The Ecommerce Roadmap

Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you’re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business. An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce business. Susan Bradley is a successful ecommerce entrepreneur and strategist who has built, grown, and sold multiple seven-figure businesses. As the creator of the proven Reliable Revenue® framework, her data-over-feelings approach has helped thousands of store owners build sustainable ecommerce businesses. Join Susan weekly for actionable training including how to grow your Shopify store traffic and revenue, master email marketing with Klaviyo automation, build customer trust using JudgeMe reviews, optimize conversion rates, create winning ad campaigns, and develop the strategic mindset needed for long-term ecommerce success. Plus, get inspired by real success stories from Inner Circle members implementing our proven training methods—from jewelry designers creating viral campaigns to makers building $40K monthly businesses while working full-time. Are you asking yourself: Is it possible to create consistent, predictable revenue in ecommerce? Can you take your Shopify store from struggling to six figures? The answer: YES! Let's build your roadmap to ecommerce success! Don't forget to subscribe and join thousands of store owners building their dream businesses one strategic step at a time.

304: Here’s How A Maker Gets Set Up For Consistent Sales 01/27/2026

303. A step by step plan to double Louise's email list 01/20/2026

303. A step by step plan to double Louise's email list Louise Buckley grew her list by nearly 2,000 in five months—and now she’s on track to hit 10,000 by year-end using simple, strategic moves. In this episode, Louise shares how she’s growing her boutique clothing business with intention. From turning a broken receipt printer into an email-capture tool, to using live sales and collaborations as list-building machines, she’s staying focused on what works—and doubling down on her momentum. If you're stuck trying to grow your list, this conversation is full of practical, no-fluff strategies you can start using right away. What you’ll learn: Why Louise’s popup conversion rates are outperforming industry averages—and what that tells us The key opportunity she was missing in her weekly live sales (and how to fix it fast) A smart collaboration strategy that’s bringing in warm, buyer-ready leads Why she’s skipping complicated ad funnels and running simple video view ads instead How to turn FOMO into a list-growth engine—using tools she already has RELATED LINKS: Check out Louise’s shop here: Get on the Reliable Revenue waitlist: Christina's transitioning from in person to online sales The Most Powerful Marketing Activity €600+ sales with a list of 40. Here’s how. _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. , scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! /episode/index/show/thesocialsalesgirls/id/39792880

302: 73% Of Valerie’s Sales Are From Email. Here’s Her Next Best Move 01/13/2026

301: Melanie’s Reliable Revenue System Works. Here’s How She’s Going To Double Her List 01/06/2026

300: Handmade Business? See How Janine Will Double Her Online Sales 12/30/2025

299: Ellie’s Sales Are Great; How Does She Make More Profit? 12/23/2025

298: Christina’s Transitioning From In-Person to Online Sales. Here’s How. 12/16/2025

297: Louise Is Getting Sales. How Does She Build A Profitable Business? 12/09/2025

296: How to 2X Hayley’s Shopify Sales 12/02/2025

295: Here’s Why You’re Probably Doing Better Than You Think 11/25/2025

294: Here’s How You Can Get Sales in December 11/18/2025

293: Generate weekly income with this simple strategy 11/11/2025

292: 6 HOT Tips To Have Your Best Black Friday – Or Any Promotion! 11/04/2025

291: Here’s What I Do When Things Aren’t Going Well. Try It! 10/28/2025

290: Here’s When You’re Ready To Run Purchase Ads 10/21/2025

289. Stop ignoring your Mindset. It's a powerful tool. 10/14/2025

289. Stop ignoring your Mindset. It's a powerful tool. In this first episode of our Mindset Mini-Series, I sit down with my longtime coach Krista Williamson to talk about what mindset really is—and how it quietly shapes your day-to-day business decisions. This isn’t about manifesting or “just being more positive.” It’s about interrupting the patterns that keep you stuck and creating new ones that help you move forward. You’ll learn: ✔️ Why your brain is wired to keep you “safe”—not successful ✔️ How to spot the stories that are sabotaging your progress ✔️ Why the problem you think you have… might not be the real problem ✔️ The one belief Susan carried for years that nearly tanked her marketing ✔️ A practical 4-step mindset framework you can start using today Get Krista’s Cheat Sheet: RELATED LINKS: Stop spinning and get more done! Ditch your decision fatigue. I’m giving you my framework. It’s brilliant. The 3 Books That Changed My Life I’m Doing Something Scary _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. , scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! /episode/index/show/thesocialsalesgirls/id/38590500

