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Solo Episode Highlighting Performance Metrics And More!

Programmatic Digest's podcast

Release Date: 08/21/2019

DMEXCO Highlights With Matt Prohaska show art DMEXCO Highlights With Matt Prohaska

Programmatic Digest's podcast

In the Sensei’s Corner, we welcome Matt Prohaska, CEO and Principal of Prohaska Consulting. This week, we discuss everything , including the following articles: Matt Prohaska is a 26-year media veteran and consulting executive to leading digital media and advertising technology firms and executives. As head of Prohaska Consulting, Matt, with a leadership team of 10 executives and a network of more than 400 senior executives in 45 cities across the globe, works with CEOs, CROs, COOs, CFOs, and CTOs to drive revenue and/or reduce costs on a strategic and/or tactical level by...

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Contextual Targeting 2.0 With Sean Burke show art Contextual Targeting 2.0 With Sean Burke

Programmatic Digest's podcast

In the Sensei’s Corner, we welcome Sean Burke from Teads. This week, we discuss the following articles: Sean is a Senior Sales Manager with a strong background in digital and programmatic media, ad tech, native advertising, video, social and publisher direct sales. He is truly a mastermind in our industry with a history of driving successful new business partnerships and growing revenue with some of the largest marketers in the world.  Connect with: Sean Burke  |  Programmatic Digest Podcast:  | |  Helene Parker: | |  

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Rob Brill Walks Us Through The State Of Data, Hyperlocal Targeting, And More! show art Rob Brill Walks Us Through The State Of Data, Hyperlocal Targeting, And More!

Programmatic Digest's podcast

In the Sensei’s Corner, we welcome Rob Brill from Brill Media. This week, we discuss the following articles: Robert is the Founder and CEO of BrillMedia.co. He held senior leadership positions for agencies in Los Angeles and New York and has developed programmatic solutions since 2010. Brill Media takes a stand for the advertising agencies, companies and entrepreneurs who propel their businesses through advanced advertising and marketing practices. Brill Media is a matchmaker who speak the language of business: data, automation, and creativity. Connect with: Robert Brill ...

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Google Calling On Your Clients? Amy Hebdon Tells Us More show art Google Calling On Your Clients? Amy Hebdon Tells Us More

Programmatic Digest's podcast

In the Sensei’s Corner this week, we welcome Amy Hebdon from Paid Search Magic. This week, we discuss the following articles:   Amy is the co-founder of Paid Search Magic, a Seattle based SEM powerhouse. She is a talented visual artist who’s interested in behavioral economics and is drawn to statistics and puzzles of logic. Her PPC Magical Power includes creating paid search account structures that drastically improve results. She is also co-hosting her own podcast with husband James, called .   Connect with: Amy Hebdon Programmatic Digest Podcast: |  |...

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Solo Episode Highlighting Performance Metrics And More! show art Solo Episode Highlighting Performance Metrics And More!

Programmatic Digest's podcast

This week, we are looking back on how we've been performing since the show officially launched on July 10th.  Helene Parker, the host of the Programmatic Digest podcast, shares the key metrics, challenges with show production, and opportunities with post promotional effort.  Giving out a couple of shoutouts and sharing the upcoming months' goals to continue improving every episode.  Connect with: Programmatic Digest Podcast: |  |   Helene Parker: | |    

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Ana Milicevic Tells Us About AdWeek's Nextech Conference show art Ana Milicevic Tells Us About AdWeek's Nextech Conference

Programmatic Digest's podcast

In the Sensei’s Corner this week, we welcome the Khaleesi of DMPs, Ana Milicevic from SparrowAdvisors. This week, we dive into the highlights and lowlights of AdWeek's inaugural Nextech conference. She gave us the rundown on the panel she participated in and explained why  We discussed the transparency challenges we face and . We reviewed  and Milicevic really helped us decrypt where we stand as an industry. Finally, what does the Beyhive and Marshmallows have in common? ?  Ana is an accomplished entrepreneur, versatile executive, and digital technology...

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Susan Wallace explains why and how Flex teams help fill in the blanks show art Susan Wallace explains why and how Flex teams help fill in the blanks

Programmatic Digest's podcast

In the Sensei’s Corner this week, we welcome Susan Wallace, Director of Programmatic Business Solutions at Omnicom Media Group. This week, we dive into  63% of ANA members are concerned about keeping talent energized and 44% are concerned about attracting top tier talent. Have you ever been part of a team merging into another? , CEO of Partners & Napier shares at the AdAge's Small Agency Conference.  In highlighted The Collective, a new division dedicated to raising the visibility of women in sports, entertainment, and culture. Susan is a seasoned marketing...

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Is Voice Going Programmatic? Chief Optimizer, Matthew Silverman discusses show art Is Voice Going Programmatic? Chief Optimizer, Matthew Silverman discusses

Programmatic Digest's podcast

In the first segment, we are doing things a little different where this week’s digital expert Matthew Silverman is going to discuss a few articles instead of couple topics.  This week, we dive into LinkedIn's newest update. Is Voice going programmatic? Not so fast ninja! It's more complex than it sounds but not impossible. Spends Forecast on Local traditional media is still at 60%, any surprise? Mobile purchases will grow 28.9% this year and account for 37% of overall retail sales growth. One year later: How AMP for Gmail can help marketers improve engagement debut. Google Chrome's...

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Frost Prioleau discuss why 24% of us use location-based targeting for offline measurement. show art Frost Prioleau discuss why 24% of us use location-based targeting for offline measurement.

Programmatic Digest's podcast

This week, we discuss Washington Post's new contextual beast - Zeus. Is IGTV the new YouTube? Some YouTubers are using IGTV as a testbed. Despite all rumors, Netflix will remain "Ad-Free".  Were you part of the 80 million users of the FaceApp? Not us, we did not fall into the Russian trap. COPPA might be getting another review by the FTC, stay tuned as this law affects programmatic ninjas every day.   Later on, Frost Prioleau joins us in the Sensei’s Corner to discuss research results from a MarketingLand article on Location-based targeting and give us his point of view on...

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Facebook's New Transparency Tool & Holiday Shopping Trends With Ashley Stephenson show art Facebook's New Transparency Tool & Holiday Shopping Trends With Ashley Stephenson

Programmatic Digest's podcast

This week, we discuss P&G’s latest short film “The Look”. Firefox is considering joining Safari’s club with blocking third-party tracking on browsers. #MTA  is Ninth Decimal first multi-touch attribution solution. Bacardi is dancing and celebrating Brazilian pop start Anittta in new commercial “Make It Hot”.  Make room for LinkedIn’s new and refreshing look! and lastly, is California considering amending the CPPA? Later on, Ashley Stephenson joins us in the Sensei’s Corner to discuss a couple of MediaPost articles on Facebook’s most recent lawsuit and its...

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More Episodes

This week, we are looking back on how we've been performing since the show officially launched on July 10th. 

Helene Parker, the host of the Programmatic Digest podcast, shares the key metrics, challenges with show production, and opportunities with post promotional effort. 

Giving out a couple of shoutouts and sharing the upcoming months' goals to continue improving every episode. 

Connect with: