#038 Mike Kim | Branding You
The Personal Branding Podcast - Brands On Brands
Release Date: 07/22/2019
Five Personal Branding Mistakes That Are Costing You Clients | Ep. 301
The Personal Branding Podcast - Brands On Brands
Avoid These 5 Personal Branding Mistakes Costing You Clients. In this episode of Brands On Brands, we discuss the top five personal branding mistakes that can drive clients away. Five things to think about: Inconsistent messaging across platforms Lacking a strong online presence Focusing too much on selling rather than building relationships Neglecting your unique value proposition Ignoring feedback and trends in your niche Get practical advice on how to correct these mistakes and on the importance of maintaining relevance and adapting to changes in your industry. 00:00 Introduction to...
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Chris Do: Redefining Branding for the Creative Entrepreneur | Ep. 300
The Personal Branding Podcast - Brands On Brands
Chris Do on Personal Branding, Creator Business, and Authenticity. In this episode of Brands On Brands, host Brandon Birkmeyer interviews Chris Doe, an Emmy Award-winning designer, CEO, and founder of The Futur, an online education platform for creatives. Chris shares insights on the importance of personal branding, the journey of starting a YouTube channel, and the challenges of transitioning from teaching at art schools to creating online content. They discuss the essence of branding, overcoming fears of public critique, and making meaningful content. Chris also touches on the balance...
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Making Your Brand Memorable in Seconds | Ep. 299
The Personal Branding Podcast - Brands On Brands
How to Make Your Personal Brand Memorable in Seconds. In this episode, learn the crucial element that makes your brand memorable in just seconds—clarity. Brandon discusses his journey into keynote speaking and the advice from his mentor to write a book, which helped him gain clarity on his personal branding frameworks. Also, get practical tips such as creating a catchy tagline or jingle. Tune in for actionable insights to make your personal brand unforgettable. 00:00 Introduction and Welcome 00:43 The Importance of Being Memorable 01:22 The Role of Clarity in Branding 03:21 Creating a...
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Personal Branding One Connection at a Time | Ep. 298
The Personal Branding Podcast - Brands On Brands
This week we discuss the significance of building a personal brand by making impactful one-on-one connections. While many aim to scale rapidly, success often lies in forming individual relationships. Learn actionable strategies such as engaging genuinely on platforms like LinkedIn and Instagram, following up with personal invitations, and maintaining consistent communication. Plus we talk about the importance of intentionality in nurturing both new and existing connections to solidify one's personal brand. 00:00 Introduction to Personal Branding 01:03 The Power of One-on-One Communication...
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How You Can Be More Memorable and Get Recognized | Ep. 297
The Personal Branding Podcast - Brands On Brands
How to Build Personal Brand Recognition at Events. In this episode, get insightful tips on how to create a memorable personal brand, especially when attending events where no one knows you. We discuss the importance of being bold, using unique fashion statements, and initiating conversations to stand out. Learn strategies such as networking before the event, curating group lunches, and even volunteering or speaking at the event to increase recognition. Tune in to learn actionable steps for establishing a strong personal brand presence. 00:00 Introduction to Personal Brand Recognition 01:10...
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Is Your Personal Brand Helping or Hurting Your Career | Ep. 296
The Personal Branding Podcast - Brands On Brands
Is Your Personal Brand Helping or Hurting Your Career? In this episode, we dive into the importance of personal branding and its impact on your career. We discuss how to assess whether you have a personal brand, the significance of expressing your ideas, managing relationships, and adding value to your organization. Tune in to learn how to build a positive personal brand that can propel your career forward. 00:00 Introduction and Overview 01:22 The Importance of Personal Branding 02:49 Expressing Your Ideas Effectively 04:57 Building and Managing Relationships 08:42 Adding Value Beyond Your...
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3 Secrets to Build Authority Without Feeling Like an Imposter
The Personal Branding Podcast - Brands On Brands
In this episode, discover three essential secrets to establishing authority without experiencing imposter syndrome. We address common concerns about credibility and authenticity, and offer actionable advice including embracing authenticity over perfection, sharing knowledge generously, and building credibility through small wins and consistent actions. Tune in to gain insights on how to effectively build your personal brand while staying genuine and confident. 00:00 Introduction and Overview 00:49 Understanding the Imposter Syndrome 02:04 Secret #1: Embrace Authenticity Over Perfection 03:53...
