Wade Borth - Sage Wealth Strategy
Ready to take control of your financial future? Using properly structured whole life insurance, Wade Borth is dedicated to teaching how to establish the right strategy to create generational wealth. In this podcast, Wade shares the tools for understanding and the clarity of how to to do this for your family. This show is all about sharing that sage wisdom to help others build strong financial futures.
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Building a Legacy with Intention and Preparation with Clarke Tuitele
08/26/2025
Building a Legacy with Intention and Preparation with Clarke Tuitele
Joining Wade today all the way from Hawaii is fellow agent Clarke Tuitele where they have a conversation that blends real-life preparedness with financial readiness. After recounting a recent tsunami warning and the chaos that followed, Clarke draws powerful parallels between disaster preparedness and taking control of your money. He shares his personal story—raising six children on a teacher’s salary, living intentionally, and embracing the Infinite Banking Concept to create a lasting legacy. From building “financial 72-hour kits” to teaching future generations the value of stewardship, Wade and Clarke explore how awareness, education, and discipline can transform both your finances and your family’s future. Episode Highlights 02:59 - Preparedness for natural disasters. 04:12 - Financial preparedness parallels. 06:51 - Infinite banking philosophy. 09:16 - Clarke’s financial philosophy journey. 12:38 - Intentional financial decisions. 14:24 - Legacy and financial wisdom. 16:43 - Long-term generational thinking. 18:50 - Financial independence education. 21:12 - Real-life impact of tsunami. 25:00 - Metaphor: TSA Pre-Check and financial planning. 28:43 - Financial awareness education. 31:19 - The story of waiting for the perfect wave. Episode Resources Connect with Wade Borth Connect with Clarke Tuitele
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Tough Money Mastery with David Zapata: Part 3
08/19/2025
Tough Money Mastery with David Zapata: Part 3
In this final installment of the Tough Money Mastery series, Wade Borth and returning guest David Zapata wrap up their discussion on building financial abundance and purpose. They explore the deeper “why” behind Infinite Banking, challenge traditional retirement and accumulation mindsets, and share practical ways to align your finances with every area of life. From the myths of qualified plans to the importance of liquidity, investing in yourself, and creating interdependence between money and purpose—this conversation offers a fresh, actionable perspective on taking control of your financial future. Episode Highlights 01:00 - Infinite Banking: Beyond Basics. 02:20 - Tough Money Mastery overview. 03:50 - Common financial misconceptions. 06:15 - The importance of financial literacy. 07:45 - The myth of financial accumulation. 11:01 - Individualized financial advice. 14:30 - Risks of traditional financial planning. 17:05 - How accumulation affects retirement. 20:40 - The origin of retirement age. 23:45 - Role of liquidity in financial security. 25:10 - Changing thoughts on retirement. 28:55 - Issues with qualified plans. 31:30 - Evaluating financial investments. 34:20 - Perception of financial freedom. 37:55 - Role of government in financial planning. 41:40 - Questions about qualified plans. 46:20 - Real costs of college education. 49:25 - Long-term financial impacts of education. 01:06:22 - The need for liquidity in financial health. Episode Resources Connect with Wade Borth Connect with David Zapata
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Tough Money Mastery with David Zapata: Part 2
08/05/2025
Tough Money Mastery with David Zapata: Part 2
In this continuation of the Tough Money Mastery series, Wade Borth welcomes back David Zapata to explore how to take control of your financial life through strategic leverage and intentional money flow. They discuss four more of the twelve key ideas for mastering tough money—including how to supercharge investments, maximize lending returns, integrate banking functions into your business, and protect your most valuable asset: your people. If you are ready to stop working harder and start having your money work smarter, this episode is for you. Episode Highlights 03:40 - Importance of Protection in Financial Planning 05:55 - Framework for Accumulating $50 Million Net Worth 12:45 - The Impact of Small Changes Over Time 15:00 - Relationship with Money: Concept of Tough Money 21:00 - Supercharging Investments with Tough Money Principles 26:30 - Maximizing Returns in the Lending Business 34:05 - Importance of Financial Flow and Savings 39:20 - The Role of Human Capital in Business Success 45:40 - Key-Man Insurance and Protecting Business Interests 50:30 - Business Continuity and Risk Management 54:00 - Financial Board of Directors: Who Has Control? Episode Resources Connect with Wade Borth Connect with David Zapata
