405 - Adding Another Comma to Your Revenue with Neil Ateem
Podiatry Legends Podcast
What if growing your podiatry business didn’t mean longer hours, more stress, or chasing endless new patients? In this episode of the Podiatry Legends Podcast, Tyson E Franklin is joined by marketing strategist Neil Ateem, founder of , to explore smarter ways health and wellness businesses can scale in 2026. Neil shares why clinics hit growth bottlenecks, how to scale without burnout, and why selling outcomes matters more than selling appointments. The conversation dives into packaging services, improving patient compliance, leveraging reputation and referrals, and using simple systems...
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404 - Why Relationships Matter More Than Marketing with Jonathan Shearer
Podiatry Legends Podcast
In this episode of the Podiatry Legends Podcast, I sit down with UK podiatrist and clinic owner Jonathan Shearer to discuss how networking and relationship-building have played a major role in growing his practice. Jonathan shares his journey from working in the NHS to building a successful private clinic, along with practical insights into community engagement, collaboration with other health professionals, and why long-term thinking beats short-term marketing tactics. This conversation is ideal for podiatrists and health professionals who want to grow their clinics in a way that feels...
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403 - Life Decisions Made at the Beach Bar with Alan and Sharon Cawthorne
Podiatry Legends Podcast
Alan and Sharon Cawthorne from Podiatry & Gait Clinic in Middlesbrough, UK, didn’t plan their biggest career decisions sitting up late at night, stressing about life. They happened on holidays, in a relaxed environment, often at a beach bar. In this episode, we talk about career change, pricing confidence, investing in technology, reducing burnout, and designing a clinic and lifestyle that feels sustainable long-term. This is a conversation about perspective. About stepping back to move forward. And about why sometimes the most valuable thinking happens when you’re not trying to be...
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402 - Ten Tips to Get More Out of Conferences in 2026
Podiatry Legends Podcast
In this bonus episode, I share ten practical ways to get more out of conferences and professional events in 2026. With so many events coming up, this is the perfect time to stop treating conferences as something you squeeze in between clinic days and start using them as genuine growth opportunities. I cover everything from how to prepare properly before an event, why being fully present matters more than taking endless notes, and how relationships formed at conferences often deliver more long-term value than the presentations themselves. We also look at why leaving early, working during...
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401 - Is 3D Printing the Future of Orthotics in Podiatry Clinics with Kieran Carew
Podiatry Legends Podcast
3D printing is no longer a future concept in podiatry. It’s already reshaping how clinics think about orthotics, turnaround times, and control over their systems. In this episode of the Podiatry Legends Podcast, I’m joined by returning guest Kieran Carew from , to unpack what’s really happening with 3D printed orthotics inside podiatry clinics. Kieran brings a unique perspective, combining decades of experience in orthotics with a background in engineering and biomechanics. We explore the practical realities of bringing 3D printing in-house, including setup, training, calibration, CAD...
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400- PAID OFF: Why Financial Literacy Matters for Podiatrists with Andrew Jacobs
Podiatry Legends Podcast
To celebrate this 400th episode, I’m joined by Andrew Jacobs, an osteopath turned mortgage broker who specialises in working with allied health professionals. Andrew is also the author of Paid Off and Healthy Money, two books written specifically to improve financial literacy among health practitioners. In this episode, we explore why so many podiatrists feel uncomfortable talking about money, despite financial stress being one of the biggest contributors to burnout and career dissatisfaction. Andrew explains how understanding basic financial concepts, such as cash flow, debt, lending...
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399 - Dont Just Set Goals, Solve Problems: A Better Way to Plan for 2026
Podiatry Legends Podcast
In this final episode of my four-part December solo series, I share why traditional goal-setting often fails podiatry business owners and what to do instead. If you’ve ever set goals in December only to forget them by February, you’re not alone. The problem isn’t always motivation; it’s that most goals are too vague, too shallow, or completely disconnected from the real issues holding you back. Rather than chasing surface-level growth targets, I encourage you to shift to problem-first thinking. Because while a goal gives you direction, a problem gives you focus. When you start solving...
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398 - Designing A Better Work Week
Podiatry Legends Podcast
Small Changes that Make A Big Impact As podiatrists, we’re often guilty of letting the week run us, rather than intentionally designing our schedules to work for us. Patients pile in, admin creeps into every gap, and before we know it, another week (or year) has flown by in a blur. In this solo episode, I discuss why so many podiatry business owners feel overworked and scattered, and how a few small changes can transform your weekly rhythm, energy, and impact. The main culprits behind a chaotic week? Overcommitment – Saying yes to everything, leaving no time to breathe Lack of...
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397 - Reignite Your Why Rediscovering Purpose in Podiatry Before the New Year
Podiatry Legends Podcast
As 2025 winds down, now’s the perfect time to pause and ask yourself one powerful question: Why did I get into podiatry in the first place? In this episode of the Podiatry Legends Podcast, I invite you to step back from the day-to-day and reconnect with the deeper why behind your work. Because when your podiatry business starts to feel heavy, uninspired, or off-track, it’s rarely a patient problem, staffing issue or business problem; it’s usually a purpose problem. Before You Launch Into 2026... If you rush into the new year without reconnecting to your purpose, you’ll likely...
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396 - Embracing the Plateau: What to Do When Growth Stalls in Your Podiatry Practice or Career
Podiatry Legends Podcast
Every podiatrist hits a plateau at some point in their career; when growth stalls, motivation dips, and business feels flat. But a plateau isn’t failure; it is feedback. In this short solo episode, I share how to shift your mindset, avoid impulsive changes, and use a plateau as an opportunity to reset, refocus, and rebuild momentum. I also explore three types of plateaus, REVENUE, MOTIVATION & TEAM, and offer strategies to overcome each one. If you’re ready to move from “stuck” to strategic, this one’s for you. Are you looking for a one-on-one business coach? A business owner I...
info_outlineSteph Cooper is from Western Australia and she is using the knowledge gained from her podiatry degree to help educate future health professionals in a fun and engaging way. Her website The Comical Anatomist is making anatomy fun through whimsical illustrations caricaturing the human body.
- Being commissioned by a local Orthopaedic Surgeon for three specific drawings for his surgery.
- Knee Arthroscopy
- Total Hip Replacement
- Total Knee Replacement
- We all learn differently and why using Ebooks are a great way to help students with learning anatomy.
- Learning in an engaging way
- Anatomy colouring books and flashcards
- Why it's important to bring colour into your business.
- Bringing your own personality to your business is good for patient retention.
If you have any questions, please email me directly at tf@tysonfranklin.com, or you can contact Steph Cooper on +61 0448242856
Podiatry Marketing Workshop - 29th June 2019 Gold Coast
Has your podiatry business become stale or a little stagnant? Has there been limited growth over the past few years, and does it look like everyone else is doing better than you? If any of these questions resonate with you, you need to pay attention and consider coming along to this 1-Day Podiatry Marketing Workshop.
Owning and operating a Thriving Podiatry Business will never happen by accident or by working longer hours each week, and being a 'great clinician' is no longer good enough. For further details visit: https://www.tysonfranklin.com/events/PodiatryMarketing
If you enjoyed this episode you may also enjoy:
019 - Education & Creativity in Podiatry with Dr Paul Butterworth
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