033 - Mike Luker Business Rebranding Lessons

Mike Luker graduated from Cardiff Metropolitan University in Wales, and after initially working in Indonesia he moved to Australia. He is now based on the Gold Coast, Queensland and is the co-owner of Ace Health Centre. 

On this episode, we discuss why and how Mike took over a local Physiotherapy clinic, added podiatry as a service and rebranded it as Ace Health Centre. 

We also discuss:

• Why there's no business security if you do not have a lease
• Leasing premises is riskier, but there's also security
• Lessons learnt taking over an existing practice, and pitfalls to avoid - Don't rebrand too early 
• The importance of reconnecting with old patients and getting them back in the door
• Internal marketing is cheaper than external marketing
• The benefits of using a graphics design team and why you need to be communicating with them regularly
• Why you should work towards creating three streams of income
• Launching his product line through Ace Healthcare 
  • INVISIBLE GEL INSOLES
  • 30% UREA COCONUT MOISTURISER 
• The benefits of adding retail as an income stream and how it quickly adds people to your database. 

Final Tip

Take risks and don't be scared of sticky situations. Ask yourself, 'what's the worst that can happen'? 

If you have any questions about this podcast episode, please email me at [email protected], or you can connect with Mike Luker at Ace Health Centre.

If you enjoyed this episode you might also enjoy:

It's No Secret with Dr T. episode Create A Disaster Folder

003 - Dr Peter Wishnie Goals & Practice Management 

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