279: How to Scale Without Borrowing (or Breaking Your Business)
Release Date: 08/05/2025
281: The free strategy that got 1600 leads and 34 new customers
The Ecommerce Roadmap
Have you hesitated to use Collaborations as your strategy for organic growth? If you haven’t tried a few collaborations yet, what you learn in this episode will make you eager to get started. Here’s the backstory: Tina Bar On is our Member Success Coach, AND she owns a small online shop that she runs on a very part-time basis. Early last year, Tina decided that she was going to focus on Collaborations as her growth strategy for 2021. She committed to doing a Collaboration every month and finished out the year with 10 Collabs under her belt. I’ve been talking about the value of...
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280: Hiring Help—Get Set Up for Success
The Ecommerce Roadmap
If you’re ready to hire help—or have tried and been burned—this episode is your roadmap. Susan and Melissa walk you through the full process of hiring, training, and managing help that actually helps. You’ll learn how to outsource without frustration, and how to build systems that make delegation (and growth) sustainable. You’ll learn: ✅ How to prep before you hire (and why it’s the key to success) ✅ What to document before you bring someone on ✅ Where to find the right people—and what to ask before hiring ✅ How to create smart SOPs and clear expectations ✅ The #1 thing...
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279: How to Scale Without Borrowing (or Breaking Your Business)
The Ecommerce Roadmap
Thinking about scaling your store? This episode is your checklist. Susan and Inner Circle coach Melissa Davies break down what most store owners get wrong when they try to grow—and the five things you need to do before you scale. If you’re not profitable now, scaling won’t fix it. It’ll just magnify the problem. Tune in to hear how to prepare your business to grow without burning out or running out of cash. You’ll Learn: ✅ Why your first step isn’t marketing—it’s accounting ✅ How to know if you’re really ready to scale ✅ What to look for in a bookkeeper (and how...
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278: The 3 Books That Changed My Life
The Ecommerce Roadmap
We all love a good book recommendation—but some books are more than a great read. They change the way you think, work, and lead. In this episode, Susan shares the three books she’s read (and reread) that have had a lasting impact on her business growth, financial mindset, and personal leadership. These aren’t long reads, but they pack a punch—and they’re worth coming back to again and again. What You’ll Learn: ✔️ The one book Susan re-reads every year—and why it’s always relevant ✔️ What she did differently after reading Profit First (and how it changed her stress...
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277: Should You Hire Someone to Make Your Reels?
The Ecommerce Roadmap
Feel overwhelmed by video content? Wish you could just hire it out? In this episode, Susan and Melissa talk about the real reasons ecommerce store owners get stuck—and why hiring someone to “just make your Reels” isn’t the quick fix you think it is. You’ll hear simple, practical ways to start creating videos that connect with your audience, showcase your products, and drive results—without showing your face or hiring a production team. What You’ll Learn: ✔️ Why hiring out content creation often backfires ✔️ The one thing you must know before outsourcing any role ✔️...
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276: Create a Successful, Stress-Free Video Strategy
The Ecommerce Roadmap
Video is one of the best ways to build trust and grow your ecommerce sales—but without a clear strategy, it can feel overwhelming or like a waste of time. In this episode, we’re sharing the 3 types of videos every store owner needs to grow awareness, increase clicks, and drive conversions—without burning out. You’ll hear what each video should include, when to use it, and how to measure success (spoiler: it’s not just views). What You’ll Learn: ✔️ The one video every store owner should start with ✔️ What to say in your brand video (even if you hate being on camera)...
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275: Jen’s Framework for Hiring and Training the Right People
The Ecommerce Roadmap
Jen Cura has done what most makers only dream of—she’s built a 12-person team that helps her produce one of the most personal, high-touch products you can sell: keepsake “memory” bears made from sentimental clothing. In this episode, Jen walks us through the framework she used to break down her process, delegate tasks without losing quality, and build a team she trusts—so she could step out of production and into the CEO role. What You’ll Learn: ✔️ How she broke her handmade process into scalable pieces ✔️ The reason she hired task-specific roles instead of general helpers...
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274: Find your future Buyers - using SEO for Ecommerce
The Ecommerce Roadmap
Have you heard of an SEO Funnel? We talk about the Sales Funnel all the time, but we haven’t talked about how you can create an SEO Funnel. Until now. Investing time into SEO can be beneficial for any ecommerce business, and you can use a content-based funnel strategy to grow traffic and sales without advertising. Most of us understand the sales funnel where we've got our cold, warm, and hot traffic filtering down the funnel to the purchase goal. You can apply that same method of thinking to SEO. Listen in as our Inner Circle SEO Coach, Sarah walks us through the steps. Start building...
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273: Golden Advice from a Multi-6 Figure Maker
The Ecommerce Roadmap
When Katie hit $100K in sales, she thought the hard part was behind her. But real growth didn’t come until she changed her role, stopped trying to do everything herself, and built a business designed to scale. In this episode, Katie shares what happened when she outsourced embroidery (spoiler alert- it was a disaster), how she hired her first employee—and then her second—and how she grew her subscription box from 70 to over 400 monthly subscribers by focusing on the numbers that mattered. What You’ll Learn: ✔️ Why outsourcing didn’t solve her time problem ✔️ How hiring one...
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272: How Natalie Built Her Multi-7 Figure Shop
The Ecommerce Roadmap
Most store owners never feel fully in control of their sales. But Natalie Santini is one of the rare ones who figured it out. In this episode, she shares how she built Sew Hungry Hippie into a multi-seven-figure business—not by running ads, but by showing up live for two years straight, creating simple bundles her customers love, and building a system that reliably brings in sales week after week. What You’ll Learn: ✔️ How she transitioned from handmade goods to scalable product lines ✔️ Why going live weekly changed everything (but only after 2 years of consistency) ✔️ The...
info_outlineThinking about scaling your store? This episode is your checklist. Susan and Inner Circle coach Melissa Davies break down what most store owners get wrong when they try to grow—and the five things you need to do before you scale.
If you’re not profitable now, scaling won’t fix it. It’ll just magnify the problem. Tune in to hear how to prepare your business to grow without burning out or running out of cash.
You’ll Learn:
✅ Why your first step isn’t marketing—it’s accounting
✅ How to know if you’re really ready to scale
✅ What to look for in a bookkeeper (and how to know if they’re doing it wrong)
✅ How to calculate your cost to acquire a customer
✅ How to set aside a “growth fund” so you’re not scaling on fumes
Mentioned in This Episode:
Episode 167 – Price to Maximize Profit https://thesocialsalesgirls.com/pricing-to-maximize-profit-episode-167/
Episode 165 – How to Scale Your Sales https://thesocialsalesgirls.com/how-to-scale-your-sales-episode-165/
Episode 262 – What to Do When You Have More Time Than Money https://thesocialsalesgirls.com/what-to-do-when-you-have-more-time-than-money-in-your-business-episode-262/
Episode 187 – What It Costs to Get a Customer https://thesocialsalesgirls.com/do-you-even-know-what-it-costs-to-get-a-new-customer-episode-187/
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