#050 Oren Klaff | Flip Your Entire Approach to Persuasion
The Personal Branding Podcast - Brands On Brands
Release Date: 08/19/2019
Memorable Personal Branding and Public Speaking with Lauren Davis | Ep. 310
The Personal Branding Podcast - Brands On Brands
Building a Memorable Personal Brand with Lauren Davis. In this episode of Brands On Brands, we talk with Lauren Davis, founder of Lauren Davis Creative, about the essentials of personal branding and how to be more memorable. We delve into the importance of personal branding, its impact on engagement, and turning visibility into lifelong client relationships. Lauren shares insights from her extensive experience working with speakers, giving actionable tips on being memorable online, during networking events, and from the stage. Learn more about Lauren Davis at: 00:00 Introduction to...
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Using AI to Create a LinkedIn Newsletter | Ep. 309
The Personal Branding Podcast - Brands On Brands
In this episode of Brands On Brands, Brandon Birkmeyer discusses how he integrated ChatGPT and AI tools to create a unique and engaging newsletter. He explores the differences between his podcast content and the newsletter, explaining how he generates topics, curates content, and infuses his personal voice into the AI-generated framework. Brandon also highlights the benefits of using LinkedIn to share newsletter content and the time-saving process he follows. Looking for help on clarifying your message and creating more content? Set up a free 15-minute chat with Brandon and get your questions...
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Tamsen Webster: Say What They Can't Unhear | Ep. 308
The Personal Branding Podcast - Brands On Brands
Unlocking Persuasion with Tamson Webste. Today we speak with Tamsen Webster, author of Say What They Can't Unhear - The Nine Principles of Lasting Change. Tamsen, a persuasive message design expert with over 25 years of experience, delves into the principles and processes that build lasting buy-in and change. The conversation covers ethical persuasion, overcoming resistance, and the importance of aligning capability and intent in messaging. Learn more about Tamsen at: 00:00 Introduction to Today's Guest: Tamsen Webster 00:20 Tamsen Webster's New Book 06:11 The Importance of Internally...
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The Art of Storytelling for Personal Branding | Ep. 307
The Personal Branding Podcast - Brands On Brands
The Art of Storytelling for Personal Branding. In this episode, we discuss the importance of storytelling as a crucial skill for personal branding. We talk about the impact of engaging stories in public speaking, book writing, and personal interactions and dive into insights on techniques like using dialogue and building suspense to captivate the audience. 00:00 Introduction and Personal Journey 00:55 The Power of Storytelling 01:26 Learning from the Experts 02:34 Crafting Your Story 03:40 Engaging Your Audience 05:13 Practical Applications of Storytelling 06:19 Conclusion and Call to...
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Eric Girard: Building Trust and Reputation in Leadership | Ep. 306
The Personal Branding Podcast - Brands On Brands
In this episode, we speak with Eric Girard, CEO of Gerard Training Solutions and author of the bestselling book, 'Lead Like A Pro.' () With over 30 years of experience in learning and development, Eric discusses his focus on new managers, the importance of empathy in leadership, and the role of trust in team dynamics. Eric shares insights from his book and offers actionable advice on how to build and improve management skills. Get the first two chapters of Eric's book for FREE! Just email Eric at: 00:00 Introduction and Guest Overview 00:19 Eric Girard's Background and Expertise 02:04 Diving...
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Harnessing the Power of Self Awareness | Ep. 305
The Personal Branding Podcast - Brands On Brands
Harnessing Self Awareness for Personal Branding Success. In this episode of Brands On Brands, host Brandon Birkmeyer discusses the importance of self-awareness in personal branding. He reflects on his own experiences of discovering his extroverted nature and adapting his approach to connect better with people. Listen in for valuable tips on using self-awareness to enhance your personal brand and improve your communication skills. 00:00 Introduction and Storytelling Insight 02:31 Understanding Self-Awareness 03:11 Leveraging Strengths and Adaptability 05:31 Balancing Communication Styles 08:14...