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Tough Money Mastery with David Zapata: Part 1
07/29/2025
Tough Money Mastery with David Zapata: Part 1
In this powerful episode, Wade Borth welcomes back David Zapata to introduce the Tough Money Mastery series—starting with the foundational idea of building your own family banking system. They unpack the principles behind Factum Tough Money, explore the importance of saving with intention, and show how you can reclaim control of your financial future. Whether you're leading a family, building a business, or simply want to get smarter with your money, this episode lays the groundwork for financial clarity, intergenerational wealth, and creating a system that supports long-term abundance. Episode Highlights 01:08 - Impact of family financial principles. 02:59 - The flow of money. 05:45 - Importance of financial education. 07:00 - Becoming the author of your financial plan. 09:13 - Individual vision for financial outcomes. 09:53 - Leadership in family finances. 10:28 - Four main discussion topics for the episode. 11:30 - Building a family banking system. 12:44 - Keeping a million dollars in control for vehicle financing. 13:50 - Sourcing debt as a family. 14:44 - Charitable donations for family legacy. 16:10 - Empowerment through education. 17:07 - Proper sequence in financial decisions. 18:28 - Role of whole life insurance in financial planning. 19:35 - Importance of interdependence in family finances. 22:36 - Family banking business in practice. 26:34 - Rules for family financial operations. 28:36 - Vehicle financing strategies for families. 31:52 - Opportunity cost in financial decisions. 34:50 - Flexibility and control in financing within a family. 37:16 - Legacy giving through life insurance benefits. 45:11 - Preparing children for financial independence. 47:07 - Flexibility of loan provisions in family banking. Episode Resources Connect with Wade Borth Connect with David Zapata
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Awareness, Education, Action – The Thought Process Behind Financial Empowerment
07/08/2025
Awareness, Education, Action – The Thought Process Behind Financial Empowerment
In this episode of the Wade Borth Podcast, Wade reflects on how his approach to working with clients has evolved with greater intentionality and purpose. He shares the three-step framework that drives every client relationship: awareness, education, and action. Rather than jumping straight to products or solutions, Wade emphasizes the importance of understanding your unique goals, values, and what’s keeping you up at night. From there, education becomes the tool to empower you—not to rely on someone else, but to confidently take control of your financial future. If you're looking for more than just advice, and want a process built around your needs—not a one-size-fits-all solution—this episode is for you. Episode Highlights 01:06 - Intentionality in Business. 01:17 - The Go-Giver: Adding Value. 01:45 - Financial Awareness: Key to Change. 02:53 - Empowerment Through Education. 04:16 - Importance of Self-Empowerment. Episode Resources Connect with Wade Borth
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Rethinking Retirement – Clarity, Certainty, and Creating Your Own Path
07/01/2025
Rethinking Retirement – Clarity, Certainty, and Creating Your Own Path
Today on the Wade Borth Podcast, Wade challenges the traditional view of retirement and encourages listeners to rethink what it truly means. Whether you see retirement as retooling, relaxing, or chasing new adventures, one thing remains the same—your financial strategy should reflect your values, not someone else’s template. Wade explores why relying solely on market-based income can create unnecessary fear and scarcity, and how guaranteed income solutions like annuities can offer peace of mind and stability. If you're approaching retirement or simply thinking about your future, this episode will help you align your money decisions with the life you actually want to live. Episode Highlights 00:24 - Clarity on Retirement Definitions 02:06 - Traditional Retirement vs. Retooling 03:03 - Living Off Market Interest: Risks 05:04 - Certainty and Fear in Retirement 07:10 - Income vs. Asset-based Retirement 09:07 - The Role of Private Pensions 10:56 - Cookie Cutter Approach to Retirement Strategy 11:59 - Aligning Actions with Values 12:31 - Uncertainty and Future Conversations with Self Episode Resources Connect with Wade Borth
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Are Life Insurance Companies Really Safe?
06/24/2025
Are Life Insurance Companies Really Safe?
