Libsyn Directory

#053 Yvonne Heimann | Bulletproof Your Business

Release Date: 08/26/2019

How Jean-Michel Basquiat Became a $100M Icon (The Real Story) | Ep. 341

The Brands On Brands Podcast

Understanding the Iconic Personal Brand of Jean-Michel Basquiat with Doug Woodham. In this episode, Brandon sits down with Doug Woodham, author of 'Jean-Michel Basquiat: The Making of an Icon,' to delve into the fascinating life and lasting cultural impact of Jean-Michel Basquiat. From his early struggles as a homeless teenager to becoming one of the most valuable artists in history, Basquiat's journey is explored in depth. Woodham discusses the pivotal moments and relationships that shaped Basquiat's career, his bold and enigmatic art, and the strategic decisions that cemented his posthumous...

The 10-Day Visibility Sprint (Build a Personal Brand Fast) | Ep. 340

The Brands On Brands Podcast

10-Day Visibility Sprint: Fast-Track Your Personal Brand. In this episode, learn how to build your personal brand in just 10 days with a step-by-step visibility sprint. Instead of overthinking and perfecting, the focus is on taking bold, actionable steps to gain immediate momentum and visibility. From defining your core message and optimizing profiles to sharing stories, engaging in conversations, and reflecting on outcomes, this guide offers a practical approach to becoming seen and building confidence. Join the sprint and start showing up boldly to grow your credibility and career. 00:31 The...

Unlocking Virality: The Secrets to Going Viral with Austin Armstrong | Ep. 339

The Brands On Brands Podcast

Unlocking Virality: The Secrets to Going Viral with Austin Armstrong. In this episode, Austin Armstrong, creator, strategist, and author of 'Virality: Your Playbook for How to Use AI and Social Media Marketing to Go Viral and Get Paid,' shares insights on creating content that garners massive engagement. He discusses strategies for generating intrigue through titles, the importance of broad content, and constructing a successful content funnel. Armstrong delves into the concept of 'ethical clickbait,' the importance of authenticity, and how leveraging AI tools can enhance content creation. He...

How to Create a Coaching Framework (Rebroadcast) | Ep. 338

The Brands On Brands Podcast

Building a Coaching Framework to Transform Your Personal Brand. In this episode of Brands On Brands, host Brandon Birkmeyer delves into the concept of building a robust coaching framework to enhance your personal brand. Brandon outlines his personal branding approach through three key components: message, community, and impact. He stresses the importance of creating your own unique coaching framework, testing and optimizing it, and ensuring it offers repeatable success for your clients. This episode is packed with actionable insights on developing a system that can consistently help others...

If I Had to Rebuild My Brand from Zero, I'd Do This | Ep. 337

The Brands On Brands Podcast

If I had to rebuild my personal brand from zero today, this is exactly what I’d do. In this solo episode, I break down the core principles, decisions, and habits that matter most when starting a personal brand from scratch—without an audience, without momentum, and without overcomplicating it. This isn’t about platforms, hacks, or going viral. It’s about clarity, consistency, and building credibility the right way from day one. 00:00 Starting from Zero: The Ultimate Personal Brand Rebuild 00:49 The Foundation: Clarity Over Niche 01:31 Building Proof: Helping and Documenting 02:25...

How to Own Your Story Online with Kristi Piehl | Ep. 336

The Brands On Brands Podcast

Unlocking Digital Leadership: Embracing Your Online Presence with Kristi Piehl. In this episode, featuring Emmy Award-winning journalist and CEO of Media Minefield, Kristi Piehl, we delve into the critical importance of digital leadership in today's world. Kristi discusses how modern leaders need to be as comfortable with online platforms and social media as past leaders were with traditional communication methods. This engaging conversation covers the importance of owning your story, overcoming the fear of posting, and using social media as a force for good. Kristi also shares personal...

The 3 Minute Daily Habit That Will Change Your Personal Brand Forever | Ep. 335

The Brands On Brands Podcast

Transform Your Personal Brand with a 3-Minute Daily Reflection. In this video, we explore a transformative three-minute daily reflection habit that can help you grow your personal brand without needing a complex content strategy or additional time. By taking just three minutes each morning to reflect on your day and capture your thoughts, you can generate authentic content that connects with your audience. This habit involves three steps: reflect, record, and reuse. Utilizing tools like AI for transcription, you can easily turn your reflections into various forms of content. Over time, this...

Think Blink: Build Instant Emotional Connections for Your Brand with Jean-Pierre Lacroix | Ep. 334

The Brands On Brands Podcast

The Critical Role of Emotional Branding with Jean-Pierre Lacroix - Discover the Think Blink Manifesto. In this episode of Brands on Brands, Jean-Pierre Lacroix, president of SLD Global Branding and Design Agency, discusses the importance of emotional branding and the impact of split-second connections. Jean Pierre delves into the concept of defining emotional equity, the significance of empathy in branding, and strategies to build deep emotional connections with audiences. He also introduces his latest book, 'The Think Blink Manifesto,' which provides a roadmap for brands to foster lasting...

How AI is Changing Personal Branding Forever (And What to Do Now) | Ep. 333

The Brands On Brands Podcast

AI is completely rewriting the rules of personal branding — and most people are already falling behind. In this interview, Brandon Birkmeyer breaks down how AI is transforming the way we show up, get discovered, build trust, create content, and scale our influence online. If you're building your brand the same way you did a year ago, this is your wake-up call. You’ll learn: 🔥 Why AI didn’t just automate marketing — it democratized influence 🔥 The difference between AI copycats and AI-powered originals 🔥 How AI boosts production value and builds instant authority 🔥 The rise...

How to Create Luxury Moments People Never Forget with Neen James | Ep. 332

The Brands On Brands Podcast

Exceptional Experiences: Redefining Luxury with Neen James. In this episode, host Brandon interviews luxury brand expert Neen James about her new book, 'Exceptional Experiences.' Neen shares insights from her 20-year study on luxury, highlighting that true luxury is about moments and inclusivity rather than just money. She discusses the importance of personalization, systemized thoughtfulness, and the five 'luxury levers'—entice, invite, excite, delight, and ignite—that can elevate brand experiences. More about Neen: Buy Neen's book on Amazon: 02:17 The Essence of Luxury: Moments Over...

More Episodes

Yvonne Heimann is CEO of Pacific Crest Media, which helps its clients develop a recognizable online presence, as well as the owner of and mentor at Ask Yvi, her own efficiency consulting firm. Yvi helps entrepreneurs determine the most effective ways to make their businesses work for them rather than the other way around, and is on a mission to help with “bulletproofing” your business—essentially making sure your business can run in your absence in case of emergency or another priority.

In this episode, Yvonne discusses the very personal loss that shaped her path in life, explains how experimentation factors into nearly every part of her day, and emphasizes the importance of establishing trust with your customers over nearly everything else.

The Finer Details of This Episode:

Yvonne explains how she helps her clients out by effectively becoming a project manager for their businesses.
The family tragedy that made Yvonne realize how her business wasn’t secure in the event of an emergency.
How efficiency and experimentation are as much a part of Yvonne’s life as they are part of her work with clients.
Yvonne describes the origin and underlying ethos of her Bulletproof Business Planner.
Boundaries and the right tool: the secrets to Yvonne’s success communicating with others.
The highs and lows Yvonne encountered launching and building up her business, as well as how her successful Facebook community developed.
Why regardless of how technology evolves, you will always need to network effectively in order to succeed.
Whether Yvonne thinks branding or selling is more important, and why it isn’t a necessity to stay “relevant.”
Why knowing a customer trusts her is the best testimony Yvonne could possibly receive.