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Katie Brinkley: The Future of Social Media and Community | Ep. 304
The Personal Branding Podcast - Brands On Brands
In this episode, we discuss the current landscape of community building and personal branding online. Our guest, Katie Brinkley, shares insights on how the pandemic has altered the way businesses and individuals interact on social media, highlighting the importance of injecting personality into branding to create a 'know, like, and trust' factor. She discusses strategies for maintaining meaningful engagement while avoiding burnout, and outlines her four-post strategy for effective social media content. Katie Brinkley, author of The Social Shift, has been in the social media game since the days...
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The Elevator Pitch You'll Actually Use | Ep. 303
The Personal Branding Podcast - Brands On Brands
In this episode we explore the concept of elevator pitches, highlighting common pitfalls and offering insights on how to craft a more authentic and engaging self-introduction. Get practical tips and strategies for making your elevator pitch clear, concise, and relatable, ensuring better connections in both personal and professional settings. The episode aims to redefine the traditional elevator pitch, making it more tailored to real-life conversations. 00:00 Introduction to Elevator Pitches 00:48 The Problem with Traditional Elevator Pitches 02:22 Key Elements of a Compelling Elevator Pitch...
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John Meese: How to Create & Sell High Ticket Coaching | Ep. 302
The Personal Branding Podcast - Brands On Brands
In this episode of Brands On Brands, host Brandon Birkmeyer interviews John Meese about how to build a successful online education and coaching business. John is the founder of and author of three bestselling books, including "Serve to Sell - Exactly How to Sell Premium Programs with 1 Free Coaching Call". () They discuss various topics including creating online courses, group coaching programs, memberships, and masterminds. John shares his insights on what to prioritize, how to fill your coaching program, and tips for selling high-ticket products. He introduces the concept of the '10x...
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Five Personal Branding Mistakes That Are Costing You Clients | Ep. 301
The Personal Branding Podcast - Brands On Brands
Avoid These 5 Personal Branding Mistakes Costing You Clients. In this episode of Brands On Brands, we discuss the top five personal branding mistakes that can drive clients away. Five things to think about: Inconsistent messaging across platforms Lacking a strong online presence Focusing too much on selling rather than building relationships Neglecting your unique value proposition Ignoring feedback and trends in your niche Get practical advice on how to correct these mistakes and on the importance of maintaining relevance and adapting to changes in your industry. 00:00 Introduction to...
info_outlineOren Klaff is an investment banking advisor and investor based in Beverly Hills. Oren advocates for “selling without selling”—that is to say, successfully pitching a customer on a product or service without them feeling like they’re being sold to. He is also the author of Pitch Anything: An Innovative Method for Presenting, Persuading and Winning the Deal and Flip the Script: Getting People to Think Your Idea is Their Idea (now on retail and digital shelves).
In this episode, Oren explains how he can pull off a real life Inception, helps you figure out the pressing concern that motivates you, and discusses the three “layers” of a compelling personality.
The Finer Details of This Episode:
- Oren explains what his book Flip the Script is about and what this show’s listeners can get out of it.
- How do you influence customers in an era where no one really wants to be sold to anymore?
- Oren breaks down the key piece of advice at the heart of Pitch Anything.
- Oren’s method for planting the seed of an idea
- What are “pre-wired ideas” and how do they work?
- Why every industry and line of business needs its own “Winter is coming” to innovate and survive.
- Oren discusses the different layers of your persona that make you compelling.
Quotes:
“Salespeople don’t know how to sell because today buyers don’t want to be sold.”
“People want what they can’t have, they chase that which moves away from them, and they only value that which they pay for.”
“The closer you get to something that’s new, novel, unusual, or never tried before, the more anxiety it creates.”
“Your value system that cannot be altered by a sales meeting is what makes you compelling.”
“Business, to me, is about relationships.”
Guest Links:
Oren’s homepage - https://orenklaff.com/
Pitch Anything - https://pitchanything.com/
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!