288: Here’s How These Store Owners Are Growing Their Sales 10/07/2025

287. Do this when your sales are down 09/30/2025

286: Use This Strategy To See If You Have The Right Traffic 09/23/2025

285: The Most Powerful Marketing Activity 09/16/2025

284: Sales Plateaued? Do this to grow profitably 09/09/2025

283: I’m Doing Something Scary 09/02/2025

282: Organic Sales: Don’t Miss These 2 Strategies 08/26/2025

281: The free strategy that got 1600 leads and 34 new customers 08/19/2025

281: The free strategy that got 1600 leads and 34 new customers Have you hesitated to use Collaborations as your strategy for organic growth? If you haven’t tried a few collaborations yet, what you learn in this episode will make you eager to get started. Here’s the backstory: Tina Bar On is our Member Success Coach, AND she owns a small online shop that she runs on a very part-time basis. Early last year, Tina decided that she was going to focus on Collaborations as her growth strategy for 2021. She committed to doing a Collaboration every month and finished out the year with 10 Collabs under her belt. I’ve been talking about the value of Collaborations to anyone who will listen for ages. So when Tina decided to do a “Year of collaborations” I made her promise to share her results in a case study. Listen in and you’ll learn: Details about the Collaboration Events Tina ran Her best strategy to find Collaboration Partners The results of her “year of collaboration” Tina’s best tips on how to make Collaboration Events easy and repeatable! Ready to collaborate and fast track your organic growth? ______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free!" - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. , tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! /episode/index/show/thesocialsalesgirls/id/37870360

280: Hiring Help—Get Set Up for Success 08/11/2025

279: How to Scale Without Borrowing (or Breaking Your Business) 08/05/2025

279: How to Scale Without Borrowing (or Breaking Your Business) Thinking about scaling your store? This episode is your checklist. Susan and Inner Circle coach Melissa Davies break down what most store owners get wrong when they try to grow—and the five things you need to do before you scale. If you’re not profitable now, scaling won’t fix it. It’ll just magnify the problem. Tune in to hear how to prepare your business to grow without burning out or running out of cash. You’ll Learn: ✅ Why your first step isn’t marketing—it’s accounting ✅ How to know if you’re really ready to scale ✅ What to look for in a bookkeeper (and how to know if they’re doing it wrong) ✅ How to calculate your cost to acquire a customer ✅ How to set aside a “growth fund” so you’re not scaling on fumes Mentioned in This Episode: Episode 167 – Price to Maximize Profit Episode 165 – How to Scale Your Sales Episode 262 – What to Do When You Have More Time Than Money Episode 187 – What It Costs to Get a Customer ______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free!" - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. , tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! /episode/index/show/thesocialsalesgirls/id/37675295

278: The 3 Books That Changed My Life 07/29/2025

277: Should You Hire Someone to Make Your Reels? 07/22/2025

276: Create a Successful, Stress-Free Video Strategy 07/15/2025

275: Jen’s Framework for Hiring and Training the Right People 07/08/2025

275: Jen’s Framework for Hiring and Training the Right People Jen Cura has done what most makers only dream of—she’s built a 12-person team that helps her produce one of the most personal, high-touch products you can sell: keepsake “memory” bears made from sentimental clothing. In this episode, Jen walks us through the framework she used to break down her process, delegate tasks without losing quality, and build a team she trusts—so she could step out of production and into the CEO role. What You’ll Learn: ✔️ How she broke her handmade process into scalable pieces ✔️ The reason she hired task-specific roles instead of general helpers ✔️ The questions that helped her spot red flags early ✔️ Her training system that builds consistency across her team ✔️ Why this works even if you’re not a maker—and even if you’re hiring your first VA RELATED LINKS: Golden Advice from a Multi-6 Figure Maker The $500/Hour Job You Should Be Doing Make your business run without you. Here’s how. ______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free!" - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. , tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! /episode/index/show/thesocialsalesgirls/id/37324440

The Ecommerce Roadmap

TOPICS