#038 Mike Kim | Branding You
The Personal Branding Podcast - Brands On Brands
Release Date: 07/22/2019
Katie Brinkley: The Future of Social Media and Community
The Personal Branding Podcast - Brands On Brands
In this episode, we discuss the current landscape of community building and personal branding online. Our guest, Katie Brinkley, shares insights on how the pandemic has altered the way businesses and individuals interact on social media, highlighting the importance of injecting personality into branding to create a 'know, like, and trust' factor. She discusses strategies for maintaining meaningful engagement while avoiding burnout, and outlines her four-post strategy for effective social media content. Katie Brinkley, author of The Social Shift, has been in the social media game since the days...
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The Elevator Pitch You'll Actually Use | Ep. 303
The Personal Branding Podcast - Brands On Brands
In this episode we explore the concept of elevator pitches, highlighting common pitfalls and offering insights on how to craft a more authentic and engaging self-introduction. Get practical tips and strategies for making your elevator pitch clear, concise, and relatable, ensuring better connections in both personal and professional settings. The episode aims to redefine the traditional elevator pitch, making it more tailored to real-life conversations. 00:00 Introduction to Elevator Pitches 00:48 The Problem with Traditional Elevator Pitches 02:22 Key Elements of a Compelling Elevator Pitch...
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John Meese: How to Create & Sell High Ticket Coaching | Ep. 302
The Personal Branding Podcast - Brands On Brands
In this episode of Brands On Brands, host Brandon Birkmeyer interviews John Meese about how to build a successful online education and coaching business. John is the founder of and author of three bestselling books, including "Serve to Sell - Exactly How to Sell Premium Programs with 1 Free Coaching Call". () They discuss various topics including creating online courses, group coaching programs, memberships, and masterminds. John shares his insights on what to prioritize, how to fill your coaching program, and tips for selling high-ticket products. He introduces the concept of the '10x...
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Five Personal Branding Mistakes That Are Costing You Clients | Ep. 301
The Personal Branding Podcast - Brands On Brands
Avoid These 5 Personal Branding Mistakes Costing You Clients. In this episode of Brands On Brands, we discuss the top five personal branding mistakes that can drive clients away. Five things to think about: Inconsistent messaging across platforms Lacking a strong online presence Focusing too much on selling rather than building relationships Neglecting your unique value proposition Ignoring feedback and trends in your niche Get practical advice on how to correct these mistakes and on the importance of maintaining relevance and adapting to changes in your industry. 00:00 Introduction to...
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Chris Do: Redefining Branding for the Creative Entrepreneur | Ep. 300
The Personal Branding Podcast - Brands On Brands
Chris Do on Personal Branding, Creator Business, and Authenticity. In this episode of Brands On Brands, host Brandon Birkmeyer interviews Chris Doe, an Emmy Award-winning designer, CEO, and founder of The Futur, an online education platform for creatives. Chris shares insights on the importance of personal branding, the journey of starting a YouTube channel, and the challenges of transitioning from teaching at art schools to creating online content. They discuss the essence of branding, overcoming fears of public critique, and making meaningful content. Chris also touches on the balance...
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Making Your Brand Memorable in Seconds | Ep. 299
The Personal Branding Podcast - Brands On Brands
How to Make Your Personal Brand Memorable in Seconds. In this episode, learn the crucial element that makes your brand memorable in just seconds—clarity. Brandon discusses his journey into keynote speaking and the advice from his mentor to write a book, which helped him gain clarity on his personal branding frameworks. Also, get practical tips such as creating a catchy tagline or jingle. Tune in for actionable insights to make your personal brand unforgettable. 00:00 Introduction and Welcome 00:43 The Importance of Being Memorable 01:22 The Role of Clarity in Branding 03:21 Creating a...
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Personal Branding One Connection at a Time | Ep. 298
The Personal Branding Podcast - Brands On Brands
This week we discuss the significance of building a personal brand by making impactful one-on-one connections. While many aim to scale rapidly, success often lies in forming individual relationships. Learn actionable strategies such as engaging genuinely on platforms like LinkedIn and Instagram, following up with personal invitations, and maintaining consistent communication. Plus we talk about the importance of intentionality in nurturing both new and existing connections to solidify one's personal brand. 00:00 Introduction to Personal Branding 01:03 The Power of One-on-One Communication...