In this episode of the Wade Borth Podcast, Wade addresses a common and important question: How safe are life insurance companies? Drawing from conversations with industry leaders and over 35 years of experience, Wade explains why mutually owned life insurance companies are some of the most stable financial institutions in the world. He breaks down how they operate differently from Wall Street-driven firms, why long-term thinking matters, and how these companies prepare for both the expected and the unexpected. Whether you’re new to Infinite Banking or questioning the long-term security of your policy, this episode will offer clarity, context, and confidence. Episode Highlights 00:32 - Life insurance companies as a safe financial institution. 01:16 - The value of life insurers providing capital. 02:31 - Mutual vs. stock-owned insurance companies. 03:59 - Institutional-level investment in whole life policies. 06:39 - Managing for certainty and risk. 08:53 - Historical resilience of insurers: Lloyds of London. 10:09 - Insurance companies and major global events. 11:00 - Insurers keeping an eye on long-term stability. 12:15 - Understanding what stays the same in business strategy. Episode Resources Connect with Wade Borth
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Understanding Infinite Banking Through the Four Stages
06/17/2025
Understanding Infinite Banking Through the Four Stages
In this episode of the Wade Borth Podcast, Wade dives deeper into the often-misunderstood concept of Infinite Banking. Instead of overwhelming listeners with financial jargon, he reframes the conversation using a more approachable framework: the Four Stages of Whole Life Insurance. From becoming a disciplined saver to evolving into a true Infinite Banker, Wade explains how each stage builds more control, clarity, and confidence in your financial journey. Whether you're just getting started or looking to expand your financial ecosystem, this episode offers clarity, encouragement, and a practical path forward. Episode Highlights 01:30 - The Four Stages of Whole Life Insurance 02:12 - Infinite Banking: A Small Subset's Journey 02:32 - Becoming: Essential Part of Financial Control 03:39 - Importance of Savings Strategy 05:06 - Whole Life Insurance Benefits 06:02 - Misclassification of Financial Assets 06:20 - Debt Control vs. Debt Control Over You 07:04 - Wealth Building Strategy 08:09 - Difference Between Chaos and Opportunity 14:32 - Understanding Life Insurance Contracts 14:59 - Small Shifts, Lasting Change Episode Resources Connect with Wade Borth
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The 8 Benefits of Whole Life Insurance (Part 2)
06/10/2025
The 8 Benefits of Whole Life Insurance (Part 2)
In this episode of The Wade Borth Podcast, Wade wraps up his deep dive into the eight key benefits of whole life insurance. Building on Part 1, he explores how privacy, tax-free death benefits, guaranteed monthly cash value growth, and income statement improvements make this asset a powerful tool for long-term financial confidence. If you’ve ever viewed premiums as a burden, this conversation may flip the script—showing how whole life insurance aligns with your values and financial goals to serve you for life. Episode Highlights 01:45 - Understanding the multiple benefits of whole life insurance. 02:19 - Keeping money in your own financial ecosystem. 03:47 - Liquidity in times of financial stress. 05:38 - Privacy of whole life insurance contracts. 07:40 - Income tax-free death benefits. 10:48 - Guaranteed growth of cash value. 12:00 - Importance of starting early with whole life policies. 14:13 - Whole life insurance as part of a diversified financial strategy. Episode Resources Connect with Wade Borth
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The 8 Benefits of Whole Life Insurance (Part 1)
06/03/2025
The 8 Benefits of Whole Life Insurance (Part 1)
In this episode of The Wade Borth Podcast, Wade kicks off a two-part series diving deep into the eight powerful benefits of whole life insurance. From guaranteed death benefits and constant compounding to unmatched liquidity and flexible loan provisions, Wade breaks down how this often-misunderstood asset can bring certainty, control, and long-term value to your financial life. If you've ever questioned the real purpose of whole life insurance—or just want to think differently about money—this episode is for you Episode Highlights 03:12 - Life insurance: guarantees and certainty 06:04 - The “liquidity contract” concept explained 08:23 - The advantage of constant cash value increase 11:18 - Understanding bank strategies: savers vs. borrowers 14:07 - Power of liquidity in whole life insurance 16:54 - The flexible loan provisions benefit 19:00 - Importance of treating your own money well Episode Resources Connect with Wade Borth
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Common Thinking vs. Uncommon Strategy
05/20/2025
Common Thinking vs. Uncommon Strategy
