Carl Gould-#70secondCEO- How to Price Yourself In A Sideways Market
Release Date: 10/22/2019
Carl Gould #70secondCEO
Best Laid Plans……Part 4 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. It was the intersection of my what, my why, my how, right? Like I said my what wasn’t very strong, my how, why wasn’t very strong, so I take that box and then the what went away. I figure out the why, I hit the why pretty quickly, I was making more money than a regular jobs so the why kind went away, all I was left with was the how and that wasn’t enough to keep me interested in that business. Sold that company, started another...
info_outline Carl-Gould-#70secondCEO-Best Laid Plans..... Part 3Carl Gould #70secondCEO
Best Laid Plans... Part 3 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Why I can’t say it was terribly strong, I was on some mission or cause, if my big goal was to make more money then I wouldn’t have just taken the job or I shouldn't have taken the job in the first place, right? So, let's say if I could just make more than a normal job, I think I can do that because I needed to make more money than a job would pay because what I learn after 6 months of not being in school regardless of the reason...
info_outline Carl-Gould-#70secondCEO-Best Laid Plans....... Part 2Carl Gould #70secondCEO
Best Laid Plans... Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. After three months in traction, three months learning to walk again I started figuring out what I’m gonna do with my life, where am I going. So, I had to figure out what was going on for me, right? What I'm gonna make of myself, now what I’ve learned over the years is--I started out construction as I tell you about in a second but then I got into coaching and after coaching 30,000 of you, I have found out something that you all hold...
info_outline Carl-Gould-#70secondCEO-Best Laid Plans.....Part 1Carl Gould #70secondCEO
Best Laid Plans... Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So imagine for a moment you’re doing pretty good, things are going alright for yourself. You’ve got a pretty stable family, got a pretty stable life, decent finance and decent job for business but it’s not quite right, you’re like 98-99 percent of the way there but it’s just not right and you know it, right? And you know there’s something more. Now I started out that way, you're not alone by the way and I started out that way...
info_outline Carl-Gould-#70secondCEO-The Competitive Creative PlaneCarl Gould #70secondCEO
The Competitive & Creative Plane Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Your business can operate on one of two planes, the competitive plane where you are literally fighting with all the same people for the same dollar, or the creative plane where you create something new or you perfect something that is existing to the point where people seek you out. So, Apple Computer is very innovative, the iPod, the iPhone, for example, and there'll be more. And Starbucks, for example, took a bean and...
info_outline Carl-Gould-#70secondCEO-What Are the 7 StagesCarl Gould #70secondCEO
What are the 7 Stages?. Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So what are these 7 stages? We've been talking about them a lot already. Let me give you an overview of each of the 7 stages before we get more into it. Stage one is the strategic planning stage. This is where your dream is born, you're going to focus on the direction, the planning of your company, you're going to sell your business first, then you're going to create it. Well, what the heck does that mean? Have you ever heard of a...
info_outline Carl-Gould-#70secondCEO-Turn Our Client Relatioship on its HeadCarl Gould #70secondCEO
Turn Your Client Relationship on its Head Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. We need to turn the traditional customer client relationship on it’s head a little bit. Pre-COVID you had a certain agreement, a certain culture, a certain engagement type with your clientele. Well post COVID that might not be fully sufficient it might just not be, that’s where you're going to have to deal right now and in most cases post-COVID is not gonna be the same as pre-COVID and you’re gonna have to upgrade,...
info_outline Carl-Gould-#70secondCEO-What's Going on in The Clients Life NOW, That Makes Calling You UrgentCarl Gould #70secondCEO
What's Going on in The Clients Life NOW, That Makes Calling You Urgent? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Take a moment, write down what are the top five complaints about your industry, maybe not about you as a company, maybe you as a company, but maybe not, but about your industry? So how would you know that? So think of the customer, negative customers review you’ve gotten, or competitors have gotten, the sales objection you get from a prospect when your telling them about your product or...
info_outline Carl-Gould-#70secondCEO-Organizational Chart-Part 3Carl Gould #70secondCEO
Organizational Chart - Part 3 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Once you have gone through this exercise, you will have done a number of things. First of, you will have created all of the job descriptions and within the business because you've listed the tasks that you've gone through, and you've put your name next to each one. Soon you will change the name because your goal and your job thereafter when working with your mirror with your strategic partner is your goal and your task is to fire...
info_outline Carl-Gould-#70secondCEO-OrganizationalChart-Part 2Carl Gould #70secondCEO
Organizational Chart - Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. This is a surefire way of creating the structure for your business because you will learn what are the tasks that you can delegate and which you cannot and soon you will start handing off these tasks to other people. We'll organize those tasks later ,for now put them in your journal, put them in your notebook over the next 18 over the next two weeks, list those tasks and the time that it takes to do those tasks and let me give you an...
info_outlineDo you have a FREEMIUM offering? You should! Listen everyday, Carl Gould your #70secondCEO micro-podcast.
Read the full transcript:
Hi Everybody, Carl Gould here with your #70secondCEO, just a short investment every single day for a lifetime of results. Today’s topic -How to Price Yourself in A Sideways Market
Sideways means it’s not going down and it’s not shooting up and the market is what they call consolidating your sector. So, if you’re in retail, if you’re in logistics, if you’re in commodities, if you’re in service, professional services, if you’re in amusement, hospitality, where is your industry going? Is it going sideways? It’s not sure which way is up and which way is down. If that’s the case you need a FREEMIUM model a free model. Meaning that the preferred buying strategy during the sideways turning market is people need to experience the result of your product or service free or risk free before they make the full commitment. So. what part of your business can you offer out risk-free or just a portion for free? So people can understand and experience the value of your product or service.
Comment below, tell us which part of your business you’re going to go free with. This is Carl Gould and this is your #70secondCEO.