Ana Milicevic Tells Us About AdWeek's Nextech Conference
Release Date: 08/14/2019
ConnectedTV Fraud and Supply Inventory Brand Safety With Shelley Stone
Programmatic Digest's podcast
In the Sensei’s Corner this week, we welcome Shelley Stone, Digital Media Strategist at BRKThru Digital. She has over 9 years of experience in the programmatic industry and is going over Do's and Don't's regarding connectedTV fraud and supply inventory brand safety.
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LaToya Shamboo Explains Data Privacy And What It Means for Social And Influencer Marketing
Programmatic Digest's podcast
In the Sensei’s Corner this week, we welcome LaToya Shamboo, CEO and Founder of Black Girl Digital, a premium black female marketing and influencers agency where we explain how some changes in the regulation of data privacy is affecting social and influencer marketing. This week, we discuss the following article: Additional Resources discussed: Connect with: LaToya Shamboo | Programmatic Digest podcast: | | Helene Parker: | | |
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Initial Look into IAB's Project REARC and more, with Kolin Kleveno
Programmatic Digest's podcast
In the Sensei’s Corner this week, we welcome Kolin Kleveno, the SVP, Head of Programmatic at 360i. This week, we discuss the following articles: Connect with: Kolin Kleveno | Programmatic Digest podcast: | | Helene Parker: | | |
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DMEXCO Highlights With Matt Prohaska
Programmatic Digest's podcast
In the Sensei’s Corner, we welcome Matt Prohaska, CEO and Principal of Prohaska Consulting. This week, we discuss everything , including the following articles: Matt Prohaska is a 26-year media veteran and consulting executive to leading digital media and advertising technology firms and executives. As head of Prohaska Consulting, Matt, with a leadership team of 10 executives and a network of more than 400 senior executives in 45 cities across the globe, works with CEOs, CROs, COOs, CFOs, and CTOs to drive revenue and/or reduce costs on a strategic and/or tactical level by...
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Contextual Targeting 2.0 With Sean Burke
Programmatic Digest's podcast
In the Sensei’s Corner, we welcome Sean Burke from Teads. This week, we discuss the following articles: Sean is a Senior Sales Manager with a strong background in digital and programmatic media, ad tech, native advertising, video, social and publisher direct sales. He is truly a mastermind in our industry with a history of driving successful new business partnerships and growing revenue with some of the largest marketers in the world. Connect with: Sean Burke | Programmatic Digest Podcast: | | Helene Parker: | |
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Rob Brill Walks Us Through The State Of Data, Hyperlocal Targeting, And More!
Programmatic Digest's podcast
In the Sensei’s Corner, we welcome Rob Brill from Brill Media. This week, we discuss the following articles: Robert is the Founder and CEO of BrillMedia.co. He held senior leadership positions for agencies in Los Angeles and New York and has developed programmatic solutions since 2010. Brill Media takes a stand for the advertising agencies, companies and entrepreneurs who propel their businesses through advanced advertising and marketing practices. Brill Media is a matchmaker who speak the language of business: data, automation, and creativity. Connect with: Robert Brill ...
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Google Calling On Your Clients? Amy Hebdon Tells Us More
Programmatic Digest's podcast
In the Sensei’s Corner this week, we welcome Amy Hebdon from Paid Search Magic. This week, we discuss the following articles: Amy is the co-founder of Paid Search Magic, a Seattle based SEM powerhouse. She is a talented visual artist who’s interested in behavioral economics and is drawn to statistics and puzzles of logic. Her PPC Magical Power includes creating paid search account structures that drastically improve results. She is also co-hosting her own podcast with husband James, called . Connect with: Amy Hebdon Programmatic Digest Podcast: | | ...
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Solo Episode Highlighting Performance Metrics And More!
Programmatic Digest's podcast
This week, we are looking back on how we've been performing since the show officially launched on July 10th. Helene Parker, the host of the Programmatic Digest podcast, shares the key metrics, challenges with show production, and opportunities with post promotional effort. Giving out a couple of shoutouts and sharing the upcoming months' goals to continue improving every episode. Connect with: Programmatic Digest Podcast: | | Helene Parker: | |
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Ana Milicevic Tells Us About AdWeek's Nextech Conference
Programmatic Digest's podcast
In the Sensei’s Corner this week, we welcome the Khaleesi of DMPs, Ana Milicevic from SparrowAdvisors. This week, we dive into the highlights and lowlights of AdWeek's inaugural Nextech conference. She gave us the rundown on the panel she participated in and explained why We discussed the transparency challenges we face and . We reviewed and Milicevic really helped us decrypt where we stand as an industry. Finally, what does the Beyhive and Marshmallows have in common? ? Ana is an accomplished entrepreneur, versatile executive, and digital technology...
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Susan Wallace explains why and how Flex teams help fill in the blanks
Programmatic Digest's podcast
In the Sensei’s Corner this week, we welcome Susan Wallace, Director of Programmatic Business Solutions at Omnicom Media Group. This week, we dive into 63% of ANA members are concerned about keeping talent energized and 44% are concerned about attracting top tier talent. Have you ever been part of a team merging into another? , CEO of Partners & Napier shares at the AdAge's Small Agency Conference. In highlighted The Collective, a new division dedicated to raising the visibility of women in sports, entertainment, and culture. Susan is a seasoned marketing...
info_outlineIn the Sensei’s Corner this week, we welcome the Khaleesi of DMPs, Ana Milicevic from SparrowAdvisors.
This week, we dive into the highlights and lowlights of AdWeek's inaugural Nextech conference. She gave us the rundown on the panel she participated in and explained why Brands Could ‘Kneecap’ Themselves Without the Right Talent on In-House Programmatic Teams. We discussed the transparency challenges we face and How Advertisers Are Untangling the Programmatic Supply Chain. We reviewed How Google Is Thinking About Its Upcoming Changes for User Privacy and Milicevic really helped us decrypt where we stand as an industry. Finally, what does the Beyhive and Marshmallows have in common? Why a Surprise Drop Can Be a Great Marketing Ploy for Brands?
Ana is an accomplished entrepreneur, versatile executive, and digital technology innovator. As principal and co-founder of Sparrow Advisers, Ana helps marketers and C-suite executives build effective data products and operationalize data assets to drive more value in a customer-centric, cross-channel environment. Ms. Milicevic was responsible for the development of the Demdex platform (now Adobe Audience Manager) from its early days through its successful integration into the Adobe Digital Marketing suite, She’s a pioneer of digital data management, the Mother and ultimate OG of DMP’s
Connect with:
- Ana Milicevic: Twitter | LinkedIn | Website
- Programmatic Digest Podcast: Contact | Website | Shownote
- Helene Parker: Website | LinkedIn | Twitter