In this episode of The Wade Borth Podcast, Wade tackles the common misconceptions surrounding whole life insurance—addressing why so many people claim it has a low return, is too expensive, or is the “worst investment of all time.” He explains why these beliefs are often rooted in misinformation or biased experiences, and reframes whole life as a savings tool, not an investment. If you're seeking clarity, consistency, and long-term financial control, this conversation offers a fresh, honest perspective that cuts through the noise. Episode Highlights 00:22 - Whole life insurance myths. 01:04 - Common criticism: Low return. 02:11 - Opinion formation: Experience vs. Learning. 03:12 - Whole life as a tool. 04:55 - Misconceptions on whole life returns. 05:50 - Savings vs. investments comparison. 07:38 - Benefits of a consistent savings environment. 08:57 - Whole life providing financial certainty. 09:17 - Misunderstanding whole life as investment. 11:44 - Contextualizing costs and value. 13:12 - Value perspective on expenses. Episode Resources Connect with Wade Borth
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Understanding the Flow of Money
05/06/2025
Understanding the Flow of Money
In this episode, Wade breaks down a clear, straightforward process that’s helping clients rethink how they manage money. From understanding income flow to building savings and making better financial decisions, this conversation reveals why the right sequence matters—and how whole life insurance can play a foundational role. Whether you're just getting started or looking to regain control, this episode lays the groundwork for building clarity, confidence, and long-term stability. Episode Highlights 01:00 - Understanding the Flow of Money 01:35 - Simplifying Financial Decisions with Gary Keller 02:51 - Wealthy Decision-Making Processes 04:15 - Impact of Lack of Liquidity on Businesses 05:58 - Importance of Savings Strategy 08:34 - Proper Sequencing for Financial Management 10:45 - Liquidity and Financial Pressure 11:19 - Long-term Impact of Defined Benefit Strategy Episode Resources Connect with Wade Borth
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The #1 Lie You’ve Been Told About Whole Life Insurance
04/29/2025
The #1 Lie You’ve Been Told About Whole Life Insurance
In this episode of the Wade Borth Podcast, Wade dives into the power of mutual insurance companies and why ownership matters. He breaks down common misconceptions about life insurance, highlights the difference between mutual and stock companies, and explains how clarity, certainty, and long-term thinking can relieve financial pressure. If you are seeking more control, freedom, and security in your financial life, this conversation is for you. Episode Highlights 00:21 - Clarifying financial misconceptions. 01:29 - Empowering people through mutual insurance. 02:29 - Why mutual insurance companies benefit policyholders. 03:45 - Historical roots of mutual insurance companies. 04:48 - Difference between mutual and stock insurance companies. 07:10 - Long-term focus of mutual companies vs. short-term of stock. 09:41 - Certainty and exit strategy with whole life insurance. 11:01 - Venture capital influence on stock insurers. 12:10 - Dividends vs. Wall Street-driven interests. 13:52 - Importance of understanding your insurance products. 14:46 - Encouragement for thoughtful financial discussions. Episode Resources Connect with Wade Borth
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Cash is King: Mastering Money Flow
04/22/2025
Cash is King: Mastering Money Flow
In this episode, Wade unpacks what the recent stock market downturn—and how Warren Buffett’s surprising moves—can teach us about how the wealthy think. As the market sees sharp declines and uncertainty rises, Wade reminds us that true opportunity lies in preparation, not prediction. It’s not about chasing returns—it’s about having savings in safe, liquid places so you can act when others hesitate. This episode is a powerful mindset shift for anyone looking to gain clarity, control, and a long-term advantage in turbulent times. Episode Highlights 01:22 - Observing Buffett’s strategic moves. 03:39 - Market turbulence and investor sentiment. 05:57 - Buffett’s selling strategy explained. 06:52 - The underestimated value of liquidity. 08:51 - Difference between saving and investing. 09:52 - Strategic patience and investment timing. 10:47 - The power of financial discipline. 12:01 - Thinking like wealthy individuals. 13:04 - Importance of readiness for opportunity. Episode Resources Connect with Wade Borth
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Planning Beyond Retirement with Kent Kraiter
04/08/2025
Planning Beyond Retirement with Kent Kraiter
In this episode of the Wade Borth Podcast, Wade sits down with Kent Kraiter—a long-time client, friend, and newly minted colleague. With over 30 years of military service and a deep curiosity for financial education, Kent shares his personal journey from soldier to servant-leader in the world of personal finance. They dive into life transitions, financial empowerment, the importance of planning beyond retirement, and how curiosity and clarity can pave the way to a more abundant future. If you're navigating change or searching for a deeper sense of purpose, Kent’s story will resonate. Episode Highlights 02:00 - Kent’s Military Background. 04:09 - Discovering the Air National Guard. 06:59 - Introduction to Financial Independence. 10:36 - Curiosity and Lifelong Learning. 17:23 - Embracing Change Post-Military Life. 25:00 - The Whisper of Financial Pathways. 35:05 - The Importance of Looking Beyond Retirement. 39:30 - Serving Through Financial Education. 46:45 - Planning for Life After Retirement. 52:40 - Empowering Through Conversations. . Episode Resources Connect with Wade Borth Connect with Kent Kraiter
