#036 Brand Love: Meaningful Customer Connection
Brands On Brands | Personal Branding & Business Coaching
Release Date: 07/17/2019
Creating Solo Content vs Interviews | Ep. 288
Brands On Brands | Personal Branding & Business Coaching
In this episode, we discuss the benefits of creating solo content versus conducting interviews. Solo content allows for quicker production and personal connection with the audience, offering diverse storytelling and teaching opportunities. In contrast, interview shows highlight the guest's expertise, providing social proof and enhancing the host's network, but may not position the host as an expert as effectively as solo segments. We also talk about the importance of balancing both formats to build a strong personal brand and delivering varied, valuable content to listeners. Get your own...
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Creating an Environment for Creating Content | Ep. 287
Brands On Brands | Personal Branding & Business Coaching
Today we are talking about creating an environment for creating content for your personal brand. Don't get stuck in a content rut. Check out our tips for keeping your content flowing today! Also, get your own personal branding scorecard and a free brand strategy call at: This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: GET MORE INFORMATION ABOUT THE BOOK I launched a new author and book website. Check it out here. JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to one-on-one coaching! THE PODCAST...
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Getting Stuck & Unstuck with Your Personal Brand | Ep. 286
Brands On Brands | Personal Branding & Business Coaching
This week we are talking about getting stuck on your personal branding journey and then getting unstuck. We compare the hurdles and solutions at the beginning and middle of the process and offer ways to get through it faster. Also, get your own personal branding scorecard and a free brand strategy call at: This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: GET MORE INFORMATION ABOUT THE BOOK I launched a new author and book website. Check it out here. JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to...
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Easy Networking Tips As You Build Your Personal Brand | Ep. 285
Brands On Brands | Personal Branding & Business Coaching
Today we are talking about the power of business networking, the power of building relationships, and we're going behind the scenes of one of my last business trips. This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: GET MORE INFORMATION ABOUT THE BOOK I launched a new author and book website. Check it out here. JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to one-on-one coaching! THE PODCAST WALKTHROUGH & WORKSHEETS Quickly attract your first or next 1000 listeners. Get your free copy of...
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Front & Center Leadership Book Review | Ep. 284
Brands On Brands | Personal Branding & Business Coaching
Today we're reviewing my new book, Front & Center Leadership - How Leaders Use Personal Branding to Stand Out and How You Can Too! We're walking through what's in the book, sharing some reviews, and highlighting what you can look forward to when you read it. Here's a quick overview: What is Front & Center Leadership? How to overcome the Middle of the Pack Mentality The nine steps of The Personal Branding Framework with activity guides for each step The actions that matter to Escape the Sea of Sameness How to get past what's stopping you - The Paradox of Routine The Four Laws of...
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I'm Launching a Book on July 31st! | Ep. 283
Brands On Brands | Personal Branding & Business Coaching
In this episode, we talk about my new book coming out on July 31st, 2024 called... Front & Center Leadership - How Leaders Use Personal Branding to Stand Out and How You Can Too Front & Center Leadership looks at leadership from a personal branding perspective and gives you the roadmap to step up and stand out. No one is going to do it for you, but with the right plan, you can take ownership of your personal development, growth opportunities, and career advancement. This book leads you step-by-step through the personal branding process. In this book you will learn: How to overcome...
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How to Successfully Position or Reposition Your Brand with Ulli Appelbaum | Ep. 282 (Rebroadcast)
Brands On Brands | Personal Branding & Business Coaching
Today's show is all about brand positioning. Learn how to think about developing it, how to make yourself unique, and how to make yourself stand out in your market. Our guest Ulli Appelbaum is an award-winning marketing and brand strategy consultant with more than 20 years of experience. Ulli's held leading strategy roles at some of the largest advertising agencies in the world, including, BBDO, Leo Burnett, Fallon Worldwide, and SapientNitro. He's contributed to seven Effies and an Advertising Research Foundation Ogilvy Award for Excellence in Research. In 2016, he founded a brand strategy...
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How to Use Storytelling Frameworks with Park Howell | Ep. 281 (Rebroadcast)
Brands On Brands | Personal Branding & Business Coaching
We are diving into personal brand storytelling in-depth today. Learn the storytelling framework, its key components, and how to get storytelling in your life, storytelling in your business, and storytelling for your brand. Our guest today is Park Howell. He's a 35+ year veteran of the brand marketing game. He ran his agency, Park and Co, for 20 years and began teaching leadership storytelling 15 years ago. Also, he hosts the popular Business of Story podcast, which Feedspot named the number one Business Storytelling podcast for 2022. Find out more about Park Howell at Or get 30% off your...
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How Liz Wilcox Turned a $9 Email Newsletter into a Six Figure Business | Ep. 280
Brands On Brands | Personal Branding & Business Coaching
Learn how to get people to subscribe to your newsletter and how to develop that into a paid membership. Today we are discussing email marketing, subscriptions, memberships, and personal branding with Liz Wilcox, the Fresh Princess of Email. Liz Wilcox is an email strategist and keynote speaker who shows small businesses, how to build online relationships and make money with emails. She's best known for selling a blog, turning a nine-dollar offer into multiple six figures without ads, and her fantastic email templates. One more fun fact about Liz Wilcox... She is now also a TV personality as a...
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The 4 Phase Approach to Building & Monetizing Your Personal Brand with Elle Petrillo | Ep. 279
Brands On Brands | Personal Branding & Business Coaching
Today we talk to Elle Petrillo from Brand Builders Group about the inner workings of how you build a personal brand. We'll discuss the step-by-step process, the different paths forward, what to do, and how to prioritize on your personal brand journey. Elle Petrillo is an acclaimed sales and personal branding expert who has committed her career to mastering both digital and offline sales. As a founding member of Brand Builders Group (created by AJ and Rory Vaden), she assumes the role of a trusted advisor, harnessing her passion and expertise to catapult the personal brands of esteemed New...
info_outlineWe’ve come to the third and final part of Brandon’s Brand Trilogy. After discussing how you can make your brand stick out from its competitors and effectively convey its message, we’re going to look at the big—and little—things you can do to really resonate with your customers and make them spread the word about what you have to offer.
In this episode, Brandon lays out five steps for going above and beyond to make the best possible impression on your customers, as well as some technical suggestions for how you can improve customer communication.
The Finer Details of This Episode:
- Why it’s necessary to go above and beyond when making a mark on your customers these days.
- Actions speak louder than words, so consider how little deeds make a bigger impact on your customer’s impression of you than any story or mission statement.
- How the Internet makes it easier for brands to spread word-of-mouth and stay relevant these days.
- Think about the massive, far-reaching improvements you can make to your product or service rather than incremental changes.
- What is your biggest strength? Figure out what that is and lean into it.
- Consider what you would really like a customer to say about you and your product, then what you could do to match or exceed their vision.
- Be sure to invest in a good CRM (customer relationship management) interface.
Quotes:
“Take action every day to provide value to your customers.”
“What you do matters much more than what you say or think.”
“What is the actual thing that matters to someone that you can change right now?”
“You have to have that mindset that there can be a big difference made in your business.”
“There are so many ways to be timely, relevant and engaging that your customers will notice.”
Links:
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Sign up for coaching at www.BrandsOnBrandsOnBrands.com/apply
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!