045 - Drs Peyman & Viedra Elison Developing Passion & Culture in Your Podiatry Business
Release Date: 10/29/2019
345 - Top Five Books for Christmas
Podiatry Legends Podcast
On this episode, I am joined by Carly O'Donoghue. We highlight five books that we believe everyone should own, and if you don't, they should be on your Christmas List. These books would also be perfect for team members, friends and family. Book 1: Untamed - "The only thing that was ever wrong with me was my belief that there was something wrong with me." Book 2: The Courage to Be Disliked - Book 3: Nedd Brockman Showing Up - Book 4: The 12 Week Year - Book 5: The One Thing - If you find this video interesting, please share it with your friends, give it a thumbs up, and subscribe to...
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344 - Jo Shapter Unknowingly Inspiring Others
Podiatry Legends Podcast
Jo Schapter’s journey into the world of podiatry wasn’t a straightforward one. She didn’t begin with a clear path; instead, her story unfolded in ways she never anticipated. From her beginnings in sports science to an unexpected detour into beauty and foot care, Jo's story is a testament to the power of following one's curiosity and passion. Jo’s story is a reminder that we don’t always have to have everything figured out. Sometimes, the best journeys begin when we are willing to explore unfamiliar territories. For Jo, this exploration led to podiatry — a profession she...
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343 - Podiatry in Mauritius with Usama Anwar and Zahra Chouthy
Podiatry Legends Podcast
In this episode of the Podiatry Legends Podcast, host Tyson Franklin interviews Usama Anwar and Zahra Chouthy, owners of Podiatry For All in Mauritius. They discuss their unique journey from the UK to Mauritius, highlighting the challenges and rewards of practising podiatry in a country with limited services. The conversation covers cultural insights, the importance of educating doctors and the local population about podiatry, and their personal stories and experiences, making this episode both informative and heartwarming. More detailed notes can be found on the Podiatry Legends Podcast...
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342 - Upcoming Podiatry Marketing Masterclass in LIVERPOOL
Podiatry Legends Podcast
In this episode, host Tyson E. Franklin switches seats as Jonathan Small interviews him about his upcoming Podiatry Marketing Masterclass in Liverpool. Scheduled the day before the renowned Foot & Ankle Show, this hands-on workshop promises to be bigger and better than ever, building on insights gained over years of coaching and experience. The conversation covers why effective marketing is essential for podiatrists, how marketing can bring in patients you love treating, and the dangers of relying solely on word-of-mouth. Tyson also teases exciting elements of the workshop,...
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341 - From Equine Podiatry to Podiatry for Humans with Natalie Kitchener
Podiatry Legends Podcast
This episode is particularly beneficial for podiatrists considering co-ownership or seeking inspiration in their professional journey. This week, Tyson Franklin interviews Natalie Kitchener, co-owner of Feet & Motion in Horsham, West Sussex. Natalie shares her rapid journey from graduating from Brighton University in 2022 to co-owning a successful podiatry practice in 2023. She discusses her unique path into podiatry from equine podiatry, her mentorship experiences, and the advantages of being a mature student. The conversation covers the growth of Natalie's clinic, the benefits...
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340 - SEO Secrets for Podiatrists with Copywriter Rachel Bray
Podiatry Legends Podcast
In the competitive world of podiatry, having a well-designed website isn't enough. To truly stand out and attract the right patients, podiatrists must understand the power of Search Engine Optimisation (SEO) and regularly update their website content. In this episode, Tyson E Franklin talks with professional copywriter Rachel Bray to explore how podiatrists can improve their online presence and become more SEO-savvy. We discuss: Why regular website updates are crucial. The importance of targeted content. How SEO and content writing go hand in hand. The difference between...