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From Kicking in Doors to Unlocking Financial Freedom with Brian Fleming
04/01/2025
From Kicking in Doors to Unlocking Financial Freedom with Brian Fleming
In this episode, Wade Borth sits down with former police officer turned IBC advocate Brian Fleming. Brian shares his journey from 25 years in law enforcement to discovering the Infinite Banking Concept and returning to the financial world with a mission to serve. Together, they explore how control, financial education, and a properly structured whole life policy can transform lives—especially for those in high-risk professions like law enforcement and for real estate investors seeking smarter ways to fund their ventures. It's a powerful conversation about truth, stewardship, and taking ownership of your financial future. Episode Highlights 05:55 - Transition from law enforcement to insurance 06:59 - Infinite banking discovery through real estate 10:17 - Misconceptions about life insurance 13:48 - Importance of understanding financial truths 16:44 - Application of infinite banking in real estate 19:27 - Success story of shifting to hard money lending 21:33 - Saving a project with life insurance liquidity 25:14 - Importance of continuous financial education . Episode Resources Connect with Wade Borth Connect with Brian Fleming
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Money Mindset Revolution with Joshua Smith
03/18/2025
Money Mindset Revolution with Joshua Smith
In this episode of the Wade Borth Podcast, Wade sits down with Joshua Smith, a former real estate investor turned financial strategist. Josh shares his journey through the 2008 financial crisis, the lessons he learned about debt, liquidity, and financial control, and how he transitioned from traditional financial advice to Infinite Banking. They discuss the pivotal moments that reshaped his mindset, the benefits of whole life insurance as a financial tool, and how he now helps others take control of their financial future. Tune in for a deep dive into financial resilience, long-term wealth strategies, and the power of financial education. Episode Highlights 22:32 - Job loss: financial safety net. 24:31 - Family legacy. 25:25 - The importance of financial education. 31:36 - Opportunities from having liquidity. 37:00 - Saving vs. investing distinction. . Episode Resources Connect with Wade Borth Connect with Joshua Smith
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Tough Money Series with David Zapata: Part 4
02/04/2025
Tough Money Series with David Zapata: Part 4
In the final installment of the Tough Money series, Wade Borth and David Zapata conclude their deep dive into building a resilient financial strategy. This episode focuses on aligning your investments with your values, understanding risk, and achieving financial freedom through intentional planning. Learn how liquidity serves as the foundation for managing risk and explore the critical balance between savings and investments. Wade and David also discuss strategies for setting freedom numbers, navigating risk, and creating a framework for long-term financial health. Don’t miss this powerful conversation that ties together the principles of the Tough Money curriculum. Episode Highlights 08:03 - Snorkel vs. deep dive into financial awareness. 10:53 - Income strategy: Cash flow vs. accumulation. 18:08 - Classifying investments: Short-term, mid-term, and forever. 21:14 - Risk, returns, and noise in asset management. 24:27 - Conversation on defining and managing risk. 30:10 - Liquidity as a hedge against risk. 32:14 - Importance of a balanced financial portfolio. 35:10 - Flexible curriculum for financial education. Episode Resources Connect with Wade Borth Connect with David Zapata
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Tough Money Series with David Zapata: Part 3
01/28/2025
Tough Money Series with David Zapata: Part 3
In part three of the Tough Money series, Wade Borth and guest David Zapata explore the vital role of liquidity in building financial resilience. They discuss why having liquid, safe assets is foundational to weathering life’s challenges and seizing opportunities. From understanding what truly counts as liquidity to calculating your "days of liquidity," this episode offers practical insights to align your finances with your values and create a robust financial foundation. Don’t miss this crucial conversation, and stay tuned for part four, where they’ll dive into investments and their relationship with liquidity! Episode Highlights 04:10 - The vital role of liquidity. 05:06 - Foundation is key to financial health. 07:20 - Smart Money’s focus on reserves. 10:49 - Liquidity vs. perceived liquidity. 13:44 - Days of liquidity: a vital metric. 17:18 - Evaluating your savings environment. 21:08 - Tough money and antifragility. 23:00 - Smart money’s approach to liquidity. 25:36 - Balance between cash and investments. Episode Resources Connect with Wade Borth Connect with David Zapata
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Tough Money Series with David Zapata: Part 2
01/21/2025
