: Jen’s Coaching Call: The Plan for $20K Months
Jen is a maker who runs her business with minimal help—and she’s already a multi-six-figure store owner. But last year, her sales started slipping. In this episode, Susan and Jen walk through the exact plan she’s using to hit $20K months and build toward a $250K year—without working more hours or sacrificing her handmade model. What You’ll Learn in This Episode: Why a high returning customer rate can actually stall your growth How Jen simplified her website to boost conversions The email and ad strategy that’s bringing in new customers on autopilot What she’s outsourcing (and how it’s saving her hours each week) How she hit a $20K month without running a sale What to track if you want to scale with intention—not stress RELATED LINKS: Want to see Jen’s products? Visit Follow her on Instagram: Learn more about Reliable Revenue here: $100K Sales In One Year, By Focusing On One Thing The Path To A Full-Time Paycheck From Your Business _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. , scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode!
/episode/index/show/thesocialsalesgirls/id/36252680
info_outline
263: What To Do When You Need New Customers
04/15/2025
263: What To Do When You Need New Customers
Getting new customers shouldn’t feel like throwing spaghetti at the wall. In this episode, we’re digging into a repeatable, long-term strategy you can use to consistently bring new people into your store—without burning out or guessing what to do next. If you’ve been relying on loyal customers for too long and you’re ready to grow, this one’s for you. What You’ll Learn in This Episode: How to know when it’s time to shift from retention to acquisition Why choosing one product to focus on is critical The 6-part marketing plan for shining a light on your lead product What metrics to track (and what benchmarks to aim for) How to troubleshoot if you’re not seeing results yet What mindset will actually help you stick with the strategy long enough to succeed RELATED LINKS: Do This If You Aren’t Reaching Your Goals Do you even know what it costs to get a new customer? How Melissa reduced her cost of acquiring a customer by 44% Growing your sales: what you must know first _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. , scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode!
/episode/index/show/thesocialsalesgirls/id/36135305
info_outline
262: Coaching Call: What to Do When You Have More Time Than Money
04/08/2025
262: Coaching Call: What to Do When You Have More Time Than Money
When you're wearing all the hats in your business, it’s easy to hit a point where you wonder: Should I be hiring help? Or should I just figure it out myself? That’s exactly where Inner Circle member and ceramic artist Sara found herself. In this real-time coaching call, we talk through how to make smart decisions when your budget is tight, your to-do list is long, and everything feels important. If you've ever felt stuck choosing between time and money—this episode is your permission slip to stop spinning and start deciding. What you’ll learn: ✔️ How to decide what your business actually needs right now ✔️ The five-question “decision filter” to help you stop spinning your wheels ✔️ What to outsource vs. what to do yourself (and how to know the difference) ✔️ How Sara paid herself instead of hiring a bookkeeper ✔️ Why doing less can help you grow more RELATED LINKS: Sara’s Shop: Bookkeeping tools: Ditch your decision fatigue. I’m giving you my framework The Path To A Full-Time Paycheck From Your Business _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. , scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode!
/episode/index/show/thesocialsalesgirls/id/36040590
info_outline
261: Growing your sales: what you must know first
04/01/2025
261: Growing your sales: what you must know first
I’m sharing one of the smartest (and simplest) ways to grow your ecommerce sales—without a big ad budget. But be warned: this strategy only works up to a point. If you miss the signs that it’s time to shift, your sales could stall. Tune in to learn the 3 things every store owner needs to understand to grow a profitable, sustainable business—plus how to use your Shopify data to know exactly what to focus on next. What You’ll Learn in This Episode: Why acquiring customers is the first (and most expensive) thing to learn How to calculate your true Customer Acquisition Cost Why customer retention is your path to profitability The one Shopify metric that will tell you to shift gears How to find your “sweet spot” for growth RELATED LINKS: How Melissa reduced her cost of acquiring a customer by 44% Do you even know what it costs to get a new customer? The piece of the puzzle you’ve been missing Ready For Results? I Think You Should Hear This _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. , scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode!