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339 - Building a Disaster Folder: Essential Preparation for Business Owners
Podiatry Legends Podcast
In this solo episode of the Podiatry Legends Podcast, Tyson Franklin highlights the often-overlooked necessity of creating a disaster folder for businesses. He discusses the importance of having a detailed plan for potential disasters, emphasising the need for team members to know their roles and procedures in various crisis scenarios. From natural disasters to technical failures and unexpected staff issues, Tyson provides extensive examples and practical advice to ensure businesses are well-prepared for any unforeseen events. He also shares his personal experiences and additional tips on...
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338 - Shaping the Future of Podiatry with Kyle Richardson
Podiatry Legends Podcast
In this episode, Tyson E Franklin sits down with Kyle Richardson, a leading podiatrist in Cairns, Queensland, and owner of FNQ Podiatry & Orthotics. Kyle shares his journey from a passionate young athlete with a keen interest in health and biomechanics to a successful podiatrist managing a thriving practice. They discuss the evolution of the podiatry profession, the challenges and rewards of working in regional areas, and Kyle’s dedication to elevating the next generation of podiatrists. Kyle emphasises the need for new graduates to seek quality mentorship, be curious, and work hard to...
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337 - The Worthy Rival with Richard Chasen
Podiatry Legends Podcast
In this episode of the Podiatry Legends Podcast, host Tyson E Franklin speaks with recurring guest Richard Chasen from the Lower Limb Clinic in Melbourne. They explore the importance of viewing fellow podiatrists as 'worthy rivals' rather than competitors, emphasising collaboration and mutual support within the profession. The discussion touches on the necessity of sharing knowledge and resources, mentoring, and creating a positive environment both in-person and online for the advancement of podiatry. They also highlight practical strategies such as making small gestures to enhance patient...
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336 - Dave James is An Irritatingly Good Speaker
Podiatry Legends Podcast
On this episode of the Podiatry Legends Podcast, podcast host Tyson E Franklin talks with UK podiatrist and irritatingly good speaker Dave James to explore the art of authentic public speaking and effective communication for healthcare professionals. Dave shares his personal journey, highlights the emotional impact of storytelling, and offers practical tips on connecting with your audience while staying true to oneself. They discuss the power of feedback, presentation adaptability, and storytelling's significance in building meaningful connections with patients. Whether you're an...
info_outlineWhen it comes to running a successful podiatry business, it is vital to find your passion, surround yourself with the right team, and develop a mindset of success by associating with like-minded positive people.
Drs Peyman & Viedra Elison are a dynamic podiatry team that own Fixing Feet Institute in Surprise, Arizona. I recently spent three days with them in Tempe, Arizona at Business Black Ops, which is a high-level mastermind group.
I've wanted to get them on the Podiatry Legends Podcast for some time, so while I had them together in Arizona, I thought this was the perfect opportunity to capture their thought of podiatry business success.
On this episode we discuss:
- Choosing to live in different states to pursue their podiatry careers.
- Working on an Indian Reservation in Arizona and how this has shaped Viedra's career and passion for diabetes and limb salvage.
- Peyman's passion for paediatric biomechanics, foot deformities and peripheral nerve surgery.
- Associates and culture problems - "Some people are just not trainable".
- Why continuing medical education is essential, but if you want to grow a successful business and life, you've got to attend business and marketing events.
- You need a positive mindset to bring it all together.
Viedra's Tip:
In the early part of your career, focus on your education, not your location. You need to get out of your comfort zone.
Peyman's Tip:
Find a niche market, something you enjoy and hone in on it. And if you feel you're in a rut, start hanging out with new people.
If you have any questions about this podcast, please email me at
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If your podiatry business needs help to develop marketing strategies or business systems, the most efficient way to do this is with one-on-one coaching. Please email me and let's see where I can you.
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It's No Secret with Dr T. Podcast
If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T., and you may also enjoy Episode 185: Having A Positive Mindset with Somnath Sikdar & Lonnie Beck
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If you enjoyed this episode you might also enjoy:
028: The Definition of Success in Podiatry with Craig Schooth