Tough Money Series with David Zapata: Part 2
In part two of the Tough Money series on the Wade Borth Podcast, Wade and guest David Zapata continue their exploration of building financial resilience by diving into debt strategies. They discuss how to evaluate your relationship with debt, classify it effectively, and make intentional decisions aligned with your values and goals. This episode provides practical insights for creating a thoughtful financial framework, whether you're managing personal or business finances. Don’t miss this engaging conversation, and stay tuned for part three, where they’ll explore liquidity and investments! Episode Highlights 01:06 - Relationship and exercise analogy with money. 01:35 - Luck or strategic financial decisions. 03:32 - Change as a constant factor in financial management. 06:06 - Rethinking debt and financial education nuances. 08:03 - Understanding debt-to-income ratio (DTI). 10:02 - The importance of aligning spending with values. 12:57 - High-income earners and lifestyle financing challenges. 19:26 - Hierarchy and strategic use of debt. 23:33 - Becoming your financial auditor for better management. Episode Resources Connect with Wade Borth Connect with David Zapata
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Tough Money Series with David Zapata: Part 1
01/14/2025
Tough Money Series with David Zapata: Part 1
In this episode of the Wade Borth Podcast, Wade is joined by frequent guest and colleague David Zapata of Factum Financial to delve into the concept of "Tough Money." They explore the importance of building a stronger, more resilient relationship with your finances by addressing foundational habits, improving financial awareness, and preparing for life’s unexpected events. David shares insights from the Tough Money Workbook, breaking down actionable strategies to help you take control of your financial future. Tune in for practical advice and thought-provoking discussion, and stay tuned for part two, where they’ll tackle debt strategies. Episode Highlights 05:16 - One plus one equals 11 philosophy. 07:46 - Lack of close relationships with money. 09:13 - Concept of “anti-fragility.” 12:44 - Events that impact money management. 14:41 - Financial pressure as strength. 17:50 - Financial management and tough money. 19:57 - Exercise to track income and expenses. 21:47 - Importance of savings rate. Episode Resources Connect with Wade Borth
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Why Do We Want Policies on our Kids
12/10/2024
Why Do We Want Policies on our Kids
In this episode of The Wade Borth Podcast, Wade tackles a common question: "Should I take a life insurance policy out on my child?" Wade dives deep into the Infinite Banking Concept (IBC), explaining the benefits of starting policies early, teaching financial stewardship, and ensuring guaranteed insurability. He also addresses misconceptions, explores the importance of a family banking system, and shares insights on maintaining control of policies. Whether you're new to IBC or a seasoned listener, this episode is packed with valuable insights for building generational wealth. Tune in, learn, and take the first step toward financial freedom. Episode Highlights 01:39 - Should I take a policy out on my child? 03:37 - Teaching financial habits through child policies. 06:06 - Grieving a child’s loss: the financial impact. 09:04 - Insuring children for guaranteed insurability. 11:31 - Family banking system and life insurance. 15:04 - Children learning through policy ownership. 18:51 - Retaining policy ownership within the family. 25:17 - Planning for the next generation’s financial freedom. Episode Resources Connect with Wade Borth
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Taking Control of Debt
12/03/2024
Taking Control of Debt
In this episode, Wade dives into real-life examples of how clients have harnessed the Infinite Banking Concept (IBC) to take control of their finances and create opportunities. From tackling credit card debt and financing real estate purchases to building cash reserves for business growth, Wade shares inspiring stories of clients who transformed their financial lives by redirecting the flow of money back to systems they own and control. Learn how IBC empowers individuals to eliminate dependency on traditional banks, unlock hidden opportunities, and build long-term financial freedom. Tune in to discover how this powerful strategy can work for you! Episode Highlights 01:43 - Concept of Taking Control Over Debt 03:34 - Six-Year Journey to Debt Control 04:59 - Premiums as a Gateway to Freedom 05:51 - Using Policies to Finance a Vacation Home 08:31 - Seizing Opportunity with Raw Land 12:00 - 2008 Real Estate Opportunity in Las Vegas 16:47 - Maximizing Retirement Benefits 19:19 - Retaining Key Employees and Accessing Capital 22:16 - Entrepreneurial Resilience During COVID 23:32 - Infinite Banking’s Flexibility Episode Resources Connect with Wade Borth
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Unlocking Guaranteed Credit with David Zapata
09/10/2024
Unlocking Guaranteed Credit with David Zapata