/episode/index/show/thesocialsalesgirls/id/35950285
info_outline
260: Do This If You Aren’t Reaching Your Goals
03/24/2025
260: Do This If You Aren’t Reaching Your Goals
Episode 260: Do This If You Aren’t Reaching Your Goals If you’ve ever felt like everyone else is growing while you’re stuck, this episode is for you. You’re not failing—but the way you’re setting your goals might be. In this episode, I’m sharing a simple 4-step process to help you set realistic goals, stick with them, and actually see results—without the constant second-guessing or starting from scratch. Listen in and learn: How to set a goal that’s clear, measurable, and achievable A simple way to make sure your goal actually makes sense (before you waste time on it) How to track your progress without overthinking it The single best thing you can do to stay accountable and actually finish what you start RELATED LINKS: Text GOALS to +18338292305 for the worksheet! How long will it take to reach your goals? The powerful work that will get you to your goals How to Create Profit Goals _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. , scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode!
/episode/index/show/thesocialsalesgirls/id/35846905
info_outline
259: How Trisha Built a High-Converting List for Her Product Launch
03/18/2025
259: How Trisha Built a High-Converting List for Her Product Launch
What if you could grow your email list, create viral content, and sell more—without spending on ads? That’s exactly what jewelry designer Trisha Flanagan did with a brilliant product tester campaign inspired by our previous guest Jane Hamill (ep 236). In this episode, Inner Circle coach Melissa Davies chats with Trisha about how she built a high-intent email list, collected user-generated content, and turned testers into paying customers—all without an expensive photoshoot. What You’ll Learn: ✔️ How Trisha set clear goals for her promotion. ✔️ Her process for recruiting testers & collecting UGC. ✔️ How she monetized her email list & converted testers. ✔️ Why UGC outperforms a polished photoshoot. Related Links: Check out Trisha’s jewelry at Check out Jane’s podcast here: https://fashionbrainacademy.com/category/podcasts/ Why Jane Hamill Loves The Product Tester Strategy A 6 figure start-up strategy that you can use even if you’ve already launched. _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. , scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode!
/episode/index/show/thesocialsalesgirls/id/35738055
info_outline
258: The piece of the puzzle you’ve been missing
03/11/2025
258: The piece of the puzzle you’ve been missing
I still remember how I felt when I was growing my first Ecommerce business, Wee Squeak. For a long time, I was frustrated because I just couldn’t figure out what I was missing — what it was that was stopping me from getting the sales I wanted. I just wrapped up some live sessions with new students on zoom. And listening to them describe their situation brings me right back to when I felt that I was missing something. And so, I’m bringing back this episode — I recorded it 6 months ago — and it’s truly the piece of the puzzle that almost everyone misses. Come listen, onboard this advice, and it will change everything for you. Go deeper and get Conversion School, my free, 4 part video series, that you can watch Netflix Style. Spend an hour with me, and walk away confident that you know how to reach your sales goals. RELATED LINKS: Grab Your Free Conversion School Calculator The Powerful Work That Will Get You To Your Goals The Thing Everyone Forgets About Conversion How To Create Profit Goals The Formula For Sales Every Day Proof Of Concept Event At Sock Doggo _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. , scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode!
/episode/index/show/thesocialsalesgirls/id/35610735
info_outline
257: The 'Marketing First' Strategy That Grew This Business to 4.6M Views
03/04/2025
257: The 'Marketing First' Strategy That Grew This Business to 4.6M Views
Are you a Marketing First store owner? I always say that Marketing First store owners will get more sales than store owners who don’t make their marketing a habit. It does not have to take up a lot of time, but it does need to be a regular part of your business activities. In today's episode, we're bringing you a real-life success story that embodies the essence of being a marketing-first store owner. You’ll see how it's not just possible, it can be transformative for your business. Tune in and learn: 🤯 Why building your Sales Funnel is a game changer. ♻️Why you NEED to be reposting your social media content 📈How growing your audience affects your sales. _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. , scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode!
