#024 Top Needle Movers for Your Brand
The Personal Branding Podcast - Brands On Brands
Release Date: 06/19/2019
The Elevator Pitch You'll Actually Use | Ep. 303
The Personal Branding Podcast - Brands On Brands
In this episode we explore the concept of elevator pitches, highlighting common pitfalls and offering insights on how to craft a more authentic and engaging self-introduction. Get practical tips and strategies for making your elevator pitch clear, concise, and relatable, ensuring better connections in both personal and professional settings. The episode aims to redefine the traditional elevator pitch, making it more tailored to real-life conversations. 00:00 Introduction to Elevator Pitches 00:48 The Problem with Traditional Elevator Pitches 02:22 Key Elements of a Compelling Elevator Pitch...
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John Meese: How to Create & Sell High Ticket Coaching | Ep. 302
The Personal Branding Podcast - Brands On Brands
In this episode of Brands On Brands, host Brandon Birkmeyer interviews John Meese about how to build a successful online education and coaching business. John is the founder of and author of three bestselling books, including "Serve to Sell - Exactly How to Sell Premium Programs with 1 Free Coaching Call". () They discuss various topics including creating online courses, group coaching programs, memberships, and masterminds. John shares his insights on what to prioritize, how to fill your coaching program, and tips for selling high-ticket products. He introduces the concept of the '10x...
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Five Personal Branding Mistakes That Are Costing You Clients | Ep. 301
The Personal Branding Podcast - Brands On Brands
Avoid These 5 Personal Branding Mistakes Costing You Clients. In this episode of Brands On Brands, we discuss the top five personal branding mistakes that can drive clients away. Five things to think about: Inconsistent messaging across platforms Lacking a strong online presence Focusing too much on selling rather than building relationships Neglecting your unique value proposition Ignoring feedback and trends in your niche Get practical advice on how to correct these mistakes and on the importance of maintaining relevance and adapting to changes in your industry. 00:00 Introduction to...
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Chris Do: Redefining Branding for the Creative Entrepreneur | Ep. 300
The Personal Branding Podcast - Brands On Brands
Chris Do on Personal Branding, Creator Business, and Authenticity. In this episode of Brands On Brands, host Brandon Birkmeyer interviews Chris Doe, an Emmy Award-winning designer, CEO, and founder of The Futur, an online education platform for creatives. Chris shares insights on the importance of personal branding, the journey of starting a YouTube channel, and the challenges of transitioning from teaching at art schools to creating online content. They discuss the essence of branding, overcoming fears of public critique, and making meaningful content. Chris also touches on the balance...
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Making Your Brand Memorable in Seconds | Ep. 299
The Personal Branding Podcast - Brands On Brands
How to Make Your Personal Brand Memorable in Seconds. In this episode, learn the crucial element that makes your brand memorable in just seconds—clarity. Brandon discusses his journey into keynote speaking and the advice from his mentor to write a book, which helped him gain clarity on his personal branding frameworks. Also, get practical tips such as creating a catchy tagline or jingle. Tune in for actionable insights to make your personal brand unforgettable. 00:00 Introduction and Welcome 00:43 The Importance of Being Memorable 01:22 The Role of Clarity in Branding 03:21 Creating a...
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Personal Branding One Connection at a Time | Ep. 298
The Personal Branding Podcast - Brands On Brands
This week we discuss the significance of building a personal brand by making impactful one-on-one connections. While many aim to scale rapidly, success often lies in forming individual relationships. Learn actionable strategies such as engaging genuinely on platforms like LinkedIn and Instagram, following up with personal invitations, and maintaining consistent communication. Plus we talk about the importance of intentionality in nurturing both new and existing connections to solidify one's personal brand. 00:00 Introduction to Personal Branding 01:03 The Power of One-on-One Communication...