Today, Wade welcomes back one of his favorite guests, David Zapata, to discuss the critical value of unstructured loans and guaranteed lines of credit within the Infinite Banking Concept (IBC). They dive into real-life examples, including Wade's personal experience during the 2008 financial crisis and a recent story from one of David's clients. The conversation emphasizes the importance of controlling your own access to capital, rather than relying on third-party lenders who may pull the plug at any time. This episode is a must-listen for anyone interested in understanding how to secure financial certainty in uncertain times. Episode Highlights 01:37 - David Zapata shares his insights on guaranteed lines of credit through whole life insurance. 03:29 - The limited view of borrowing from insurance and its broader benefits. 04:43 - Explanation of life insurance company commitments and guarantees. 06:06 - The three guarantees of whole life insurance explained. 09:09 - The irreplaceable value of guaranteed cash growth. 13:00 - How life insurance companies act as custodians of policy value. 17:02 - Managing access to money versus owning access to money. 19:57 - Discussion on the importance of context and setup in financial planning. 21:59 - Example of a real situation where guaranteed access to capital through whole life insurance made a difference. 23:50 - Practical implications of losing bank-provided lines of credit unexpectedly. 27:45 - Importance of planning and staging of financial resources. 29:32 - Announcement of the upcoming wealth seminar in Scottsdale. Episode Resources Connect with Wade Borth Connect with David Zapata
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Unlocking Economic Value Added: A Deep Dive into Maximizing Your Capital
09/03/2024
Unlocking Economic Value Added: A Deep Dive into Maximizing Your Capital
In this episode of the Wade Borth Podcast, he dives deep into the concept of Economic Value Added (EVA), a topic that Nelson Nash highlighted in his book Becoming Your Own Banker. EVA is often misunderstood, but it's crucial for anyone looking to maximize the value of their capital. Wade explores a key 1993 Fortune magazine article that discusses how major companies like Coca-Cola and Quaker Oats utilized EVA to drive profitability. Join Wade as he breaks down the principles of EVA, its relevance to personal finance, and how understanding the true cost of your capital can lead to better financial decisions. Episode Highlights 00:24 - Nelson Nash mention - Introduction to Economic Value Added (EVA). 01:02 - Fortune Magazine article - Highlighting the 1993 article by Shawn Tully. 02:02 - Key quote from Nelson - “EVA’s basic premise is, if you understand what’s really happening, you’ll know what to do.” 04:58 - Use of capital - Different interpretations of capital’s value and return. 07:41 - EVA in practice - Managers acting like shareholders. 12:10 - Real profitability - Importance of measuring real profitability of operations. 12:51 - Cost of capital overlooked - Emphasis on recognizing the full cost of capital. 13:59 - Example from CSX - Success through understanding and utilizing EVA. 18:17 - Banks and capital returns - Comparison of banks understanding and getting returns on their capital. 20:22 - Financial statement gap - Missing equity cost in financial statements. 22:59 - Real estate example - Miscalculating profitability by excluding capital costs. 27:03 - Efficiency in assets - Illustration through CSX’s unutilized resources. 32:56 - Importance to individuals - Treating personal capital with the same seriousness as businesses do. 35:48 - Practical approach - How to apply EVA principles in personal finance. 39:46 - Quaker case study - Realizing the non-free nature of inventories/capital. 43:34 - Main takeaway - Understanding what is really happening to make informed financial decisions. 44:05 - Nelson Nash’s legacy - Emphasis on controlling the banking function at an individual level. Episode Resources Connect with Wade Borth
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What Happens When the Unexpected Happens
08/27/2024
What Happens When the Unexpected Happens
Today's episode brings a little bit of sadness as Wade shares a deeply personal story about the unexpected loss faced by a client, highlighting the importance of life insurance in times of crisis. He discusses how life insurance can provide financial certainty and peace of mind during the most vulnerable moments in life. Wade reflects on the value of planning ahead and how life insurance serves as a critical resource, not just for the living, but for those left behind. Tune in as he explores the real impact of being prepared for the unexpected and why it's a vital conversation for everyone. Episode Highlights 00:28 - Abandoning initial podcast topic due to client experience. 00:52 - Client’s unexpected loss: husband did not return from hospital. 01:35 - True value of life insurance during clients’ most difficult times. 02:01 - Insurance agent’s role in supporting clients. 02:18 - Insight from One America president Dennis Martin. 02:43 - Contrasting insurance companies vs. money managers during crises. 03:52 - Life insurance alleviates financial burden amid grief. 04:45 - Appreciation for the life insurance industry. 05:04 - Importance of planning and its impact on financial certainty. 06:04 - Real-life example of unforeseen scenarios. 06:27 - Emotional and financial support provided by life insurance. 08:14 - Encouragement to have enough life insurance coverage. Episode Resources Connect with Wade Borth