/episode/index/show/thesocialsalesgirls/id/35511270
info_outline
256: How Pivoting and Consistency Doubled Sales for Wendy
02/25/2025
256: How Pivoting and Consistency Doubled Sales for Wendy
In this episode, we’re learning from Wendy's incredible journey of doubling her sales within a year. After a motivating comment in our Inner Circle group, we invited Wendy to break down her success into actionable steps that we can use in our own businesses. Tune in for a detailed breakdown of Wendy’s successful strategies and learn: 📈 How Wendy crafted a step-by-step plan to meet her goals. 📚 How coaching calls fast-tracked Wendy's learning and implementation process. ✉️ Wendy's consistent email marketing and the role it played in her sales growth. RELATED LINKS: [Log Cabin Vintage]( How Many “Eyeballs” See Your Product? Here’s How To Find Your Future Buyers What Happens When You Put Marketing First Build A Massive Audience With A Brand Video _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. , scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode!
/episode/index/show/thesocialsalesgirls/id/35409140
info_outline
255: These 7 habits predict success, start implementing them now!
02/18/2025
255: These 7 habits predict success, start implementing them now!
Susan shares the 7 habits that are the best predictors of an online store’s success. These are habits that can be practiced by store owners at any level of business, from mindset to practical tips for overcoming any obstacle. Tune in and find out if you’ve got these 7 habits that predict success! RELATED LINKS: Want Better Results? Do This First. How Long Will It Take You To Reach Your Goals? Here’s What To Do Differently In 2024 How To Reach Your BIG Goals This Year _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. , scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode!
/episode/index/show/thesocialsalesgirls/id/35315230
info_outline
254: Everything you want to know about Reliable Revenue
02/11/2025
254: Everything you want to know about Reliable Revenue
Reliable Revenue is a once-a-year intensive course focused on building a long-term conversion system to maximize customer lifetime value through email marketing strategies and automations. It does not cover traffic, ads, or SEO but ensures businesses are set up to convert effectively. The program is designed around Klaviyo and Shopify, though Klaviyo integrates with other platforms. A free mini-course runs from Feb 16 – March 2, providing insights into Reliable Revenue. Early enrollees get a bonus, and live Zoom Q&As offer direct support. Sign up for the Reliable Revenue Mini Course here: _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. , scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode!
/episode/index/show/thesocialsalesgirls/id/35230805
info_outline
253: Make your Brand + Products Stand Out
02/04/2025
253: Make your Brand + Products Stand Out
Susan and Bonnie Christine discuss how surface pattern design helps businesses stand out through custom branding. Bonnie, a self-taught designer, turned her passion into a career by taking small, consistent steps. Surface design applies to products like fabric, wallpaper, and stationery, offering income through licensing or sales. Bonnie’s free workshop, Your Pattern Playbook (Feb 10–19, replays until Feb 28), covers industry opportunities, collection planning, and income strategies. She teaches Adobe Illustrator in a simple, step-by-step way, making it accessible to anyone. Entrepreneurs can use this skill to create unique products, increase revenue, and build a memorable brand. Sign up here for Your Pattern Playbook: Want to learn more about surface patterns? Click here: _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. , scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode!
/episode/index/show/thesocialsalesgirls/id/35133530
info_outline
252: Use these 3 Steps to Get Featured in Gift Guides
01/28/2025
252: Use these 3 Steps to Get Featured in Gift Guides
Getting your products featured in gift guides can be a game-changer for your business. It builds credibility, boosts sales, and gets your brand in front of the right audience—all without paying for ads. In this episode, I sit down with Gloria Chou, a PR specialist who teaches small business owners how to land media coverage without hiring an expensive PR agency. She shares exactly how to find the right journalists, craft the perfect pitch, and get featured in top publications like Forbes, Buzzfeed, and Marie Claire. What You’ll Learn in This Episode: 🎯 Why your pitch should focus on the story, not just your product features 📝 The simple 2-step PR formula: Writing a pitch + knowing who to send it to 🔍 How to find journalists who are already writing gift guides in your niche 📧 The secret to crafting email subject lines that make journalists say YES 🔄 How to reuse last year’s gift guides to find PR opportunities today This strategy works even if you have no PR experience—so don’t miss out! _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. , scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode!
/episode/index/show/thesocialsalesgirls/id/35028905