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How You Can Be More Memorable and Get Recognized | Ep. 297
The Personal Branding Podcast - Brands On Brands
How to Build Personal Brand Recognition at Events. In this episode, get insightful tips on how to create a memorable personal brand, especially when attending events where no one knows you. We discuss the importance of being bold, using unique fashion statements, and initiating conversations to stand out. Learn strategies such as networking before the event, curating group lunches, and even volunteering or speaking at the event to increase recognition. Tune in to learn actionable steps for establishing a strong personal brand presence. 00:00 Introduction to Personal Brand Recognition 01:10...
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Is Your Personal Brand Helping or Hurting Your Career | Ep. 296
The Personal Branding Podcast - Brands On Brands
Is Your Personal Brand Helping or Hurting Your Career? In this episode, we dive into the importance of personal branding and its impact on your career. We discuss how to assess whether you have a personal brand, the significance of expressing your ideas, managing relationships, and adding value to your organization. Tune in to learn how to build a positive personal brand that can propel your career forward. 00:00 Introduction and Overview 01:22 The Importance of Personal Branding 02:49 Expressing Your Ideas Effectively 04:57 Building and Managing Relationships 08:42 Adding Value Beyond Your...
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3 Secrets to Build Authority Without Feeling Like an Imposter | Ep. 295
The Personal Branding Podcast - Brands On Brands
In this episode, discover three essential secrets to establishing authority without experiencing imposter syndrome. We address common concerns about credibility and authenticity, and offer actionable advice including embracing authenticity over perfection, sharing knowledge generously, and building credibility through small wins and consistent actions. Tune in to gain insights on how to effectively build your personal brand while staying genuine and confident. 00:00 Introduction and Overview 00:49 Understanding the Imposter Syndrome 02:04 Secret #1: Embrace Authenticity Over Perfection 03:53...
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First Impressions for Your Personal Brand | Ep. 294
The Personal Branding Podcast - Brands On Brands
This week, learn the importance of making a better first impression than everyone else. We discuss how preparation and practice play crucial roles in standing out. And we'll share valuable insights on making memorable impressions at conferences, networking events, and meetups. 00:00 Introduction: Making a Better First Impression 01:10 The Importance of First Impressions 02:25 Preparation and Research 03:15 Analyzing Past Presentations 04:45 Energy and Introduction Techniques 09:25 Practicing Your Presentation 11:31 Conclusion and Final Thoughts This is the Brands On Brands Podcast with...
info_outlineWhat moves the needle for your business? Today we discuss what marketing tasks to prioritize if you want your business to grow and move forward. This includes the adjustments and strategies that will make your brand pop just a little bit more than they did before because, if executed correctly, you’ll stand out more to the part of the crowd that will really like what you have to say. This means leaning into your strengths, attending to where you’re weakest, and ensuring you have a community to reach out to.
In this episode, Brandon discusses five key areas that will move the needle on your business if you put the right kind of focus into them, and explains why simply putting the word out about your business should be the last thing you prioritize.
The Finer Details of This Episode:
- Looking at the traditional “funnel” approach to marketing and how it’s limited when it comes to working with small businesses.
- Why advocacy is where Brandon always starts when he works with a new client.
- How over-delivering can be key to getting you and your customer off on the right foot.
- Figure out what you want to be known for and stand out from the crowd, then from there seek out the tools that will allow you to distinguish yourself.
- Find common ground between your customers and use that to build a community around your business.
- What are you best at right now? Whether it be events, videos or podcasting, lean into that talent for all it’s worth.
- Patch the “bottom of your bucket” by figuring out where your marketing is weakest and doing what you need to do so that it reaches people.
- Lastly, and of least priority, includes broader reach tactics to scale your business awareness
Quotes:
“A lot of times the things to focus on aren’t the first thing on the list.”
“You have to create the experience and the script for them to be able to share your story appropriately.”
“Treating your customers as a community is an important step.”
“How do you get as many people as possible for the lowest possible cost?”
Links:
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Sign up for coaching at www.BrandsOnBrandsOnBrands.com/apply
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!