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Mastering Infinite Banking: Steps to Financial Freedom
08/13/2024
Mastering Infinite Banking: Steps to Financial Freedom
In this episode, Wade continues the conversation on starting the Infinite Banking Concept (IBC) by diving deeper into the critical steps beyond understanding the problem. Many people mistakenly begin with the product rather than addressing the foundational issues first. Wade emphasizes the importance of finding a knowledgeable practitioner, establishing a solid process, and selecting the right tools to achieve financial freedom. Listen in as Wade shares his insights, experiences, and practical advice to help you take control of your financial future. Episode Highlights 01:10 - Importance of understanding the problem. 02:40 - Noise in the industry - starting with step 4. 04:40 - The role of a good practitioner. 05:45 - Learning from mistakes. 06:55 - Empathy and empowerment over control. 08:00 - Building a like-minded community. 09:40 - Importance of surround yourself with supportive people. 11:10 - Review of important first steps. 12:00 - Clear communication with your practitioner. 12:55 - Setting up the correct process for policy loans. 15:20 - Respecting your family bank's money. 17:30 - Ensuring your process guarantees success. 18:20 - Common issue: Step 4 focus. 19:50 - The right product is just a tool. 22:05 - Using the right tool for the problem. Episode Resources Connect with Wade Borth
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Putting Together The Puzzle Pieces of IBC
08/06/2024
Putting Together The Puzzle Pieces of IBC
In today's episode, Wade dives into the Infinite Banking Concept, exploring the intricacies and processes that often leave people puzzled. He emphasizes the importance of understanding the proper sequence in becoming your own banker and shares insights from his discussions with business coach Tammy Brennan. Wade explains why it's crucial to grasp the problem of not controlling the banking function in our lives and how identifying and addressing this issue can lead to financial freedom. Tune in to learn about the four-step process to take control of your financial future and the true power of becoming your own bank. Episode Highlights 02:34 - Defining Infinite Banking. 05:52 - Importance of Process and Sequence. 10:04 - First Step in Infinite Banking: Understanding the Problem. 13:19 - The Role of Banks: Saver, Borrower, and Wealth Creator. 15:40 - Banking as a Verb, Not a Noun. 18:58 - The “Magic” of Banking: Why Banks Love Both Savers and Borrowers. 22:50 - Concept of Wealth Creation. 29:08 - Becoming Your Own Bank. 31:40 - The Legacy of a Wealth Creator. 34:52 - Practical Steps to Implement Infinite Banking. Episode Resources Connect with Wade Borth
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2024 Think Tank Takeaways - Part Two
07/23/2024
2024 Think Tank Takeaways - Part Two
In today's episode, Wade continues his discussion on key takeaways from the Nelson Nash Institute's annual Think Tank. He shares a compelling client story about understanding the importance of choosing the right product for Infinite Banking, the differences between Whole Life and Universal Life policies, and why Whole Life is the cornerstone for those practicing Infinite Banking. Join Wade as he dives into these crucial insights to help you take control of your financial future. Episode Highlights 01:02 - Story of client inquiry into IBC. 01:43 - Product vs. human problem in financial decisions. 02:11 - Whole life vs. universal life insurance explained. 05:15 - Risks of universal life insurance. 08:40 - Personal experience with insurance mismanagement. 10:30 - Consequences of interest rate assumptions failing. 12:11 - The importance of long-term financial strategies. 15:38 - Potential risks in policy lapses. 17:04 - Need for practical guarantees in financial products. Episode Resources Connect with Wade Borth
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2024 Think Tank Takeaways
07/18/2024
2024 Think Tank Takeaways
Fresh off of the return from IBC Think Tank, Wade shares his thoughts and takeaways of the event. This unique gathering is a must-attend for IBC practitioners and anyone interested in exploring the concept of Infinite Banking. He shares key takeaways and insights from the event, starting with a profound realization: "Premium is a contribution to capital." Join Wade as he unpacks this and more, aiming to provide valuable content for those who want to understand becoming their own banker. Episode Highlights 01:57- Rethinking your thinking. 04:11 - Two businesses: a back-and-forth exchange of time and money. 04:36 - Importance of recognizing you're in the banking business. 05:55 - Contribution to capital explained. 07:00 - Understanding the problem and seeing premium as the solution. 08:11 - Capital: necessary for both business and personal life. 09:39 - Premium as a contribution to capital. 11:13 - Saving and reliance on banks. 12:57 - Control through capital contribution. 14:06 - Avoiding frustration and potholes. 16:59 - Long-term commitment and building a personal financing system. Episode Resources Connect with Wade Borth
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