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First Impressions for Your Personal Brand | Ep. 294
The Personal Branding Podcast - Brands On Brands
This week, learn the importance of making a better first impression than everyone else. We discuss how preparation and practice play crucial roles in standing out. And we'll share valuable insights on making memorable impressions at conferences, networking events, and meetups. 00:00 Introduction: Making a Better First Impression 01:10 The Importance of First Impressions 02:25 Preparation and Research 03:15 Analyzing Past Presentations 04:45 Energy and Introduction Techniques 09:25 Practicing Your Presentation 11:31 Conclusion and Final Thoughts This is the Brands On Brands Podcast with...
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Getting Started with Your Personal Brand | Ep. 293
The Personal Branding Podcast - Brands On Brands
This week we discuss the challenges of starting a personal brand and how to overcome them. Get practical tips for expressing yourself and creating content. Learn how to break through the initial hurdles and strategically grow your personal brand. 00:00 Introduction and Overview 00:09 Challenges of Personal Branding 01:04 Finding Content Inspiration 02:13 Real-Life Examples and Stories 05:37 Practical Tips for Getting Started 07:24 Consistency and Commitment 09:04 Conclusion and Next Steps This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding...
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You 2.0 - What Will You Do Next | Ep. 292
The Personal Branding Podcast - Brands On Brands
Personal branding creates the next you. Let's call it "You 2.0". But how do you get there? Today, we'll discuss the importance of continuous improvement and evolving your personal brand as well as practical tips on how to enhance your processes, content, and engagement. Find out how you can take your personal brand to the next level. 00:00 Introduction and Welcome 00:21 Exploring the Concept of 2.0 01:06 Newsletter and Content Strategy 01:44 Applying 2.0 to Personal Projects 02:41 The Book and Its Future 05:28 Podcast Evolution 07:17 Encouragement and...
info_outlineMike Kim is a marketing and personal branding specialist, a highly sought-out speaker, and copywriter. He also hosts the Brand You Podcast, where he speaks to other marketing experts and draws from his own experience to give you insight into what makes a personal brand stand out and connect with others. Mike believes that the key to branding success is keeping your image and product in proper alignment with one another and to even leverage what people may assume about you at first glance.
In this episode, Mike discusses the three things you need to make your brand appealing and marketable, explains why building a personal brand isn’t as complex as you may think, and explores the “rhythm” of clarity.
The Finer Details of This Episode:
- The value Mike finds in developing a personal brand.
- Why Mike sees personal brands becoming mainstream in the next few years.
- Mike defines the three “V’s” he uses to determine a brand’s effectiveness.
- Making sure your image, your messaging and your product are in proper alignment with one another.
- How Mike encourages his clients to turn some stereotypes that might be made of them into an advantage.
- Why Mike believes Vince McMahon of WWE excels at personal branding.
- People aren’t psychic, so you have to make what you’re selling and promoting as clear and accessible to others as possible.
- How Mike structured his content mastery strategy.
- The Personal Brand 3 (PB3) questions Mike asks people looking for clarity about their own personal brands.
- Why Mike is saddened by the “fish tank” that is mainstream employment.
- How adult and professional life strip people of the abundance of guidance they’ve received up until that point.
- Who Mike thinks is currently killing it in the personal branding space.
Quotes:
“The value of building a personal brand is that you have control.”
“Social media’s only just gonna become more prevalent and the workplace is only gonna become more decentralized.”
“You can either be Louis Vitton or you can be Walmart.”
“You’ve just gotta use what you’ve been given.”
“By the time opportunity knocks it’s too late to prepare.”
“Marketing isn’t about closing a sale. It’s about opening a relationship.”
“I believe true fulfillment starts with the courage to be yourself no matter the context.”
“If you build a relationship with people, the selling comes very, very naturally.”
Mentions:
Kajabi, ConvertKit, ATHLEAN-X, Apple, Theory, Burberry
Guest Links:
Mike’s homepage - https://mikekim.com/
Brand You Podcast - https://mikekim.com/brandyoupodcast/
Mike on Instagram - https://www.instagram.com/mikekimtv/
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!