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How You Can Be More Memorable and Get Recognized | Ep. 297
The Personal Branding Podcast - Brands On Brands
How to Build Personal Brand Recognition at Events. In this episode, get insightful tips on how to create a memorable personal brand, especially when attending events where no one knows you. We discuss the importance of being bold, using unique fashion statements, and initiating conversations to stand out. Learn strategies such as networking before the event, curating group lunches, and even volunteering or speaking at the event to increase recognition. Tune in to learn actionable steps for establishing a strong personal brand presence. 00:00 Introduction to Personal Brand Recognition 01:10...
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Is Your Personal Brand Helping or Hurting Your Career | Ep. 296
The Personal Branding Podcast - Brands On Brands
Is Your Personal Brand Helping or Hurting Your Career? In this episode, we dive into the importance of personal branding and its impact on your career. We discuss how to assess whether you have a personal brand, the significance of expressing your ideas, managing relationships, and adding value to your organization. Tune in to learn how to build a positive personal brand that can propel your career forward. 00:00 Introduction and Overview 01:22 The Importance of Personal Branding 02:49 Expressing Your Ideas Effectively 04:57 Building and Managing Relationships 08:42 Adding Value Beyond Your...
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3 Secrets to Build Authority Without Feeling Like an Imposter | Ep. 295
The Personal Branding Podcast - Brands On Brands
In this episode, discover three essential secrets to establishing authority without experiencing imposter syndrome. We address common concerns about credibility and authenticity, and offer actionable advice including embracing authenticity over perfection, sharing knowledge generously, and building credibility through small wins and consistent actions. Tune in to gain insights on how to effectively build your personal brand while staying genuine and confident. 00:00 Introduction and Overview 00:49 Understanding the Imposter Syndrome 02:04 Secret #1: Embrace Authenticity Over Perfection 03:53...
info_outlineMike Kim is a marketing and personal branding specialist, a highly sought-out speaker, and copywriter. He also hosts the Brand You Podcast, where he speaks to other marketing experts and draws from his own experience to give you insight into what makes a personal brand stand out and connect with others. Mike believes that the key to branding success is keeping your image and product in proper alignment with one another and to even leverage what people may assume about you at first glance.
In this episode, Mike discusses the three things you need to make your brand appealing and marketable, explains why building a personal brand isn’t as complex as you may think, and explores the “rhythm” of clarity.
The Finer Details of This Episode:
- The value Mike finds in developing a personal brand.
- Why Mike sees personal brands becoming mainstream in the next few years.
- Mike defines the three “V’s” he uses to determine a brand’s effectiveness.
- Making sure your image, your messaging and your product are in proper alignment with one another.
- How Mike encourages his clients to turn some stereotypes that might be made of them into an advantage.
- Why Mike believes Vince McMahon of WWE excels at personal branding.
- People aren’t psychic, so you have to make what you’re selling and promoting as clear and accessible to others as possible.
- How Mike structured his content mastery strategy.
- The Personal Brand 3 (PB3) questions Mike asks people looking for clarity about their own personal brands.
- Why Mike is saddened by the “fish tank” that is mainstream employment.
- How adult and professional life strip people of the abundance of guidance they’ve received up until that point.
- Who Mike thinks is currently killing it in the personal branding space.
Quotes:
“The value of building a personal brand is that you have control.”
“Social media’s only just gonna become more prevalent and the workplace is only gonna become more decentralized.”
“You can either be Louis Vitton or you can be Walmart.”
“You’ve just gotta use what you’ve been given.”
“By the time opportunity knocks it’s too late to prepare.”
“Marketing isn’t about closing a sale. It’s about opening a relationship.”
“I believe true fulfillment starts with the courage to be yourself no matter the context.”
“If you build a relationship with people, the selling comes very, very naturally.”
Mentions:
Kajabi, ConvertKit, ATHLEAN-X, Apple, Theory, Burberry
Guest Links:
Mike’s homepage - https://mikekim.com/
Brand You Podcast - https://mikekim.com/brandyoupodcast/
Mike on Instagram - https://www.instagram.com/mikekimtv/
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!